7 Things You Should Know About Ice Spice, Gen-Z’s Emerging Hip-Pop Starlet
If there ever was a year for new artists to show themselves, it's without a doubt been within the post-pandemic era. Thanks to the increasingly widespread rise of the social media platform, TikTok, artists have secured another means of promoting their work and figured out how to cash in on simply being viral sensations. New artists such as Coi Leray, Yung Baby Tate, Doechii, and Ice Spice are just a few examples of on-the-rise superstars who've thrived from TikTok streams, and inevitable Billboard charting success, but Ice Spice, alone, is figuring out her own lane: one that’s about being herself and enjoying young, rockstar lifestyle fame.
And if you’ve been anywhere near social media lately, then you’ve probably heard, seen, and been enamored by the star that the kids can’t get enough of – whether streaming videos, reading about her in headlines, or learning from them what a ‘munch’ is.
Standing at 5-foot-7, she dons an enviable, signature curly ‘fro, as she raps in a calm, Bronx-laced monotone flow. She rose to popularity in the fall of 2022 with "Munch (Feelin U)" which took social media by storm, and is now, sitting pretty on Billboard’s #3 Hot 100 Song as a feature on PinkPantheress’ "The Boy’s a Liar Part 2." Now, it’s her time to shine as she becomes the face of Gen-Z’s best attribute: rebelling against society’s made-up rules and trailblazing their own paths.
So, while we sit back and wait for her to shoot into superstardom, here are 7 things you should know about emerging hip-hop starlet, Ice Spice:
1.Her music is considered ‘Bronx-drill.’
Despite the cute pop sound you’ve heard from her lately, Ice’s roots are heavy into the Bronx’s drill music scene. Originating in Chicago in the 2010s from artists like Chief Keef, drill music is a type of hip-hop trap music that focuses on inner city daily occurrences and crime. Although it can get pretty dark, the drill sound means a lot to those who can relate to the lyrics and the city from which it originated from. When asked about her hit song, "Munch (Feelin U)," Ice Spice, 23, told Rolling Stone:
“‘Munch’ is bringing out the fun in drill. It was a little serious before, a little violent sometimes, which is cool. I be bumping that rah-rah shit all day. But ‘Munch’ definitely brought out the zesty side of it. I want everybody to feel like a baddie.”
2.Despite her genre, Ice Spice wants to collaborate most with Rihanna.
We're not sure how the two sounds would mix, but she sure doesn’t mind telling Ellethat she loves Coldplay and The 1975, but if she could collaborate with any artist—it would be Rihanna. "She's the GOAT. She's gorgeous. I love her. I'm obsessed with her.”
Spice also lists Doja Cat and Nicki Minaj as dream collabs.
3.Erykah Badu and her daughter, Puma Curry, interviewed her for 'Interview Magazine.'
Puma introduced her legendary mother to Ice Spice’s music, which prompted them to sit down for an interview. The trio discussed what life was like growing up for Ice in the Bronx, her relationship with her parents as she adjusts to fame, and her plans for 2023. They thanked her for her time and gave her words of encouragement, with Spice simply replying, “Thank you. Puma, you’re the GOAT.”
4.Ice Spice credits her dad for giving her the courage to rock her signature ‘fro.
When asked about her signature hairstyle, Spice gave credit to her dad, who she says taught her the importance of individuality:
“I think my father helped me get past [wearing my curls] because he would always say, 'It’s beautiful, you’re beautiful, wear your natural hair.' I loved to straighten my hair and I loved to pretend it wasn’t curly. I would literally pray to God before I went to sleep, like, 'Please let me wake up with straight hair,' because at the school I went to, there were so many white girls, and I was the only one with curly hair.”
She adds:
“Once I finally started doing it, it was like ripping off a Band-Aid. I’ll never forget the first time I went to school with my natural hair. I spent so much time in the bathroom just looking at myself before going back to class. I was so nervous for something that didn’t even fucking matter. But when you’re 15, the whole class’s opinion matters to you."
5.She’s all about girl power.
During her Interview Magazine interview, Spice was asked what type of imprint she wants to make during her career to which she responded, “I want to make girls feel confident. Like the Marilyn Monroe impact or the Rihanna impact, the Erykah impact. You have a way of hypnotizing people, you cast a spell on them. I want to do the same thing.”
Confidence is a constant theme for Spice as she also says ‘confident’ is one of the top three words she’d use to describe herself.
6.Ice Spice's influence has the numbers to back it up.
You know how the saying goes, “men lie, women lie, numbers don’t,” and when it comes to Spice, this rings true. Whether you understand her rise to stardom or not, the girl has pull and certainly has the figures to back it up. In addition to sitting pretty at #3 on Billboard’s Hot 100, the hashtag #munch now has over 2 billion views on TikTok, with videos reiterating the song’s lyrics “You thought I was feeling you?” as a trend. The hashtag #IceSpice has over 4 billion views.
But don’t think she isn’t planting her roots. Her EP Like..?, released on Jan. 20, included singles “Bikini Bottom,” which samples music from the cartoon series SpongeBob SquarePants, and “In Ma Hood,” which has over 30 million collective Spotify streams.
7.Beyoncé personally chose her for IVY PARK x Adidas “DISCOVER YOUR PARK” collection.
On Feb. 9, IVY PARK dropped its new Park Trail performance-wear collection in collaboration with Adidas. The brand tapped Ice Spice as one of the celebrities to star in the campaign for the launch, alongside Offset (and his son Kody Cephus), Devon Aoki, and more sporting head-to-toe camouflage in the form of cargo pants, jackets, and even sock boots.
Ice Spice told PEOPLE:
"When I got the call I was in disbelief. It was all sinking in on the flight over [to the photo shoot]. I'm still so excited to be a part of this!"
In an Instagram post, Beyoncé herself said that IVY PARK Park Trail is “my favorite drop to date.”
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Featured image by Matt Winkelmeyer/Getty Images for Spotify
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The Champion's Path: How Cari Champion Is Redefining Roles For Black Women In Media
Cari Champion has had many dream jobs. All of them have helped inform what she does and does not want for herself moving forward. “I get more and more curious. My dreams evolve. My desires change,” she said. “And I feel sorry for people who can’t experience that because it’s a beautiful feeling, it’s a beautiful challenge, and it makes you everything that you are.”
When we speak in late April, the journalist and media personality is preparing for a visit to Atlanta for The Black Effect Podcast Festival. The trip would allow her to spend time in a city that she said taught her a lot about herself and working in the media industry.
Champion was still early in her career when she worked for Atlanta’s CBS affiliate news station, where she was fired, reinstated, and subsequently quit after being accused of accidentally cursing on air in 2008. (“I didn’t. They knew I didn’t. I said ‘mothersucka,’” she said of the hot mic incident.) Still, the Los Angeles native insists she only has the fondest memories of her time in the southern city.
“I grew up in West LA, then moved to Pasadena, and those kinds of familial, tight-knit Black groups just didn’t exist. LA is spread out in a lot of ways,” she said. “To me, Atlanta ultimately built this woman that I am today and [is] why I speak so comfortably for us and for Black people. I had to have that entire experience.”
"To me, Atlanta ultimately built this woman that I am today and [is] why I speak so comfortably for us and for Black people."
It’s been 16 years since Champion moved from Atlanta and her career, as well as her desire to center Black voices in her work, has soared. After working as an anchor and court-side reporter for The Tennis Channel, she spent nearly a decade working as a host and anchor on ESPN for shows such as First Take and SportsCenter.
By the time she began hosting Cari & Jemele: Stick to Sports, on Vice TV with Jemele Hill in 2020, Champion had increasingly become determined to shun the notion that only sports reporters and athletes could credibly discuss sports. The Vice show featured guests such as LeBron James and Magic Johnson, but also Pulitzer Prize-winning journalist Nikole Hannah-Jones and Sen. Cory Booker.
At a time when America was reckoning with its racial history, Champion solidified herself as a trailblazer for Black women in sports media, as well as a crucial voice for cultural commentary. Today, she regularly appears on CNN discussing sports, culture, and politics.
Champion is now hosting the fourth season of the podcast Naked with Cari Champion on The Black Effect Podcast Festival, which is a partnership between iHeartMedia and Charlamagne Tha God, a media personality and a friend. “We kind of grew up together in this game. And when we first started figuring out or getting attention on a different type of level than we were used to, we learned a lot together,” she said of Charlamagne. “He put this network together for people who are beginning [and] people who are old-heads in the business. He wanted to make sure that all of us had a voice.”
It’s been an adjustment for a traditional TV reporter to transition into podcasting, but Champion said she’s found the medium to be a “much more freeing world.” When she’s speaking to guests such as talk show host Tamron Hall, singer Muni Long, or retired athlete Sanya Richards-Ross, she can “get lost in a conversation” and embrace a more casual environment than the structure of a cable TV show would allow.
Behind the scenes, Champion’s still doing her part to make sure there continues to be a pipeline of Black and brown women in journalism and beyond, too.
In 2018, she launched the nonprofit Brown Girls Dream and enlisted her celebrity friends to help mentor young women in a way that she felt she was never able to receive in the early years of her own career. “When I was at ESPN, I used to get all these emails from different Black and brown girls in the business. They wanted to talk to me about how they could [have the opportunity to] do the same thing [as me],” Champion said. “It fills my heart to see somebody actually get an opportunity to talk to somebody who can guide them through their career.”
Current Brown Girls Dream mentors include journalists Jemele Hill and Nichelle Turner, marketing executive Bozoma Saint John, and more. “These women are just the dopest ever and they take time out to give back to brown girls,” Champion said. “It’s special.”
When she reflects on representation in sports media roles, the Naked host said she’s inspired by the women of color she sees on television today. “I think women of color are doing great. It’s become more and more common to be on air and be Black girl magic,” she said.
“I think that the next level for us, in terms of Black and brown women in this business succeeding, is having true power over what our words are and what the content is,” she added. “Because, when push comes to shove and we want to really tell a story, we sometimes have to acquiesce, and we can't tell the story the way we want to. The next level is that we actually do have editorial control.”
"I think that the next level for us, in terms of Black and brown women in this business succeeding, is having true power over what our words are and what the content is."
Ultimately, Champion is still dreaming and looking to make an impact. She said she wants to eventually launch her own Black news network. “I would love to have a huge platform that focused on the stories that I think Black and brown women care about,” Champion said. “There are so many stories that are being missed.”
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Featured image Emma McIntyre / Staff/Getty Images