October is a month of balance. With some energy moving direct and some energy moving retrograde, there is a middle ground to find this month between what is unfolding and what you are letting go. The month begins with Mercury officially moving out of retrograde and going direct in Virgo. Mercury this month is cleaning house and sprucing things up after the somewhat tyrant energy it’s brought over the past few weeks. Now that Mercury is direct, there is less interruption when it comes to daily flow and plans, and this is a good month to start setting things into motion.
On October 9th, there is a Full Moon in Aries, which is the Hunter’s Moon of the year. This Full Moon is cleaning what is in the way towards your direction and positive movement forward and is a time of building momentum. The Moon in Aries is feisty, and this is a passionate Full Moon. Both Pluto and Saturn go direct this month after being retrograde for the past few months. Pluto will be direct in Capricorn on October 8th and Saturn goes direct in Aquarius on October 23rd, what this means for the collective is fewer power struggles and more opportunities to come together.
Toward the end of the month, there is a New Moon Solar Eclipse happening in Scorpio on October 25th, and it’s as magical as it sounds. This Solar Eclipse is a time of emotional rejuvenation and transformation, and new doors are opening. Jupiter retrograde in Aries moves into Pisces on October 28th and is taking some heat off fire and air signs, and impacting water and earth signs more now. Jupiter retrograde in Pisces asks you to check in with your modes of healing, spirituality, and emotional regulation and to make sure your beliefs are stronger than your doubts.
As the month comes to an end, the infamous Mars in Gemini transit makes some moves and goes retrograde from October 30th until January 12, 2023. Mars retrograde in Gemini is wildcard energy and it’s best to remain flexible with what’s occurring at this time. Things are up in the air and Mars is giving you the clarity on what to grab ahold of or where to redirect your energy. October is a time of new beginnings and a change of pace.
Aries Horoscope for October 2022
AriesKyra Jay for xoNecoleYou are reaching a pinnacle of achievement this month, Aries. October is a month of evolution as you move into the next chapter in your life. You have been through a time of growth and have turned your challenges into stepping stones to your success. With Jupiter retrograde moving out of your sign this month, you are getting a weight lifted off your shoulders and a helping hand when you least expect it.
The Full Moon happening this month will be in your sign on October 9th. This Full Moon is a time of re-energizing your spirit, and renewal. Take some time for yourself this day, relax, and gather your strength. You deserve a moment to just be and breathe before you walk into the new doors that are opening for you now. This month is all about living in your empowerment and aligning with your synergy, Aries.
Taurus Horoscope for October 2022
TaurusKyra Jay for xoNecoleThis month is all about getting out of your head and into the moment, Taurus. Your guidance for the month is to focus on the bigger picture, connect with the heart spaces, and take note of the gifts in your world. You are solving some puzzles in your life this month and coming to your own conclusions rather than letting anyone else form them for you. This is a month of learning more about where you stand and where you want to continue to plant your roots.
There is a New Moon Solar Eclipse happening in your opposite sign Scorpio before the month ends and this is an awakening time for you in love. You are gaining clarity on how your heart is expanding right now, by the reflection you are seeing in others. There is playfulness, love, and connection that wants to come into your life more this month but it’s all about perspective and seeing the opportunities in your life.
Gemini Horoscope for October 2022
GeminiKyra Jay for xoNecoleOctober is all about reclaiming your power, Gemini. This month you are being reminded of the power you hold as a creator in your life, and that the value you hold for yourself, sends out energy externally. Use your time and energy wisely, and remember that you always deserve a seat at the table. With your ruling planet Mercury moving direct at the start of the month, you are moving through October with new experiences and wisdom unfolding for you.
Saturn officially moves direct on the 23rd the same day Scorpio Season begins, and travel plans, opportunities for adventure, and aligning with the higher self are all coming through for you. Mars in Gemini makes its significant transit at the end of the month and goes retrograde in your sign on October 30th until January 12, 2023, and you are entering a major growth spurt of learning more about yourself, your goals, and the direction you are headed right now.
Cancer Horoscope for October 2022
CancerKyra Jay for xoNecoleThings are moving full speed ahead for you this month, Cancer. October is a month of opportunities for you, and you have the Midas Touch right now. This is the month to fuel your spirit, and to follow through on some dreams you have been looking to come to fruition. With Mercury officially moving out of retrograde at the beginning of the month, you are able to get the message across right now and are putting your best foot forward this month.
There is a Solar Eclipse happening in your fellow water sign, Scorpio, on the 25th, and this Solar Eclipse is opening up a new chapter in your life when it comes to your happiness. This Eclipse is here to highlight where your heart is, what is making you happy, and where you truly feel free in your life. With Jupiter retrograde moving into Pisces a few days later and into your 9th house of adventure, you are being guided to be flexible this month and remain open to the possibilities you encounter.
Leo Horoscope for October 2022
LeoKyra Jay for xoNecoleOctober is a month of rejuvenation for you, Leo. After somewhat of a chaotic past few months, the fog is clearing and you are seeing things in a new light. This month is a time of being recognized for the beauty and creativity you inspire in this world and it’s about allowing yourself to receive love right now. You have given so much to others recently and this is beautiful, but this month you are being reminded to allow others to share that love with you as well.
The New Moon Solar Eclipse this month is happening in your 4th house of home, family, and foundations, and you are seeing breakthroughs here. Over the next six months, you are going to be entering a new stage of your life when it comes to those closest to your heart, and the places that make you feel at home. By the end of the month, Jupiter retrograde enters Pisces, and you are leaving the month thinking about the commitments that are being formed in your life at this time.
Virgo Horoscope for October 2022
VirgoKyra Jay for xoNecoleVirgo, this month is all about flying high and being the leader of your life. You are rising above any previous chaos or challenges that Mercury retrograde has brought into your life, and experiencing a new sense of freedom this month. With Mercury going direct on October 2nd and being direct in your sign until October 10th, you are entering the month seeing things come full circle and a positive change of pace in your life. There are less roadblocks on your journey moving forward, and things are flowing your way.
With the energy moving into Scorpio towards the second half of the month and the attention moving towards your house of communication, self-expression is key in October. This month you are getting the messages and answers you have been looking for, and it’s making it easier to communicate and express yourself. New connections are coming into your life this month, and these are situations you have been hoping for. Remember that you deserve to take up space this month, Virgo.
Libra Horoscope for October 2022
LibraKyra Jay for xoNecoleYour season is here, beautiful Libra, and this is your time! Libra Season is in full swing as you enter October, and with Mercury going direct at the beginning of the month after being retrograde in your sign and in Virgo, you out of most really benefit from this change of pace. The mind is clearing, opportunities are popping up, and plans are falling into place. There have been some adjustments and reworking in your life, but this month you are seeing how your plans and intentions have worked out for the best for everyone involved.
The Full Moon this month is happening in your opposite sign, Aries, on October 9th, and will be highlighting your 7th house of love. You are closing one chapter in this area of your life during the Full Moon, and preparing for the new. As you have been regrouping and gathering your strength, in mid-October you are ready to let go of anything holding you back from truly experiencing partnership, unconditional love, and everything you need in a relationship, and you are making space for new experiences in love.
Scorpio Horoscope for October 2022
ScorpioKyra Jay for xoNecoleOctober is all about balance for you, Scorpio. You have been learning a lot about perspective this year and how one thought can change things for you both positively and negatively, and this month you are experiencing the final lessons of this chapter. This is a month of being a master of your reality and creating the circumstances you want for yourself. There is a divine coming together happening in October, and there is a lot of beauty and magic to enjoy in your life this month as the energy moves into your sign.
Venus enters your sign and Scorpio Season also begins on the same day, on October 23rd. With the Sun and Venus coming together and shining just for you, you have a lot of love coming your way this month and you have taken the time over the past few months to clear your energy, making space to receive this love and empowerment in your life. Before the month ends there is a New Moon Solar Eclipse in your sign on October 28th, and you are experiencing major breakthroughs and epiphanies in your life.
Sagittarius Horoscope for October 2022
SagittariusKyra Jay for xoNecoleThis month is bringing a windfall of blessings into your life, Sagittarius. October is a special month for you as the intentions you have been setting come to fruition in your life and you gain a new sense of stability. One door opening is leading to many other positive experiences for you, and the more you keep up this energy in your life and believe you are worthy of this good, the more it can enter.
With Saturn officially going direct this month after being retrograde in the area of your life having to do with home and family over the past few months, you are finally getting the opportunities to ground your energy and spend peaceful time in your safe spaces. Find your center, and remember to reach out to others when you need to. At the end of the month, we have a New Moon Solar Eclipse on the 25th, and this time for you is all about healing, finding the middle ground, and releasing what doesn’t serve you in this next phase of life.
Capricorn Horoscope for October 2022
CapricornKyra Jay for xoNecoleOctober is a new beginning for you, Capricorn. You are at the beginning stages of some important chapters of your life, and this month is an opening to those experiences. Over the past few months with your ruling planet Saturn in retrograde, you have been cracked open and awakening to something beautiful. The vulnerability and grace you have shown yourself even through times when it was hard to see the light, is commendable.
Pluto has been retrograde in your sign since April 29th and finally goes direct this month on October 8th. You are going through the stages of rebirth as you get out of your shell more this month, and let the world see the growth you have been through. Instead of looking for the light at the end of the tunnel, you realized you were the light yourself, and October is about shining that light, Capricorn.
Aquarius Horoscope for October 2022
AquariusKyra Jay for xoNecoleThis month you are being guided to breathe, and take it one day at a time, Aquarius. This is a month of divine intervention, and situations are moving around to create a better circumstance for yourself. With Saturn moving Retrograde in your sign over the past few months, you’ve gotten a look at things from a higher perspective. Some adjustments and rebuilding were necessary, but you were able to live your life on your own terms rather than according to anyone else’s plan.
October is a month all about being the creator of your life and rewriting your story. With Saturn officially moving out of retrograde and going direct in Aquarius on October 23rd, you get to enjoy the benefits of task-master Saturn for the rest of the year, and there is a sense of achievement and empowerment with you moving forward. Use this month to finalize plans, tie up any loose ends, and get things sorted out.
Pisces Horoscope for October 2022
PiscesKyra Jay for xoNecoleOctober is a time of paving new paths for yourself in life, Pisces. With all of the activity going on in the sky this month, you are finding your way. Mercury retrograde officially goes direct at the beginning of the month, and you get a breath of fresh air in regards to love. Relationship matters start to move more smoothly over the month after a time of Mercury retrograde helping you gain the full picture here.
With a New Moon Solar Eclipse in fellow water sign Scorpio happening this month, you are seeing some massive changes in your life as you move more into the month. The Solar Eclipse happening in October will be moving through your 9th house of adventure and some big plans and intentions you have set for the year are being seen through at this time. Your guidance for the month is to stay focused on what you are creating, and believe in yourself.
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Featured image by Kyra Jay for xoNecole
- Mercury Retrograde September 2022 All Zodiac Signs - xoNecole ... ›
- Your September 2022 Horoscopes Are All About Giving Yourself ... ›
- Your 2022 Love Forecast According To Your Zodiac - xoNecole ... ›
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy