These Celeb Beauty Brands Are Giving New Meaning To Having Skin In The Game

S'Able Labs by Idris Elba and Sabrina Dhowre Elba

Hollywood’s sexiest couple Idris Elba and wife Sabrina Dhowre Elba have decided to dip their toes into the skin care world with S’Able Labs. S’Able is Elbas spelled backward and the products are genderless. Sabrina recently talked about her exciting new venture with her husband in Vogue, “We realized quickly that there was no one doing it in the wellness space that looked like, spoke like or felt like us—there was no representation for people of color who wanted to be into wellness and fit in,” she said. “Plus everything was gender-focused—I’d have conversations with my husband on products he didn’t think he could use [due to them being aimed at women], but could.”

Cay Skin by Winnie Harlow

​Supermodel Winnie Harlow recently launched Cay Skin, which is a sun and body care brand. As a model, Winnie works long hours and sometimes she’s working those hours in the sun. In an interview with Essence, Winnie recalled suffering from sunburn after modeling in the Bahamas from sun up to sundown. She revealed that no one on the shoot wanted her to reapply sunscreen because “it didn’t look good.”

However, that experience motivated her to develop her skin care line. “I wanted to make sure it was good to use for people who have sensitive skin, who have vitiligo, who are light, dark, any color under the sun,” she said. “I wanted it to be beneficial for everyone because everyone needs sun care and protection from the sun.”

Kinlò by Naomi Osaka

Naomi Osaka also has a sun care line called Kinlò. The tennis star launched the line in hopes of bringing awareness to skin protection and skin cancer in Black and Brown communities. Naomi opened up about what she learned when developing the line. “I was shocked when I learned about the statistics of skin cancer in communities of color, particularly about how much higher the mortality rate is for those of us who are diagnosed with skin cancer,” she said in an interview with Oprah Daily.

“That really opened my eyes to the fact that protection for melanated skin is a real public health need, and I immediately wanted to facilitate a conversation around that to help debunk the myths about us not needing to wear sunscreen because we have natural melanin. That's not true.”

Humanrace by Pharrell Williams

Pharrell Williams' skin care line Humanrace is a vegan, eco-friendly and genderless line that he developed with his dermatologist Dr. Elena Jones. The musical genius shared the story behind the brand name Humanrace to High Snobiety. “When we started working on the shoe design [at adidas] we knew it was going to be something for the human race,” he said. “And so that just became the inspo. And here we were, making shoes with these positive affirmations on them and people were paying for them.”

“It was this amazing case study [where] people would pay for something positive coming from me and coming from my group. And there, the Humanrace concept was born. I suppose, everything after it, up until now which is skincare, we've just been literally thinking to ourselves what category makes sense next? For me, any category that we step into we want to make it better than the way we found it.”

SKN by Lori Harvey

Socialite turned beauty entrepreneur Lori Harvey dropped the secrets to her glowing skin with the launch of her five-step skin care system, SKN by LH last year. The clean, vegan, cruelty-free was inspired by Lori's journey to healthy skin after years of not finding products that suited her specific skin issues. She shared the why behind her brand with Vogue, "I have rosacea and would struggle to find the right products to use. Then I got into modeling, and between shoots and backstage at runway shows you have so much makeup being put on your face. My skin was constantly going through it. So after using, like, 20 different products on my face at one time, I felt like there had to be a simpler way for me to get my skin looking the way I wanted it to.”

"I’m someone who has extremely sensitive skin, so I wanted to create an easy, step-by-step routine for all skin types, but one that definitely catered to people with sensitive skin who want to achieve a radiant complexion but don’t know what to use to get it," Lori continued. Vitamin C, niacinamide, and hyaluronic acid serve as some of the line's hero ingredients. The core collection was released with much success and sold out in three days of its October launch.

EleVen by Venus Williams

Tennis great Venus Williams also got into the sun care game by adding sun care products to her lifestyle brand EleVen. In an interview with The Cut, Venus admitted that she “wasted the first 35 years of my years in full sun exposure” and now she wants others to not make that same mistake.

“In the beginning, my philosophy for choosing a sunscreen was always: the uglier, the better,” she said. “So if it had a horrible cast on my skin, and wouldn’t blend in, I figured, well, I’m getting even more sun protection … and that’s not necessarily the truth [laughs]. But you know, once you’ve been a deviant for so many years, you’re just trying to make up for lost time.” The champion said that her products won’t leave you with a cast like many well-known products.

Keys Soulcare by Alicia Keys

​From soul music to Soulcare, Alicia Keys now can add skin care entrepreneur to her endless list of accomplishments. The mother of two launched Keys Soulcare and it is a “clean” line that aims to go beyond the skin and take care of your mind, body, and spirit. In an interview with Ulta, the singer opened up about why she decided to create the line.

“Personally, I’ve always struggled with my skin and eventually I realized it was because of the energy I was carrying, toxic emotions or relationships that played a big part in how I reflected from the inside out,” she said. “I realize self-care — self-love, really — has always been super important to me. And I know for a fact we aren’t often taught how to access it for ourselves. So, this is a new accessible way to look at the process.”

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