
Embarking on a celibacy journey was a plot twist in my life that I never saw coming.
Sex was my comfort zone and that fact was something I didn’t come to terms with until my late twenties when I met a man who in a lot of ways allowed me to embody the fullness of myself fearlessly in ways I might have not realized at the time. I spent many years before that over-identifying with my sexual side because it was the part of me that I met with the least resistance and the part of me the people outside of me welcomed with open arms so I leaned into it. That coupled with my emotional unavailability at the time, made for an ease and a lack of emotional risk that allowed me to connect with others without getting in too deep.
I know now that it was why I felt comfortable talking openly about sex, be it to strangers, be it in situationships and no-strings-attached flings, be it on this very platform. While that’s not to say that my sexuality isn’t mine, it is to say there was an unhealthy element attached to it because of the way I didn’t realize I was using it at the time. In a strange way, I was using it as a shield.
I was masquerading as this evolved, fully healed version of myself with a healthy relationship with sex and my sexuality but in reality, I was lost and scared of being hurt so badly sometimes that I led with sex as a way to avoid true intimacy and being vulnerable. These are all things that I unpacked and discovered about myself last year during my shadow work sessions with my shadow work guide, Jordan Jeppe.
In her course offerings, Jeppe guides you through celibacy as a tool for deeper self-love. With reports of millennials and Gen-Zers engaging in less sex than previous generations, and even articles from our platform like, "More Women Are Taking The 'Girlfriend' Title & Exclusivity Off The Table In Dating — Here's Why," it's clear we are experiencing shifts in the romantic landscape for one reason or another where more focus is being placed on self.
Although my own celibacy journey is more seasonal and sporadic than year-round, I fell in love with unlocking a deeper understanding of myself and being able to start the work of confronting parts of myself that I otherwise may have not been honest about. I was met with the pain of my patterns but also the freedom that comes with allowing myself to be really seen. Celibacy for me was a vessel for healing, for self-love, but also for self-development.
Viewing celibacy as a tool to deepen that journey into self doesn't just point to society's increasing desire to opt out of hookup culture, but the collective desire to opt into choices that reflect wholeness versus lack. For more insight on how to use your season of sexlessness for better self-love, creating rules on your celibacy journey, and tips on how to discuss being celibate, Jordan Jeppe acts as our guide.
Elevating Self-Love on Your Celibacy Journey

andresr/Getty Images
The intentional reframing of self-love as a throughline in her celibacy course was a component Jeppe felt was necessary because of her own experiences of attracting partners who ultimately acted as a mirror of her lack of self-love at the time.
She explained, "When you love yourself, you don't settle in relationships that are half-assed, or just meet the bare minimum." Adding that when "You know you are worthy of more, you don't put yourself in situations to be treated poorly, over and over and over again, because you have the confidence and the self-worth to know that you don't deserve that."
A lot of us are led to forget ourselves because we are taught at a young age to believe our worthiness can be found in others. Our tendency to self-sacrifice leads us to prioritize others before ourselves and struggle to feel worthy outside of our doing for others. Jeppe assures that this conditioning takes away our power. "What we start doing is we start looking for people to complete us and we don’t think that we are worthy of being whole on our own."
For her, self-love and celibacy going hand in hand is necessary in order "to step into what we feel worthy of, and what we know that we want and where what we need to feel seen and heard and supported by another person."
Setting Boundaries on Your Celibacy Journey
Jeppe encourages those embarking on a celibacy journey to implement a set of rules to help them stay on track and act in alignment with their goals and intentions for being celibate. Needless to say, the earliest stages of the journey are a person's most vulnerable so cutting communication with temptation is essential. "No communication with exes, flings, or situationships" is the baseline. She adds, "No communication is important because that's a practice of setting a boundary, the practice of showing yourself that you are worthy. And it also cuts out temptation."
Being honest with yourself about your relationship with self-pleasure is also a must. "I think it's important to understand your relationship to self-pleasure, and what you get from it, whether it's serving you as a distraction, or to not feel things on a deeper level," she says. "If your program of pleasing yourself is to escape an uncomfortable emotion or to not think about what’s coming up, because as you know, a lot comes up in your celibacy journey, it’s understanding there might need to be a rule set there."
A rule like this could look like removing self-pleasure from your celibacy journey for at least eight weeks so you're not avoiding the work of addressing shadows or using it as an escape. Self-pleasure can be a very empowering tool on your journey. Ensure you use it wisely.
In line with that is Jeppe's hard no to dating at the beginning stages of being celibate, for at least five weeks. Her course is structured that way, where you spend the first few weeks getting clear on your shadows, honing in on your tendency to people please, be emotionally unavailable, or be codependent. Whether you are enrolled in her course or not, saying no to dating in the early stages of your sexless season allows for intentional time and focus spent on self.
After those suggested five weeks or whatever timeline you feel works best for you, you can open yourself up to what dating while celibate can look like. Jeppe supports dating during celibacy "because that’s how you take what you are learning and you practice it and that is necessary because you cannot have change without having awareness and action."
The beautiful thing about creating rules for your celibacy journey is that it's your journey, so your rules can be molded to adhere to your values, your relationships, or any number of things that factor into your guideline needs. There are different strokes for different folks and her baseline for effective celibacy guidelines might look different from yours. To start your own set of celibacy rules, Jeppe advises looking at past relationships not necessarily at your failures, but the things about the relationship(s) that didn't work well for you.
"If you are someone that really resisted saying no to a past partner, had murky boundaries, or just didn’t feel comfortable communicating what was going on for you, that’s going to be a red flag of your own boundary-setting," she explains.
"Before you begin celibacy, you have to be brutally honest with yourself. What wasn’t working in your past that almost hindered you, from your growth into your success? And looking at those things and making those things your rules. It could also be, you know, poor sexual boundaries. Again, that self-pleasure aspect, the no dating [rule]. [If you] catch yourself on dating apps all the time, swiping to swipe, getting hits of validation, [tell yourself] no dating apps."
Dating with Purpose: When and How to Tell Someone You're Dating You're Celibate
When to tell someone you're dating that you're celibate is a common question for people who choose to date while they're celibate. "I usually recommend doing it [on the] first or second date because you don't want to lead anyone on. You also don't want to lead yourself on. And, if you are committed through the timeline of celibacy, then this is just how you set yourself up for success," Jeppe explains. "Remember those guidelines. That looks like being honest."
Jeppe adds that you should try telling the person you're dating that you're celibate in person. An example of what that looks like can be as simple as:
“Hey, I like where this is going. I am enjoying how I am feeling with you. I want to let you know before things progress that I am celibate and that I am committed to my journey. If this is something that you would like to know more about, I am willing to share that with you. If this is not aligned with you, then that’s okay. I wish you well and it was lovely getting to know you.”
With the script above, Jeppe notes that by approaching the admittance this way, your self-worth is saying, "'I love myself enough to say and express understanding my values of what I want and what I am experiencing and how the other person reacts has nothing to do with me."
You can also opt to explicitly say, "I am celibate." In either instance, Jeppe says to "pay attention to how the other person responds. Do they support you or do they try to gaslight you? Or say, 'Oh, why would you do that?' Or, 'What are you actually getting from that?' Or try to talk you out of it? Red flags."
But, What if You ‘Break’ Your Celibacy and Regret It?

Adene Sanchez/Getty Images
As with anything, you might make an attempt to try something new, make a misstep, and fall. But falling doesn't mean failure. Breaking your celibacy is no different, and having feelings of regret or shame often come with it. "I broke my celibacy for a one-night stand five months in [my journey]," Jeppe recalls. "I am someone that has been there and I have also [gone] through the shame and the guilt that you put on yourself after doing it, and I have felt those feelings." She adds, "Now how I see breaking your celibacy is an opportunity."
If you have broken your celibacy streak recently and are experiencing those inevitable feelings of guilt, Jeppe wants you to remember how you choose to see breaking your celibacy is up to you. Jeppe believes it is an opportunity to understand what you were attracted to in that person and what that says about you. There was a reason you put yourself in that situation and Jeppe says it is a brave act of courage to take accountability in that way. Ask yourself, "What was I attracted to in that person? How did that person make me feel? When have I been allowing myself to feel that with myself?"
"Oftentimes, the reason why we break our celibacy is because the ego will come up. If you don't do the ego work, the ego's like, 'I deserve it, I was just feeling it, it felt really good.' And you are not paying attention to all that other red flags going on, right? Your ego is saying, 'I deserve it, I just spent 10 weeks celibate.' If you can’t recognize that the ego is showing up in those scenarios, then there’s an opportunity for you to understand, 'Oh, what was my ego actually wanting?' Because it’s usually rooted in some source of validation."
Jeppe says that if you break your celibacy, that’s okay. Allow yourself to release the shame and look for growth. In removing the shame you are owning your decisions even if it's a choice you wish you didn't make. How can you give yourself permission to grow beyond and choose differently in the future versus allowing the moment to define you?
"We are so rooted in shame. Everything we do is the part of shame," Jeppe shares. "Women being in pleasure have already [been] shamed enough. We don’t need to shame ourselves. We just need to understand what it was that we were attracted to, and why we did it." And then, let it go and begin again.
Beware of the Celibacy Crutch
Similar to the way sexual liberation acted as a shield for me to avoid vulnerability, for some, vulnerability can also be avoided underneath the veil of celibacy. "There's a flip side of celibacy, that it's almost as a crutch, that it's like, 'Oh, I am so good in my own energy and my own power that I don't even want to bring anyone in,'" Jeppe starts. While she applauds people standing in their power, she questions whether being so "good" alone is a defense that manifests out of fear.
To truly heal, you must also be able to allow others into the journey and experience of you. Dating can be a self-development tool. In fact, Jeppe often encourages the women she works with to start dating as a form of that practice. "How else are you going to practice your boundary setting? How else are you going to be triggered? Because I am sorry, that’s what’s going to happen," she says. "So, how can you see dating as a continuation of your self-development? And when you see it that way, you are also allowing yourself to go deeper in your own journey."
When to Stop Being Celibate

LumiNola/Getty Images
Your celibacy journey is created by your timeline. It could be years, or it could be six months or less. The ending point is specific to the person and is contingent upon how the person on the journey is feeling with their goals and intentions. When it comes to knowing when to stop being celibate, Jeppe describes it as an innate inner knowing of, "'I have done a lot of work on myself. I am feeling confident. And I am ready to put what I have learned up to the test.'" She also notes signs like no longer having bitterness towards the ex and "receiving and practicing your own form of validation" are how you know that you are ready to end celibacy towards the end.
The way you navigate your world looks like really allowing yourself to be seen "and allowing this new version of you to be appreciated," whether that be in the forms of your relationships, friendships, or your career. In that way, you are no longer seeking outside of yourself to validate yourself, you have already established that for yourself.
In a sense, your celibacy journey might not "stop" as it is intentional time that you spend with self and it occurs that way until it doesn't anymore, to resume when you need to begin again. Dating might indicate you're nearing the end of it, yes, but in another sense, the journey is always evolving. "The work that you are doing on yourself, you will continue evolving and growing when you meet other people, and they are going to reflect back aspects of yourself and you are gonna be like, 'Holy shit, I thought I worked on that through celibacy.' And it’s gonna show up and if it shows up, it’s okay, because now you have the tools compared to when you didn’t."
"I think it’s a lot of perception shifting, not seeing the end of celibacy having to be like the manifestation of your partner, while it can be, that’s also what has happened for me, but I would never sell it like that because I don’t want to give this false hope. What it is, is you continuing that journey of understanding what you need and what you want," Jeppe concludes.
"And so it’s like, 'Wow, what a beautiful next chapter to begin exploring yourself again.'"
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by FOTOGRAFIA INC./Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios







