“I’ve always felt opportunity is available for everyone, so why compete?” - Altrichia Lekay Cook
We live in a time where some women are intimidated by a woman who may look beautiful, have a great career, an amazing relationship, or all of the above. Instead of taking the time to learn from them we speak negatively against them, and fail to talk or seek to build positive relationships because we are too busy hating on other women and on their success. In the age of #BlackGirlMagic where many of us are winning in our respective industries, we should empower others and strive to leave a positive impact, and use our lives as platforms to inspire others.
See how Altrichia empowers women and helps women recognize and celebrate their inner and outer beauty.
Name: Altrichia Lekay Cook
Age: 28
Occupation(s): CEO & Founder of Allusions by A.Lekay Swimwear & motivational speaker
Website: Allusionsbyalekay.com
Twitter: Allusionsbabe
Instagram: AllusionsbyAlekay
LinkedIn: Altrichia Cook
Her business:
Altrichia is the owner behind a luxury swimwear line that features retro-inspired high-waisted bikinis so that women can look banging on the beach without feeling as if they need to compete with the gal next to her.
Her inspiration:
Wanting to cover up the abdominal imperfections that she personally received after the birth of her first child, Altrichia set out to create her swimwear line in 2013 for women with similar struggles. Since she couldn't find a swimsuit that would fit her needs and wants, she designed her own, and since then, this mom-turned-entrepreneur has made a name for herself and her brand.
Her journey:
One month before she graduated from high school, she found out she was pregnant, and she felt so scared. She grew up having parents as ministers and was really involved in school. She was captain of the cheer squad, homecoming queen, class president, so she was embarrassed when she got pregnant because she was like a role model to her peers.
Before she graduated, she was already accepted into Florida State University so she immediately started her college classes in June. Just a few months after that she gave birth to her son Anthony in December of 2005. At the early age of 17, she had to learn how to balance being a mother, student, and employee. She worked hard and graduated within four years, and then continued her education by obtaining a graduate degree from Florida A&M University. After college, she began work as a probation officer and had the same occupation even after she started her swimwear business.
The sacrifice:
During the beginning stages of her business, Altrichia had to make a lot of sacrifices and couldn’t go out all of the time or shop like most young women in their 20s.
For Altrichia, there were sleepless nights. There were times when she literally wouldn’t go to sleep. She would get home from work, make dinner, help her son with homework, prepare for the next day, respond to emails, package orders, and more. Altrichia's work ethic was on a special level - she was running a full-time legitimate business while working full-time. Yes, it was hectic but she made it happen. She was too focused and determined to do nothing but succeed.
Altrichia reveals: "Although a journey is never smooth sailing, you have to know that you are going to have bumps, dips, and detours along the way but it is up to you to make it to your destination. So with a good mindset and being among people that can lift you higher, you can definitely achieve success and thrive. You have to understand that success is not an overnight process. You have to grind, and make sacrifices."
[Tweet ""There will be bumps, dips, and detours along the way but it is up to you to make it to your destination." "]
The beginnings of the business
By utilizing social media as a millennial, Altrichia was able to find her niche and learned how to start a business. Her business idea stemmed from the reaction from a photo that she posted in March of 2013 wearing a high-waisted swimsuit on a trip with friends. Altrichia told me she was wearing the high-waisted swimsuit because she was uncomfortable from the abdominal imperfections–aka stretch marks–that she got from having her baby.
When Altrichia posted the photo, the reaction from women were insane - everyone just had to know what she was wearing and where it came from. The reaction that she got from the photo inspired her to turn her love for designing and fashion into a business.
Her big break
In just two short years after launching, Altrichia's swimwear line grew in popularity and her fearless attitude grew. Because of her own fearless personality and her sought-after swimwear, she was given the opportunity to style Nicki Minaj on the July 2015 cover of Cosmopolitan magazine. On this cover, Nicki Minaj wore a custom design by Altrichia herself and that magazine cover brought even more positive attention to her swimwear brand.
As an entrepreneur in the saturated field of fashion, you can probably imagine how hard it can be for a new designer to get celebrity clients like Nicki Minaj in their clothing. When asked about how she was awarded this amazing opportunity, Altrichia reveals, "I was invited to a conference in New York where I met the fashion editor of Cosmo! Of course, I was intentional and fearless and reached out to her. I simply followed up and she was responded with pieces she loved and requested! Like that, magic happened! She loved my pieces and believe in what my brand stands for as Cosmo is truly a #GirlBoss medium that empowers women! Many times designers and entrepreneurs are fearful in their quest to simply reach out or feel as though they shouldn't follow up. In the process, I have learned that 'pride' is the enemy of success. Pride will keep you from just going for it. I always look at it as, 'the worse they can say is no.' But I am always positive!"
[Tweet "Pride is the enemy of success. Pride will keep you from just going for it."]
What she thinks about female empowerment
People say it is lonely at the top, but Altrichia doesn't believe that. She believes that you can take people with you–people that have the same ambitions as you. As Altrichia told me, "You have to know that it is never a contest or competition. It is over 7 billion people in the world and only those who think scarcity think of competition. Why fight over crumbs when we can just go in the kitchen and cook something in a bigger pot? My brand is my brand so I’m never in competition with anyone. I am more focused on making myself better. What is meant for me will never pass me by so I am not worried about fighting over opportunities with others.”
As Altrichia told me, "We need more women that want to support other women. Through my brand, I really want to break the whole barrier of this “competing thing.” Sonia Jackson Miles, one of my mentors, has been so amazing and a very intricate part of my entrepreneur journey. She has a movement called the Sister Accord and it is all about spreading the love of sisters and uplifting others. Sonia believes that mean girls become mean women if there isn’t an intervention and that is so true. Instead of competing, let’s collaborate. I’m not in competition with you and will never be. I’m always trying to help people and connect people."
[Tweet "Don't compete - learn how to collaborate."]
How she picks her girl squad
Altrichia believes that as women, we don’t need to have the mindset of “you can’t sit with us.” We should have people in our lives that we can grow from. On the same note, Altrichia believes that it is very important to be mindful of the type of people that you surround yourself with. As she said, "Your circle of friends should depend on your preference and ambitions. For example, everyone I know is not going to be in my circle and that is okay because everyone doesn’t have the same mindset as me."
Mentors vs. friendtors
As Altrichia told me, "I have plenty of mentors, but I also have friendtors. I think it is important to have friendtors–those friends that have the same mindset as you and that uplift you. You have to understand that as a woman, no one will ever understand us like us. As women, we have menstrual cycles, some of us have children, and we typically go through the same things. So why not be there for your sister? One of my friendtors, Alicia Reese, was actually one of my customers and now we do a lot of business together. This is because we have been there to support each other and we celebrate each other successes. Even though we live in two different states, we still uplift each other and support each other in any way that we can. It is crazy how women can be so catty and don’t want to support one another."
[Tweet "We all should have "friendtors" is our lives to uplift us and take us higher."]
Tips for Self-Empowerment
In her interview, Altrichia told me, "While there are a lot of platforms like xoNecole and others, you have to have a higher level of self-encouragement and confidence. Because what happens after you read an inspiring article and it is all over? You have to find that motivation within and harness it.You have to be encouraged and learn how to encourage yourself. I also learned early on that you have to learn how to celebrate your own success and accomplishments. You can’t downsize what makes you great. By celebrating your accomplishments you will inspire others to do the same."
By learning how to empower ourselves and others, we can find the confidence and motivation that we need to be successful. There is opportunity available for anyone that is determined enough to hustle hard for it, so there is no point in wasting energy competing with others. Instead of competing with others, we should start collaborating with others, and joining forces to grow ourselves and accomplish our goals.
RELATED
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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