
Okay, so I’ve got a question: When was the last time that you friend-zoned someone? Uh-huh, don’t act like you don’t know what I’m talking about either because, if you live long enough on this planet, you’ve probably encountered at least one male guy who you knew wanted more than friendship from you. Thing is, you didn’t feel the same way, although you may not have been as direct about that as you should be either because you wanted to keep the friendship intact (good) or you wanted to get the benefits of his feelings for you (not good; that is manipulation) — and so, you friend-zoned him.
Along these same lines, next question: When’s the last time that you friend-zoned yourself? This is an angle on the whole friend-zoning thing that I don’t think is tackled enough. Oh, but it’s real because I know quite a few women (and even a couple of men) who end up being seen as just a friend, time and time again, and it’s (mostly) because they make certain moves that cause people to look at them that way.
If you’re sick of always being seen as not just one guy but most guys’ favorite friend, and you’re wondering how to change that, check out the following six points. If more than a couple of ‘em apply, the bad news is that friend-zoning yourself is exactly what you are doing. The good news is that now you know what to do about it.
You Self-Sabotage Potential Dating Opportunities
GiphyPop the Balloon, boy. As I’ve been watching the show evolve to things like being featured in Saturday Night Live (you know, as a skit) to the host Arlette getting sponsorship deals like her one with Fashion Nova to Netflix picking it up (for a live version), you’ve definitely got the give the YouTube series its props. And when it comes to this topic, the reason why the show came to mind is I can’t tell you how many times I’ve watched it and seen people self-sabotage opportunities.
For instance, once I saw a man pop his own balloon because a woman said that she prefers tall men, and he was right under 6’. Another time, I saw a woman pop her balloon because the guy said that he wants a spiritual person and she assumed that he meant a Christian.
And you know what? People who friend-zone themselves oftentimes do the same thing “in the real world” because they will determine that they are not someone’s type based on (for example) who they’ve seen them date before or because they decided that someone wouldn’t see them as a potential match (without actually knowing that for sure). In their mind, the person they are interested in is “out of their league,” so they give off the energy that never conveys that they are interested in being seen as more than a friend.
How do I know this? Because I once did it with a guy from my past back when I was in college. When I first met him, I thought he was so attractive, and so I simply assumed that there wasn’t a chance for anything serious that I conveyed that to him after a few phone conversations, that while I was down for a sexual dynamic, I didn’t want to be more than friends.
Fast forward to years of coitus and friendship going down while I was low-key feeling resentful that it didn’t end up going past that. When I brought it up, know what he said to me? “Shellie, you never gave me the opportunity to see you as anything else. Don’t blame me for keeping up the end of the bargain that you set.” And because I like to take accountability for my ish, I have to admit that he’s spot-on right.
Moral to the story with this one is this: sometimes you think that predetermining how someone is going to see you is the way to keep from potentially getting hurt. Here’s the thing about that, though — unfortunately, more times than not, all you’re doing is getting in your own way. If you’re deciding how someone should feel about you, that is a form of self-sabotage — and a definite way to end up friend-zoning yourself.
You Tell Everyone and Their Grandma That You’re Only Seen As Guys’ Friend
GiphyThere is someone I know who, well, I don’t think she’s ever had a boyfriend before — and she’s good, GOOD, and grown at this point. I do know that she’s liked quite a few people, and no one has really taken her seriously, though. There are a couple of reasons why (because some of the men have told me directly); however, the main one is because she has told pretty much anyone who will listen that she is seen as the homie for men for so long that her words have created her own reality.
In other words, she is the living meaning of the quote, “Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny” (Chinese philosopher Lao Tzu said that).
That said, although science is forever conducting research on whether or not emotional energy is indeed “contagious,” what we do know is something called emotional contagion is quite real; it’s what happens when you are around someone and you end up picking up on their body language and then mirroring/imitating it, sometimes without even noticing. Now think about that from the angle of what we’re discussing in this article.
If you’re around a guy and all you’re sending off is “just friend” vibes, there’s a good chance that even if a guy thinks you’re attractive, he may give you the same energy because he’s mirroring what you are doing. Or even if he was potentially interested in you, if all you talk about is how you’re every guy you know’s BFF — he may take that as meaning that you don’t want to be anything else…or more.
Remember that quote — your thoughts ultimately can become your destiny if you’re not careful. I mean, if you want to ultimately be every guy’s confidant about some other woman, hey have at it. If not…emotional contagion is real. What kind of body language and conversation are you giving off…that the men around you just might be…mirroring?
You Tend to Play Down Your Femininity (and Sensuality)
GiphyThis year, the rom-com Just Wright (Queen Latifah, Common, Paula Patton) turns 15 (time, boy). Although it’s been a hot minute since I’ve watched it, I thought about how much Queen Latifah’s character, Leslie, helps to make this particular point. And while we’re here, although it might seem like Paula Patton’s character, Morgan, was the “villain,” actually Leslie’s mom (played by Pam Grier) is who irked me most of all.
I say that because, while Leslie was definitely a tomboy, it’s almost like her mom never really encouraged her to explore her more feminine and sensual side — and to me, that, is what made it initially difficult for Common’s character Scott to not see her as much more than “one of the boys.” Because clearly if there was absolutely no physical chemistry or connection, sex wouldn’t have ultimately gone down, and he wouldn’t have eventually ended up with Leslie (because who wants to be in a long-term relationship with someone whom they aren’t physically attracted to)?
I don’t know about y’all, but I know some “Leslies.” They might not be the traditional kind of pretty (whatever that means these days); however, they are definitely beautiful in their own right. Thing is, it can be hard to see them as “sexy” on any level because they’re always in some jeans and kicks and dapping guys up. Oh, but put them in a dress and some pumps sometimes and damn — she’s definitely giving other women a solid run for their money.
Listen, I’m a sneakerhead and proud of it. I remember a time when I didn’t own any, though, and the last boyfriend who I will ever have in this lifetime bought me some sneaks because he wanted to see what I looked like in a pair. About a year later, he felt like he created a monster because he rarely saw me dress up anymore, and he missed it. Because the thing about fashion is that it has the ability to bring out different sides to us.
If, when it comes to your own sense of style, words like “feminine” and “sensual” rarely — if ever — come to mind, why not make a few tweaks to that? No one said that you have to wear a little black dress every day. All I’m saying is just like Leslie caught our eyes when she dressed up, the same thing can happen to you…off screen.
You Are More Concerned with Being Everyone Else’s Matchmaker and/or Dating Coach
GiphyDoes everyone come to you for relationship advice, and yet, interestingly enough, rarely are you offered any? Yeah, that’s another huge sign when it comes to what it means to friend-zone yourself. Here’s what I mean — a couple of years ago, I got sick and tired of a woman telling me that she was interested in a guy, yet she was too “scared” to tell him. He was a friend of mine as well, and so, one day, I randomly mentioned her in conversation, just to see where his head was at.
When he told me that he thought that she was cute, smart, and funny, I asked him if he had ever considered asking her out. His response was perfect for the point that I am trying to make here: “Oh, she’s not seeing someone? Every time we talk and the subject [of relationships] comes up, she’s always mentioning other women, so I thought that was her way of deflecting off of her.”
Okay…I don’t know how a guy is supposed to pick up on signals that you would be open to going out with him if you are constantly playing matchmaker when it comes to him and someone else, or even if you are the one he comes to for advice about another woman. I mean, I know in Usher’s song, “You Make Me Wanna,” and particularly when he said that he would (romantically) think about his best (female) friend after talking to her about his girlfriend, that it might seem like that’s the route to take — trust me, IT’S NOT.
I’ve got enough male friends, and I’ve been working with men long enough to know that they are pretty literal and quite good at compartmentalizing things. So, even if you are a bomb individual in their eyes, if you’re always talking to them about other women, they are going to see you as some version of a free dating coach and probably not much else. And if men are sounding off about other ladies to you…how in the world can you be seen as anything more than a shoulder or an ear?
What You Think Are ‘Boundaries’ Are Actually WALLS
GiphyAnother way that some people friend-zone themselves is that they don’t allow someone to get close enough to see them as more than a friend. Group dates? Sure. One-on-ones? Nah. Text exchanges? Sure. Phone calls? They’re not so comfortable. Surface conversations about music, sports, culture, etc.? Sure. Deep conversations about dreams, feelings, and desires? They are gonna skirt around those as much as they possibly can.
I’ve asked some people who move like this what the deal is; what most of them say is since so many people see, treat and like them as a friend, they don’t want to run the risk of getting hurt or ultimately losing even the friendship if they step out and actually express more than platonic interest. If that is you, that, my dear, is also a form of self-sabotage.
Honestly, even when it comes to the whole “friends with benefits” thing, when the dynamic has run its course, usually who seems to have a problem with being "just friends" most, to me, is women — or at least, women who know that they settled for less by agreeing to something that was less than what they wanted in the first place. Meaning, (most) guys can handle — and would even prefer — remaining some sort of friends after sex ceases.
And the reason why all of this is relevant is because…if you like someone, you shouldn’t be afraid to let your guard down and see where things could go. If the two of you have some sort of healthy connection, even if things don’t work out, there is probably something salvageable there where you can still stay in touch or at least hug it out whenever you run into each other.
Bottom line: Guarding your heart and assessing the potential risks? That is called having boundaries. Never letting anyone close enough to you to even consider you as an option? That is called a wall. BIG DIFFERENCE.
No One in Your World Knows That You Truly Desire a Relationship
Giphy“You have not because you ask not.” It’s a verse in the Bible (James 4:2, to be exact) that is a great way to bring all of this to a close. I say that because the reality is, if you’ve seen yourself all up in and throughout this article, there’s a pretty good chance that another reason why you keep friend-zoning yourself is because no one really knows that you truly desire to be in a relationship in the first place. It’s like you assume that no one is going to see you in “that way,” and so you keep the wish to yourself.
Here’s the thing about that, though — as a Business Insider article states, there is a lot of power in asking for what you want because making a declaration helps to set things into motion; plus, as author Paulo Coelho once penned, “When you want something, all the universe conspires in helping you to achieve it.”
Adding to all of this, I promise that once you let your safe space know that you’re truly interested in dating, I’m willing to bet that you’ve got at least one or two girlfriends who will be more than happy to hook you up up with someone — they were just waiting on you to say the word. You know what they say — closed mouths don’t get fed and, as far as this topic is concerned, if you don’t say that you want to get out of the “friend zone”, how is someone supposed to know it?
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Friend-zoning? If you’re on the receiving end, it can be a hard pill to swallow. The only thing more challenging? It’s if you are doing it to your own self.
Now that you see what that looks like, please make the decision to pivot into something else. Hey, you never know what possibilities are in store when you actually put forth the concerted effort to stop…friend-zoning yourself.
Amen? Amen.
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
If there is one thing that I am going to do, it’s buy myself some scented soy candles. And, as I was looking at a display of them in a TJ Maxx store a couple of weekends ago, I found myself wondering just who decided which scents were considered to be “holiday” ones. The origin stories are actually pretty layered, so, for now, I’ll just share a few of ‘em.
I’m sure it’s pretty obvious that pine comes from the smell of fresh Christmas trees; however, scents like cloves, oranges, and cinnamon are attributed to two things: being natural ways to get well during the cold and flu season, and also being flavors that are used in many traditional holiday meals.
Meanwhile, frankincense and myrrh originate from the Middle East and Africa (you know, like the Bible does — some folks need to be reminded of that—eh hem — Trumpers) and ginger? It too helps with indigestion (which can definitely creep up at Thanksgiving and Christmas dinner tables); plus, it’s a key ingredient for ginger snaps and gingerbread houses. So, as you can see, holiday-themed scents have a rhyme and reason to them.
Tying this all in together — several years ago, I penned an article for the platform entitled, “Are You Ready To Have Some Very Merry ‘Christmas Sex’?” Well, in the spirit of revisiting some of that content, with a bit of a twist, I decided to broach some traditional holiday scents from the perspective of which ones will do your libido a ton of good from now through New Year’s Eve (check out “Make This Your Best NYE. For Sex. EVER.”).
Are you ready to check some of them out, so that, whether it’s via a candle, a diffuser, some essential oil, or some DIY body cream (check out “How To Incorporate All Five Senses To Have The Best Sex Ever”), you can bring some extra festive ambiance into your own boudoir? Excellent.
1. Vanilla

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When it comes to holiday desserts, you’re going to be hard-pressed to find recipes that don’t include vanilla — and that alone explains why it is considered to be a traditional holiday scent. As far as your libido goes, vanilla is absolutely considered to be an aphrodisiac — partly because its sweet scent is considered to be very sensual. Some studies even reveal that vanillin (the active ingredient in vanilla) is able to increase sexual arousal and improve erectile dysfunction in men. So, if you adore the smell, here is more incentive to use it.
2. Frankincense

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Although, typically, when people think about frankincense (and myrrh), it’s in the context of the gifts that the wise men brought Christ after he was born; it’s a part of the biblical Christmas story. However, frankincense goes much deeper than that. Sexually, since it has an earthy and spicy scent, some people like to use it to meditate (check out “What Exactly Is 'Orgasmic Meditation'?”). Also, since it has the ability to put you in a better mood, soothe and soften your skin and maintain your oral health — with the help of frankincense, every touch and kiss can be that much…sexier.
3. Cinnamon

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I already gave cinnamon a shout-out in the intro. Personally, I’ve been a fan of it, in the sex department, for a long time now (check out “12 ‘Sex Condiments’ That Can Make Coitus Even More...Delicious”). When it’s in oil form, it can be very sweet to the taste while sending a warm sensation throughout the body — which is why the giver and receiver of oral sex can benefit from its usage. Beyond that, cinnamon helps to increase blood flow to your genital region, elevate sexual desire and, some studies say that it can even help improve fertility. Beautiful.
4. Peppermint

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If there’s a signature candy for the holiday season, it’s probably a candy cane — which automatically puts peppermint in the running for being an official holiday scent. Pretty much, in any form, it’s got your sex life’s back because it’s hailed as being a sexual stimulant; in part, because its smell is so invigorating. Plus, it helps to (eh hem) ease headaches, it gives you more energy and it can definitely help to freshen your breath. Also, that minty sensation? The same thing that I said about cinnamon can apply to peppermint too (if you catch my drift).
5. Ginger

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Whether it’s in a meal or in your bedroom, ginger is going to produce results that are hella spicy. On the sex tip, science has praised ginger for being able to increase sexual arousal, improve blood circulation (which intensifies orgasms) and strengthen fertility for many years. Scent-wise, I find it to be one that both men and women enjoy because it is both woodsy and sweet. So, if you’ve got some massage oil in mind, adding some ginger is a way to please you both.
6. Pomegranate

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September through December is the time of year when pomegranates are considered to be in season. And, as someone who is a Rosh Hashanah observer, I have a personal adoration for them because I am aware of the various things that they symbolize in Hebrew culture including the fact that they are a fruit that represents love and fertility. So yeah, they would absolutely be an aphrodisiac — one that is perfect for this time of the year. While consuming it helps to boost testosterone levels in both men and women, the floral bittersweet smell that it produces can help to reduce stress while promoting relaxation (like most floral scents do) — and the more relaxed you are, the easier it is to climax.
7. Nutmeg

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Another signature seasoning during the holiday season is nutmeg. It’s perfect in Thanksgiving sweet potato (or pumpkin) pie and Christmas morning French toast. And yes, it can also make your sex life better. If you consume it, it can intensify your libido and, overall, its warm-meets-spicy-meets-sweet smell is so inviting that it is considered to be a pretty seductive scent.
8. Cloves

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I ain’t got not one lie to tell you — if you’ve got a toothache, put some clove oil on that bad boy and send me a Christmas present for putting you on game. Aside from that, as I round all of this out, cloves are another holiday scent that can do wonders for your sex life. For men, it has the ability to significantly increase sexual arousal and improve stamina and endurance. For men and women alike, it also has a reputation for strengthening sexual desire. And for women solely? Well, if you want an all-natural way to increase natural lubrication down below — the scent and and feel (in DILUTED oil form) can make that happen. It can make the holidays especially special…if you know what I mean.
Ah yes — the atmosphere of the holidays and what it can do.
Take it all in! Scent ‘n whatever stimulating that comes with it! #wink
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