Hey, babes! It's your girl, the Mystic Model, checking in with your April horoscopes. This month brings a much needed refresher after wading through the murkiness of Pisces season in March. We're officially in Aries season, which also marks the beginning of the astrological new year.
On April 5th, we've got a New Moon in the sign of the ram that encourages us to take bold steps towards our dreams. Aries is all about the "self" and this dynamic energy just so happens to be exalted when the Sun is in this part of the sky. Over the next few weeks, the courage to boldly express who you are will come more easily along with the help of Mars in Gemini. This combination of elements—fire and air—will give you the energy to get shit done. However, this coupling can result in clumsiness and accidents if you're not mindful of what you're doing. There's also a tendency to burn out quickly, so try to balance enough time for rest.
Jupiter, the benevolent, goes retro on the 10th until August giving us the chance to engage more deeply with the soul-searching process. This is when the difficult lessons finally start clicking and we're able to see the blessings within our misfortune. On April 17th, Mercury moves into Aries joining the party with the Sun and Mars. Watch out for starting arguments just for the sake of ruffling feathers or proving a point. There's a tendency to be self-righteous and boisterous under this energy. Breathe and count to ten before you proceed with sending that nasty work email to your boss. The Full Moon in Libra on the 19th gives us another chance to revisit relationship issues that came to a head around the Full Moon in March. There's no coincidence that there are two back-to-back Full Moons in Libra this year, driving the message home about clearing our relationship karma and bringing ourselves—mind, body, and spirit—back into balance.
Check out your horoscope below to see what magic April has in store for you:
Aries
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Happy birthday, hottie! The month kicks off with a New Moon in your sign on the 4th, making this a potent time to plant the seeds for what you want to manifest six months from now. On the 10th, Jupiter goes retro and over the next four months, you'll be integrating the spiritual insights you've been receiving through deeper research, study, and reflection. Once this retrograde is complete, you'll come out on the other side feeling more solid in what you believe. Mercury moving into your sign on the 17th blesses you with some brilliant ideas that can enhance your image and energy. People will be more argumentative during this transit. Avoid the drama and stay focused on the bag instead.
On the 19th, the Full Moon in Libra lights up your relationships marking a pivotal point of change, helping you release a long-standing issue with someone or a negative pattern in your relationship dynamics. The Sun moves into Taurus on the 20th bringing your focus to matters of love and money. Venus moves into your sign on the same day, heating up your life even more. Your personal magnetism is through the roof. All eyes are on you! (But what's new?) The month closes out with Pluto going retro on the 24th in your house of career, achievements, and social status. Saturn follows right behind on the 29th going retro in the same part of your sky. The work that you do over the Spring and Summer will have some life-changing rewards come Fall.
Taurus
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The month starts off a little more lowkey for you with the New Moon in Aries on the 4th bringing the focus to your inner-world. This is a time to discover who you are at the core and the programming that needs to be ditched for you to finally embrace the badass that you are. On the 10th, Jupiter goes retro through your house of sex, death, and rebirth. The next four months can help you take a lighter approach to some of your heavier life experiences and the spiritual lessons you're integrating can be embraced with joy. Your personal mantra for the month is "Laughter is the best medicine". Mercury moves into Aries on the 17th, activating your dream world and bringing your fears to the surface. Keep a journal to work through the emotions that come up at this time.
On the 19th, the Full Moon in Libra illuminates your daily routines, health, and possibly some hidden enemies. If you've been questioning whether someone is Team Taurus or not, your dreams can be surprisingly insightful. Any health concerns can come to a head at this point that requires you to tighten up your diet and exercise routine. The Sun moves into your sign on the 20th, ushering in your birthday season! Your ruling planet moves into Aries the same day. During this transit, you'll likely enjoy nesting with your lover away from the chaos of the world. At the end of the month, Pluto and Saturn go retro in your ninth house. Throughout the Spring and Summer, you're given the opportunity to dive deeper into your spiritual understanding. This is a perfect time to sign up for that Reiki class, connect with a spiritual guru, or return to your old meditation routine. Use the time to nurture and water the roots of your spiritual wellness.
Gemini
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The social butterfly of the zodiac can now emerge from its cocoon now that Aries season is here. Both the Sun and New Moon on the 4th bring your focus to new alliances and possibly bridging the gap between you and people you've lost touch with. The people that you're meeting at this time will play a major role in some of your big goals over the next six months. On the 10th, Jupiter goes retro in your house of relationships. You may find yourself revisiting a past relationship or working through some hang-ups during this transit. The energy is also favorable for reassessing any business contracts.
Mercury moves into Aries on the 17th. Be cautious of combativeness and competition amongst your social circle. It may be time to make an executive decision if someone isn't wiling to be a team player. Mars is currently in your sign, making you less tolerable for any negativity that is slowing down the group's momentum. The Full Moon on the 19th lights up romance and creativity for you, making this the perfect date night for some Sips & Strokes. The Sun moves into Taurus on the 20th, giving you a chance to relax after a busy month before we enter your birthday season. Both Pluto and Saturn go retro at the end of the month, initiating you into a deeply transformative process that will heal some of your most tender traumas and empower you in mind-body-spirit.
Cancer
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Career advancement is your top priority this month, with both the Sun and New Moon on the 5th encouraging you to plant the seeds for what you would like to manifest six months from now. This is the perfect time to start working towards that promotion or launching your own business. On April 10th, Jupiter stations retrograde in a part of your sky that has to do with your daily routines and health. Use the next few months to study up on a new fitness regimen or diet that can enhance your well-being. Mercury finally leaves your sister sign on the 17th and moves into Aries. Watch out for power struggles with your boss or your worker bees if you're the HBIC! It's best to err on the side of caution with Mars in Gemini amping up the "know it all" combativeness that can show up in our interactions during this transit. On April 19th, the Full Moon in Libra lights up the area of family and home. You may be saying goodbye to your childhood home in pursuit of making your own mark on the world. This is the perfect time to feng shui your space to invite more love into your home. Any issues with family can also be peacefully settled at this time.
The Sun moves into Taurus on the 20th, bringing your focus to friends and your long-term vision. The people that you connect with now will play a major role in your life over the year to come. Venus moves into Aries on the same day. A workplace romance may be tempting during this transit, especially with someone in a position of power and affluence. The month wraps up with both Pluto and Saturn going retro in your house of relationships, making the next several months good for coming to terms with some heavy love issues and revamping existing partnerships (romantic and professional). Out of all of the signs, you're the one most likely to have an opportunity to revisit a significant relationship from your past to see if your power struggles can truly be rectified.
Leo
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This month is all about your spiritual ascension with the Sun and New Moon on the 5th, bringing the attention to dating, romance, and creativity. Things are heating up for you and this can mark the beginning of a new fling for you. Avoid getting too serious at this time and just enjoy the moment for what it is. On April 10th, Jupiter goes retro in a part of your sky that has to do with higher learning and spirituality. Over the next four months, you'll have the chance to dive deeper into your spiritual learnings and you may even decide to revisit a former practice of yours. Mercury moves into Aries on the 17th, making you even more flirtatious that usual. Keep in mind, that this energy can be super aggressive, and given your fiery nature, it's best to avoid discussions of politics and religion on the first date.
The Full Moon in Libra on the 19th brings your attention to friends and associations. This can possibly result in the ending of a connection to a group of people that no longer resonate with you. However, this can also be the healing balm to restore balance to your connections as well. The choice is yours. The Sun moves into Taurus on the 20th, making the next month all about the home and family. This is a good time to visit your childhood home or revamp your current living space with some cozy decor! Venus moves into Aries the same day, encouraging you to really own your truth when it comes to your creative expression You may surprisingly find yourself attracted to someone you're collaborating with at this time. The month closes out with Pluto and Saturn going retro in an area of your life that has to do with sex, death, and rebirth. Over the next few months, you'll be undergoing an inner metamorphosis and healing issues around power (or powerlessness) to come out on the other side feeling stronger than ever before.
Virgo
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The beginning of the month may be a little more quiet for you with the Sun and New Moon on the 5th in a part of your sky that has to do with the psyche, inner transformation, and the taboo. This time is best spent excavating the inner workings of your mind and addressing any trauma that inhibits you from expressing yourself more authentically. On April 10th, Jupiter goes retrograde and over the next four months you'll be drawn to explore your roots, making this a great time to visit your childhood home. Mercury finally moves out of its post-shadow retrograde phase offering you a much-needed sigh of relief. Your ruling planet begins its transit through Aries on the 17th. If there's an area of your life that you've been struggling to overcome (whether it be an addiction, codependency, trauma), you're encouraged to seek support through counseling, group therapy, or a trusted confidant.
On April 19th, the Full Moon in Libra illuminates your finances, values, and self-esteem. This can be a pivotal breakthrough for you when it comes to your own self-worth in love and money. Stop sleeping on yourself, Virgo. It's time to raise your price tag! The Sun moves into your sister sign, Taurus, on the 20th, making the next month all about higher learning, teaching, and foreign excursions. This is a great time to share your gifts and talents (and make some extra money while you're at it). Venus moves into Aries on the same day, setting you up for a passionate, lowkey rendezvous with a side of BDSM. April closes out with Pluto and Saturn going retro in your house of dating, romance, and creativity. Over the next few months, you may find yourself revisiting an old flame or breathing life into a hobby you've placed on the back burner.
Libra
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The Sun is in your opposite sign this month bringing the focus to relationships with the New Moon on the 5th, encouraging you to put yourself out there. You have the potential to meet an important person, romantic or business, that could figure into your life for some time to come. Jupiter goes retro on the 10th until August and the next few months will find you revisiting old friendships and associations that can be revamped to help you get one step closer towards your long-term goals. On the 17th, Mercury moves into Aries. Be cautious of picking fights with your lover or a business partner. This placement, along with Mars in Gemini, can have you (and others) feeling a little froggy. *cues "Knuck If You Buck"*
The Full Moon on the 19th in your sign places the spotlight on you! This is an ideal time to showcase anything you've been working on behind the scenes or simply posting that selfie of your big chop on IG. The Sun moves into down-to-earth Taurus on the 20th, bringing your focus over the next month to your daily routines and health. This is the time of year when you feel the pressure of getting your summer bod ready. Better late than never! Venus, your ruling planet, moves into Aries the same day, heating up your personal magnetism. Things are getting hot in the love department but maybe not so serious. Have fun and don't place too many expectations on a new fling at the moment. We wrap up the month with Pluto and Saturn going retro in your 10th house, giving you a chance to revise your career goals and strategize a better plan of action for the 2nd and 3rd quarter of the year.
Scorpio
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The month starts off with you feeling empowered to overcome any obstacles related to your psychological wellbeing. With the Sun in Aries and the New Moon on the 5th, you're definitely feeling the warrior spirit in any area of your life that's had you feeling defeated. On the 10th, Jupiter goes retro in a part of your sky that has to do with the subconscious. Your dreamworld will be super active and you'll be receiving tons of insight via your Higher Self and Guides over the next four months. Mercury moves into Aries on the 17th, making you very vocal when it comes to what toxic behaviors you won't put up with (within yourself and from others). This marks a time when you make a clear shift from "Victim" to "Champion".
On the 19th, The Full Moon in Libra illuminates your finances, values, and self-esteem. This can be a powerful time of breakthrough for any issues surrounding your self-worth. There may also be news coming your way about a money opportunity or an expense that needs to be handled. Make sure you haven't been dodging those debt collectors. On the 20th, the Sun moves into your opposite sign bringing your attention to relationships and with Venus moving into Aries the same day, things can get pretty intense. A passionate, transcendental sexual experience can be just what the doctor ordered to unlock your coochie chakra. The month winds down with Pluto and Saturn going retro in the part of your sky that has to do with friends and your long-term goals, making this a great time to revisit old associations that can help make your vision a reality.
Sagittarius
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The Sun is currently in your sister sign, blessing you with a much-needed boost of energy after that heavy ass Pisces season. The New Moon on the 5th encourages you to do what you do best—level up. You're craving new knowledge, ideas, and philosophies at this time and this may be the beginning of a new spiritual journey for you. On the 10th, your ruler Jupiter goes retro until August, giving you the chance to go deeper into the areas of life that you've been expanding in. You may be feeling less social during this transit while you spend time integrating cosmic downloads that you'll need to help navigate your way ahead when Jupiter goes direct. On the 17th, Mercury moves into Aries, making you super chatty about all you've been learning. Avoid self-righteousness at this time. Mars is currently in Gemini, which can make you feel like you know-it-all. As Auntie Badu told us, "The man that knows something knows that he knows nothing at all."
The Full Moon in Libra on the 19th illuminates your mind with an influx of ideas that you can use for that book, podcast, or blog you've been wanting to start. This is a favorable time to release a project via social media. The Sun moves into Taurus on the 20th, bringing your focus to your mental health. This could be a good time to start therapy or join group counseling to support you with any psychological battles. Venus moves into Aries on the same day and you may find yourself attracted to a spiritual guru or someone that shares similar beliefs to yours. April winds down with Saturn and Pluto going retro in through a part of your sky that has to do with your subconscious. The next few months can offer you deep insight and understanding into habits, karma, and past lives that contribute to a misuse and abuse of your power.
Capricorn
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Aries season brings career matters to the forefront over the next few weeks and the New Moon on the 5th can mark the beginning of an exhilarating, new experience for you when it comes to what you do in the world. This can be a time in which you're rising up in the ranks and becoming more popular as well. On the 10th, Jupiter goes retro in an area of your sky that has to do with finances and values. Over the next four months, you'll spend some time revamping your budget and diving deeper into your relationship with money. It's time to address the poverty consciousness that may be wreaking havoc on your bank account. Mercury finally moves out of Pisces after an extended stay, and into Aries on the 17th, and the topic of discussion is about your career goals. Just be cautious of arguments with your boss or worker bees at this time.
On April 19th, the Full Moon in Libra visits your fourth house again, possibly representing the end of your stay in one residence as you prepare to move elsewhere. This energy can also offer a much-needed recalibration amongst any imbalanced family relationships. The Sun moves into Taurus on the 20th bringing your focus to higher learning and spirituality over the next month. This is a good time to expand beyond your current comfort zone of consciousness. Venus moves into Aries the same day and you may find yourself attracted to someone in a position of power. Be mindful of workplace romances especially with a higher up. The month closes with both Pluto and Saturn going retro in your sign, making the next few months a little more introspective for you as you integrate the lessons you've been learning about your personal power.
Aquarius
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Happy April, babe! The Sun in Aries and the New Moon on the 5th brings your attention to your social circle. It's time to branch out and meet some new people that are on your same wave. On the 10th, Jupiter goes retro in a part of your sky that has to do with learning, communication, and social media. The next four months is a perfect time to dive deeper into your studies and to revamp your social media strategy. Mercury moves into Aries on the 17th, which can cause some tension amongst your friends if you're being too bossy or self-centered. Be open to compromise and creating a win-win situation for everyone involved.
The Full Moon in Libra on the 19th illuminates your romance and creativity for you. This is an auspicious, harmonious time for you in matters of dating and you're likely to enjoy a peak experience with sweet connection at this time. If you've been working on a project behind the scenes, this energy is very favorable for your big reveal. The Sun moves into Taurus on the 20th, bringing your focus to career advancement over the next month. Take a practical, disciplined approach to the work that you're doing. On the same day, Venus moves into Aries and you may surprisingly find yourself falling head over heels for a friend or associate. The month wraps up with Pluto and Saturn going retro in a part of your sky that has to do with finances and values. Over the next few months, you'll discover the power of embracing and validating your gifts that you'll more openly share with the world come the Fall.
Pisces
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You are working your way around the astrological wheel once again with the Sun in Aries and the New Moon on the 5th encouraging you to put your gifts and talents on display. This not only can benefit you financially but the positive reception you receive from others will boost your self-esteem as well. On the 10th, Jupiter goes retrograde in a part of your chart that focuses on your roots. You may be revisiting your childhood home over the summer or diving deep into your family's ancestry. Mercury finally moves out of your sign after an extended stay, and into Aries on the 17th, giving you a much-needed breath of fresh air. Your dreams will be super active, if you're not dealing with intense bouts of insomnia. Stock up on the chamomile tea and lavender essential oil to help calm your nerves.
The Full Moon in Libra on the 19th illuminates your daily routines and health. A longstanding imbalance in these areas of your life may reach a critical boiling point forcing you to strive for balance in your every day affairs. What we consume plays a big role in our mood and energy. It may be time to let go of the caffeine or dairy if it's not sitting well with you. The Sun moves into Taurus on the 20th, bringing your attention to your friends and organizations that you're a part of, making this the perfect time for volunteer work. You're a humanitarian at heart so make sure you're sharing your positive vibes, whether that's with your homegirl that's going through a rough time or a homeless person in need of a kind gesture. Venus moves into Aries on the same day. You'll likely want to lay low with your lover during this transit, preferring the privacy of what goes on behind closed doors.
We wrap up the month with Pluto and Saturn going retro in a part of your sky that has to do with learning and communication. Research and writing are supported at this time, making it an ideal transit to create new content that will get your social media accounts buzzing with more followers and engagement.
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The Mecca Of Fashion: The Top Street Style Moments At Howard Homecoming
Outfits were planned, bags were packed, and cameras were ready to capture Howard University's collegiate spirit during its centennial Homecoming celebration. Not only does it hold the number one ranking as the most elite Historically Black College and University or its top performing academics, diversity of students and alumni, but the HBCU also leaves a legacy of style and grace.
The essence of effortless poise and refinement shines bright through the iconic university colors of indigo blue, red, and white. Every October, Howard University students, alumni, staff, and friends gather on the prestigious campus in Washington, D.C. to take part in time-honored traditions and events, which is Homecoming. This year's theme, “The Meccaverse,” was a week-long celebration of Howard University’s heritage, including the Homecoming football game and Bison Pep Rally, the Fashion Show, Greek Life Step Show, Homecoming Day of Service, Lavender Reception, and the iconic Yard Fest Concert.
As 2024 marked the 100th anniversary of the Howard Bison trek back to The Mecca and after two years of virtual events due to the COVID-19 pandemic, this was to be a celebration of a lifetime. We enlisted HU alumnus Sharmaine Harris, a luxury retail buyer, as she revisited her alma mater as eyes on the yard for fashion-forward outfits mixed with personal style and campus pride for the weeklong celebration.
Before we get to the looks, discover how attending Howard University impacted her career in fashion and her day-to-day style:
Credit: Sharmaine and Friends
xoNecole: Describe your personal style. Did attending Howard have any impact on developing it?
Sharmaine: Howard taught me that there’s no such thing as being TOO dressed. There’s always a reason to “put it on” and look presentable, even if it’s just for a day of classes. Standing out was celebrated and encouraged with my peers embracing the opportunity, giving me the confidence to try new styles and trends.
xoNecole: How did Howard shape your career as a luxury buyer?
Sharmaine: I studied Fashion Merchandising, through which I was fortunate to have professors who were very connected to the industry and able to give first-hand accounts of opportunities and what to expect post-college. I was also able to build a network through my peers and other Howard Alum, which has opened doors to endless possibilities both within fashion as well as daily life.
The same confidence instilled in me through my style has also been rooted deeply within me as I step into any role or project I’m faced with throughout my career.
xoNecole: This year marked Howard’s 100th-anniversary Homecoming celebration. Can you describe what the weekend looked and felt like?
Sharmaine: I’ve gone to many Howard Homecomings since graduating, but this year’s 100th anniversary felt like a huge family reunion filled with nothing but love. It was beautiful to see so many Bison return home looking great and radiating joy. It was beautiful!
xoNecole: What makes Howard fashion different from other HBCUs?
Sharmaine: Being that Howard is The Mecca, we have such a diverse population with each individual having their own spin on fashion. Getting dressed is second nature for us, but the layered confidence is our secret ingredient to make any look come together. Through that comfortability to push barriers, we have a legacy of setting trends, as indicated by the many alumni we have in the fashion and entertainment industry.
Keep scrolling for the top street style moments from The Mecca's Homecoming weekend:
Credit: Lacey Gallagher
Credit: Alan Henderson
Credit: JaLynn Davis
Credit: Dylan Davis
Credit: Caleb Smith
Credit: Kendall W.
Credit: Jordyn Finney
Credit: Vanessa Nneoma
Credit: Dr. Mariah Sankey-Thomas
Credit: Caleb MacBruce
Credit: Tiffany Battle
Credit: Teniola
Credit: Ilahi Creary
Credit: Nicolas Ryan Grant
Credit: Dylan Davis
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image courtesy of Sharmaine Harris
Message From A Mad Black Woman: Y’all Keep The Blue Bracelets, We’ll Take Our Rest.
Mere hours after the 2024 presidential election results made it clear that the United States would need to gird its loins for a second Trump presidency, a gaggle of women ran over to social media to announce that blue bracelets would serve as a new sign of solidarity. A safe space, if you will.
This declaration came about in response to Black women openly voicing their disappointment in both the election results and exit poll data that showed that not just white people, but Latinos and women of “all other races” had played a surprising role in the now President-Elect, Donald Trump’s reelection.
These exit polls quickly became the object of Black women’s attention and ultimate disappointment. Because while Black women went out and reliably voted for Vice President Kamala Harris to the tune of 91%, white women handed Trump 53% of their collective vote, Latino women 36%, and women of “other races” 46%.
On the night of November 5, 2024, Black women were left in shock. This shock would morph into disappointment, and the disappointment was a consequence of what, some would begin to argue, felt like, well, betrayal.
Like Rome, though, this heart-wrenching disappointment wasn’t built in a day.
Screenshot from "2024 Exit Polls," NBC News, accessed Nov. 12, 2024.
The Set-Up
On Sunday, July 21, President Joe Biden announced that he would not be seeking reelection - a decision that followed the disastrous one-and-done debate against former president Donald Trump, the subsequent wavering of major donors, and growing calls for a new candidate to run on the Democrat’s ticket. Hours after Biden’s announcement, Vice President Kamala Harris would send Beyoncé's internet into a frenzy by announcing that she would seek the party’s nomination.
That July night, 44,000 Black women assembled via Zoom to stress test the limits of the meeting app, break historical fundraising records, and strategize - subsequently setting into motion a series of virtual meet-ups. As a result, more Zoom meetings cropped up, bringing together attendees connected through countless combinations of backgrounds, orientations, and genders.
One said meeting was held by and for 164,000 “White Women for Kamala” who’d come together to publicly declare that they’d regretted not doing more in 2016 and were ready to use their privilege for the sake of advocacy and allyship.
A woman wearing an anti-Trump button as she listens to Democratic presidential nominee VP Kamala Harris speak at a campaign event on Oct. 18, 2024.
Bill Pugliano/Getty Images
For months, white women made it a point to convince Black women that they were on board - ensuring us that they were ready to seize their second chance at pushing back on the pillars of the patriarchy. The same group who’d failed to answer the call of rejecting Trump’s racist, sexist, and xenophobic antics before swore, for months, that they’d seen the error of their ways and were looking for redemption. The alleged fix? Betting better. Doing more. Voting differently.
While there was an understanding undertone of apprehension from Black women, the rhetoric began to lend itself to hope — with some going so far as to lift the moratorium on cookout invites. There seemed to be a collective sigh. A brief moment of unity.
The Let-Down
Little did Black women know, they were about to be played like a fiddle by the same group who, like in 2016 and 2020, were more interested in their own self-preservation than in actual change. This short-lived hope was dashed on Nov. 5 as the true nature of performative allyship became evident.
Turns out, the Black women who’d served at the helm of the movement, bless their hearts, had been bamboozled. Hoodwinked. Swindled. Like a modern-day Boo Boo the Fool. Believing the hook, line, and sinker, it was almost cute, in a tragic sort of way. They saw the potential, the hope, and the promise, drinking the red Kool-Aid, so to speak, eagerly awaiting the revolution.
The excessive blue hearts and social media commentary pledging solidarity had turned out to be performative or had over-indexed the voices of the 44% who were actually in solidarity. Either way, the seemingly overwhelming allyship wasn’t there, reminding Black women that while they are constantly expected to stand on the front lines for so many, rarely is there any ally who will actually show up for them.
A History of Short-Lived, Self-Serving Allyship
The 2024 election wasn’t the first time we’d seen this type of performative allyship, though. While a noble concept in theory, the kinds of allyship that have been displayed in many movements across The States have far too often missed the actual point. In fact, throughout U.S. history, allyship has actually been used more as a tool to bolster a single group’s positioning in the social hierarchy rather than genuinely advocating for the progression of marginalized groups.
Think back to 2020. Just months after the COVID-19 pandemic forced much of the country into isolation, remote work, the acknowledgment of essential workers as, well, essential, and, for some reason, bread-making. For 9 minutes and 29 seconds, the world watched, helplessly, as a powerless George Floyd was slowly pulled away from the world, drained by Officer Derek Chauvin's knee to his nape. In a traumatic 8 minutes and 46 seconds, the world seemingly changed.
Ira L. Black/Corbis via Getty Images
Protests quickly spread across the globe, and along with it, a wave of “allyship” swept across America. Large corporations, scrambling to answer the calls of Black employees, consumers, and investors demanding that they use their financial prowess to do more to prevent the next Floyd, almost instantly began releasing statements of solidarity, pledging donations to “racial justice” causes, and promising to promote more Black employees.
However, as quickly as these gestures showed up, most were forgotten, with almost all proving to have provided minimal impact on the groups they’d pledged to help. While some companies, like Target, increased their spending on Black-owned businesses, others faced scrutiny for their lack of substantive change.
A study by Color Of Change found that only 17% of companies that pledged donations after Floyd's death had fulfilled their commitments. Data compiled by theWashington Post found that two years after America’s 50 largest publicly traded companies pledged a collective $50 billion to racial justice causes, just 37 had disbursed a collective $1.7 billion. What’s worse?
Ninety percent of the pledged amount - or $45.2 billion - had been allocated in the form of mortgages, loans, and investments that the companies themselves would more than likely benefit from. These companies said one thing and did another and still found a way to benefit from the delta.
Performative Allyship: Civil Rights & Women’s Liberation Movements
This type of allyship is new, though. It didn’t take long for powerful groups to figure out that the simple appearance of allyship was, for the most part, good for business and the bottom line. For decades, powerful entities have publicly supported movements only to be later found to have engaged in discriminatory practices, highlighting the consistent disconnect.
During the Civil Rights Movement, companies issued statements of solidarity and even donated to civil rights organizations, but behind the scenes, they continued to segregate their workforces and refuse to hire Black employees for higher-level positions. During the Women's Liberation Movement, advertisers capitalized on the feminist moment by incorporating imagery and slogans associated with women's empowerment into their campaigns, while the underlying message of many advertisements reinforced traditional gender roles and stereotypes.
The difference between what is said and what is done has time after time exposed the shallowness of allyship, highlighting how it has mostly served as a tool for public relations rather than a genuine commitment to social justice and to the marginalized groups who are most at risk by the upholding of the status quo.
For two election cycles straight, white women posed as allies and still voted in a way that upheld the power structure that they benefit from - with many understanding that the survival of white supremacy is of more value to them than sexism and misogyny is a threat. In 2016 and 2020, 52% and 55% of white women, respectively, decided that they’d rather keep their position of second place in the social hierarchy than risk dismantling it and being forced to find a new place in society.
Latino women and women of “all of the races” followed the trend - blatantly ignoring the warnings of the same Black women who have not only been on the front lines of social justice but who are often called into the lead movements in communities that are not there own - increasing their support for Trump between 2016 and 2025 by 13% and 15% respectively.
Screenshot from "2020 Exit Polls," NBC News, accessed Nov. 12, 2024.
The Blue Bracelets are Going to Be A “No”
On the night of Nov. 5, 2024, Black women watched their country look at a qualified, experienced, capable, and willing Black woman and say, “Nah, we good.” It was on this night that a group that had been denied democratic rights for centuries, but had still attempted to rescue American democracy far too many times, only to be let down, put away the warnings, and began issuing a new declaration - they were opting out.
Black women have decided to lean into rest and recuperation - uninterested in any additional work that will, more than likely, end in disappointment and betrayal. For many Black women, the suggestion to wear blue bracelets as a symbol of solidarity is patronizing and dismissive of a greater and more complex issue. It’s a way to absolve the women who let Black women down for failing to keep promises made while simultaneously positioning the wearer as morally superior.
It fails to address the historically deep betrayal that Black women have experienced at the hands of their country and, more specifically, their own countrywomen. The request reduces the fight for equality to a simple, superficial gesture when allyship isn’t aesthetic and Black women deserve more than a symbol.
While the blue bracelets may be the new fashion choice for white women attempting to set themselves apart, to symbolize that they were on the right side of history, for many Black women, it’ll always be difficult to trust. In fact, it may serve as a symbol of a hollow and fleeting promise for the Black women who have done the tireless and thankless work for justice and equality.
For now, Black women are choosing themselves. Anywhere between a few days and the next four years should be enough time to reset and recoup. And who knows, they may even find the excess capacity means energy to train as pilots, restart forgotten yoga practices, expand the business, or earn that second Ph.D.
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