
Mother/Hustler Jessica Chinyelu Has Advice For Entrepreneurs Struggling With Mom Guilt

The year was 2018, and lifestyle blogger, Jessica Chinyelu had no intention of leaving her full-time corporate job for another two years, but we all know how the saying goes: we plan and God laughs. Although her husband's mom stepped in to offer help as Jessica transitioned back into her regularly scheduled work life, her in-law's stay was coming to an end and it was time to make some tough decisions.
Jessica could either sacrifice precious time with her newborn to make someone else richer, or she could step out on faith and build generational wealth. Spoiler Alert: she chose the latter. To Jessica and her husband, this decision proved to be an easy one, even after trying and failing the same plan almost ten years earlier. Jessica told xoNecole, "I actually did not want to leave my job until 2020. I left my job back in 2009 and to be honest, I shouldn't have left. I ended up going back to corporate America. I had no idea what I was doing, I wasn't good with money and I had no business trying to start my own which is why I failed. But I thank God for the lessons because it prepared me for where I am today."
With the support of her husband and a prayer, she traded in the stability and security of a 9 to 5 to become a full-time entrepreneur for the second time. Jessica shared, "My husband encouraged me to leave my job in 2018 after giving birth and he believed in me. He believed I was ready this time around to go full-force, even as a new mom."
Now, Jessica makes a living as a lifestyle blogger, content creator, and booking agent, and couldn't see her life any other way. To date, Jessica has received more than $100,000 in paid sponsorships, hosted a number of sold-out conferences and workshops, and is the founder of Woman of Purpose, a non-profit that helps other women also live out their passions according to the gifts they've been given by God.
We sat down with Jessica to talk about securing the bag and your sanity, all while juggling the pressures of motherhood at the same damn time. Here's what she had to say:
How do you handle moments when you feel overwhelmed?
There are so many days when I feel overwhelmed. I'm a stay-at-home mom without a nanny and I'm running multiple fruitful businesses.
The struggle is real. I've found that slowing down keeps me sane and find my inner peace.
First, I pause and then take a deep breath. Afterward, I begin to tell myself, "Girl, It's Okay!" Whatever tasks need to get done can wait because my peace is better. I give myself time to process why I'm feeling overwhelmed. Most times, I feel overwhelmed because I've overextended myself or I didn't give myself a realistic timeframe to complete a task.
If I have to cancel a meeting, I do it. If I have to inform someone I need a tad bit longer to hand in a deliverable, I choose to be honest regardless of what the other person may think because my peace of mind is what helps me function from a healthy and stable place.
What’s the hardest part of your day?
The toughest part of my day is when I need to jump on a conference/Skype call but my precious baby boy wants all of my attention. Somehow, I always find a way to make it through those calls, even though it's hard. Hubby and I agreed we would send our baby to Montessori at 18 months. Until then, I make it work at home. It takes loads of patience, but it's so worth it.
When I have moments where I want to lash out (because every mama has those moments), I think about how blessed we are as a family where I can stay home and raise my kiddos instead of someone else shaping my child's character and personality. Think about it, some babies spend 8-10 hours per day at a daycare which means the majority of their time is spent with other people outside of the home.
Courtesy of Jessica Chinyelu.
How (and how often) do you practice self-care?
Self-care is a TOP priority for me. Before we had a child, I made sure my husband understood I need my getaway time! I go for a facial every eight weeks. I get a manicure and pedicure every four weeks. I ensure I go to my little Asian reflexology spot (they be hooking sistah up) once a month. I also use my girls' nights as a form of self-care.
I remember when I would place everyone else's needs before my own. It was not a pretty sight. I was moody all the time, I didn't feel good about myself, and I didn't look like Jessica anymore. I knew something had to change. I take at least 3-4 hours away from my family two days a week so I can focus on ME. It's needed! Your self-care is vital for your mental stability.
When do you feel most productive?
I feel most productive when I'm on a Starbucks patio with my headphones over my head sipping on a very berry hibiscus drink and knocking out my to-do list. If I get at least three tasks completed, I feel pretty darn great about it. I used to try and accomplish ten things, but I overwhelmed myself that way. Now I focus on what's TOP priority, get it done and reward myself.
What is your advice for dealing with mom guilt?
[instagram https://www.instagram.com/p/BrlCpPhnv4-/\ expand=1]Man, I wish someone would've taught me how to deal with this when I first had my baby. Have a team of #Mamabaes who you can vent to when your completely over being a mom. Husbands don't understand what we as women go through at times. A #Mamabae is your experienced friend who has 2 or more children and will not judge you for feeling like you want to slap your husband or leave your baby for a few days just to get away. She's never in competition with you (new moms have a tendency to be in competition with one another), and she's always encouraging you to be kind to yourself and treat yourself at all times. She will remind you that it's okay to leave baby with dad or grandparents or close friends while you go out and DO YOU. You need this!
Secondly, don't compare yourself to other moms. Instagram will have you thinking you're the worst mom and you end up not enjoying motherhood because every experience is being compared to another mama's journey. The beautiful thing about motherhood is each mama's experience is so unique. Cherish the process instead of beating yourself up about it.
Lastly, ask for help and don't feel bad about it. No one is asking you to be a super mommy and if they are, put them in their place. I know I do. Asking for help takes courage and when you ask for help, you can get more done for your family and most importantly for yourself.
"No one is asking you to be a super mommy and if they are, put them in their place. I know I do. Asking for help takes courage and when you ask for help, you can get more done for your family and most importantly for yourself."
What’s the most important lesson you’ve learned as an entrepreneur?
Money isn't everything. Chase peace and money will flow to you. I've become a professional at saying no to things because I realize if I'm losing peace over it, it's not worth it. One of my daily declarations is "God money (not good money) comes to me on a free course by the speed of the spirit." Money should not control you. You control money.
What is the most important lesson you want your kid(s) to learn from you?
This is such a great question. There are many lessons I want my kids to learn from me. I may get a little deep here because if you really think about it, it's a pretty deep question. I want my kids to know the truth about who they are, their true identities, and be so content with themselves and their true gifts that they never stray away from it. I want them to know they can achieve anything and to walk and talk like Kings and Queens because that's who they are. I want them to understand what living a true life looks like when you really allow your gifts to make room for you.
These days children are being influenced by anything and everything and it's important for us to teach our children how not to be easily swayed. I see young kids not confident in themselves, their abilities or their true gifts because their parents never took time to nurture those gifts.
I'm half American, half Nigerian. The Nigerian side of my family felt like everyone should be a nurse, a doctor, an engineer, or a lawyer. I do not want my children to grow up with this type of mindset. I want them to learn how to be true to themselves and transform their true gifts into a gift that is as fruitful or even more fruitful than the profession of a nurse, a doctor, an engineer or lawyer.
Courtesy of Jessica Chinyelu
What advice do you have when it comes to time management as a mogul mommy?
Time is extremely valuable because you cannot get it back. My best advice would be to become a super planner. I have multiple calendars to keep me on track. Create a family calendar that everyone can see. I placed a dry erase calendar on our fridge so hubby can see what I have going on for the month and he plans his activities around my schedule.
Also, communicate like crazy. Hubby and I have to discuss our schedules daily to ensure we're on the same page and a caregiver is booked when needed. And be sure to carve out your ME time and ensure it's on the calendar. You need that ME time.
How has being a mother helped you become a better entrepreneur (or vice versa)?
Becoming a mom has helped me go even harder. I feel like I do more as a mom than I did whenever I wasn't a mom. Motherhood brought a different side out of me in the greatest way possible and I'm embracing it to the fullest. My greatest ideas to date came after giving birth.
"Motherhood brought a different side out of me in the greatest way possible and I'm embracing it to the fullest. My greatest ideas to date came after giving birth."
What tips do you have for financial planning, both professionally and for your family?
I'll start with professionally. When it comes to your business seek advice from a financial advisor and hire a CPA. You need to know EVERYTHING about your business and where the money is going, how much is coming in, and what's not working for your business. Make sure your business is a legal entity and protect your personal assets. Get an attorney on your side. You never know what will happen in the future.
If you didn't grow up in a family where you had healthy conversations about money, be honest with yourself about it and seek help when it comes to your family. Money is such a touchy subject, especially in the black community. I wasn't good with money before I met my husband. It was a challenge in the beginning of our marriage because I never wanted to discuss money. We made a decision to have seperate accounts, a joint account, a joint savings and investments together. Although we have seperate accounts, we made a decision to be transparent about those accounts. This was hard because I was not used to answering to someone about MY money. When you get married, MY now becomes OURS. I had to change my mindset about money and get comfortable with planning OUR future together for OUR family.
Keep up with Jessica on social media @jessicachinyelu and keep up with her mogul mommy musings on her blog, jessicachinyelu.com.
Featured image by Instagram/@JessicaChinyelu.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
On her debut album,CTRL,SZA crooned about her desire to be a “Normal Girl.” Now, nearly eight years since its release, her Not Beauty line represents her commitment to existing outside of traditional beauty norms.
The singer whose real name is Solána Imani Rowe first teased the idea of a lip gloss line during Super Bowl LIX in February, noting that the release would be happening “very shortly.” Not Beauty debuted simultaneously with the Grand National Tour, which she co-headlines with Kendrick Lamar, in Minneapolis on April 19.
Each Not Beauty pop-up would offer fans the opportunity to purchase the glosses, learn more about the brand, and have the opportunity to meet the superstar in the flesh regardless of their ticket status.
During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
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So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
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What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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The millennial in me is nostalgic at best...and at worst, deeply, deeply yearning. I’d be lying if I said I didn’t miss the past.
In the days of old, community was never hard to find. It was a knock on the door from a neighborhood friend who needed no invitation. It was trading jokes over lunch and lingering strolls after the final bell. It was choir practice on Saturdays and giggling in the pews on Sundays.
The love was free and plentiful, and my cup runneth over.
But there was a certain rhythm to the ’90s and early 2000s. People were ever-present in the most ordinary ways, and fortunately, this followed me well into adulthood. The door knocks have since turned into tequila shots, and brunch on Sundays became my new sanctuary, but you know...same thing!
However, life has changed drastically, and with it, so have we. Sometimes by force (2020..no other words needed, amirite), and other times by the natural, inevitable flow of growing up.
As we age, our identities become more defined. And while the people we’ve always loved still matter deeply, we start to crave new connections and experiences that reflect who we’re becoming.
When COVID reared its ugly head, not only did it disrupt the lives we knew, it pushed us to reevaluate the lives we want… and the people we want in them. For many, it exposed a loneliness that had already been there beneath the surface. It made space for questions we hadn’t slowed down to ask: What do I truly enjoy? Who do I feel most myself around?
After months of quarantine and isolation, we were left craving connection in a deeper, more intentional way. This sparked a renewed interest in “the third space.”
Coined by sociologist Ray Oldenburg, the term refers to those places beyond home (first space) and work (second space) where people gather, build relationships, and foster community. Think coffee shops, libraries, dance studios, run clubs, and other environments that offer connection outside of our daily obligations.
My own desire to find like-minded folks has only intensified over the past few years. And as a self-proclaimed medicine woman and wellness enthusiast, I went looking for spaces that felt good, and found more than a few.
So if you're in NYC and searching for places that feed your spirit (and tend to your interests), consider this your starter guide. Whether it's a wellness club, a run group, or a kickball league, these third spaces might just feel like home.
A Safe Space Mentor
My Shaylaaa.
What started out as a simple offering from founder Teya Knapp has grown into one of the most intentional, heartfelt communities I’ve had the privilege to be part of. Together with COO Jasmine Dayze, they have cultivated more than a collective—it’s a movement rooted in community care, softness, and restoration.
A nonprofit centered on mental health advocacy and equity, A Safe Space Mentor has redefined the possibilities of communal healing. With over 22 fully funded retreats to date (yes, free), monthly programs ranging from support groups and hikes to pottery classes, free therapy, and now a physical home at A Safe Place Studios, they’ve built an ecosystem where people can show up fully and be accepted just as they are.
I came across them by chance, but as fate would have it, it allowed me to bloom in ways I never saw coming, surrounded by women who affirm and love me in ways I didn’t know I needed. I’m serious, ya’ll. Even at the risk of sounding dramatic: expect to be changed, to find friends, possibly even family, and maybe a group chat, too.
Beyond their no-cost offerings, they also host weekly yoga and meditation classes, massages, and more. Learn more about this beautiful space here, and keep an eye out for their upcoming Juneteenth gathering.
NARC
Who needs Hinge when there’s a run club? (Kidding... kind of.)
NARC, short for Not a Run Club, is technically a run club but with a twist. Co-founded by Omari Ross and Noah Hutchins, NARC takes a holistic approach to fitness and community. Picture track workouts, dynamic circuits, core finishers, followed by a post-workout brunch with the crew. Sure, the occasional match may be made, but at its core, NARC is about connection, movement, and showing up for yourself and others.
It’s the kind of space where most people arrive solo but rarely leave without a new friend or a new perspective. And personally? I never tire of seeing Black men love on one another out loud.
If you’re looking for a solid sweat (not gonna lie, it gives Olympic training at times), laughs, and folks that show up rain or shine, they’ve got you. Beyond the track, they also host boxing classes, hot yoga sessions, social mixers, and a number of other events. NARC meets every Saturday at McCarren Park at 10 a.m. unless otherwise noted. Learn more here.
The Music Nerds
My favorite part about The Music Nerds? The DJ. Scene Serene, a former music journalist turned vibe curator, created this club out of pure love for music and the Black people who create it. And that love is felt in every detail.
Past functions have celebrated Kendrick Lamar, Black women in music, and Virginia legends, each thoughtfully crafted to tell a story through sound. Here, you’re not just dancing, you’re feeling, remembering, and reflecting, too. Additionally, she kicks off each event with icebreaker quote cards to spark conversation, because the vibe isn’t just in the music; it’s also in the people.
That sense of connection comes full circle in her choice of venues, which are always Black-owned spaces that feel safe and inclusive for all Black folk. After all, if we don’t support each other, who will?
This isn’t just a party. It’s a celebration of culture, connection, and Black joy…and yes, it’s free! She’s cooking up some magic for the summer, so follow her here to stay in the loop.
SociaLight Social Club
For the anti-social socialite or the extrovert who wants a little more intimate play, the SociaLight Club might be your sweet spot.
Nayah, the founder, is all about curating intimate, low-pressure gatherings that bring people together through random yet delightful activities, all while supporting Black-owned businesses in the process.
From coworking days to supper clubs and nights building LEGOs, it’s the kind of space where you can show up as you are and end up discovering new people and new passions. It’s chill, it’s intentional, and very much a vibe. Keep up with her events here.
Recess Kickball League
Black folks deserve to frolic, dilly-dally, and straight-up play. And that’s the spirit behind Recess Kickball League. Though kickball is the anchor, it’s really about reclaiming joy through movement and connection.
Founded by five friends during the lockdowns of 2020 (Emmanuel Maduakolam, Christopher Thomas, Cris Jones, Daemon “Tubbs” Krueger, and Ermias Tessema), the club started as a way to get outside and let loose, and now it’s blossomed into a thriving community with leagues in both LA and Brooklyn.
If you’ve been looking for field day vibes and opportunities to love on your inner child, keep up with them here.
The Free Black Women’s Library
Tucked in the heart of Bed-Stuy, The Free Black Women’s Library is a cozy nook that centers Black women and holds space for book lovers, creatives, and community-builders alike.
Founded by OlaRonke Akinmowo, it functions as more than a library but a cultural hub. While every book is written by a Black woman or non-binary author, she also hosts grief workshops, writing circles, and curated events that honor both healing and imagination, too. Their monthly calendar is packed with offerings that meet you where you are, celebrating who we are and who we’re becoming.
And the best part? You don’t have to buy a book, you can swap one. Bring something you’ve read, and leave with something new. Keep up with them here.
Peak & Pace
This one’s for the runners and the lovers. If you’re looking to meet your future bae who’s into fitness and a good Sunday reset, Peak & Pace might just be your new favorite link.
Founded by London native Owen Akhibi after relocating to NYC, the club was born out of something a lot of us know too well: feeling a little lonely in a big city. So he created a space that brings people together who just so happen to run.
Every meetup ends with a social, and some runs come with fun themes like wearing flags repping your country to wristbands signaling your relationship status (lovers tap in!). Off the track, they host yoga, comedy nights, parties, and other events to build real connections. They meet every Saturday at Prospect Park at 10 a.m. Tap in with them here.
Free Peace Meditation Club
Free Peace Meditation Club offers a rare pause in the middle of NYC’s bustling Lower East Side, encouraging folks to be still in the midst of chaos while finding beauty in it, too. What began as a simple conversation between Kenji Summers and Angelo Baque has blossomed into a welcoming sanctuary where New Yorkers gather to unplug, recenter, and recharge.
Hosted monthly at the artfully decorated Awake NY, this community-driven experience invites participants to reconnect through guided reflection, mindful breathwork, and thoughtfully curated music that features the rich sounds of New York’s rap, R&B, and jazz artists. FPANYMC stands as a powerful affirmation that stillness is not a luxury but an essential practice. Keep up with them here.
Knot Okay Club
This one’s for the soft girls, the creatives, and anyone who’s ever needed to crochet their stress away.
Knot Okay Club brings Black women and non-binary folks together through fiber arts. It’s about slowing down, making something with your hands, and feeling held while you do it. The work might be small and intentional, but the connection? That’s the magic. Learn more about them here.
Girls That Gather
Lauren Franco started Girls That Gather after moving to NYC and realizing just how hard it can be to find genuine connections as an adult.
What began as a way to bring women together has grown into a go-to space for meaningful conversation and real friendship. From curated dinner parties to small, cozy events, everything is designed to feel easy and intentional. No awkward networking energy, just good vibes and even better people. Learn more about them here.
Adanne Bookshop
Adanne is one of those places that makes you want to linger.
Tucked away in Brooklyn and owned by educator Darlene Okpo, this Black woman-owned bookshop is as intentional as it is inviting. The books are curated with care, the energy is warm, and the events, from author talks to community gatherings to incense-making, always leave you a little more full than when you walked in.
It’s not just a bookstore; it’s a cultural anchor. Check out their events here.
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Featured image by Clarke Sanders on Unsplash