Black Minimalists Share What They Stopped Buying In Order To Live Their Best Lives

What does it really mean to "have everything"? I suppose it depends on what you define as everything. From achieving your goals to living the life you didn't have as a child to living unapologetically, having everything isn't always qualified and quantified by material things. This way of thinking is related to the minimalist lifestyle – an existence that is rooted in happiness when living with less.
For minimalists, they value experiences over possessions.
Minimalism is not for the faint of heart. The 'less is more' concept is one that requires discipline, consistency, and intention. We have watched as the minimalist theory swept across varying fields from fashion to interior design to photography. It is such a beautiful way of life, and we are in awe of how Black women apply the theory to their lives.
So, we talked with four Black women who aren't new to minimalism; they are true to minimalism. Keep reading for why they made the choice, how their upbringing affected their decision, and their advice for other women.
Editor's Note: This story was originally published in 2021 and is being republished for its continued relevance. The journeys shared below reflect the women's perspectives at the time.
Whitney Roberts

Courtesy of Whitney Roberts
When did you adapt to the minimalist lifestyle?
I have been a minimalist for about four years now. I adopted minimalism because I was honestly tired of stuff. As a writer, I find clutter to be distracting. To keep me as focused as possible, I try to eliminate as much of it as possible.
What was the hardest obstacle in making this change?
Getting rid of certain things. For me, clothes were easy to clear out as I made the practice of clearing my wardrobe every season change in order to donate. The most difficult things to get rid of were my books! I love to read and managed to get my hands on many rare copies.
How did your upbringing affect your choice to become a minimalist?
Majorly! My mom is big on giving things away that we aren't using. She's really generous. I would like to think I inherited her generosity. On the other hand, one of my grandparents was a huge hoarder. They would buy things just to have them and wouldn't share. I saw how that affected their lives and how, in the end, all they had was their stuff.
What things did you stop buying in order to feel freer financially?
CLOTHES! I said earlier how easy they were to give away and unless I need something, I rarely shop for clothes. And you will be surprised how quickly the savings add up when you're not constantly shopping for things that are in style today and out tomorrow.
Can you share your biggest joy since you made the modifications?
The biggest joy is handing over that box of things I don't need knowing that they are going to people who do need them. I recently cleared some gently-used dishes I didn't need and, afterward, found a family that didn't have any. Handing them that box and sharing in that moment of gratitude (them grateful for the dishes and me grateful to help) was a big joy.
What advice do you have for women wanting to live life minimally?
Start small. You don't have to reduce all of your items in one day, or even in one month! Take your time. Choose one area at a time. Go through each item, one at a time, and ask yourself if you really NEED it or not. It's totally doable. Just go at your own pace.
For more of Whitney, follow her on Instagram.
Danae Smith

Courtesy of Danae Smith
When did you adapt to the minimalist lifestyle?
I started my minimalist journey in 2015 but in the last couple of years, I've really leaned into the slowness and simplicity of minimalism.
What was the hardest obstacle in making this change?
The hardest obstacle was unlearning rushing and learning to let go. Decluttering spaces wasn't too hard. I could easily let go of clothes and shoes that didn't spark joy, but for me, it was hard to let go of items that held memories. It's a process, but minimalism has challenged my need to hold on to all the things, be that something tangible or intangible. As for unlearning rushing, embracing minimalism has and continues to challenge my need to rush on to the next thing, be that a trend or literally how I move from one space to the next.
I'm constantly learning to slow down and be still, to give the moment in front of me my full attention.
"I'm constantly learning to slow down and be still, to give the moment in front of me my full attention."
How did your upbringing affect your choice to become a minimalist?
I didn't grow up in a minimalistic home, but I did grow up in a home that valued delayed gratification, imaginative play, and reading over television, etc. I grew up in a home that did not follow trends a ton and that has deeply impacted how I move through life now. In some ways, the way I grew up helped make the adjustment to a more minimalist lifestyle a little easier.
What things did you stop buying in order to feel freer financially?
I think the first items to receive a personal budget cut were clothes and shoes. Nowadays, I aim to purchase clothing items that are aesthetically pleasing and functional with the ability to be worn in multiple seasons and styled differently each time. Doing the 10x10 challenge really helped me to get creative with the clothes I already owned. I also worked really hard at not eating out a ton, especially for lunch. I worked in D.C. for a while so it was easy to go to a food truck or chain restaurant to grab lunch. Of course, as with any journey, some days were definitely easier than others.
Can you share your biggest joy since you made the modifications?
My biggest joy has been giving myself permission to slow down and be fully present in a given moment.
What advice do you have for women wanting to live life minimally?
Don't feel pressured to pursue minimalism in any particular way. You don't have to suddenly don neutral tones or have a home barely furnished. You can pursue minimalism in full color with a cozy living space or whatever your vibe is. In my eyes, minimalism isn't just an aesthetic. It's a lifestyle choice that makes room for what matters and what you value. How that looks and unfolds in your life can and will look different from the next person.
For more of Danae, follow her on Instagram.
Jaznel Mosby aka J. Chavae or Jaz

Courtesy of Jaznel Mosby
When did you adapt to the minimalist lifestyle?
I adapted to the minimalist, more so essentialist, lifestyle about four to five years ago.
What was the hardest obstacle in making this change?
The hardest obstacle in making this change was thinking that I had to have five to 10 items in my possession when in reality, it was being conscious of what I needed and what truly made me happy.
How did your upbringing affect your choice to become a minimalist?
Growing up, my mother had so many random things in high volume that she didn't need or use, be it shoes, food, cups, etc. I knew that it was because of a lack mentality (she grew up pretty poor in Jamaica) so I did have sympathy for her, but it drove me NUTS! I became obsessed with organizing first, then minimalism/essentialism was introduced to me and the game changed!
What things did you stop buying in order to feel freer financially?
I had to stop buying clothes and shoes. I was a real shopaholic in my early 20's, buying things for their photo potential regardless of wearability or comfort, but minimalism helped me kick that to the curb. I would always tell myself that I didn't have money when in reality, I did have money, I was spending it all on shoes, clothes, and FOOD.
Can you share your biggest joy since you made the modifications?
My biggest joy since this lifestyle change has been filling my home with things that I absolutely need and that I absolutely LOVE. Everything has a purpose and a place which makes my compartmentalized mind very happy!
What advice do you have for women wanting to live life minimally?
The advice that I would give to women wanting to live minimally or essentially is to add before you subtract. It's like wanting to be healthier. If you cut everything out, you're going to crave it more often and probably give in...the same applied to me when it came to my things. Figure out what you love and what you need, incorporate those items in your life and then give thanks to what you don't need or love (think Marie Kondo-style).
I also released things much easier when I gave them to someone I knew/loved. It made me happy knowing that they would use something that was simply taking up space in my home!
For more of Jaznel, follow her on Instagram.
Christine Platt

Courtesy of Christine Platt
When did you adapt to the minimalist lifestyle?
I began adapting a minimalist lifestyle in the summer of 2016 but in all honesty, I had no idea what I was doing. I was so focused on trying to mirror the neutral, barren aesthetics I saw online. It wasn't until 2017 when I began focusing on being authentic and intentional with my personal style that I truly began adapting to a minimalist lifestyle. For me, that looks like Afrominimalism—a home and wardrobe that reflects the history and beauty of the African diaspora.
The shift to being authentic and intentional was so pivotal! It is what led me to write The Afrominimalist's Guide to Living Less, to really encourage more people, especially Black people, to embrace the practice of minimalism more holistically. Being a conscious consumer has more benefits than having a tidy house and benefiting the environment. It is an opportunity for our community to use their resources to build generational wealth—and for many of us, we are the first people in our families to have the opportunity to do so.
What was the hardest obstacle in making this change?
The hardest obstacle wasn't sorting through everything to decide what I wanted to keep and what I wanted to let go (which is what I thought would be the hardest part). I was very surprised at the emotional work that came with the letting go process. I had to acknowledge what aspects of my childhood led to my excessive spending. I had to acknowledge that I had so many things but so little savings. And I had to forgive myself for all the decisions and choices that led to my overindulgence.
But ironically, I believe emotional labor is one of the most important parts of the process. Honoring my feelings has been essential to maintaining a lifestyle with less. And I really encourage anyone who is planning to or in the process of decluttering to embrace the anger, frustration, sadness, tears, and whatever other emotions emerge. It is important to first know the reasons why you have more than you need, and then honor the emotions that come with that understanding. If not, it is likely that you will continue the same spending habits and find yourself in the same situation again.
"Honoring my feelings has been essential to maintaining a lifestyle with less."
How did your upbringing affect your choice to become a minimalist?
I am so glad that you asked this question! How we were raised plays an important role in why so many people have more than they need. From how we saw our caregivers handle money to fulfilling unmet childhood expectations, there are aspects from our past that have influenced our relationship with money and spending habits. When I was younger, my mother and I spent the weekends shopping, and it was always my favorite part of the week. We had so much fun together! And so, I associated shopping with fun, with rewarding myself, with enjoying the fruits of my labor.
When I began adapting a minimalist lifestyle, I realized what a significant role my childhood played in my emotional spending, as well as the cultural influences and other aspects of my identity, such as being a first-generation everything. I have since become very intentional about breaking that cycle with my daughter and sharing my experiences with others so they can learn from my experiences.
What things did you stop buying in order to feel freer financially?
Okay, I want to address a misconception about minimalists—we buy things all the time! We are just 1) very very intentional about what we purchase and 2) constantly letting go of things that no longer serve us to make space for what matters. In order to be financially freer, I had to learn the reason behind my excess (the mindless consumerism and bargain shopping), and refrain from those behaviors. It's how I came up with a mantra that I sometimes still must use when I am shopping: "Remember, it's not a deal if you don't need it."
Can you share your biggest joy since you made the modifications?
Oh, my goodness! There is so much joy! Having savings is such a big part of my joy. Understanding my power as a conscious consumer and investing in my community. There is such joy in being intentional with where and how I spend my money.
What advice do you have for women wanting to live life minimally?
You know, I recently read this beautiful interview in ELLE with Taylour Paige who plays Dussie in Ma Rainey's Black Bottom (which the historian and lover of Black storytelling in me is just obsessed with that movie. Just, gah!) It just felt like I was having a conversation with a young Black woman on her way to understanding and seizing every opportunity in her lifetime. One thing that Taylour said really struck me: "We're all eternal. And this is just a blip in eternity. But if I can be conscious of that, why do anything I don't want to do?"
If you want to live more minimally, do it! And be fully conscious of and committed to your decision. And don't be afraid to make it your own. For me, it's Afrominimalism. But for you, it may be something entirely different. Think of minimalism as intentionalism. Be intentional about creating the life you want to live.
For more of Christine, follow her on Instagram.
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Featured image courtesy
Originally published on January 15, 2021
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff






