Beauty Boss Blake Gifford Breaks Down Her Makeup Routine + Going Out Playlist

Episode 2 "Bold & Beautiful"

This post is in partnership with Ulta Beauty.

Blake Gifford, whom you may know on Instagram as @SignedBlake, is a woman of many talents. She's an attorney, content creator, fashionista, and all around beauty boss. In episode 2 of Beautiful Soul titled "Bold & Beautiful," we peeled back the layers of this multi-talented woman and got a glimpse of her effortless makeup routine in the process.

If you didn't know, Blake and xoNecole founder Necole Kane go way back. These two ladies first met at a photoshoot back in 2009, and connected professionally later down the line. The besties walked down memory lane and gave us plenty of laughs along the way. But we couldn't take our eyes off Blake as she gave us a lesson on creating a subtle yet glamorous beat.

Blake likes to keep it simple when it comes to her eyeshadow routine, but she has an eagle eye for detail when it comes to securing her foundation and concealer. In the tutorial above, you'll get to see how Blake moisturizes her skin with plenty of SPF (it's important ladies) and builds onto it with foundation and concealer. Her tip for concealing under eyes by letting it marinate before blending is absolute magic!

Speaking of skin, Blake has been on a mission to achieve a megawatt glow up, inside and out. At the beginning of quarantine, she took some time off from her everyday makeup routine (relatable!) to focus on nurturing and improving the health and appearance of her skin. To no surprise, the hiatus did wonders for her skin. But deeper than that, Blake learned to cherish her makeup routine as a fun way to indulge in some alone. She's discovered that she doesn't need a special occasion to get dolled up and transform into her most confident self. And that is a message we can fully get behind.

Watch as Necole and Brooke get real in this fun “Get Ready With Me” segment.

Scroll through the gallery below to shop the Ulta Beauty products Brooke used in her tutorial.

"Bold & Beautiful"

Moisturizing Suncreen Lotion SPF 30

Made for melanated skin, Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30 protects against harmful UVA & UVB rays using a signature, sheer formula.

Black Girl Sunscreen

True Color Skin Perfecting Stick Foundation SPF 15


Endless reasons to love, endless ways to use it. The BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 is the ultimate do-everything essential.


Pro Filt'r Instant Retouch Concealer

Pro Filt'r Instant Retouch Concealer

FENTY BEAUTY by Rihanna's Pro Filt'r Instant Retouch Concealer is a creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades.

Fenty Beauty

Ultimate Queen Shadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette featuring creamy shimmers and warm mattes to showcase your inner queen!

NYX Professional Makeup

Super Shock Blush in "Voile"

ColourPop Super Shock Blush

ColourPop's famous Super Shock Blush formula has a bouncy texture that delivers a healthy luminous glow that's weightless, buildable, and super blendable.


Rebel Quad

Juvia's Place Rebel Quad

The Rebel in Honey features four complimentary golden yellow shades for a day to nighttime look while providing maximum payoff with Juvia's Place highly pigmented colors.

Juvia's Place

Iconic Lite False Lashes

House Of Lashes

House of Lashes Iconic Lite False Lashes brings the show stopping drama of the original Iconic lashes with a thinner band and more everyday wear look and feel!

House Of Lashes

Semi-Matte Lipstick in "Dark Night"

Mented Cosmetics

Mented Cosmetics Semi-Matte Lipsticks are formulated with Castor Seed Oil & Vitamin E. This deeply nourishing formula provides a high level of pigment and delivers a satin like finish.

Mented Cosmetics

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts
'SWV & Xscape: The Queens Of R&B': 7 Life Takeaways I've Gotten Out Of This Helluva Roller Coaster Ride

1991 and 1992. Anyone who was a teenager or in college during that time knows that if there were two groups who were constantly on the airwaves and had music visuals in regular rotation, it was SWV (they came out first) and Xscape (they came out the following year).

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
Tamar Braxton Talks About How Her Dating Life And New Engagement Impacted Her Son

The dating world as a whole, depending on who you are talking to, can have its challenges. The list includes not meeting an individual's requirements, the constant game-playing, if any, between one or both parties and the external pressures from friends and family, to name a few.

Keep reading...Show less
I Said Hello To Frizz-Free Curls Thanks To This 5-Product Collection

There’s been a lot of talk recently surrounding Mielle Organics and their partnership with Procter & Gamble, also known as P&G. Many consumers of the brand took to social media to express their disdain for the partnership, in fear that the beloved OG natural hair company would stray away from the things that made us fall in love. While this is a valid feeling because we’ve seen this before, it may not be the case for Mielle Organics.

Keep reading...Show less
xoMan: Joey Bada$$ On What Makes Him Feel Safe In A Relationship & Valuing Energy Over Everything

In our current era of internet culture, it’s rare to find a public figure who’s able to maintain a level of mystique and charm quite like Joey Bada$$. The 28-year-old MC has spent the last decade keeping our ears attuned to his rhythmic flow, all while keeping most of his love life close to his chest. But with his new single “Show Me" being his most transparent composition yet, the Brooklyn rapper is pulling back the layers and giving us a peak into his mind on all things love, communication, and relationships.

Keep reading...Show less

Over the past six months, it felt like life was piling on the toughest lessons it could bring me. For weeks on end, I’d find myself either crying from a new revelation that I discovered about my life or triggered by a disappointment I couldn’t avoid. There were plans deferred, frustrating rejections, and losses that shattered every “plan” I tried to make for myself — leaving me and the hope that I had for my future hanging in the balance.

Keep reading...Show less