When it comes to keeping up with the growth and health of your hair, finding the right ingredients to support your goals is key. From retaining length to preventing breakage, sometimes the cost of maintenance can be an investment within itself. But there’s nothing wrong with getting a little crafty with our hair care concoctions, especially when you have the right ingredients to whip up a miracle hair mask of your own.
Hair masks have always been a go-to solution for repairing damaged hair strands, deep conditioning our hair, or simply being a mode of relaxation within our self-care ritual. While many brands offer hefty-priced jars of creams and treatments that can restore and strengthen our hair, DIY masks can be a cost-efficient alternative that offers the same conditioning, soothing, and corrective benefits as many store-bought products.
10 DIY Hair Masks for Hair Growth and Scalp Care
If you’re ready to start whipping up your own DIY hair care cocktails, we’ve got the best mixtures and combinations to try out.
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DIY Aloe Vera Hair Mask To Promote Hair Growth
Aloe vera is known for its numerous benefits for hair, including promoting hair growth, reducing dandruff, and adding shine and moisture. It contains enzymes that can help stimulate hair follicles while adding moisture and hydration to your hair, making it soft and manageable. Aloe vera's antibacterial and antifungal properties can help alleviate dandruff and an itchy scalp and contains vitamins and amino acids that can repair damaged hair and reduce breakage.
In order to make an aloe vera hair mask at home, take aloe vera gel and combine it with two tablespoons of olive oil or castor oil and an egg. Mix it until smooth. Once smooth, apply the paste mixture to your scalp for 20-25 minutes.
Coconut Oil And Cinnamon Hair Mask
A coconut oil and cinnamon hair mask may sound like the start of your favorite baked good, but the mixture can help promote hair health by providing nourishment and stimulating the scalp. With coconut oil fatty acids that penetrate the hair shaft, paired with cinnamon’s stimulating properties that promote blood circulation to the scalp and hair growth, this all-natural conditioner will leave your hair soft and smooth.
In order to make it, combine warmed coconut oil with a tablespoon of honey and two tablespoons of cinnamon. Mix until it becomes a thick paste. Apply it to your scalp and leave the mixture there for at least 20 minutes.
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DIY Deep Conditioning Moringa and Fenugreek Hair Growth Mask
Both fenugreek seeds and moringa have been the center of many recent hair growth trends, and for good reason. Together, this mask can be a natural remedy to improve growth and scalp health by reducing issues like itchiness and dryness. Fenugreek seeds contain compounds that may stimulate hair follicles, while moringa is rich in vitamins and minerals that support hair growth. Whip them together with a yogurt-based mask, and over time, your hair will be giving inches.
Brands like kCurlsys offer a deep conditioning smoothie featuring those nourishing ingredients as a part of their product line. If you want to make your own at home, YouTuber CRYSTAL MADUKA provided an in-depth tutorial on how to make your own moringa and fenugreek hair growth mask. You can find that tutorial here.
Deep Conditioning Rice and Avocado Hair Mask For Low Porosity Hair
When it comes to this hair mask, you can shop your refrigerator for all the ingredients you’ll need. A rice and avocado hair mask is a nourishing and moisturizing treatment that can help improve hair health and manageability due to avocado’s rich, healthy fats and vitamins that moisturize and condition the hair, leaving it soft and silky. Rice comes into play since it contains amino acids that can help strengthen the hair, reducing breakage.
To learn how to make this, YouTuber Chrissy Got The Coils has the perfect rice and avocado hair mask recipe that you can DIY here.
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DIY Apple Cider Vinegar Deep Conditioning Hair Mask Recipe
We may not love the smell of apple cider vinegar, but we absolutely adore what it can do to make our hair flourish. An ACV mask can help balance the pH of your scalp and remove product buildup and excess oil, all while promoting healthier, shinier hair.
The apple cider vinegar hair mask recipe calls for 1 ½ tablespoons of ACV, 1 teaspoon of olive oil, and two tablespoons of honey. Mix the ACV with the olive oil and honey and gently apply it to your hair for 10 minutes. Rinse with warm water, and your hair will thank you.
Avocado And Banana DIY Hair Mask Recipe
If your hair is in need of some hydration and moisture, this DIY hair mask may be for you. Made up of avocado for its healthy fats and vitamins, along with bananas, which contain natural oils and vitamins, this duo will provide intense moisture to dry and damaged hair, leaving it soft and supple.
To make it, mix half of an avocado, half of a ripe banana, 1 tablespoon of olive oil, and an egg to create a thick mixture. If needed, add some water to the paste. Apply the paste-like mixture to your hair and leave the mask on for at least 30 minutes, preferably with heat.
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Egg Yolk Nourishing Hair Mask Recipe
We know, we know. The thought of putting egg yolks into your hair may give you the ick, but if you knew some of the benefits, you might reconsider. An egg yolk hair mask is a natural and cost-effective way to improve the health and appearance of your hair. They are rich in proteins, particularly keratin, which is the primary structural component of hair and can help restore hair strands and reduce breakage.
According to Byrdie, a simple way to make a DIY egg yolk hair mask is by mixing two egg yolks and a tablespoon of mayonnaise together. Apply the mix to your hair and allow it to sit on your hair and scalp for 20 minutes.
DIY Castor Oil Deep Conditioning Hair Mask
For textured hair, in particular, castor oil is going to be your hair’s best friend. With castor oil’s ricinoleic acid, which has been shown to promote hair growth, added to your scalp, it’ll help stimulate dormant hair follicles, leading to thicker and longer hair over time.
Probably one of the simpler hair masks featured on this list; in order to make this one, just apply castor oil to the scalp and hair directly, from roots to ends. Leave the oil in your hair as a mask for two hours with heat before washing it out.
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DIY Olive Oil And Coconut Oil Hair Mask
For a deep conditioning and nourishing hair mask, we recommend one with olive oil and coconut oil. Coconut oil has become a bit controversial in the natural hair space, but as a mask, it still holds its weight. These oils contain essential nutrients that can strengthen hair strands, reducing breakage and split ends. Coconut oil has also been shown to reduce protein loss from hair, helping to maintain its structural integrity. So, if you want a more healthy scalp, this could be worth a try.
In order to make this DIY hair mask, combine one cup of warmed coconut oil and a 1/2 cup of olive oil. After mixing it together, apply the mixture to your hair as a mask. Leave it there for 45 minutes, or even overnight, if you want to wear it as an overnight deep conditioning hair mask.
Yogurt Hair Mask
One thing our hair loves is moisture, so trust us when we say that if your hair has been in need of it, a yogurt hair mask could be the answer you're looking for. Yogurt is rich in lactic acid, which helps moisturize and hydrate your hair, making it ideal for dry or damaged hair. It also contains protein, which helps repair and restore damaged hair. On the other side, yogurt is packed with natural probiotics that can serve as the perfect scalp treatment for reducing flakiness and dandruff.
Make your own yogurt hair mask at home by following YouTuber Yasser K's five-minute tutorial for making a yogurt hair mask here.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
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Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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