As a young girl, I can vividly remember one of my favorite uncles always greeting me with: "Hey little Black child!" To which I would smartly retort, "I'm not Black, I'm brown!" He always laughed and picked me up afterward, much to my frustration, excitement, and utter confusion. Such was the struggle of a five-year-old who had yet to come to terms with the concept of semantics. But in spite of it all, what was abundantly clear was the amount of love my uncle and I shared. In the new Blumhouse thriller Don't Let Go, starring David Oyelowo and Storm Reid, that sentiment is undoubtedly the beautiful undercurrent that steers this psychologically twisted tale.
Shown through an exhilaratingly suspenseful yet understandably confusing lens, what stands out most of all in this film is the loving yet nuanced dynamics of family. This is a theme Oyelowo admits he was extremely drawn to from the beginning. "I was very just blown away by how much the script packed in. The action, the time travel, the suspense," the Selma star tells xoNecole during our midday chat. "And then in the middle of all of it, is this beautiful and unconventional relationship between an uncle and his niece. And this sort of heart-thumping question of, 'Is he going to be able to save her?' I was just really taken with it."
In Don't Let Go, the 43-year-old Nigerian English American stars as Detective Jack Radcliff, who gets a shocking phone call from his recently murdered niece Ashley (played by the "emotionally mature and very special" Reid). Working together across time, they race to solve and prevent her murder before it can happen.
In this xoChat, we talk exclusively with the Golden Globe nominee about his latest project, being a father of four, and why self-sacrifice is paramount in marriage.
xoNecole: This movie deals a lot with not taking things at face value, without giving too much away. Was there ever a point in time where you walked into a situation and it turned out to be the total opposite of what you were expecting?
David Oyelowo: Oh gosh, I mean you know the adage: don't judge a book by its cover. I think it's very apt. You know, everyday we make judgements based on what's in front of us. And I can tell you for a fact that if someone I love and lost suddenly called and told me they were calling from a different time plane--I would definitely be skeptical and that's what was fun to play in the film. You're watching this character do what I definitely would do and I think most people would do. Where we get to say, "Am I going crazy? What is this? Is someone trying to trick me, is this a prank? Oh my goodness maybe this is real. It is real. How am I going to tell everyone? They're going to think im crazy" (laughs). You know, I just loved that I got to play the reality of that instead of just the fantasy
Lacey Terrell/Universal Pictures
Definitely. This movie also touches on the importance of time and choice in probably a more nuanced way than a lot of other films. And seizing the small moments in our day to day lives. Particularly in the film, Uncle Jack and his niece have these seemingly nonchalant conversations but we soon learn that we should’ve all been paying a bit more attention.
100 percent. You're alluding to a scene where she calls me and I'm busy and as you say, I don't pay her the right amount of attention. I do think the film is about not taking anything for granted. You know, treasuring those relationships. And in the case of my character, what someone would then be prepared to do once they realize how painful it is to lose someone you love and what you're prepared to do to get them back.
Lacey Terrell/Universal Pictures
"I do think the film is about not taking anything for granted. You know, treasuring those relationships. And in the case of my character, what someone would then be prepared to do once they realize how painful it is to lose someone you love and what you're prepared to do to get them back."
If you could go back in time and alter an important event in your life, whether good or bad, would you and why?
There were definitely some fashion decisions I made in my day probably in the 90s, particularly. My kids really enjoy making fun of me thanks to the photographic evidence. I did have a Marky Mark, Fresh Prince of Bel-Air phase. Those photographs are devastating (laughs). So yeah.
You know what? I would LOVE to see those.
You will NEVER see it (laughs). Just picture a high top and every opportunity to show off my Calvin Klein underwear possible. That's basically what that one was.
I’m disappointed but that’s actually hilarious to hear. So besides fashion choices, what would you say is the biggest difference between the David at the beginning of your career and the David now?
Oh my goodness, that's a good question. The David now very much recognizes that you have got to really just enjoy the journey and be less focused on the results. I think earlier on in my career, it was all about box office, and the reviews, and accolades, you know--tangible evidence of success. But there's no way of predicting how any project you do is going to come out. And sometimes there are mitigating factors that you just can't control. In fact, ALL the time there are mitigating factors you can't control. And I have in the past allowed those things that I can't control rob me of the joy and achievement of just getting to be in things and tell stories.
Sometimes in the moment you don't recognize that, especially [in] films and television shows. So you know, I have grown into the knowledge of: just do the work, enjoy the journey, and then just trust that that work will eventually be seen and appreciated.
"In the past allowed those things that I can't control rob me of the joy and achievement of just getting to be in things and tell stories... Sometimes in the moment you don't recognize that. So, I have grown into the knowledge of: just do the work, enjoy the journey, and then just trust that that work will eventually be seen and appreciated."
I want to switch gears a bit now. There's often a lot of talk about millennials in particular: what we do right, what we do wrong, what we don't know, what we think we know...
Mm-hmm. Right.
So I’m curious, what do you think millennials get wrong or right about their perception of love and family?
I think there's a notion that independence is the absolute epitome of self-realization. I actually feel people are designed to be dependent on each other. And I think this striving for independence is why you have so many lonely people. It's why "commitment" has become almost a swear word, if you will. Because there is this notion with the younger people--and I don't know what we've done in terms of society--but there's this notion that empowerment, true femininity and masculinity is tied to being able to be self-reliant entirely.
And anyone who's lived on a deserted island for a week will tell you: I just don't think we're designed to be alone (laughs). I think we're designed to rely upon each other. I think we're designed to be vulnerable with each other. And I truly do believe that we are, we are designed to love in a way that is not just about what I can take, whether it be sexually or financially or, or emotionally. But to give, I think giving is the height of who we are. And that is also something that is in short supply these days.
Lacey Terrell/Universal Pictures
"There's a notion that independence is the absolute epitome of self-realization. I actually feel people are designed to be dependent on each other. And I think this striving for independence is why you have so many lonely people. It's why 'commitment' has become almost a swear word if you will... There's this notion that empowerment, true femininity and masculinity is tied to being able to be self-reliant entirely."
What’s the biggest misconception you feel people in general have when it comes to the conversation of love, marriage, and family?
Well, I think something missing in terms of both love and family is just how important family is. There are real challenges to the--and I don't really like calling it an institution--but to the beauty of marriage. I've been married 21 years next month and my parents were married before my mom passed away, for all of their adult lives. And I know there are reasons why people end up breaking up and all of that, but I feel like in society now, I don't know that we work as hard as we should to stay together. I think that there's a misconception that love should always feel like butterflies and be romantic. But there's an element to love that is work. There is an element that is pure self-sacrifice without the desire to get anything back in return.
And if two people are doing that to each other: then you are loving and being loved at the same time. So, I think that the sheer amount of work that needs to go into keeping your family together and keeping a marriage together is something that we're losing as a skill.
Lacey Terrell/Universal Pictures
"I think that there's a misconception that love should always feel like butterflies and be romantic. But there's an element to love that is work. There is an element that is pure self-sacrifice without the desire to get anything back in return. And if two people are doing that to each other: then you are loving and being loved at the same time."
I know you yourself are married as well. When did you know that you were ready to put in that work to give and receive love? You know, where you knew that this was something you were fully capable of doing.
My dad didn't get married until he was quite a bit older. He was 40 when he got married. And my dad's my hero. So, I just assumed that, you don't get married to you're later in life. But then at the age of 19, I met this amazing girl who was 17, and we became friends. And before I knew it--I had fallen in love. And I was shocked by this because I always had in my head that being with someone for life is something that wasn't going to happen until later. I don't know, there was just something about her.
But the moment I realized I was in love and couldn't do without the lady I'm now married to, was when I literally couldn't picture my life without her in it. And that was the moment beyond which I thought, 'Okay, I guess this is my forever person.' It was that revelation that made me feel brave enough to jump in.
That’s beautiful. And so what do you know now about love or family that you didn't know before?
What I know now about love and family-- I'll relate this to my kids. If you have more than one child, what I know about family and what I know about children is that they are all different. You can't apply all of the same parenting methods to one child as you do another. You have to get to know them. I think it's good to have core values, but you have to adapt to your child's needs. And I have three sons and a girl; each and every one of them are different and it has been imperative to respond to who they are as people as opposed to a blanket approach to all of them.
Last question before you go: at this point in your life, what are you most grateful for?
I am most grateful for my faith. You know, I'm a Christian and that has been a bedrock for me since I was 16. And it's been such a relief and a release to know that I am loved by God. That my salvation is secure in Christ and that in this life--I don't have to strive because I already have the greatest reward anyone could ever have: which is God's love. That's just something that releases me from so much of the things I think I would have been preoccupied with if I didn't have that revelation.
You can catch David in Don't Let Go, in theaters everywhere now. And be sure to keep up with him by following him on Instagram.
Featured image by Getty Images
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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