
Two things that I made a concerted effort to do last year were make peace with a lot of areas of my life and to study more about what it means to be a minimalist (you can read a great article that breaks down what it means to be a minimalist here). In order to reach both of those goals, I had to let go of a lot of things—not just tangible ones either. I had to release some people, some perspectives, and certain expectations as it directly related to those people and perspectives.
I won't lie—doing some of that kicked my butt; altered me in some ways too. But if someone were to walk up to me right now and ask what pursuing peace and becoming more of a minimalist ultimately resulted in, I'd have to say that they both taught me to live in the moment.
How? It's fascinating, really. When you're not out here trying to buy a ton of stuff, maintain a billion relationships or define success based on other people's standards instead of your own, it's amazing how you're not so anxious or stressed about the future. It's not that you don't care about it (that's irresponsible), but it's like you take on the words that Christ himself once said—and instructed: "Therefore do not worry about tomorrow, for tomorrow will worry about its own things. Sufficient for the day is its own trouble." (Matthew 6:34—NKJV)
You realize that all you really should concern yourself with is doing your best, right here and right now. Everything else is either karma (the result of past "in the moment" choices that you made) or something that is totally out of your control. And acknowledging this reality? It creates a kind of woosah that releases a lot of overthinking, burdens, and stress. And that makes life so much easier, across the board.
If you get where I'm coming from in theory, but you are still trying to master how to actually get into the present more often, I've got some reasons, via personal experience, that can (hopefully) get you to stop worrying so much about the past or obsessing over the future. Because really—why do that when the present is where it's at? Literally.
1.No Matter What, Now Is a Teachable Moment

A poet by the name of X.J. Kennedy once said, "The purpose of time is to prevent everything from happening all at once." Another way to look at that quote is, "The purpose of time is to keep you from becoming totally overwhelmed"—or more overwhelmed than you already are. Whether this very moment is showing you how to be more patient, how to focus solely on the matters at hand, how to stop worrying so much, or how to stop pushing yourself so hard—if you get really quiet, breathe deeply and embrace living in the present, every single moment that you're in can teach you something; especially about yourself.
The more you learn, the more you grow. The more you grow, the more prepared you are for what the next moment has in store.
That's one of the best things about time—it instructs us how to pace ourselves, to not rush, and to accept how every moment flows in our lives. It took me a long time—too long—to learn that if time thought I was ready for more than what is right in front of me, I would have it. Embracing this fact has totally altered how I choose to live my life for the better. (More on this in a bit.)
2.You’ve Got All That You Need to Handle the Present

A signature quote that I have posted as a signature in one of my email accounts is this—"You have everything you need, right now, at this very moment, to accomplish what YHVH wants you to do—right now, at this very moment." YHWH is "Yahweh" which is a Hebrew title for God. When you're a freelancer like I am, life can sometimes be mad unpredictable. There have been times when, without any warning at all, I have gone from being able to handle all of my bills to finding out that "my services are no longer needed" and immediately having to figure out what's next. Back when I tried to run ahead of time, it would totally freak me out. But as I worked more and more on only controlling what I could control while also realizing that even if my mind wanted me to imagine myself on the street and starving, neither of those things were happening in the moment, my anxiety subsided.
I still had my crib, the lights were still on, and food was in the fridge. The news that I got in the present was just alerting me to make a different kind of plan for my future. But in the now, I was fine. And, God willing, with the right plan in place, I would remain fine next week and the weeks to follow. Every time that way of thinking proved to be right. Did I always have what I wanted in the present? Nope. But what I needed was always provided—"For your Father knows the things you have need of before you ask Him." (Matthew 6:8—NKJV) Most times, that is exactly the case.
3.Living in the Moment Keeps Us Calm, Stable and Centered

Calm, stable and centered. Unfortunately, I don't think a lot of people realize just how powerful it is to live in this kind of energy space. When you're calm, you're free from disturbance. When you're stable, you're firm, steady and, as one of my favorite dictionary definitions puts it, "not wavering or changeable, as in character or purpose". When you're centered, you're able to do something that many human beings have yet to comprehend, let alone master—you can find balance between emotion and logic.
A couple of years ago, when I had one of the most devastating heartbreaks of my life, for a second time (long story, chile), as I was grieving it all out, I realized that a big part of what had me so shook was the fact that the life I thought I was going to have didn't appear to be panning out that way. You know what that means, right? It wasn't just that I loved someone who didn't love me the same way; it was that my feelings caused me to make all sorts of future plans rather than simply love in the moment. Looking back, I honestly was probably more disappointed in how I thought my future life was going to be more than anything else.
Fast forward to now and I love differently. I have standards and expectations, no doubt (we all should). But my emotions (what I want to happen) are not running so far ahead that logic (what is actually transpiring) is going by the wayside. And that? That has me in a state of tranquility that I've never really had before. And trust me, when you are approaching life and love from a calm, stable and centered head and heart space, nothing can touch you like it can when you're…not.
4.Living in the Moment also Encourages Gratitude

There's a Scripture in the Bible that says, "So are the ways of everyone who is greedy for gain; It takes away the life of its owners." (Proverbs 1:19—NKJV) I know that a lot of people think of the word "greedy" from the perspective of folks wanting monetary gain but, personally, I believe that you can be greedy when it comes to how you process time too. Being greedy is about being eager. You're preoccupied with being married? Greedy. You're obsessed over your biological clock? Greedy. You can't seem to finish anything you start because you don't like waiting for its manifestation? That is also being greedy because, again, being greedy is about being eager and, when you're eager, you don't really know how to enjoy the moment you're in. As a direct result, you're focused more on getting than being grateful for what you already have.
If you hate being single so much, ask some of your married friends what they miss about living the single life. If all you can think about is becoming a mommy, check out articles on our site like "I Am A 27-Year-Old Struggling Mom & I Regret Having My Child" and "For The Women Racing To Have Children Before It's 'Too Late'", just so you can get a bit of a reality check. If your eagerness has you procrastinating or quitting projects, use this time to create shorter term goals on a weekly basis that you can complete so that you can actually get things done.
The more you remove eagerness from your life, the more space you'll have for gratitude to come in. Gratitude is about recognizing what you already have and giving thanks for it.
You know, a novelist by the name of Cynthia Ozick once said, "We often take for granted the very things that most deserve our gratitude." It's pretty easy to take what you already have for granted…until you lose it. Maintaining a spirit of gratitude keeps this kind of reality check, ever in the forefront of our minds. That way, we're not so obsessed with wanting what we don't have that we're not thankful for what we do.
5.This Moment Will NEVER Come Again. Cherish It.

I get it. The moment that you might be in right now could very possibly suck in every imaginable way possible. But here's the thing about that—if you reflect on your past, there have been other times when you probably felt the same way (or very similar). But now that those moments have come and gone, if you're really honest with yourself, they probably strengthened you, matured you, or prepared you for something in the way that nothing else quite possibly could. Same goes for where you are in this moment.
My greatest disappointments in people taught me how to not treat others. My biggest financial blows taught me to respect my money and resources more. My greatest heartbreaks showed me how to love myself better. Bottom line, whether the moment you are in is good or not so good, if you choose to let it evolve you into an even greater person, it is something to cherish. In spite of whatever is happening right now, this moment will never come quite this way ever again. Take it in. Grow from it. One day, you'll look back and be glad that you did.
6.This “Dot” Is Connecting You to a Much Bigger Picture

Definitely one of my favorite quotes on the planet is the one by a pastor by the name of John Piper—"God is always doing 10,000 things in your life, and you may be aware of three of them." Yeah, I think that one of the hardest things for us to do is accept that whatever is happening (or not happening) today, this week or even this year is simply a "dot" or a part of the puzzle piece to a much greater picture. You may not to be able to fully comprehend why something is happening (or not happening) in this moment but it's important to remain humble enough to remember that you are not the only one who plays a role in your life story. Other people need to come in and out. Things need to transpire behind the scenes.
Timing needs to cause some things to come together and fall apart in order for the ultimate masterpiece to reveal itself.
So, no matter how you may be feeling about right now, try and keep your emotions in check. This moment is connected to something in your past and will also connect to something else in your future. If you're open to seeing things from this perspective, it will all make sense. One day.
7.Things Tend to Come to Us Once We’re Ready for Them

I kind of already touched on this, but I want to go a little deeper because, if you're someone who really struggles with living in the moment, I think grasping this final point can help you to do it better. Whenever I'm talking to a single woman who desires to be married and she goes on and on about how "ready" she is, I tend to say something along the lines of, "So, you're 'completely prepared or in fit condition for immediate action or use'? How do you know that?" If there's one thing that, shoot, I'd say 95 percent of married folks will admit about marriage it's that, although some went in believing they were ready, they realized they had absolutely no clue what they were getting themselves into.
Personally, I think it's pretty arrogant to assume that you are "completely prepared" for marriage and so the hold-up must be your future spouse. And boy, to go into that kind of relationship without humility and self-awareness is only setting you up to have your ego knocked down a peg or two—or 20. When I wrote articles like "If Your Man Is Missing These Things, Wait Before Marrying Him" and "Ask These Sex-Related Questions BEFORE You Marry Him", by no means was I implying that we shouldn't look within to see where we stand on these points too. For instance, one thing that I desire in my husband is financial stability and responsibility but guess who is just now really getting her past taxes together? Now what do I look like demanding my partner be what I am not? That is the epitome of hypocrisy.
One of the best things about living in the moment is it gives you the opportunity to get ready for what is to come. Time is wise and loving enough to slow things down and gift us with the present so we can do so.
So, even if you do struggle with embracing the present, I hope all of these reasons have offered some insight into just how important it is to love where you are. The moment is here because you need it. When you don't, it will pass. Once time deems that you are ready for it.
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Feature image by Anneka/Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









