New York Fashion Week is like no other fashion event in the world. The semi-inaugural event that takes place in February and September sets the stage for a myriad of fashion trends you are sure to see everywhere come fall and spring, as the February collections show off F/W fashion and the September collections highlight S/S fashion.
This season, we are excited to see some of the 110 confirmed designers, including a few of our favorite Black designers like returning brands LaQuan Smith, Sergio Hudson, Theophilio, Victor Glemaud, and newcomers like Tia Adeola. Not to mention, the Council of Fashion Designers of America (CFDA) and Vogue Fashion Fund finalists are Fe Noel and No Sesso, two fashion brands led by Black women.
While it’s a well-known event that has been taking place since 1943, it exudes a mysterious ambiance. Questions like, “How do I get into the shows?” and “Do I have to pay to attend fashion week?” take over the minds of those who love fashion but don’t quite understand the perplexing game of NYFW. Thanks to a number of style influencers, we have been able to get a sneak peek of what it means to attend fashion week through their riveting content.
That’s why we tapped a few of our favorite fashion girlies to spill the tea on how they get ready for NYFW, a common misconception about the shows, and what advice they have for folks that want to learn more about the process. Ahead, find some fashion week gems from some fashion week pros.
Host/Beauty & Fashion Expert
Courtesy of Blake Newby
How long she has been attending NYFW:
"Five years."
Her favorite part about fashion week:
"I love that I get to see so many people who I wouldn't normally see. In some ways, it really feels like an industry family reunion."
How she gets ready for NYFW:
"Boy, how long do you have? Well, as a huge beauty girl, it's a must that my glam is in place — that means hair is done, facials are had, nails are done, and of course, the fashions. So I go about many avenues to get my outfits together. That includes fashion pulls from designers, running around the city doing buys, and ordering from online.
"The thing about NYFW is you can change three to four times in a day, so you have to be prepared. In addition, I also ensure that my schedule is as organized as possible — there's so much going on and often overlapping, so pre-planning your days is an absolute must."
A common misconception about attending fashion week:
"That there is any ounce of leisure. Fashion week is nonstop and can certainly be exhausting. While it's such a great time, make no mistake, it's a job."
Her advice for fashion lovers who want to join in on the fun:
"Look into open-to-the-public brand activations happening! There are actually so many. Additionally, it's such a fantastic opportunity to get some great content. Visit some of the areas where shows are happening, and there are always great street-style photographers looking to capture great outfits."
Founder/CEO
Courtesy of Ah-Niyah Gold
How long she has been attending NYFW:
"Eight years."
Her favorite part about fashion week:
"Fashion week always feels like a creative reunion. I love seeing my friends who travel in for the shows."
How she gets ready for NYFW:
" Working in PR, I'm required to begin planning for fashion week months out with clients, especially if we are doing a runway show. It requires intense prep and strategy sessions with the teams to get things in place. It's always a beat-the-clock for me."
A common misconception about attending fashion week:
"That it's just fun. While I do enjoy myself when time allows, it's an extremely intense period."
Her advice for fashion lovers looking to join in on the fun:
"Fashion week is a lot more inclusive than it has been. Designers are even hitting the streets of the city to do public shows which is always fun."
Style Expert & Founder of HighLowLuxxe
Courtesy of Jenee Naylor
How long she has been attending NYFW:
"I’ve been attending NYFW for a couple of years at this point; however, the experience still feels new every time! This will be my fifth NYFW, and it’s always an exciting, inspiring, and event-filled experience."
Her favorite part about fashion week:
"There are so many reasons why I absolutely love fashion month in general! As someone who considers themselves an expert, I really appreciate the opportunity to celebrate the creativity and art form of fashion itself. The entire experience is full of personal expression and is the best opportunity to learn about new designers and upcoming trends. In my opinion, NYFW is the most exciting US-based fashion week and features some of my favorite designers."
How she gets ready for NYFW:
"When it comes to preparing and curating my wardrobe for fashion month, I usually create a mood board to help pinpoint the looks, theme, and overall aesthetic for each city. Then I’ll really take my time finding specific pieces and unique items until I have entire looks put together. It's really important to try on your outfits beforehand and get an indication of how it feels on your body and to imagine how the outfit may look photographed. Oftentimes I’ll take a mirror pic of me in the outfit to have a quick reference in helping plan my outfits and itinerary."
A common misconception about attending fashion week:
"I think a big misconception about attending fashion week is that you need to have an action-packed, 100% confirmed itinerary to show up. Although there should be intentionality in attending fashion week and thoughtfulness in terms of the financial commitment, it's such a wonderful thing to experience. I’d definitely recommend that fashion enthusiasts and creators attend even if there’s uncertainty around whether you’ll get into certain shows or go to the hottest events. Just being in the mix offers so much inspiration and opportunity to network and grow."
Her advice for fashion lovers looking to join in on the fun:
"For those looking to attend fashion week, it’s really important to understand your 'why.' What is it that you’re looking to gain from the experience? Do you want to network; is it a goal to attend certain fashion shows; are you aiming to get your picture taken by a particular outlet? Attending fashion week can be a costly investment, so having concrete goals is really important. Check out my Fashion Month Recap Newsletter from last October, where I talk about my top 3 tips for attending fashion month."
Content Creator & Writer
Courtesy of Simi
How long she has been attending NYFW:
"This will be my second full year!"
Her favorite part about fashion week:
"Seeing all the beautiful fashion!"
How she gets ready for NYFW:
"It starts off with really hydrating and relaxing skincare and body care. I get my nails done. I get waxed, the whole nine. Then I organize my outfits either via show or per day and REST a lot the weeks prior!"
A common misconception about attending fashion week:
"That the purpose is to be seen. It's not. It's to take in the art of the designers and connect with like-minded people. If you're not intending to drool over exquisite looks and sing your praises to some of your idols, it's not really worth it!"
Her advice for fashion lovers looking to join in on the fun:
"Come! And let the city take you. Dress your best, in a way that is uniquely and totally you. You never know who you might bump into! Don't feel pressured by others' expectations. Have FUN! Be you. Let your style speak for you. And always, always, always, be kind to those around you!”
Blogger/Content Creator & Founder of A Styled Mind
Courtesy of Ashley Weddington
How long she has been attending NYFW:
"Since 2016."
Her favorite part about fashion week:
" Reconnecting with other creators I only get to see during this time of year."
How she gets ready for NYFW:
"As far as styling goes, I usually scroll through my IG and see what pieces were some of my standout favorites and that I wouldn't mind recreating a look around. From there I'll review my fashion wishlists and see if there are any pieces I have yet to purchase that would be fitting for the occasion. After I place my orders, I create a list in my Notes of full outfits, including accessories and shoes, to make sure I have everything I need. And sometimes, even with all of that 'preparation,' I'll still pull last-minute outfits together during the week in the midst of the chaos.
"Regarding shows/events, I've been going for so many years that I have a basic email template that I use to send to all of the brands whose presentations I'm interested in attending for that season. Once the official schedule drops (3-4 weeks prior), I'll go through and send out all of my emails which usually end up being anywhere from 30-40. From there, I'll follow up one more time the week before if I still have not received a response and create a final schedule in my notes of all of the events I've been confirmed for broken out by day and time."
A common misconception about attending fashion week:
"It's all fun and no work. As glamorous as it looks, it is extremely tiring and there is an immense pressure to attend every show/event, capture content, and post in the moment... all while remembering to eat."
Her advice to give fashion lovers looking to join in on the fun:
"Networking is key, so be sure to work on building authentic relationships with PR agencies and always follow up with any brand contacts you've worked with in the past or would love to partner with in the future! Don't feel pressured to buy an entire new wardrobe for every season or feel pressured to keep up with every single trend. Wear what makes you feel the most confident and is authentic to you!”
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Featured image courtesy of Ashley Weddington
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff