
Let me be the first to tell you that being a fashion blogger is not all the glitz and glamour that it appears to be. Don't get me wrong, there are plenty of perks to being an influencer, from the free clothes to event invitations to being in the same room and connecting with fashion's cool kids.
There are, also, a lot of sleepless nights spent plotting, planning, and producing. So, why do it, you may ask? Because the reward is so much greater than the risk and the work. Let me tell you about how I look forward to Mondays now. For the first time in my life, I'm doing something that I actually, dare I say it, enjoy!
Almost nine years of my life was spent building a very dry career as an Engineer in Corporate America. After obtaining a B.S. in Chemical Engineering from Howard University (Aww HU!), I obtained what most considered a "good job". The paycheck was great, the benefits were amazing, I had three or more weeks of paid vacation but I was 100% and absolutely miserable. It was the very essence of square peg round hole!
A few weeks after celebrating a pretty monumental birthday in Paris and Rome, I had a very real come-to-Jesus moment in my life. Someone very close to me had a completely unexpected near death experience. The realization that death can come at any moment has a funny way of shifting your perspective on life. About a month or so after breaking down, jumping on plane last minute, and braving through the severity of the situation, I got a knock on my door. Life showed up and asked me, “Are you going to continue to be miserable or are you going to try to turn this thing around? It's your choice."
A huge part of who you are is how you react to moments of adversity. That situation forced me to be more involved with the direction of my life. I did not have to keep showing up at that job, looking at those gray walls and being stationed at that cubicle for hours doing work that gave me not one ounce of joy. I actually had the power to change it.
I did, however, have to figure out how the bills were going to get paid because they don't stop showing up just because you've had your “Aha" moment. I spent a few more years working and simultaneously building the foundation for my personal style blog, The Werk! Place.
Along this process of continuing to walk in my purpose and getting these bills paid, I've learned a few key lessons:
Lesson #1: It Will Take Some Time Before You Are Paid For Your Work
I learned very quickly as an influencer that just because you've invested time, energy, money and resources into your craft, doesn't mean that people want to pay you for it. You may have to do some a lot of work pro bono.
Starting out, not one person is going to be familiar with your brand, work ethic, or finished product, so you're going to have to show them what you're werking with! Find the right contacts, do the werk and build the portfolio. Once you've shown the consistency and quality needed to sustain your business, then you have the tools necessary to ask for what you deserve.
Lesson #2: Your Network Is Your Net Worth
I'll be honest, I still struggle with this one a little bit. I absolutely hate asking people to connect me to a person, event, or a project. I will do everything in my power to try to get what I need before I go to someone else for the plug. Just know, If I'm asking for help, I've exhausted the possibilities on my own. One day, I'll spend some time on someone's couch and get to the root of it all.
As of late, I'm learning that some people are placed into your life to be vessels. They are meant to take you to a level that you can't reach on your own. So get out there and network at events, mingle with other influencers, publicists and brands on social media, and utilize the network you've already built. Once you reveal to others what you are trying to do, you'd be surprise at how many people are willing to help you get there.
Lesson #3: You Have To Be Your Own Publicist
As an influencer, it goes down in the inbox (and sometimes the DM). If it's set up well, the site and the accompanying social media channels can serve as a living resume. Brands will reach out for collaborations based on what they see online.
Brands were reaching out but they were not always brands that I wanted to align with The Werk! Place. I had to be more active about seeking out the companies that I genuinely enjoyed to create organic partnerships.
I put on my Public Relations hat and called on my best friend Google to create a media kit that would represent my aesthetic. Shortly after I sent it out to potential partners I wanted to work with, it lead to projects that made more sense for my brand.
Lesson #4: You Will Have To Put The Balance Back Into Werk/Life Balance
When you've finally started to enjoy what you do, your brain will always be churning with ideas. You will find that you can literally work for seven days straight if it were not for needing sleep and taking showers.
I learned that while that sounds good in theory, in practice, you can't be very productive if you work all the time. You will burn out and begin to despise what you do. You have to give your body and mind time to rest. I've gotten some of my best ideas in the middle of a run or in the car on the way to an event. Take a break, live a little.
Lesson #5: You Can't Be A Jack or Jill Of All Trades All The Time
I'm pretty independent and have prided myself on being able to do all of the things at the same time all by myself. I mean, my favorite bible verse and one that I repeat several times throughout the day is Philippians 4:13, "I can do all things through Christ who gives me strength!" As a small business owner, you're going to have to wear many hats (like all of them). You are going to have to be your own accountant, publicist, manager, assistant, social media manager, and so forth until you start bringing in enough income to hire on people to help you. You'll soon figure out, however, that in order to stay ahead of the game, you're going to have to eventually outsource and delegate some of those tasks.
So much of my time has been spent on the business of blogging that, at times, the actual blogging gets left behind. How Sway?! If you can get someone to manage more of the business, social media scheduling or accounting, you can actually get back to the core of the business.
Lesson #6: Scared Money Doesn't Make Any Money
When I started out as a Personal Style Blogger back in 2012, I set myself up pretty well. Due to my certifiable shopping addiction, I had the clothes, shoes and accessories to create the looks necessary for three years' worth of blog posts. However, I wasn't completely prepared for the other business expenses that I would incur.
If you are going to be successful as an influencer, you will absolutely without a doubt have to invest money into your brand. Your site design, domain name, logo, trademark, (hair, makeup, manicure, pedicure --if your brand is based off of your personal appearance), business cards, thank you notes, media kit, accounting software and continuing education courses will all be valid expenses when starting up your business. Before the companies start blowing up your inbox and sending packages to your P.O. Box, you will have to be your own biggest supporter and sponsor.
These are some of the biggest lessons I've learned during my time as a fashion brand, and tidbits I wish I had known ahead of time.
For more style tips and advice on starting your own fashion brand, follow @tiffanymbattle on Instagram.
Originally published April 13, 2018
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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