Quantcast
Beauty Boss Blake Gifford Breaks Down Her Makeup Routine + Going Out Playlist


Episode 2 "Bold & Beautiful"

This post is in partnership with Ulta Beauty.

Blake Gifford, whom you may know on Instagram as @SignedBlake, is a woman of many talents. She's an attorney, content creator, fashionista, and all around beauty boss. In episode 2 of Beautiful Soul titled "Bold & Beautiful," we peeled back the layers of this multi-talented woman and got a glimpse of her effortless makeup routine in the process.


If you didn't know, Blake and xoNecole founder Necole Kane go way back. These two ladies first met at a photoshoot back in 2009, and connected professionally later down the line. The besties walked down memory lane and gave us plenty of laughs along the way. But we couldn't take our eyes off Blake as she gave us a lesson on creating a subtle yet glamorous beat.

Blake likes to keep it simple when it comes to her eyeshadow routine, but she has an eagle eye for detail when it comes to securing her foundation and concealer. In the tutorial above, you'll get to see how Blake moisturizes her skin with plenty of SPF (it's important ladies) and builds onto it with foundation and concealer. Her tip for concealing under eyes by letting it marinate before blending is absolute magic!

Speaking of skin, Blake has been on a mission to achieve a megawatt glow up, inside and out. At the beginning of quarantine, she took some time off from her everyday makeup routine (relatable!) to focus on nurturing and improving the health and appearance of her skin. To no surprise, the hiatus did wonders for her skin. But deeper than that, Blake learned to cherish her makeup routine as a fun way to indulge in some alone. She's discovered that she doesn't need a special occasion to get dolled up and transform into her most confident self. And that is a message we can fully get behind.

Watch as Necole and Brooke get real in this fun “Get Ready With Me” segment.

Scroll through the gallery below to shop the Ulta Beauty products Brooke used in her tutorial.

"Bold & Beautiful"

Moisturizing Suncreen Lotion SPF 30

Made for melanated skin, Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30 protects against harmful UVA & UVB rays using a signature, sheer formula.

Black Girl Sunscreen
$16

True Color Skin Perfecting Stick Foundation SPF 15

BLK/OPL

Endless reasons to love, endless ways to use it. The BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 is the ultimate do-everything essential.

BLK/OPL
$12

Pro Filt'r Instant Retouch Concealer

Pro Filt'r Instant Retouch Concealer

FENTY BEAUTY by Rihanna's Pro Filt'r Instant Retouch Concealer is a creamy, longwear, creaseproof liquid concealer that delivers light-as-air, medium to full coverage in a groundbreaking range of 50 easy-to-shop soft matte shades.

Fenty Beauty
$28

Ultimate Queen Shadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette

Introducing royalty: NYX Professional Makeup Ultimate Queen Eyeshadow Palette featuring creamy shimmers and warm mattes to showcase your inner queen!

NYX Professional Makeup
$18

Super Shock Blush in "Voile"

ColourPop Super Shock Blush

ColourPop's famous Super Shock Blush formula has a bouncy texture that delivers a healthy luminous glow that's weightless, buildable, and super blendable.

ColourPop

Rebel Quad

Juvia's Place Rebel Quad

The Rebel in Honey features four complimentary golden yellow shades for a day to nighttime look while providing maximum payoff with Juvia's Place highly pigmented colors.

Juvia's Place
$11

Iconic Lite False Lashes

House Of Lashes

House of Lashes Iconic Lite False Lashes brings the show stopping drama of the original Iconic lashes with a thinner band and more everyday wear look and feel!

House Of Lashes
$12

Semi-Matte Lipstick in "Dark Night"

Mented Cosmetics

Mented Cosmetics Semi-Matte Lipsticks are formulated with Castor Seed Oil & Vitamin E. This deeply nourishing formula provides a high level of pigment and delivers a satin like finish.

Mented Cosmetics
$16.50

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts
Why A Solo Trip To Aruba Was The Nervous System Reset I Needed This Winter

Christmas has always been my favorite holiday. I host every year, from intimate dinner parties to holiday movie nights and even bigger holiday parties for my business. I’m also always the person who encourages others this time of year who are navigating grief, but this year I found myself holding more than I could carry.

2025 was a beautiful year, one marked by growth, travel, and wins I worked hard for, but it also carried profound grief. The day before Thanksgiving, my godfather, who helped raise me and had been a second father to me my entire life, passed away. On the day of his funeral, my grandfather was admitted to the hospital as he began treatment.

Keep reading...Show less
6 Signs It's Time To Leave 'It' Behind You In 2026

Y’all know what folks tend to do in the hours leading up to a new year — they make New Year’s Resolutions. And while I’m personally not the biggest fan of those (check out “Forget New Year's Resolutions, Try This Instead.”), what I do like to recommend is taking personal inventory to see what you need to hold on to and what you can stand to actually…let go of.

So, let’s get right into it.

Keep reading...Show less
Here's What 2026 Has In Store For You, Based On Your Zodiac Sign

2026 is a year of love, growth, and reflection. As a universal 1-year, 2026 is signifying a time of new beginnings. New doors open, and this is the perfect space to build new foundations, relationships, and successes in your world. This year is about what you do with what you are receiving and understanding the power of intention and innovation.

It’s about having balance between your individual needs and the needs of your relationships, and knowing that you can have it all. 2026 reminds us of the importance of community, and new bridges will be built.

Keep reading...Show less
I Tried It: Hollywood Beauty's Level Up Collection

Hollywood Beauty has been a staple brand in many Black households due to their variety of oils for hair and skin. You could always find them at your local drug store or hair store making them readily accessible and the price was always right. Growing up, I would get hot oil treatments regularly with Hollywood Beauty's Tea Tree Oil and Olive Oil.

Now, they have a new collection of oils that are a blend of ingredients that promote healthy skin and hair. Introducing Hollywood Beauty's Level Up Collection.

Keep reading...Show less
Wondering If Your Relationship Is Stagnant? Have This Convo Before 2026.

It really is a trip that sometimes, right when I’m about to sit down and pen an article, I will feel like the timing isn’t quite right…just yet. Today’s piece is a great example of that because I was actually going to write this up a couple of weeks ago — yet I didn’t have complete peace about it at the time. As life would have it, recently, I received the confirmation that I needed for why that was the case.

The YouTube video in this intro? They feature a fairly young couple who go by Cey and Jai (fun fact: Jai is actually Jocelyn Savage’s younger sister — IYKYK). Although I don’t know how Cey ended up in my YouTube algorithm several years back, he did, and catching his content from time to time is how I ended up seeing the video where he met Jai for the first time while doing random interviews at a mall. And now, six years later, they are married. What’s really wild is they got engaged four months ago and then got married this month.

Keep reading...Show less