Your October Monthly Horoscopes Are All About Intimacy & Healing
Fall is officially here to restore the balance between night and day as well as our relationships with much of the energy focused on Libra.
Power struggles within our connections, and even within ourselves, will be eased as Pluto goes direct, assisting us in harmonizing our lives. As we move along into the month, the focus shifts to matters of intimacy, healing, and psychological rebirth as more of the inner planets transit through Scorpio.
Check out your horoscope below to see what October has in store for you.
Aries
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The Sun spends most of the month in your opposite sign, Libra, encouraging you to balance out your relationships and revise any contractual agreements. On the 3rd, Pluto goes direct, helping you get more clear about how to wield your authority, particularly within the workplace. This is a good time to put the lessons you've been learning about authentic power into practice. Mercury moves into Scorpio the same day and you're yearning for more deep interactions during this transit. Topics ranging from psychology, healing, and even the occult will pique your interest during this transit. Your ruling planet, Mars, moves into Libra on the 4th, inviting you to take a win-win approach when it comes to your key connections.
On the 8th, Venus moves into sultry Scorpio and love matters get even more intimate for you with a little sexual healing on the top of your to-do list. Your Full Moon takes place on the 13th, illuminating parts of your identity that you no longer resonate with. Just like the leaves fall from the trees during Autumn, you're shedding old layers of yourself to make space for the new. On the 23rd, the Sun moves into Scorpio with a New Moon following shortly behind, initiating you into a deeply transformative time that will give birth to a more healed, whole, and integrated version of yourself. The month winds down with Mercury going retrograde on Halloween, giving you a chance to revisit an important conversation you had earlier this month or to delve even deeper into your psychological metamorphosis.
Taurus
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Most of October has you focused on getting more organized in your daily routine and enhancing your health while the Sun transits through Libra. On the 3rd, Pluto goes direct in Capricorn, giving you the opportunity to share your personal experiences to benefit the growth of others; keep in mind that with great power comes great responsibility. On the same day, Mercury moves into your opposite sign and your conversations with others take on more depth than usual. Mars moves into Libra on the 4th, giving you even more energy to get back into your fitness regimen.
Venus, your ruling planet, moves into sexy Scorpio on the 8th, setting you up for an erotic exchange with your lover. Be careful of mixing business with pleasure during this transit. On the 13th, the Full Moon in Aries gives you the push to clean out karmic residue lingering in your life. On the 23rd, the Sun moves into Scorpio followed by a New Moon, which has the potential to bring a new connection, romantic or professional, in your life that has more lasting potential. This is also a good time to take your existing relationship even deeper. October winds down with Mercury going retrograde on the 31st giving you a chance to work out any kinks in the contracts or agreements you've made earlier this month.
Gemini
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The Sun spends most of the month in Libra amping up the charm factor for you. If you're open to romance, make sure you get yourself out there. Prince Charming isn't just going to show up at your doorstep. On the 3rd, Pluto goes direct after dragging you through a season of transforming your relationship with power. In what ways have you misused, abused, or abandoned your sense of power? Moving forward, it's time to harness this energy from a more healed and integrated space. Mars moves into Libra on the same day and you're feeling motivated to create, play, and date! It's time to let your hair down and have some fun, Gemmie.
Venus, planet of love and money, moves into Scorpio on the 8th; be mindful of workplace romances. If you're open to meeting someone, try the gym or a wellness seminar. This is also a great time for you and bae to get fit together. The Full Moon in Aries on the 13th makes you the center of attention amongst your social group making this a great night to celebrate any accomplishments or just life itself. The Sun moves into Scorpio on the 23rd, with the New Moon trailing behind on the 27th, inviting you to create some new routines and habits for yourself that will lend to a greater sense of overall wellbeing. The month wraps up with Mercury going retrograde, encouraging you to get into the details of your new health regimen and solidify those new habits you're creating.
Cancer
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Home and family matters have most of your attention while the Sun transits through Libra. On the 3rd, Pluto goes direct and you're taking on a more empowered approach to your relationships moving forward. No more playing the doormat or mommy for other people (especially adults). You've got needs as well, so make sure you're voicing them. Mercury moves into Scorpio on the same day making you even more alluring than usual. You'll be feeling very romantic and creative around this time. Who knows? Maybe your current love affair will be the inspiration for your next masterpiece (or a baby).
Mars moves into Libra on the 4th and you're focused on getting your house in order or closing a deal on that property you're investing in. This is also a good time to smooth out any family drama. On the 8th, Venus moves into Scorpio and you could be bringing in some extra cash from your latest creative projects. When it comes to romance, you'll be attracting people that have more depth, and even an air of mystery, to them. The Full Moon in Aries on the 13th places the spotlight on you in matters of career and achievements. It's time to level up to bigger and better opportunities. On the 23rd, the Sun moves into Scorpio with the New Moon following shortly behind, inviting you to express your deepest sentiments through some form of artistic expression. If you're ready to add a new addition to your family, this could be a potent time to seal the deal. The month ends with Mercury going retrograde on the 31st giving you the chance to get into the details of that project you're working on or for fertility planning as well.
Leo
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The month begins with your focus on learning new skills and expanding your social reach with the Sun transiting through Libra. Pluto, planet of transformation, goes direct on the 3rd granting you the wherewithal to overcome any bad habits and even addictions that have had their way with you. It's time to get back in the driver's seat and take control of your life. Mercury moves into Scorpio on the same day setting you and your family up for some Iyanla Vanzant-style breakthroughs, and breakdowns, over the month to come. Keep in mind that healing is on the other side of the chaos.
On the 4th, Mars enters Libra, and you're in overdrive when it comes to your studies and social networking. This is a good time to take a short, weekend vacay to help you avoid burnout (try to make your plans before Mercury goes retrograde at the end of the month). On the 8th, Venus moves into Scorpio and you and bae will likely want to cuddle up at home during this transit. There could be talks of moving in together or planning the expansion of your family. The Full Moon in Aries on the 13th could put you in the spotlight as a teacher or mentor figure. Publishing any written work is favorable around this time. The Sun moves into Scorpio on the 23rd with the New Moon taking place just a few days after. Relocating or planning a trip home for the holidays may be on your brain. Once Mercury goes retrograde on the 31st, you'll have some time to work out the details before executing your plans.
Virgo
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October begins with the Sun transiting through Libra bringing your attention to finances, assets, and the things you value most. On the 3rd, Pluto goes direct, giving you some much-needed oomph when it comes to your creativity and approach to dating. It's time to take back control from the powers that be that inhibit the flow of your authentic expression. Mercury moves into Scorpio on the 3rd and you're feeling more raw when it comes to communicating your truth. This could also be a time in which you're interested in delving into topics like psychology, healing, and the occult.
On the 4th, Mars enters Libra helping you to balance out your budget. It's time to reel it in on the spending. How much have you been saving and investing? Venus moves into Scorpio on the 8th and convos may run deep with someone you meet online. Just make sure they're not a catfish before you become too emotionally attached.
The Full Moon in Aries on the 13th helps you break through some heavy psychological muck that's been holding back a more fearless expression of your individuality. On the 23rd, the Sun moves into Scorpio coupled with a New Moon on the 27th. It's time to set those intentions for a new project you want to start—whether it's writing that book, starting that blog, or launching that YouTube channel. October winds down with Mercury going retrograde, giving you a chance to tweak the details before making your big debut.
Libra
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Happy birthday, babe! The spotlight is on you for most of the month as the Sun transits through your sign. On the 3rd, Pluto goes direct, helping you reclaim your power within family dynamics and also giving you a renewed perspective regarding generational trauma within your lineage. Mercury moves into Scorpio on the same day and money is the topic of discussion for you. Shortly after, Mars begins its transit through your sign, amping up your energy. Be mindful of overexerting yourself or being too aggressive. Try burning off some of the excess adrenaline in the gym. On the 8th, Venus moves into Scorpio inviting you to reevaluate whether you're getting paid what you're worth.
The Full Moon in Aries on the 13th can bring up some tension between your needs and those of a significant other or business partner. As thoughtful of others as you usually are, make sure your needs are being considered as well. On the 23rd, the Sun enters seductive Scorpio with a New Moon taking place shortly after on the 27th. Set some intentions for cultivating new money-making opportunities and make sure to re-evaluate any beliefs that trigger low self-esteem or feelings of unworthiness. The month comes to a close with Mercury going retrograde, giving you the nudge to revise any existing contracts and to raise your prices to match the value of your skills and expertise.
Scorpio
Laci Jordan/xoNecole
The first part of the month is a bit more introspective for you as you clear your life of things that you can't drag into the new year. On the 3rd, your ruling planet, Pluto, goes direct and you're feeling like the Phoenix rising from the ashes. It's time to move forward in a more bold, authentic expression of your personal power through your communication. On the same day, Mercury enters your sign and you're craving more intimate, meaningful interactions with the people you encounter. Mars, the warrior, enters Libra helping you to take on a different aspect of this volatile energy by embracing the peaceful warrior archetype instead. It's time to be a little more flexible and open-minded in your relationships.
Venus moves into your sign on the 8th, amping up your sex appeal to mega-hottie status. Blessings abound for you in love, and money, during this transit. On the 13th, the Full Moon in Aries helps you conquer a bad habit, addiction, or even a secret obsession. Health matters could also come to the surface to remind you to take better care of your body. Your season officially takes off on the 23rd with a New Moon following shortly behind on the 27th. It's time to make a wish or even get a makeover that matches the new and improved version of yourself. The month winds down with a delectably spooky Mercury retrograde starting on Halloween, invoking the ghosts of the past to ultimately help you tie up loose ends before your next chapter begins.
Sagittarius
Laci Jordan/xoNecole
Social networking and pushing towards those big-picture goals are top priorities during the first part of the month. On the 3rd, Pluto finally goes direct and you're feeling more confident about charging what you're truly worth after releasing some distorted beliefs based around your sense of worthiness and value; it's time to ditch the impostor syndrome once and for all. Mercury enters Scorpio on the same day and your connection to the Spirit world becomes all the more visceral. Keep a dream journal around this time to unravel the messages that your subconscious is communicating to you. On the 4th, Mars moves into Libra and you're hyper-focused on restoring balance within friendships and any organizations you're a part of.
Venus moves into Scorpio on the 8th and your sex appeal takes on a more subtle, yet undeniably powerful, tone. On the 13th, the Full Moon in Aries encourages you to create, play, and indulge in some romance! This is a perfect night to get out with bae or go dancing with your friends. Later in the month, the Sun enters Scorpio on the 23rd and the New Moon follows right behind on the 27th. The next few weeks encourage you to prioritize more time for rest and reflection as you release the baggage that you can't drag into your new year with you. On the 31st, Mercury goes into retrograde, giving you even more of a reason to lay low and enjoy some solitude right before your busy birthday season.
Capricorn
Laci Jordan/xoNecole
The first part of October brings your attention to leveling up in your career and striving towards those professional achievements you want to make. On the 3rd, Pluto goes direct in your sign, setting wind in your sails after a grueling summer with Saturn retrograde as well. You're feeling your power and on top of your game like never before. Mercury moves into Scorpio on the same day and you're more inclined to connect with the friends that you can be your weirdest, most vulnerable self with. On the 4th, Mars moves into Libra, encouraging you to keep a level head, especially with your higher-ups or even your worker bees. Diplomacy will take you far during this transit.
Venus moves into Scorpio on the 8th and you may be developing a crush on a long-term friend, or vice versa. If you're open to meeting someone, try joining an organization that interests you. The Full Moon in Aries on the 13th may bring a conclusion to you in the home sector. You could be moving or a roommate could be transitioning elsewhere. This is also a potent time to clear the air with a mother figure or address any family drama. Two words: KEEP. CALM. Later in the month, the Sun moves into Scorpio on the 23rd coupled with a New Moon on the 27th. It's time to dream big and maybe call in your troops as well. Remember, teamwork makes the dream work. The month winds down with Mercury going retrograde on the 31st, giving you the chance to review and revise your strategy for bringing your long-term vision to life.
Aquarius
Laci Jordan/xoNecole
Spiritual development, school, and teaching are your top priorities at the beginning of the month while the Sun transits Libra. On the 3rd, Pluto, the planet of transformation, goes direct helping you push past some self-limiting beliefs regarding your personal power. The inner work you've been doing over the past several months has cleared out stagnant energy from many lifetimes so give yourself a pat on the back. On the same day, Mercury moves into Scorpio and a workplace scandal may be brewing. It's best to just play the fly on the wall while you watch your own live-action version of some janky ass reality T.V. show. On the 4th, Mars enters Libra and you're motivated to soak up as much knowledge as possible. There may also be a sudden desire to travel to some distant land. Sometimes life and experience is our greatest teacher.
On the 8th, Venus moves into Scorpio cautioning you to be mindful of workplace romances. You may be attracting, or attracted to, someone in a position of great power and influence. Just make sure you move wisely; there could even be a secret benefactor offering to assist you financially. On the 13th, the Full Moon in Aries gives you the courage you need to express your individuality with greater ease, making this an opportune time to launch that blog or start your YouTube channel. On the 23rd, the Sun enters Scorpio followed by the New Moon on the 27th. Set some intentions for how you'd like to level up in the workplace. Mercury goes retrograde on the 31st helping you strategize your way to the top.
Pisces
Laci Jordan/xoNecole
The beginning of the month gets pretty deep for you as the Sun transits through Libra. You're in your quiet space of inner-transformation during the first few weeks of October. On the 3rd, Pluto goes direct, helping to ease any power struggles you've been experiencing in your friendships or social groups. Mercury enters Scorpio and you're immersed in studying spirituality and esoteric concepts during this transit. You may even have a knack for sharing your wisdom with others in an intimate setting. On the 4th, Mars moves into Libra helping you to balance out the light and the dark within yourself. It's best you acknowledge some of your repressed emotions instead of allowing them to lash out at the wrong time. Venus moves into Scorpio on the 8th and you are falling in love with the Divine all over again. Your connection to your Higher Self is restored and you're feeling way more in tune with your destined path in life.
On the 13th, the Full Moon in Aries can bring in a sudden windfall of cash or a new opportunity to make some extra income that is bestowed upon you for being your quirky, weird, true self. This is also a time to release any old ways of earning money that just don't align with who you are anymore. Scorpio season officially begins on the 23rd with a New Moon following shortly behind on the 27th. It's time to plant the seeds for that new project, book, or course you're creating that will help others in their own spiritual expansion. October ends with a perfectly aligned Mercury retrograde, giving you the chance to get into the details of your newest creation.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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'Power Book II: Ghost' Star LaToya Tonodeo Doesn't Think Her Character's Mom Is A Toxic Parent
The Power Book II: Ghost finale episodes resumed on Friday, Sept 6, and the Tejadas appear to be in deep trouble. Spoiler alert: Diana Tejada, played by LaToya Tonodeo, is pregnant with Tariq St. Patrick's (Michael Rainey Jr.) baby while simultaneously dealing with her family's new arrangement with dirty cop Don Carter (Michael Ealy).
Diana doesn't want her child near the drug game, but due to her family and her child's father's active roles in that lifestyle, she may not have a choice. In a xoNecole exclusive, LaToya opens up about the reality of Diana's options.
"My advice would be like, girl, you better pray about it and make the best decision. But in actuality, like looking at the circumstances, I don't necessarily think it's best for her right now to leave her support system," she admits.
"She needs all the support she can get. It just doesn't make sense. You're saying you don't want Tariq to be a part of the life, but that's clearly what he is doing in his path. And then you're a Tejada, your family is a part of that life. And then you're in school. How are you going to support yourself and a child off the candy store like it's not going to work.
She continues, "So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
"So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
If you watch Power Book II: Ghost, then you are familiar with the family dynamic between the Tejadas. The family's matriarch, Monét, played by R&B legend Mary J. Blige, groomed her kids to be gangsters and help her run their drug empire.
But her parenting has often caused a wedge between her kids Diana, Dru (Lovell Adams-Gray), and Cain (Woody McClain), especially after she killed their father. This led to Diana and Dru recruiting Tariq to kill Monét, but it was unsuccessful and now, Monét is now trying to repair her relationship with her kids.
While Monét ticks off many of the boxes of what a toxic parent may look like, LaToya has another point of view. "I feel like even though, on the outside, it could look like she's a toxic parent, I believe that we try to show that there's still elements of love there, and there are moments where Diana, for the sake of family, still will forgive all the things that, like if she feels blamed for certain things," she explains.
"Like the time, I think it was last season or season three, when Monét actually went into Diana's dorm room and apologized and all the things-- she's okay with it, because Diana really wants family."
She continues, "And at the end of the day, Diana wants her mother to see her. So it might sound toxic to say that I don't believe she's fully toxic, but Diana is okay with giving chances, and maybe that's to her detriment, but she's okay with giving chances, and the growth between them is a push and pull, but Diana needs it."
Watch the full interview below:
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