Quantcast
Beauty Boss Blake Gifford Breaks Down Her Makeup Routine + Going Out Playlist


Episode 2 "Bold & Beautiful"

This post is in partnership with Ulta Beauty.

Blake Gifford, whom you may know on Instagram as @SignedBlake, is a woman of many talents. She's an attorney, content creator, fashionista, and all around beauty boss. In episode 2 of Beautiful Soul titled "Bold & Beautiful," we peeled back the layers of this multi-talented woman and got a glimpse of her effortless makeup routine in the process.


If you didn't know, Blake and xoNecole founder Necole Kane go way back. These two ladies first met at a photoshoot back in 2009, and connected professionally later down the line. The besties walked down memory lane and gave us plenty of laughs along the way. But we couldn't take our eyes off Blake as she gave us a lesson on creating a subtle yet glamorous beat.

Blake likes to keep it simple when it comes to her eyeshadow routine, but she has an eagle eye for detail when it comes to securing her foundation and concealer. In the tutorial above, you'll get to see how Blake moisturizes her skin with plenty of SPF (it's important ladies) and builds onto it with foundation and concealer. Her tip for concealing under eyes by letting it marinate before blending is absolute magic!

Speaking of skin, Blake has been on a mission to achieve a megawatt glow up, inside and out. At the beginning of quarantine, she took some time off from her everyday makeup routine (relatable!) to focus on nurturing and improving the health and appearance of her skin. To no surprise, the hiatus did wonders for her skin. But deeper than that, Blake learned to cherish her makeup routine as a fun way to indulge in some alone. She's discovered that she doesn't need a special occasion to get dolled up and transform into her most confident self. And that is a message we can fully get behind.

Watch as Necole and Brooke get real in this fun “Get Ready With Me” segment.

Scroll through the gallery below to shop the Ulta Beauty products Brooke used in her tutorial.

"Bold & Beautiful"

Moisturizing Suncreen Lotion SPF 30

Made for melanated skin, Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30 protects against harmful UVA & UVB rays using a signature, sheer formula.

Black Girl Sunscreen
$16

True Color Skin Perfecting Stick Foundation SPF 15

BLK/OPL

Endless reasons to love, endless ways to use it. The BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 is the ultimate do-everything essential.

BLK/OPL
$12

Pro Filt'r Instant Retouch Concealer

Pro Filt'r Instant Retouch Concealer

FENTY BEAUTY by Rihanna's Pro Filt'r Instant Retouch Concealer is a creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades.

Fenty Beauty
$28

Ultimate Queen Shadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette featuring creamy shimmers and warm mattes to showcase your inner queen!

NYX Professional Makeup
$18

Super Shock Blush in "Voile"

ColourPop Super Shock Blush

ColourPop's famous Super Shock Blush formula has a bouncy texture that delivers a healthy luminous glow that's weightless, buildable, and super blendable.

ColourPop

Rebel Quad

Juvia's Place Rebel Quad

The Rebel in Honey features four complimentary golden yellow shades for a day to nighttime look while providing maximum payoff with Juvia's Place highly pigmented colors.

Juvia's Place
$11

Iconic Lite False Lashes

House Of Lashes

House of Lashes Iconic Lite False Lashes brings the show stopping drama of the original Iconic lashes with a thinner band and more everyday wear look and feel!

House Of Lashes
$12

Semi-Matte Lipstick in "Dark Night"

Mented Cosmetics

Mented Cosmetics Semi-Matte Lipsticks are formulated with Castor Seed Oil & Vitamin E. This deeply nourishing formula provides a high level of pigment and delivers a satin like finish.

Mented Cosmetics
$16.50

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts
Harlem Fashion Row's Fashion Show And Style Awards Was A Love Letter To The Culture

For over a decade, Harlem’s Fashion Row has served as a safe space for creatives of color to shine bright without fear of being dimmed. This week, HFR celebrated its 16th year of providing business solutions to retailers committed to equity for Black and Latin-X design talent. This beacon has served as a bridge between retailers and designers of color through collaborations, experiential marketing, pipeline programs, and brand strategy.

Set against the backdrop of the historic Apollo Theater in Harlem, the night was nothing short of amazing as a Black hip-hop orchestra serenaded the crowd with legendary tunes from “Big Poppa” to “Moment 4 Life.” It was pure magic as the scene was set to begin the Style Awards.

Tim Weatherspoon surprised his wife, Kelly Rowland, with a heartfelt speech as he presented her with the Fashion Icon of the Year Award. “I couldn’t pass up this moment to tell you that you’ve always been my icon,” the talent manager said. He went on to share that he scoured social media to pull some compliments from the toughest of critics. Weatherspoon said, “My assumption is that these are good ‘Kelly eats the girls every time. Fire emoji, fire emoji, fire emoji.’’’

As the Destiny’s Child alum accepted her award, she proclaimed her love for “that Black man.” Rowland was full of joy and adoration as she accepted the award, reminiscing on the days when she was a little girl from Texas in a group of country girls where stylists were not jumping at the opportunity to dress them. “Tina took matters into her own hands, and she dressed us. We learned what it felt like to start a trend. I remember what it felt like — the pride in it. I also know that ‘we’ start the trends and ‘we’ make what’s cool, cool. Fashion should be grateful for us.”

L-R: Tamron Hall, Stella Jean, and Brandice Daniel

Shutterstock

Then, the incomparable styling duo, Wayman and Micah, took to the stage to receive the Stylist of The Year Award. These two best friends were honored for their creative styling on the likes of Regina King, Tessa Thompson, Taraji P. Henson, Jodie Turner, and so many more. The partners in style applauded HFR’s founder, Brandice Daniel, for creating a table for us. “The table is marble and custom,” Micah exclaimed.

The fashion heavy hitters were absolutely in the building. Gabriela Karefa-Johnson, a New York-based stylist and VOGUE Global Contributing Fashion Editor-at-Large renowned for her eye for emerging designers and her narrative-driven approach to diversifying representation in fashion, accepted the Editor of the Year Award.

Tamron Hall sang the praises of the Designer of the Year recipient, Stella Jean, for being a visionary who not only creates whimsical pieces but takes a stand for what she believes in. “During this pivotal moment, one designer made a courageous and impactful decision. Stella Jean, an Italian-Haitian fashion visionary, took a stand in a bold and powerful move. Stella Jean pledged to return to the runway only when she would no longer be the sole Black designer on the Milan schedule.”

Johnny Nunez, the culture’s #1 photographer, reminded us of the importance of perseverance in the face of rejection while accepting the Photographer of the Year award. Just before his speech, Valeisha Butterfield, Google's Vice President of Partnerships & Engagement, gave Nunez his flowers for always making her feel seen and appreciated, which gave her the determination to be herself and take up space.

A$AP Rocky

Shutterstock

A$AP Rocky lit up the historic Apollo stage with his undeniable charm and intrinsic style. Dressed in a cardigan, Louis Vuitton tie, and a voluminous kilt while his head was adorned with embellished hair clips, he was walking proof that he’s a fashion, music, and culture innovator just like the name of the award he was receiving, the Virgil Abloh Award. For this Harlem native, it was a full circle moment as Abloh helped the rapper with his start in the industry years ago when he helped design his first album cover.

Designers Megan Renee, Nicole Benefiled Portfolio, and A. Potts showcased their transformational designs, which varied in style, texture, and color. Megan Renee's designs were inspired by unapologetic femininity. Nicole Benefiled Portfolio's designs were more geometric and modern, with a focus on clean lines and bright colors. A. Potts' designs were eclectic and playful, with a focus on mixed patterns and bold colors. All three designers created unique and eye-catching pieces that turned heads.

The show concluded with a beautiful tribute to hip-hop by the legendary Doug E. Fresh. The entire show was a celebration of all that is good about fashion, and it was a reminder of why the culture continues to inspire and influence people all over the world. HFR’s New York Fashion Week kickoff was a love letter to the culture, and it was delivered with nothing but style, care, and love.

Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.

Feature image by Shutterstock

Here's The Skincare Routine Behind Saweetie's Glow

We know Saweetie as a Grammy award-winning artist and “It” girl, but she has quickly become known for something else: her beauty. With over 12 million followers on Instagram, it’s safe to say that people are captivated by the “My Type” artist’s beauty and life. And being the smart businesswoman that she appears to be, she has leveraged her looks into lucrative deals with brands such as MAC cosmetics and, more recently, Athena Club. But while her makeup, hair, and nails are always on point, we can’t forget the foundation, i.e., her skin.

Keep reading...Show less
Your Sacral Chakra Is The Key To Cultivating Creativity, Pleasure & Joy In Life

Feeling uninspired, uncreative, or struggling with your sense of self-worth? Chances are, you might be experiencing emotional blockage in your sacral chakra. The sacral chakra (also known as the Svadhisthana) is the second chakra of the seven chakras according to ancient Indian tradition. Located just a few inches below your belly button, the sacral chakra is all about unlocking your creativity, basking in the joy of life, and forming deep connections with your emotions.

Keep reading...Show less
What Is Back Acne & How Do You Get Rid Of Bacne Scars?

When you think about a pesky breakout, a blemish on your face, neck, or cheek may be the first thought that comes to mind. However, troublesome acne and the scars they leave behind take a whole new form of discomfort when they land themselves on your back, of all places.

Keep reading...Show less
Worth The Wait: 10 Virgins Reveal Why They Are Waiting Until It's...Right

As much as I talk about sex, this is a topic that I was excited to shed a spotlight on. Why? It’s simple, really. Despite how sexed — and sometimes it really does seem oversexed — that our culture and society may be, virgins are not extinct. Believe it or not, it’s been reported that around 27 percent of guys are still virgins when they first step foot on a college campus (as a freshman) and, globally, approximately 38 percent of people between the ages of 18-24 are still virgins too. And even though it’s not a ton of ‘em, there are still some virgins who are over 40 (I personally know three, although they declined to be interviewed for this article).

Keep reading...Show less