
Recently, I was talking to a woman in her early 30s about how much she basically hates this time of year: “It feels like everything focuses on couples-only and while I’m happy for people who’ve found love, why is there never anything that puts singles into the spotlight?” If you think that’s all in her head, it’s not. This is reportedly the time of year when the most engagements go down — and since Valentine’s Day is just a few weeks away too…yeah, she’s got a solid point.
She’s private and so I won’t shout her out by name. I’ll just say that the 12 tips that I’m about to share were written with her in mind. That being said, if you’re also a single woman, please hear me when I say that you deserve to be just as excited about what is to come as anyone else. And with the right frame of mind and plans in place, you can do just that.
Wanna start 2024 off right? No worries. I got you.
1. Open an Account That’s Strictly for Travel

If travel in 2024 is important to you, open a bank account exclusively for it.
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These folks on social media who are demanding travel from people they are dating? Let me do you a solid and just say that I’ve had my fair share of wives state they wish that, rather than putting their life on hold and assuming that they would get to see the world with their husband, they had done it as single women. Some say it’s because they married someone who hates traveling (that’s not a “character flaw;” it’s merely a preference, by the way). Some say it’s because their husband doesn’t enjoy the same places or activities that they do. Some say it’s because, once marriage happened, money and time weren’t as accessible as it once was.
You know what they say — there’s no time like the present. If there are a few places that you want to see, what are you waiting for? Tomorrow isn’t promised…neither is you meeting “the one” should tomorrow arrive. Bottom line, if you’ve got the money, book a trip for 2024 NOW. If you don’t, open up a savings account that’s devoted to nothing but travel and then reward yourself with a trip, no matter what, this time next year. If the latter point sounds good yet you don’t know how to begin, many financial experts say that you should open up a travel fund in a high-yield savings account. You can read more about how to do just that here.
2. Assemble Your “Purpose Posse”
The worst thing that you can ever do is prioritize anyone or anything before your purpose. The reason why I say that is because your purpose is the literal reason why you exist. That’s why I’ve written articles for the platform like “5 Signs You Are Living Your True Purpose,” “Please Stop Picking People Who Don't 'Fit' Your Purpose” and “How To Handle ‘Purpose Fatigue.’” Anyway, if there’s one mistake that I see a lot of people make, especially before selecting a spouse, it’s not getting clear on what their purpose is and/or not devoting enough time to fulfilling their purpose. And that’s why I constantly recommend that people get their own purpose posse together. Back in the day, a posse was a group of people whom law enforcement assembled to take down some bad guys. These days, it’s pivoted to be a group of folks who are focused on a particular aim or goal.
Listen, it’s taken me a lot of blood, sweat, and tears to realize that, for years, I had family, friends, and even randoms in my space who weren’t for my purpose, they were actually against it and/or competing with it. Because I didn’t get that, I was spending a lot of time being distracted or debating about my calling or I was healing from some foolishness that those people said or did. No more, my friends. My circle is super tight and very private, and all are “on call” to help me with my purpose because they all respect it (as I do the same for them). If you can’t say the same thing about your peeps — now would be the time to do some serious shifting around and, if need be, switching up.
3. Date Yourself

Date yourself because no one knows you like you know you.
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Another social media debate that needs a break is the price tag that should go on a date. All of this transactional foolishness (check out “Guess What? Dating Was Never Supposed To Be Transactional.”) — can we please leave it in the past, moving forward? Because, if ever the golden rule (“do unto others as you would have them do unto you”) needed to be applied, it would be when it comes to spending time with someone in order to see if there is a true connection or not. Besides, something that can “take the edge off” while also giving you a sense of graciousness with others is if you are intentional about dating yourself (check out “Masterdating: A TikTok Dating Trend That We Should Totally Get Behind”).
For instance, something that I did this year was take myself to see live concerts — and boy, did I have a ball! Maybe it’s the ambivert (or Gemini) in me yet nothing felt awkward about it at all. I liked dressing up, meeting new people, and coming and going on my own terms. At the same time, going on those outings reminded me to show respect and gratitude when guys do take me out (even just my male friends) because tickets to my local symphony center ain’t cheap, chile. All the way around, self-dating is a good practice because the level of self-confidence that rises in you, along with the freedom to do whatever you want, whenever you want? It prepares you for dating others in a way that nothing else can because you know yourself differently by doing it.
4. Release Your Exes. Fully.
A self-proclaimed master mindset coach by the name of Kathrin Zenkina once said something that I really like: “You have to create space; you have to remove something; you have to break something down in your life, in order to bring in the new.” Now, for some of y’all, this is gonna be a “gloves off” question but…if you’re wondering where your next-and-perhaps-final man is and you’re still pining over your ex (which includes incessantly talking about him, good or bad), if you are still messing with your ex, if you’re low-key stalking him on his socials or even if you’re still just really bitter about your ex — why would any good man want to put up with that kind of baggage on a good day and drama on a bad one?
Money-branching is indeed a thing. Technically, it’s when you pursue other potential relationships while you’re still in one; however, I think that emotional monkey-branching exists and needs to be brought to the forefront more too. I’m telling you, a good man is a whole man and a whole man wants a whole woman…and no woman is whole while pieces of her heart are still caught up in other people.
You know, it’s wild that it was all the way back in 2015 that I went on my “Get My Heart Pieces Back” tour (check out “Why Every Woman Should Go On A 'Get Your Heart Pieces Back' Tour” and “Let's Finally 'Spring Clean' ALL Of Our Exes Out Of Our Lives, Shall We?”) and it really was one of the best things that I’ve ever done to this day. The main reason why is, that it’s hard to really look at someone new with “fresh eyes” when you’ve still got residue or rose-colored glasses from someone “old.” If that stung a bit, then you’re exactly who I’m talking to. Yeah, let next year be the year that you do whatever needs to be done to fully release your ex — let them go, mind, body, and spirit, so that the universe can do what it’s gonna do.
Even if it brings them back, you’ll both need to be different people. And for that to happen, a season of full separation is usually needed and required.
5. Give Yourself a "Make-Under"

One of 2024's biggest beauty trends is minimalism.
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I’ve shared before that, one of the best compliments I’ve ever heard was when a guy in a mall here, said to me in passing, “That’s for remembering what you look like.” (#BARS) I knew what he meant because I only wear mascara and lip color, easily 97 percent of the time — and a lot of men have told me that they find the natural look on women to be so alluring; refreshing even.
Now before some of y’all get triggered by saying that you don’t want to do anything “for a man” — understood. I do think, though, that devoting, at least a couple of days a week, to going all-natural (or at least looking that way — check out “How To Flawlessly Achieve The ‘No Makeup’ Makeup Look” and “8 Solid Reasons To Go Make-Up Free At Least Once A Week”) will help you to feel more comfortable in your own skin. It can also give you the space to determine what look you actually like as opposed to what culture is cramming down everyone’s throat.
Plus, one of the biggest beauty trends in 2024 is taking the minimalist approach, so figuring out how “less is more” can get you to learn more about what works for you could prove to be great as it relates to skincare, hair care and how you define beauty, for yourself, overall.
6. Learn Something New Once a Month
Since I’m a marriage life coach, I’m constantly reading stuff on personal development. On BetterUp’s site, I recently checked out an article that talked about all of the benefits that come with learning new things. Some of the points that it mentioned are new things can sharpen your skills, make you more flexible and open-minded and it can help you to become more empathetic towards others. Personally, I think it can help to make life more exhilarating too.
So, why not commit to learning at least one new thing a month? It could be by reading a book or watching a documentary on a particular topic, taking a class on something that you currently know nothing about, or being proactive when it comes to learning more about or doing something that you’ve never done before.
A self-improvement entrepreneur by the name of Paul J. Meyer once said, “Imagine something new or you will only go where you have been.” And since every day is spanking new, wouldn’t it be a shame to live your life in a “circle” (which is more like a hamster wheel) than a “line” (which is forward movement)? Make some major strides in your personal growth in 2024 by choosing to do and experience some newness — persons, places, things, and ideas.
7. Forgive

Being in a state of unforgiveness isn't the flex you think it is.
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I know people who brag about not forgiving others. I don’t think that’s a flex at all. For one thing, there are too many studies that reveal that it’s actually bad for your health to remain in a state of unforgivingness (read more about that here). Another thing to keep in mind is it’s pretty arrogant to hold unforgivingness over someone’s head being that you’re not perfect either which means that you will need someone to extend that same kind of mercy to you…sooner than later. And finally, if you want to really move past something (or one) and not allow what happened to influence your future decisions — yes, forgive.
There are far too many folks out here who are, quite frankly, bitter as literal hell and it’s all because they are so stuck in the past and who they didn’t forgive that it alters how they deal with…shoot, pretty much everything in the here and now.
Listen, I’ve had some real doozies in my life happen and although it has been hella tempting to not forgive someone thinking that it will hurt them if I don’t — for the sake of inner peace and not having to dodge folks should I run into them somewhere, I have chosen to forgive anyway. Now as far as possible reconciliation goes, true repentance has to happen on their end because repairing what has been broken isn’t just one me. However, there is not one person at this stage in my life who I am mad at or “scared” to encounter because I have accepted that the past can’t change (one definition of forgiveness) and I have pardoned the offense (another definition of forgiveness) so that I can get on with my life.
Are there consequences for what I forgave? Yep. Am I still giving them power over me that they don’t deserve, though? NOPE.
8. Apologize
Some of y’all aren’t going to like this — still, it must be said. While in an interview several months back, someone asked me why I thought it was so hard for a lot of women to apologize. My answer: “Ask them the last time their own mama apologized to them or they saw her apologize to their dad.” Learning to say “I’m sorry” is literally a learned behavior and unfortunately, a lot of us didn’t have it modeled and so we suck at doing it now. However, just because that might be the reason, there is no excuse not to do it.
Apologizing means that you are taking accountability for your actions. Apologizing means that you have a level of humility to see where you’ve either done something wrong or hurt someone’s feelings. Apologizing means that you’re far more interested in bringing peace to a dynamic than being right all of the time. Apologizing is where the big kids play. And if you really want to be stellar at it, you will also strive to make amends (check out “Heads Up: It's NOT An Apology If An Amends Isn't Made”) which means that you want to right the wrong of your behavior.
Justifying, deflecting, making excuses — that’s all a sign of emotional immaturity. You grow when you see where you could have/should have done better and you own it. Then you address it. Then you do better the next time. People who apologize are people who can be trusted with other people’s thoughts and feelings because they are willing to own their ish. If you want to become a better individual, learn to apologize more — and better.
9. Reacquaint Yourself with the Word “Single”

Being single is what you make it. Literally.
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Even though I work in the field of marriage, I am a single woman and quite fond of the demographic; that’s why I’ve written articles for the platform like “Single Women: Yes, You Are Qualified To Talk About Relationships,” “10 Bona Fide Benefits Of Being Single,” “If You're Not In Love With Being Single, Ask Yourself These 6 Questions,” “Yes. Married Folks Need Single Friends (Male And Female).” and yes, “10 Words That'll Make You Totally Rethink The Word 'Single.'”
When it comes to this particular point, when you get a chance, please spend some time on that last one. Why? Well, the reality is that, reportedly, by 2030, 45 percent of women in this country will be single. There are so many factors that play into why that is the case. For now, I’ll just say that whether you think that is awesome or it’s got you low-key freaking out that you’ll never leave that particular demographic, if your current relational status is indeed “single,” make sure that you get how vast and awesome that is by taking in all of what it means to be…SINGLE.
For instance, one of my favorite synonyms for single is “exclusive.” To be exclusive is to be “belonging to a particular individual.” Think of it like a rare diamond. You’re not costume jewelry — you’re rare and it would take someone with a good eye for exquisiteness to have you in their life. This means that you’re not “lonely”…you’re just…exclusive. See what I mean? #wink
10. Choose to See Aging Differently
Y’all…this aging thing. I’m starting to respect what the elders go through more than I ever have because there's nothing like seeing signs of your mind wanting to do something that your body just isn’t in the mood for (energy levels included). And while we’re here, perimenopause? WHAT THE HELL? I used to be someone who could set my watch on, not just the day but the time of day of my cycle, and now? It’s freestylin’ like a mutha, sometimes I’m kicking my sheets off at night (and I keep my house at around 68 degrees) and my physician is like, “I mean…sorry.”
At the same time, though, there is an unmatched wisdom and calm that have come over me that I never had in my 20s, was struggling with in my 30s, and have become a sensei (wax on, wax off) within my 40s; the kind that I wouldn’t trade for anything in the world. And in that space, I’m learning how to take things as they come with more grace, to not try and change what I can’t, to be more proactive about my health, and to truly embrace being in the present.
Y’all, in a culture that wants to keep people “forever young,” remember that even Scripture says that “The silver-haired head is a crown of glory, If it is found in the way of righteousness.” (Proverbs 16:31 — NKJV) Whether it’s a ticking clock that you fear (check out “Tick Tock: How To Get Over The Fear Of Your Biological Clock”), a certain place you thought you would be by now or you just hate the idea of aging, period — remember that there were a ton of people who started 2023 out with us who are no longer among us. Aging is a sign that you still have purpose that has gone unfulfilled and what an honor to still have more time to fulfill it. Embrace aging. Don’t fight it.
11. Say “Yes” More Often

In 2024, usher in new growth by saying "yes" more often.
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I am indeed a quirky one because, even though the holidays ain’t my thing, I will find myself on my couch, wrapped up in a big ass cable knit blanket, with some hot chocolate, watching a few Christmas movies. One that I saw this year was the Christmas of Yes. Long story short, the main character had a bit of a negativity bias (check out “7 Signs You Have A Toxic Relationship...With Yourself”) and so she was challenged to go the entire holiday season saying “yes” to every opportunity that came her way.
Now listen, I’m not out here saying that you should be running rogue with no discernment; at the same time, though, think about what possibilities would be open to you if you were less critical, more flexible, and super willing to try new things. So yeah, purpose in your mind in the new year that if there’s one thing that you will do more often, both personally as well as professionally, it is to say “yes.”
Say “yes” to the blind date.
Say “yes” to a concert of a genre that “ain’t your thing.”
Say “yes” to an assignment that intimidates you.
The universe tends to be more open to giving things to those who don’t shoot down options left and right. If you don’t commit to anything else on this list in 2024, say “yes” to this one (pun intended).
12. See Marriage As a Blessing Instead of a Mission
I recently watched an IG post of a woman who met a guy online who lived in another state. 12 days later, he flew in to meet her and this woman decided to surprise (which was more like shock) him and propose. Bless her heart — and not for the reason you might think. My main “SMDH” was because she doesn’t truly know anyone in 12 days, I don’t care how many conversations she’s had—and so, what it gave off was that she doesn’t want to be committed to the man so much as marriage is a goal for her. For a lot of people who have sought me out for counsel, in hindsight, they can relate.
Listen, contrary to popular assumption, not all women want to be married (check out “Single-Minded: So, What If You Like Dating But DON’T Desire Marriage?”) and there is absolutely nothing wrong with that. In fact, I have MAD RESPECT for people who know they don’t want marriage and/or children and then live their life accordingly as opposed to going against their better judgment and then bringing others into their regret (especially kids).
However, for those who do — please decide this year that it’s not about the ring, wedding, or even relational status. Men are not like “add water and stir.” Wait for the one who makes your life so much better as a result of being in it. And in the meantime, make sure that your world, as a single woman, is so unbelievable that he feels almost like he’s “wreckin’ your flow” to be there. Feel me? I really hope that you do.
Marriage is beautiful. I advocate for it on a daily basis. Yet it’s not a goal to reach; it’s a blessing to have. Live your life fully and let it add to you…when the time is right.
BONUS: Do You NEED “It”? Or Merely WANT “It”?

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It’s the ultimate hack — learning the difference between what you need and what you want. I don’t mean from a needy space (“Are You In Love Or Are You In Need?”) because that typically speaks to inner voids that must be filled, oftentimes with the help of a life coach or therapist. No, what I mean is, look over the different areas of your life and really ponder what you NEED in 2024 vs. what you WANT in 2024, and then prioritize the needs before the wants. For instance, I NEED to get a retirement fund together, while I WANT to go…to a certain place for my milestone birthday. If the goal of the fund is set by June, cool. If not, it’ll have to wait.
Far too often, we romanticize out of our needs because of what we want — and it proves to ultimately be counterproductive whether it’s tied to a relationship, a job move, a money-related decision, or anything else. And so, you prepare to step into 2024 and put what’s essential over what you like.
At the end of the day, while it might feel like a sacrifice at first, usually prioritizing your needs frees you up to enjoy what you want — not immediately but when the time is better suitable.
It might not sound like “fun” yet it is mature. And it can put you on solid footing for 2024 and beyond.
And with ALL of this said (whew) — Happy (Almost) New Year, y’all!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









