
A hill that I am forever going to die on is nothing, and no one (including your spouse or your kids) should come before your purpose — ever. The reason why I say that is because your purpose is literally why you exist. And so, aside from the Creator who assigned you to one, there is nothing and no one greater.
And because of that, you should be laser-focused on surrounding yourself with people, places, things and ideas that will help you to manifest “the reason for which something exists or is done, made, used, etc.” (one definition of purpose) as it relates to you specifically and then you should be intentional, both daily and consistently, about manifesting “an intended or desired result; end; aim; goal” (another definition of purpose) when it comes to elevating in that very space.
In order for all of this to happen, you definitely, without question, need to surround yourself with purposeful relationships: relationships that exist, largely in part, to help you reach certain intended aims and desired results. And in order for that to happen, you’ve got to be highly selective about who those people are — and it needs to go well beneath the surface of merely having certain things in common or enjoying someone’s company.
Keeping all of this in mind, let’s explore what it means to have purposeful relationships and why you are doing yourself a serious detriment if you don’t prioritize having them in your life. Ready?
What Is Your Purpose?
GiphyI once read an article that said that only 25 percent of people actually know what their purpose is (a lot of other articles say that it’s actually lower than that!). To me, that’s alarming because, again, since purpose is literally why each of us are here, it’s important to prioritize discovering what your own purpose is all about. It’s basically what Oprah Winfrey once said: “Your real job is to figure out what it is that you are called to do” because, once you know that, it helps you to know what direction your life should actually take — including when it comes to your relationships.
And so, before getting into anything else — what is your purpose? If you’re unsure, a “purpose hack” that I recommend is to think about what you were put on this planet to do. If you can explain it in three words or phrases, you’re probably right on the money.
For instance, my purpose is “marriage, sex, and the Sabbath” — all are biblical covenant principles (that folks, en masse, are totally flippant about), and all are things that I study, research, and talk about on a daily basis and all are things that I have been told, consistently, that I seem to have supernatural insights on. You know, in Hebrew and African culture, names speak to purpose, and I discovered in my 30s, from an Israeli, that my name is Hebrew and it means “Mine; Belonging to Me,” which basically means that my name even means “covenant” (Ezekiel 16:1-14).
And you know what? Even if I didn’t get paid to write, public speak, and life coach on those three things, I would still do it because, for me, those topics come so naturally to me that they are like breathing; even when I’m tired, it still feels like a huge life source.
Okay, so what do you feel this way about? If you’re still unsure, there is a leadership website that features over 132 questions that you can ask yourself here. Also, if you go to your favorite search engine and put “find my purpose quiz” in the search field, there are all sorts of (free) tests that you can take. You might also want to see a life coach for some clarity because we are trained to ask certain questions that can lead you to some pretty profound “ah-ha moments.”
Whatever path you decide to take, it is super important, critical even, that you know what your purpose is. So many people waste valuable time, effort, and energy, not just on the wrong career path but with the wrong partners and in the wrong friendships because they have absolutely no clue.
NOTHING Should EVER Come Before Purpose Fulfillment
GiphyAlthough I touched on this in the intro, before getting into how you can know if you’re in truly purpose-filled relationships, since this revelation may immediately cause you to do some reassessing and reprioritizing as far as certain folks are concerned, I need to speak to the part of you who may feel guilty about shifting and realigning, perhaps even after reading all of this. Yeah, please hear and hear me good when I say that you are doing yourself the ultimate disservice if you are out here living your life without fulfilling your purpose in the process.
So, what are some signs that you are, indeed, in a state of purpose fulfillment:
- Your gifts and talents are being utilized.
- You feel a sense of holistic wholeness and calm.
- Even on the hard days, you enjoy many moments within it.
- Others are directly benefitting from what you do.
- No one is doing, what you are doing, quite like you are doing it.
- You are constantly feeling challenged, inspired, and motivated.
- You can connect what you do to a profound sense of spiritual elevation.
- You are becoming a better, not worse, person.
- Money is merely a bonus.
- You feel fulfilled.
Fulfill: to carry out, or bring to realization, as a prophecy or promise; to perform or do, as duty; obey or follow, as commands; to satisfy (requirements, obligations, etc.); to bring to an end; finish or complete, as a period of time; to develop the full potential of (usually used reflexively)
Synonyms: accomplished, satisfied, pleased, crowned, gratified, realized, perfected
- Feeling fulfilled has so many layers to it.
- Being fulfilled has a spiritual element to it (prophecy, promise).
- Being fulfilled means that you are being led to execute certain things.
- Being fulfilled means you are here to complete something.
- Being fulfilled means that your full potential is to be developed.
- Being fulfilled brings a sense of accomplishment, gratification, and supreme realization.
And when you break all of this down and then really let it set in — how in the world could — or should — you let anyone or anything come before all of this? You shouldn’t. Yet, because this isn’t taught, nearly enough, folks end up (for example) miserable in marriages because they didn’t choose someone who complements their purpose. People end up on roller coaster rides in their friendships because they are not connected to those who complement their purpose. People never really learn who to hold on to and who to release because they don’t get how important it is to stick with who complements their purpose and to let go of who…doesn’t.
And just what do I mean by that? I’m so glad that you asked.
Who in Your Life Complements Your Purpose?
GiphyAn article that I wrote for the platform a few years back that people will sometimes still write me about to this day is “If He's Right For You, He Will COMPLEMENT Your Life.” A part of what inspired it is a verse in Scripture. The Classic Amplified Version of Genesis 2:18 says, “Now the Lord God said, It is not good (sufficient, satisfactory) that the man should be alone; I will make him a helper (suitable, adapted, complementary) for him.” Yeah, it’s kind of a message for another time how, nowhere in this, does it say that God would give Adam someone to “fall in love with;” it says that he would bring him HELP in the form of his COMPLEMENT. Nothing’s wrong with love, yet some of y’all are hinging too much on Disney and rom-coms and not enough on who complements you. Like I said…another time.
Okay, yet even beyond your life partner, what does it mean for someone to complement you? If someone is your complement, they are able to bring forth some sort of completion in your life. Not in the Jerry Maguire (film) “You complete me” kind of way (that’s basically an inside job) — more like in the “You help me to bring certain things together in order to COMPLETE things” instead of “You are so much work to deal with that you are taking time, effort, energy, and resources away from me being able to COMPLETE things.” Make sense?
I’ll give you a personal example (not with graphic details, but enough). There was someone, back in the day, who used to really try to be my friend. Another matter for another time? I’m not big on that. Life and discernment have taught me that if you’re “trying hard,” you usually have an agenda. Friendships should happen…organically. Anyway, one day, out of the blue, she decided that we fell out (LOL). I know this because she told someone we mutually share without ever talking to me. Fast forward to now, and we both have platforms; ones that couldn’t be more different.
I mean, what she talks about is so diametrically opposed to what I do, and because she is so opinionated to the point that no one else can really get a word in unless it’s to praise or applaud her — I already know that we would’ve had a lot of conflict. So much time would’ve been spent via her trying to get me to see things her way that I wouldn’t be focused on what I am called to do…over here. She’s simply not my complement; not as far as my close inner circle is concerned. There’s nothing wrong with that. It’s just that it’s a good idea to see folks for who and what they are so that you know where to place them in your life.
So yeah, if you’ve got people in your life who contradict your purpose, challenge you about your purpose, try and gaslight you out of your purpose — they do not complement it.
Now let’s see and raise this point.
Who in Your Life Helps to Elevate Your Purpose?
GiphyA couple of weeks ago, my godchildren’s mom treated me to a trip where she spoke at a moth. What is that? Long story short, people from all over the country get to share a 10-minute story, based on various themes, before audiences. If they go over 10 minutes, they’re kind of “Apollo-ed off” (the real ones know what I mean by that). Anyway, the main reason why she wanted me to come was because she wanted to publicly thank me for planting a seed into the platform that she has now, which is advocacy for Black and brown people in country music. My role? Telling her to start a podcast for it in the first place (because she was wearing me out talking about country music history all of the time!). I stayed on her for a couple of years, and she finally followed through. Since then, it has taken off in ways that she never imagined, and now there is a major resurgence in her career. Love to see it!
You know, confession time: It took me a long time to fully rest in the fact that another huge part of my personal purpose is to be a “doula” for people. Yes, I am one in the traditional sense. However, the Most High has also used me, so many times over, to help people with “creative pregnancies” (Romans 8:22-29 — Message) — to get them to see them, to help protect them, and then to provide support in the execution of them. And on this side of really getting that, it’s an honor.
Anyway, it wouldn’t make sense to write on this topic and not also mention that when you are in purposeful relationships, you should also be seeing some sort of elevation as a direct result of being connected to those individuals. It doesn’t always, automatically or necessarily have to be monetary yet— yes, you need to be growing, thriving, flourishing because they are in your life. So should your purpose.
It’s kind of like something that I recently heard the comedian Earthquake say on Drink Champs. He was talking about splitting assets in relationships and he basically said that if you help him to acquire more since being with someone and there’s a break-up, sharing makes sense. At the same time, if you leave with the same amount that you came in with, why is anyone else owed anything? My favorite line in his narrative: “We didn’t prosper.” Boy, if that ain’t a way to end stuff: WE DIDN’T PROSPER. LOL.
To prosper is to be successful. To prosper is to flourish. To prosper is to thrive. And I promise you that if you are linked up with people who are a complement to your purpose — whether it be personal or professional, romantic or platonic — you are going to see some prospering going on. Things are gonna multiply. You’re gonna produce some newness. Progress, yielding, and advancing are gonna be a given.
Hmph. Don’t get me started on how some of y’all need to “relationally demote” some of your own familial relationships because they are some of the greatest enemies of you fulfilling your purpose. STRAIGHT UP.
Closing out this point by saying — no YELLING — that when you are in purposeful relationships, one way to know is, one way or another, your purpose is gonna elevate. Now, think about your relational dynamics as they currently stand. Is that what's happening? Are you sure?
Why You Should Prioritize “Purpose People” Above All Others
GiphyWhen it comes to relationship-related stuff, something else that time and maturity will (hopefully) teach you is there is a ton of space between “friend” and “enemy.” What I mean by that is, even if you realize that someone doesn’t need to be in your inner intimate circle or even that they shouldn’t be deserving of the official title “friend” (check out “Allow These Things To Happen Before Calling Someone 'Friend'”), that doesn’t mean they can’t be a cool acquaintance, a seasonal connection or simply someone who you enjoy getting drinks with from time to time. Y’all, some people can be pleasant additions without being highly prioritized. Always remember that.
Who should you prioritize, though? Your purposeful relationships. Now that you know more about what those people look and act like, it should be a given that your spouse would qualify because surely you wouldn’t choose a partner who doesn’t complement your purpose…CORRECT? And, of course, your kids would fall into this as well because two people in purpose create children with purpose…RIGHT? And then there’s the rest of the folks in your world who make you manifest your purpose clearer and easier.
Me personally? I know exactly who those individuals are for me. They’re the ones who can call me at 4 a.m. They’re the ones who can get money even when it’s a bit inconvenient for me to give it (check out “Life Taught Me That True Friendships Are 'Inconvenient'”). They’re the ones who I am happy to lend my gifts and talents to. Why? Because they would do the same for me. How can I be so sure? It’s because we have both agreed that we are in each other’s lives, in part, to make sure that our individual purposes are indeed fulfilled — and whatever it takes to make that happen…so be it. We’re in this thing until manifestation transpires. And those are the kind of people who deserve to come above all else. Truly and fully. And they do — without hesitation or reservation. To this day, I’ve never regretted it.
_______
The late and oh-so-great Dr. Myles Munroe’s purpose was largely about helping others figure out their own purpose. That’s why he used to say things like, “Purpose is when you know and understand what you were born to accomplish,” “We were placed on earth to fulfill a purpose, which gives meaning to our lives; you were sent to the world to make an impact and a difference,” and “Your purpose can be fulfilled only during the time you are given on earth to accomplish it.”
And you know what? It would be a shame to have wasted so much of your time trying to make relationships work and last that never really were supposed to, all because they have nothing to do with you fulfilling your purpose, and you never realized that therein was the supreme disconnect.
It can’t be said enough: purpose is why you’re here. So, make sure that you’ve got relationships that help you to live your best life — IN PURPOSE…until you complete it.
Amen? Selah.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson









