Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they spend it.
Born Sara Hood in a Sudan refugee camp after her parents escaped a civil war, this Seattle-bred influencer does not show any signs that she has been through any of the hardships she has ever endured. As a mother of two— including a first-born diagnosed with autism— Sara Lovestyle uses the many hats she wears as a mother, wife, advocate, and entrepreneur to demonstrate the true definition of living a "lovestyle", a pseudonym that was born out of her desire to live a life of happiness, wholeness and health.
In this installment of "Money Talks", xoNecole spoke with the 33-year-old social media coach and lifestyle influencer about the importance of investing, generational wealth being the greatest form of wealth, and her worst money mistake of not trusting her gut instinct.
On how much she saves and if it’s in a high-yield savings account:
"When it comes to being an influencer, it took me two years before I started making money and four years before it was significant. I've also discovered it's not so much about what you make (revenue) but what you keep (profit), so I do projections for my business revenue and personal income for a year, along with the budget. I also prioritize what needs to be done to retain a certain level of profit margin, normally at 30 percent, and I believe in saving/investing 20 percent."
On her definitions of wealth and success:
"The greatest form of wealth is generational wealth in the form of financial prosperity you can pass down from one generation to the next. Wealth at its core is also the financial freedom to do what you want to do when you want to do it—creating a prosperity engine where my kids are able to do the same, too…in perpetuity, as T.I. would say (laughs). Success to me is more than just financial freedom. It's the impact I can create and the legacy I can leave.
"Success is evolving to a level of impact where you can empower others. It's being able to start a VC fund for black, brown, and female entrepreneurs because we are so underrepresented and underfunded. Success is all about the tables I can build and fill for others. Whose lives did I touch with my success? Who did I encourage, uplift, impact with my success? Success for oneself leads to a lonely life, and I want so much more than that. Success is not a self-centered pathway to acquiring more clout and material possessions. It's empowering more leaders of excellence and creating the bold audacious change the world needs."
Courtesy of Sara Lovestyle
"Success is all about the tables I can build and fill for others. Success for oneself leads to a lonely life, and I want so much more than that. Success is not a self-centered pathway to acquiring more clout and material possessions. It's empowering more leaders of excellence and creating the bold audacious change the world needs."
On the lowest she’s ever felt when it came to her finances, and how she overcame it:
"In college, I was working at the gas station and at the mall making below minimum wage. I was literally working 16 hours every day while taking a full load of college credit hours. It was rough because I was in sheer survival mode, working whatever hours were necessary to pay rent and stay in school. The interesting thing about the low points when dealing with finances is that they made me scrappy and stronger. It's where my hustle and drive come from. I hustle the same at my lowest and at my highest because to level up from any spot always requires everything you got."
On her biggest splurge to date:
"My biggest splurge is my house. It's where I spend the most time. It's where I raise my children. But the biggest splurge inside my house is the chandelier in my office (laughs). I budgeted for everything, but my chandelier I had to have…because it was a symbol that made me feel like a boss. I love looking up at it because it reminds me to grind and continue to level up…every single day. Success is leased not owned, and rent is due every day."
Courtesy of Sara Lovestyle
On whether she’s a spender or a saver:
"I am a little bit of both. Majority of my splurges are for my business, and I don't consider them splurges; they are investments into my business. If I want to splurge on a purse or shoe I will, but it's planned and calculated if I earned it. If it's a reward, I will. Also, the rule I have is similar to what Jay-Z said. If I can't afford something three times, I don't buy it. If I can buy it once, I consider it a negative, if I can afford it twice, I break even, and if I can afford it three times, then I'm still in the positive.
"Another thing that I do is I plan my finances, my goals, and budgets for my entire year. I break it down to the month, and I have a specific budget each month. I'm blessed as well because my parents made sure to teach me financial literacy starting really young."
"The rule I have is similar to what Jay-Z said. If I can't afford something three times, I don't buy it. If I can buy it once, I consider it a negative, if I can afford it twice, I break even, and if I can afford it three times, then I'm still in the positive."
On the importance of investing:
"It's interesting I went from having never invested to several in a matter of months. Investing has expanded my mind to many experiences and knowledge I would've never gotten in different sectors of business. I invest in financial investments (stocks), and normally put 10 percent of my income toward it. In addition, I make business investments as an angel investor, which I'm most proud of. I invested into Moon UltraLight, an innovative new touch-controlled mobile lighting device designed to clip onto any smartphone or tablet. Its founder is a genius black entrepreneur named Ed Madongorere.
"The number one tip I would give before investing in a business is, you're investing in the person not the business. There could be an exceptional business idea, but if the founder doesn't have a plan of execution or isn't focused, then it won't matter. A recommendation I would also give is to truly study the industry that you're passionate about. Binge on as much information as you can, and then connect with others in the same industry."
On her savings goals and what retirement looks like to her:
"My savings goal is to have three years of emergency savings in reserves. I am intentionally building cash flow systems so that I can be in position to retire in seven years by 40. At that point, my goal is to have built enough cash reserves and investments where I could live off the interest if I wanted to for the rest of my life. At this stage, I imagine [in my] retirement [that I am] still being impactful, so it would be filled with philanthropy, travel, and my family."
Courtesy of Sara Lovestyle
"My savings goal is to have three years of emergency savings in reserves. I am intentionally building cash flow systems so that I can be in position to retire in seven years by 40. At that point my goal is to have built enough cash reserves and investments where I could live off the interest if I wanted to for the rest of my life."
On her budgeting must-haves:
"Before you even make a substantial amount of money, you should always have a budget. It's the foundation to managing your finances. The basics of a budget is you must understand. To the penny. What's coming in or out. What is a necessity (i.e. rent/mortgage) and what's a want? Something I've noticed with even some of my own friends is [people] not paying attention to any subscriptions they have. Sure an app might only be $1.99 or something is $29.99, and something else is only $49.99, but all of that adds up. You have to stay on top of it all with a budget. The same discipline it takes to manage $1,000 is the same it takes to manage $1 million."
On her intentions behind multiple streams of revenue:
"When I created my lifestyle influencer platform, I was initially a make-up stylist and beauty influencer, and make-up styling services became a primary income stream. As I began to pivot and expand, I created income streams for even more influencer passions I have coined a 'Lovestyle' which includes fitness, cooking, and social media influencer coaching. The streams of revenue created for these areas of influence include sponsored social media posts and affiliate marketing, cookbooks, cooking classes, fine dining pop-up events, Belay & Bell Spices — and influencer coaching with my new business partnership with AgencyLuxCo and business partner Taylor Winbush.
"Having only one source as an influencer and entrepreneur isn't smart for me. Social media is a billion-dollar industry. To not have several streams would be doing myself and my audience a disservice, especially because all of my services are tangible, measurable, and scalable resources for others and their businesses."
On unhealthy money habits and mindsets:
"I would say an unhealthy habit is operating with a scarcity mindset. The thought of 'Is it enough?' can be stressful. It can consume you as well as take up precious mental space and energy with worry. I had to understand that to travel far in business and to truly be successful I needed to spend on my team, resources, software, and the things required to make me successful in my businesses. Once I changed my mindset, my businesses began to grow exponentially."
On her money mantra:
"What gets measured gets done."
On the craziest thing she’s ever done for money:
"I'm structured in my personal life, in my business, and I'm certainly structured with my finances. It's rare I'll make random purchases. If it doesn't make sense or if I can do without it, I just won't. The other thing is I rarely buy on trend. That goes for shoes, clothes, furniture—whatever. Even the items in my closet for the most part aren't [trends]. The problem with following trends is that trends change, and trends aren't budget-friendly because you always have to keep up."
On the worst money-related decision she’s ever made:
"The worst money mistakes I've made all happened because I did not follow my instincts. I was presented with a business deal that I didn't feel good about, but I did it to please others I cared about. The structure was wrong, there was no long-term plan, and I didn't trust the business owner completely. Within 90 days, the business collapsed, and I lost all the money I had invested. It makes me sick to my stomach to this day because I didn't trust my instincts that were 100 percent right. Discernment is real, and every mistake I've made is because I didn't listen to my spirit and it always backfired."
On her budget breakdown:
"My budget breakdown for my business is one-third goes back into the business, one-third toward business expenses, and one-third is for me. Keep in mind for a long time I did not take a salary. It was more important to keep my team and put it back into my business. When I teach financial budgeting for influencers, I normally use this breakdown for personal expenses:
Savings/Investments: 15%Wants: 10%"
For more Sara Lovestyle, follow her on Instagram or visit her official website.
Featured Image Courtesy of Sara Lovestyle
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Everything Kerry Washington Has Said About Her Husband Nnamdi Asomugha
Actress Kerry Washington and her relationship with her husband, actor Nnamdi Asomugha, is the perfect example of a winning team.
The pair became an item following a chance encounter in 2009, and many years later, on June 24, 2013, Washington and Asomugha would secretly tie the knot. Since then, the high-profile couple has expanded their blended family by welcoming two children, a daughter Isabelle Asomugha, 8, and a 6-year-old son Caleb Asomugha. Asomugha also has a daughter from a previous relationship.
Despite Washington and Asomugha choosing to live a relatively private life for the most part by not sharing images of their family on social media and occasionally attending events together. The rare glimpses they provide to the public showcase that Washington and Asomugha have much in common regarding essential topics.
For example, Washington is highly involved in politics and encourages others to participate by spreading information about various issues and how everyone would be affected.
As for Asomugha, the 41-year-old officially founded the Asomugha Foundation in 2010, years after doing other charity work in Nigeria. According to its site, the organization was created to help "disadvantaged youth and women by providing educational opportunities and mentorship."
Washington's public remarks regarding her relationship with Asomugha and their family may be rare, but when she does speak about their family, it's all positive.
Kerry On Why She Keeps Her Relationship Private
Photo by Bryan Bedder/Getty Images for Bronx Children's Museum
In March 2016, the UnPrisioned actress revealed during a discussion panel at SXSW Festival that one of the reasons why she is adamant about remaining private about her union with Asomugha is because she doesn't want the public to make any narratives regarding her marriage.
At the time, it was reported that Washington and the former NFL player were experiencing marital troubles and were allegedly planning on getting a divorce. Washington would shut down those allegations by saying she hasn't and will not share any information about her private life.
"Social media has actually been great for [other celebrities'] relationships with the weeklies or the gossip sites because people say things and they say, 'That's not true!' So I'm thinking in some ways, it's been great because people are able to maintain their voice," she explained.
"It's a little different for me because I don't talk about my personal life. That means not only did I not tell you when I was getting married, it also means if somebody has rumors about what's going on in my marriage, I don't refute them, because I don't talk about my personal life."
Kerry On How She Met Nnamdi And What A Normal Day Looks Like for Their Family
Fast forward to October 2018, the Scandal star gave insight into how she met Asomugha and their family life. During an interview with Marie Claire, Washington shared that she and Asomugha met in 2009 while she was working on the Broadway play Race.
The mother of two told the publication that her life has "completely transformed" since their encounter. "The last time I did theater, it completely transformed my life. That's where I met my husband. I love being with my family. My days off look like homework, reading, and watching stuff. Just hanging out, doing things we love to do," she stated.
Kerry On Nnamdi's Accomplishment
Photo by Jeffrey Camarati/Getty Images
But as time progressed, Washington began speaking a little more openly about her man. In October 2022, Washington gushed over Asomugha and his Netflix project, The Good Nurse, which came out around the same time her film, The School for Good and Evil, was released. While talking to Entertainment Tonight, the star expressed how "proud" she was of her husband.
"I'm really proud of him, I think he's doing amazing work. I'm really excited for his film, The Good Nurse," she said. "It's really exciting to both have really important films at Netflix right now, we feel really blessed.”
Kerry On Why Nnamdi Is Her Soulmate
Washington shared how her love with Asomugha goes beyond the surface after spending over a decade together.
In a March 2023 interview with Marie Claire, Washington explained that she and Asomugha are perfectly aligned because she's allowed to be her authentic self with him.
"I'm in my immediate truth with [him]," Washington said. "Those mirrors are important because they help me get back to myself."
Kerry On The Couple's Upcoming 10-Year Wedding Anniversary
Photo by Bruce Glikas/Getty Images
That same month, Washington expressed that in addition to the many years the couple has been together, and their personal and professional accomplishments, she still finds Asomugha "incredible."
Washington shared this revelation while promoting her latest project, UnPrisioned, in an Entertainment Tonight interview.
"I do have an incredible husband," the actress told ET host Kevin Frazier as she disclosed little to no details about their upcoming plans for their tenth wedding anniversary. "Do you remember how secret my wedding was? How private and secretive it was? That's how the anniversary is gonna be too!"
Kerry On Why She Thinks Nnamdi And Their Children Are A Gift From God
Washington's love and admiration for Asomugha and their family grow increasingly each day, so much so that she uses it as inspiration to share positive messages with her fans.
The 46-year-old revealed during a panel with Al Sharpton at National Action Network Convention on April 12 that she sees her husband and their children as "proof" that God exists and loves her because of the great joy they bring to her life.
"Well, you've met my husband, my husband's amazing. I got a good one. We have three beautiful children. And I think, you know, when I look at my marriage, and I look at my kids, fundamentally, they are proof of God to me,” she said. "Because I know that God loves me to have put those people in my life. And that sense of like, knowing that God loves me. That, to me, is so much of how I make the decisions about the activism that I do and the content that I make."
Regardless of what the public may think about Washington and Asomugha's private union, they are proving with each moment that love can conquer all.
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Feature image by Arturo Holmes/MG23/Getty Images for The Met Museum/Vogue