Every September, fashion lovers from all over the world descend on New York City to take in all the fashions from the runways to the streets. The city is transformed into a fashion mecca, with shows, parties, and events taking place all over town. Fashionistas can see the latest trends from top designers, and street-style photographers capture the best looks from the city's most stylish residents and transplants. It's a week of non-stop fashion, and it's a must-see for any fashion lover.
This fashion week definitely hit different for me. It felt heavier and not as fun as it used to be. One day, once I’ve processed everything with my therapist, I’ll be able to talk about the psychological Olympics that overwhelm me, from what to wear to not being accepted by certain groups — it’s just so much. And we don’t talk about what it does to your mental. I’m definitely living in the BOTH/AND space — it felt grueling, and I felt blessed. So let’s run back my week so you can see what it’s like to be a fashion writer during New York Fashion Week.
Day 1
Harlem Fashion Row celebrated its 16th year by hosting the Style Awards at the Apollo Theater. Kelly Rowland, Wayman and Micah, Gabriela Karefa-Johnson, Stella Jean, Johnny Nunez, and A$AP Rocky were among the honorees. Megan Renee, Nicole Benefiled Portfolio, and A. Potts showed off some head-turning designs. The show concluded with a tribute to hip-hop by Doug E. Fresh.
Fit Check — I opted for an all-black look comprised of a bralette, voluminous tulle skirt, combat boots, and bedazzled NY fitted cap. I wanted to give rose in Harlem.
Day 2
When I received the Hanifa presentation invitation, my life was made. For me, Hanifa has always been a showstopper with its inclusive designs and larger-than-life collections. Not to mention, the designer, Anifa, is proof of what resilience looks like. From being the first designer to put on a virtual fashion show during the pandemic to creating another collection after just giving birth. The event brought out some of our favorite fashion girlies like Serayah, Maiya the Don, and Aaliyah Jay. The playlist was lit, the drinks were hitting, and the looks were looking.
Photo courtesy of Joce Blake
Fit Check: Since I love a Hanifa piece, I just had to remix one of my favorite skirts of all time. I coupled a daring knitted top with a Hanifa maxi skirt and accessorized with a matching knit bag. To stay comfy, I kicked back in orange Nike Dunks.
Day 3
On the third day, I pulled up to the Miss Circle NYFW Kickoff Party. Miss Circle CEO Isabel Deng expressed her excitement about hosting the event again to kick off New York Fashion Week in a press release. She said that Miss Circle is deeply intertwined with the New York fashion scene because their flagship store is located in the heart of Soho. She added that the evening is their way of celebrating this New York moment with their devoted fans and the local community. And while this isn’t a Black-owned brand, the melanin was all over. Riley Burruss, Ciara Miller, Sofi The Oddity, and Tarah Lynn were just some of the fashion lovers who arrived in style.
Photo courtesy of Joce Blake
Fit Check: I donned a black and gold top complete with sequin and fringe that perfectly paired with my golden bottoms from Char Workroom. It was really the golden cowboy boots that sealed the deal.
Day 4
Day 4 was a doozy. First up, I stopped by the Cinq à Sept presentation set against New York’s stunning skyline. The Cinq à Sept Spring 2024 Collection is inspired by Old Hollywood glamour and the Côte d’Azur. It is sophisticated, romantic, and celebratory. The collection embodies a sense of slowing down and new beginnings.
After that, I went to Kate Spade at The Standard High Line, where the colors and patterns were on full display. I was in heaven, surrounded by polka dots and sequins. The presentation was filled with vibrant and eye-catching clothing and accessories. I could have spent hours browsing the clothes, but I eventually had to tear myself away and head to the Raise Fashion Collective at The Standard Hotel.
Specifically, I wanted to support one of my favorite brands, CISE, because “Protect Black Women” is forever the motto. One of the advantages of attending fashion showcases is that I have the opportunity to see new brands like Concept 26, a jewelry collection created by Shari Smith; she birthed it to accompany women's life journeys and enhance their confidence. Or Vontélle Eyewear, founded by Tracy Green & Nancey Harris, to meet the demand for vibrant color and patterns and better fitting eyewear. It’s all about fit, fashion, and functionality.
Up next, the Kensington Grey Brunch filled me up as Black creators took over Neuhouse to talk all things fashion and creation. Their annual NYFW event was a conversation with American Fashion Designer Dapper Dan, Ami Colé Founder and CEO Diarrha N'Diaye-Mbaye, Topicals Founder and CEO Olamide Olowe, Jeneé Naylor, Kia Marie, Karen Blanchard, and Kensington Grey Founder and CEO Shannae Ingleton Smith. The event was held to discuss the intersection of fashion, entrepreneurship, and brand strategy.
(L-R) Olamide Olowe, Diarrha Ndiaye and Jenee Naylor
Photo courtesy of Kensington Grey
The panelists discussed their experiences as Black entrepreneurs in the fashion industry and how they are using their platforms to promote diversity and inclusion. They also spoke about the importance of using fashion as a tool for social change.
It’s not NYFW if I don’t hit up the Essence Fashion House. This year’s theme: WHERE BLACK CREATIVITY REDEFINES FASHION. This event celebrated Black culture and fashion, providing tools for Black-owned brands and creatives to thrive. Attendees gathered to learn, be celebrated, and be inspired.
The lineup included:
- Hip Hop, “Haute” Sh*t, & Heritage: The Best of Bed Fellows
- Navigating Mental Health And Wellness Behind The Scenes In Fashion
- What is Sustainability in Black Fashion
- African Fashion and Garments
- Are Black People Buying Black Luxury
- SOKO MRKT, a retail pop-up of emerging & established Black designers
Fit Check: This look was sponsored by my mama. *cues On My Mama* My mom thrifted an amazing black and white polka dot shacket that I decided to pair with wide-leg camo pants that I stole from her closet. I accessorized with an edgy basketball purse.
Day 5
At this point, I wasn’t sure what day it was, but my first stop was the Flying Solo show featuring Denver-based designer HAUS. This Black-owned and queer-led design house creates urban contemporary, gender-affirming, and inclusive clothing with an emphasis on sustainability. HAUS designs are primarily intended to fit gender non-conforming people, and they offer both standard and customizable options to fit everyone. By using vegan and recycled materials in a small-batch production process, HAUS is able to achieve its mission of creating garments that truly include all bodies, all people, all the time.
Then, it was on to Son Jung Wan, one of my favorite designers. The "Harmony" collection was inspired by the beauty of natural movements and personifies humanity in its most artistic form. The collection features powerful silhouettes with delicate gentleness, created with ruffles, light silk, organza, chiffon, and mesh.
The last stop was alice + olivia by Stacey Bendet, where the weather gods thought a torrential rain shower was appropriate. The brand's Spring 2024 Collection was inspired by Capote’s Swans and high-society of the 1960s, presenting a fresh take on the historic era.
(L-R) Adee Erhabor, Courtney Simpson, a guest, Joce Blake, and Ashley Weddington
Photo courtesy of Joce Blake
Fit Check: Since corsets and cargos are in, I went for an ethereal yet edgy vibe in a vibrant blue corset with metallic cargo pants. I was feeling gaudy, so I layered up some diamond necklaces to coordinate with the diamonds in my top and the shine of my pants.
Day 6
Only two things mattered on Day 6 - the Sergio Hudson Show & Afterparty. Even before Sergio graced the cover of Essence with THEE Keke Palmer, I was a fan. The way he designs for the magic that is the Black women keeps me in awe. And I’m not the only one because he brought the girls out from La La Anthony to Marsai Martin to Nene Leakes to Angela Rye to Yvonne Orji to Kimora Lee Simmons. The runway was awash with feminine pieces that skillfully blended classic staples with risqué pieces. The models wore everything from delicate silk blouses to daring leather pants, and the overall effect was both elegant and edgy. The collection was a clear statement from the designer that femininity is not one-dimensional and that it can be expressed in many different ways.
Photo courtesy of Joce Blake
Fit Check: I had to save my multicolored structured jacket for this day. I wanted to be like Kanye West the entire night — DO YOU SEE THIS COAT!? Underneath, I wore an ombre dress and finished the look with orange heels and a Coach Tabby.
Day 7
Each season, the Global Fashion Collective brings fashion designers from all over the world to present their latest collections. This event is a celebration of the power of creativity and the beauty of diversity, as it features everything from avant-garde designs to classic fashion staples. I’m always blown away by the emerging designers’ stylish iterations.
I concluded the night with the fabulous creations by Sammy B Designs. Ever since Samantha Black burst onto the scene years ago, she has been one to watch, and Beyoncé agrees. This season, she elevated her ready-to-wear clothing line, which is feminine with an eclectic edge, with sequins, mesh, vibrant colors, logomania, cutouts, and puffed fabric, ranging from joggers to coordinated sets to dresses. After she slayed the runway, then we partied all night with some fire tunes and groovy drinks from Appleton Estate.
(L-R) Ashley Weddington, Joce Blake, and Courtney Simpson
Photo courtesy of Joce Blake
Fit Check: I can’t lie — this look was not planned, but when my girls said they were going with all-denim looks, then I knew I needed to come through. I rocked my denim jacket from the Daquane Cherry and Steve Madden collection because it was giving Basquiat art on the back. On the bottom, I wore flared denim jeans and brought the look to completion with an urban take on the cowboy hat. Altogether, we were giving Destiny’s Children.
Day 8
I had to take a break on Tuesday to get my life together. By Wednesday morning, I was jumping back in with Indonesia Now as my first show. Indonesian fashion designers Ivan Gunawan, Merdi Sihombing, Ayumi, IKAT Indonesia by Didiet Maulana, Ghea Panggabean, Amero X Livette, and Suedeson by Kimberly Tandra X MANDY'S' all showcased their Spring/Summer 2024 collections. The collections were inspired by a variety of sources, including the golden age of the Majapahit empire, traditional Batak patterns, street style, the diversity of Indonesia's traditional clothing silhouettes, the strength of Sumbanese women and weavers, the Borobudur temple, geometric abstract triangle motifs, and Indonesian women with different styles and dreams.
I stopped by the Black in Fashion Council showroom to indulge in more emerging designers. Fumi the Label brought the colorful knots we need all year round. KHOI introduced a new jewelry collection full of intention. Tejahn Burnett presented the footwear selection of our dreams. I was really impressed with all of the designers, and I can't wait to see what they come up with next.
The Black in Fashion Council is an organization that supports and promotes Black designers in the fashion industry. The showroom is a great place to see the latest designs from Black designers and to learn more about their work. I highly recommend checking it out if you're interested in fashion or supporting Black businesses.
WhenSmokeClears brought the New York City flavor we all love and adore. It was the way every model rocked Timberlands. The collection is undoubtedly an extension of the brand's previous collections, which create community like never before. My favorite moment: the most beautiful pregnant woman stole the show in a denim cape dress with coordinating denim pants.
Photo courtesy of Joce Blake
Fit Check: The last day’s fit was giving blushing bride as I adorned an all-pink look complete with pink cargo pants, a pink frilly, floral top, and a pink veil outlined with roses that fell to the floor. To add more pink, I carried my favorite pink paisley Brandon Blackwood bag.
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Feature image courtesy of Joce Blake
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff