Okay, so I’ve got a question — what are your summer plans as far as your skin is concerned? Listen, it’s a super valid concern considering the fact that I recently had a conversation with a couple of women over 60 who told me that one of their biggest regrets was taking the condition of their skin for granted back when they were in their 30s. One of them literally said to me, “We love to talk about ‘Black not cracking,’ but let’s not act like we can’t go 20 years looking under 40 and one day — BOOM, we look 70.”
I’ve heard this said many times over the course of my life, which is why I’ve become more proactive than ever when it comes to my own skincare regimen; this includes keeping my eyes on certain skincare trends that I think will do wonders for Black skin. That said, as far as this particular summer season goes, here are ten that I personally think will bring out the best in all of us…as far as our skin is concerned.
1. Citrus Skincare Products
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If you’re someone who enjoys eating citrus fruit, that’s a good thing. It contains nutrients like vitamins B and C, antioxidants, copper, fiber, magnesium, and potassium. When it comes to your skin, specifically, the citric acid that’s in it can help to kill that bacteria that could cause skin damage and aging, while its ascorbic acid is great at improving collagen and skin elasticity. Plus, the antioxidants in citrus fruit are highly effective at sloughing off dead skin cells so that your skin looks fresh and radiant, as other properties can reduce hyperpigmentation. For all of these reasons and more, if you don’t have at least a citrus-based body wash or face peel in your possession, there’s no time like the present to get yourself one.
2. Witch Hazel
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It is so wild to me how a bottle that costs so little can do so much. Personally, I’ve had some witch hazel in my possession for years now, and I’ve had absolutely no regrets. Although I mostly use it as a skin toner, witch hazel can also speed up the healing process of breakouts, soothe scalp irritation, reduce inflammation (like if you end up with a mosquito bite), reduce the appearance of puffy eyes, and also tighten up (the look of) your pores. Trust me, if you don’t invest in any other current skincare trend on this list, this is an (easily) under-five bucks one that will be well worth your while.
3. Skin Cycling
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If you’ve ever had a trainer before, you probably know that when you’re trying to achieve certain body goals, you need to work out different parts of your body on different days. Along these same lines, that’s what skin cycling is all about: you come up with an effective skin routine that consists of you applying certain products on one day and another set on another in order to achieve optimal results.
From what I’ve read and researched, if you want to be a true “cycler,” you need an exfoliant, retinoid, and moisturizer. The first night you use the exfoliant, the second, the retinoid product; and on the third and fourth, the moisturizer. Then you rinse and repeat the regimen all over again. As far as the perks go, skin cycling can help to repair your skin’s barrier as well as “prep” it for the changes in seasons — so, at least consider doing it in the weeks leading into a new season (like in October in preparation for fall).
4. Chlorophyll Supplements
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A couple of days ago, someone randomly asked me if I take chlorophyll; that goes to show how popular it is becoming. Although the basic definition of chlorophyll is it’s the compound in plants that give them their green color, there are many reasons why it’s beneficial as far as your skin is concerned. For starters, chlorophyll contains a good amount of vitamins A, C, E, and K. Plus, it’s also full of antioxidants, anti-inflammatory, and contains antimicrobial properties that help to heal acne, minimize the appearance of pores, and help to detoxify your system overall.
Just make sure that if you choose to take it in supplement form, you follow the instructions thoroughly. Oh, and don’t be alarmed if your urine turns green or your stools become a little loose; both can be side effects when taking chlorophyll on a regular basis.
5. Menopause-Themed Products
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Aging is a blessing; I don’t care what anybody says. So, why do so many people (in my opinion) fear it? Well, aside from how shallow our culture can be as it relates to its definition of beauty, another challenge is not nearly enough individuals properly prepare for what is inevitable — getting older. For instance, did you know that after menopause, you start to lose as much as 30 percent of your skin’s collagen within the first five years? The less collagen you have, the more sagging and wrinkling your skin will do. That’s why, it’s actually pretty dope, that more skincare brands are coming up with products that cater to women who are menopausal or post-menopause. One article that can ease you into learning more about these types of products is Allure’s “13 Skin-Care and Wellness Products Made Specifically for Menopause and Its Effects”.
As far as some things that you should stay up on when it comes to caring for your skin, as you’re entering into menopause, peptides (which help with collagen production), retinol (which can reduce the appearance of fine lines), and sunscreen (which should be a must regardless of your age) are all sure bets when it comes to keeping your skin looking younger for a longer period of time.
6. Hypochlorous Acid
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Although hypochlorous acid is something that has been around for basically forever, it started to gain some real traction during the peak of the pandemic; that’s because some call it a powerful-yet-natural disinfectant. How natural is it? Well, your body actually produces it on its own. White blood cells create it to fight off bacteria and infection.
Anyway, skin-wise, it’s beneficial because hypochlorous acid helps to unclog your skin’s pores, reduce the type of inflammation that’s associated with eczema and psoriasis, and repair damage that may have occurred due to acne.
The main thing to keep in mind is you MUST use a diluted version of this type of acid (which commercialized versions of it have done); otherwise, you could end up with chemical burns. Otherwise, it’s great for all skin types and has virtually no side effects.
7. Skincare That’s Make-Up Too
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If you personally wouldn’t dare step outside of your front door without a full face of makeup on, luckily, you don’t have to sacrifice the quality of your skin by doing so. The reason why is that there are a ton of “skincare hybrids” that are making their way onto the beauty scene. At the end of the day, what they offer you is the benefits of skincare products without you having to sacrifice the look that you adore from using cosmetics. Vogue’s article “These Makeup Products Can Actually Replace Your Entire Skin-Care Routine” can start to point you in the right direction. So can Harper’s Bazaar’s “The rise of hybrid cosmetics: 12 make-up products that act as skincare”.
8. Cucumber Extract
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Something that I didn’t know until recently is that cucumbers are closely related to watermelons and pumpkins. Aside from that, they’re a fruit that is full of water, vitamin K, and a good amount of vitamin C and potassium. And although it’s pretty commonly known that putting cucumbers over your eyes can help to reduce puffiness, there are a host of other things that they can do as well. The properties in cucumbers are awesome when it comes to deeply hydrating your skin, reducing skin inflammation, fighting against free radicals, making your complexion appear brighter, and slowing down the signs of premature aging. That’s why you should consider applying a homemade cucumber mask once a week or purchasing some cucumber extract to apply all over.
9. “Skinimalism”
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I once read an article that said 'skinimalism' is basically all about being a mindful consumer. The way that CNN puts it is skinimalism is about finding the most uncomplicated way to bring out the best in your skin. Bottom line here is, for the sake of your skin, budget, and the environment, it’s being encouraged to not be a product junkie as far as your skin is concerned. Instead, look for items that have as few chemicals as possible on their label while getting down to the ones that are the best for you — even if it’s only 3-5 things…not just when it comes to skincare but your makeup too. What it all boils down to is “less is more”.
10. Cloud Skin
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Although this last one is more of a makeup than skincare trend, I decided to throw it into the mix because, if there’s one thing that a lot of us want during the summer season is skin that looks flawless without appearing overly made-up. That said, cloud skin can give you that because it’s basically a cosmetic approach that doesn’t make your face look too matte or too dewy. How to create it is an article unto itself. What I will say is you’ll need a moisturizer, makeup sponge, some concealer and foundation, a makeup brush, and some loose powder. A Black YouTuber who gets pretty damn close to the trend (although she calls it “soft matte”) is KaaylaDee. You can watch her tutorial here. Enjoy!
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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