Quantcast
Beauty Boss Blake Gifford Breaks Down Her Makeup Routine + Going Out Playlist


Episode 2 "Bold & Beautiful"

This post is in partnership with Ulta Beauty.

Blake Gifford, whom you may know on Instagram as @SignedBlake, is a woman of many talents. She's an attorney, content creator, fashionista, and all around beauty boss. In episode 2 of Beautiful Soul titled "Bold & Beautiful," we peeled back the layers of this multi-talented woman and got a glimpse of her effortless makeup routine in the process.


If you didn't know, Blake and xoNecole founder Necole Kane go way back. These two ladies first met at a photoshoot back in 2009, and connected professionally later down the line. The besties walked down memory lane and gave us plenty of laughs along the way. But we couldn't take our eyes off Blake as she gave us a lesson on creating a subtle yet glamorous beat.

Blake likes to keep it simple when it comes to her eyeshadow routine, but she has an eagle eye for detail when it comes to securing her foundation and concealer. In the tutorial above, you'll get to see how Blake moisturizes her skin with plenty of SPF (it's important ladies) and builds onto it with foundation and concealer. Her tip for concealing under eyes by letting it marinate before blending is absolute magic!

Speaking of skin, Blake has been on a mission to achieve a megawatt glow up, inside and out. At the beginning of quarantine, she took some time off from her everyday makeup routine (relatable!) to focus on nurturing and improving the health and appearance of her skin. To no surprise, the hiatus did wonders for her skin. But deeper than that, Blake learned to cherish her makeup routine as a fun way to indulge in some alone. She's discovered that she doesn't need a special occasion to get dolled up and transform into her most confident self. And that is a message we can fully get behind.

Watch as Necole and Brooke get real in this fun “Get Ready With Me” segment.

Scroll through the gallery below to shop the Ulta Beauty products Brooke used in her tutorial.

"Bold & Beautiful"

Moisturizing Suncreen Lotion SPF 30

Made for melanated skin, Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30 protects against harmful UVA & UVB rays using a signature, sheer formula.

Black Girl Sunscreen
$16

True Color Skin Perfecting Stick Foundation SPF 15

BLK/OPL

Endless reasons to love, endless ways to use it. The BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 is the ultimate do-everything essential.

BLK/OPL
$12

Pro Filt'r Instant Retouch Concealer

Pro Filt'r Instant Retouch Concealer

FENTY BEAUTY by Rihanna's Pro Filt'r Instant Retouch Concealer is a creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades.

Fenty Beauty
$28

Ultimate Queen Shadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette featuring creamy shimmers and warm mattes to showcase your inner queen!

NYX Professional Makeup
$18

Super Shock Blush in "Voile"

ColourPop Super Shock Blush

ColourPop's famous Super Shock Blush formula has a bouncy texture that delivers a healthy luminous glow that's weightless, buildable, and super blendable.

ColourPop

Rebel Quad

Juvia's Place Rebel Quad

The Rebel in Honey features four complimentary golden yellow shades for a day to nighttime look while providing maximum payoff with Juvia's Place highly pigmented colors.

Juvia's Place
$11

Iconic Lite False Lashes

House Of Lashes

House of Lashes Iconic Lite False Lashes brings the show stopping drama of the original Iconic lashes with a thinner band and more everyday wear look and feel!

House Of Lashes
$12

Semi-Matte Lipstick in "Dark Night"

Mented Cosmetics

Mented Cosmetics Semi-Matte Lipsticks are formulated with Castor Seed Oil & Vitamin E. This deeply nourishing formula provides a high level of pigment and delivers a satin like finish.

Mented Cosmetics
$16.50

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts
Shanola-Hampton-wedding

A few weeks ago, a girlfriend asked me to name a female celebrity who I personally found to be physically beautiful. Although it took me a second to run through my mental Rolodex, two people who came to my mind were actorsJavicia Leslie (who I first “stumbled upon” via the series Chef Julian) and Shanola Hampton.

As far as Shanola goes, I was first introduced to her via the independent film Things Never Said(which also starred Omari Hardwick). Anyway, it’s always so cool to watch people evolve in their respective fields and Shanola has definitely become a household name thanks to the role that she currently plays inthe NBC seriesFound.

Keep reading...Show less
Happy-woman-manifesting-dream-life-at-home

Manifestation is the act of making something real that was once an idea or thought. We are doing it constantly through the thoughts we are thinking the most, whether we are conscious about it or not, and it makes up our entire existence. Being intentional about your thoughts and what you are focusing on, and therefore what you are manifesting into your life, is critical when it comes to what you want to see in your world.

Keep reading...Show less
I Tried It: A 30-Day Skincare Routine Inspired By My Grandmother’s Beauty Secrets

It’s really the way my grandmother has always had a natural glow.

It seemed as if she possessed an innate glow that emanated from within. Unlike many women, I rarely witnessed her applying makeup, yet her appearance remained consistently flawless. This enigmatic beauty intrigued me, and I longed to unravel the secrets behind her timeless allure.

Keep reading...Show less
Ananda Lewis

Former MTV VJ Ananda Lewis received a lot of backlash from online critics after sharing she decided to forgo a double mastectomy. But there's more to the story.

Ananda was diagnosed with stage III breast cancer in 2019, and during a recent round table discussion with CNN's Stephanie Elam and Sara Sidner, she revealed that she decided not to get a double mastectomy and, now, she has stage IV cancer.

Keep reading...Show less
From A Teenage Crush To A Power Couple, These Lovebirds Share Their Fascinating Story

A few months ago, I had the absolute pleasure of chatting with Jenna Nia and Donay of the Love and Fly Shit podcast. And let me tell you, they made me a fan. Since this conversation, I’ve been tuned into their content and have made watching their podcast a part of my weekly unwind. Wondering why? It’s because the power couple has a confidence that draws you in and an authenticity that feels familiar.

Keep reading...Show less