When we imagine arranged marriages in the traditional sense, our minds may trail off into stereotypes that reflect reluctant brides, invasive parents, with two coerced individuals, doomed to suffer in a loveless union. Not so romantic, right? But arranged marriages are not to be confused with forced marriages. See, the former centers the autonomy of choice: with two consenting adults, choosing to pursue one another for a lifetime - even after the allure of their parent's wise counsel fades. This was the case for content creators, Cam and Vicky Logan; who after 7 years of marriage illustrates what can happen when the potential for love is offered and accepted.
Courtesy of Vicky Logan
Cam and Vicky's parents were friends before the two of them ever met. Follow me: Vicky's father was celebrating his 40th birthday and invited Cam's father; it was there that Vicky met Cam's dad. Soon after the party, both sets of parents suggested that the two should meet, so Cam and Vicky started by adding each other on Facebook. Initially, there weren't any sparks that ignited their correspondence. In fact, Vicky shares that she never intended on dating someone who shared the same "Preacher's Kid" background that she grew up in, being that both her mother and grandmother were wives of preachers.
"I wanted a different experience and I knew how much work it would take," she shares. But what she didn't know was how God would use her expert-level background as preparation for the marriage awaiting her, "The joke was on me because since I knew how much it would take, it was just preparing me for doing the work with Cam."
Although reluctant at first, answering the call allowed her to step deeper into her purpose in becoming a helpmeet, which for Cam, was an answered prayer, "Growing up as a preacher's kid, various girlfriends didn't understand my necessity to be at church all the time, it's part of my life. As I got older and matured, I knew I needed someone that was going to understand this life in ministry and when I found out that she was a PK too, things started going off in my head like, 'Oh, this could work.'"
Courtesy of Vicky Logan
Their friendship grew even as the miles separating them widened, with Vicky finishing school in Texas, and Cam starting his post-grad life in Chicago. The distance between them allowed the space to be filled with what would fortify their relationship in the long run: deep and intentional communication. Still, the two had to get creative for things to work since, even in the early 2010s, technology still hasn't quite reached its peak, "We were recording videos on the back cameras of our iPhone 3s, we were on ooVoo and Skype. We communicated as much as we could to feel connected even though we were 1000 miles away," Cam says. Or as Vicky puts it, "We were definitely doing the most."
But you have to applaud the effort. Especially when you're young and dating at a distance, since, let's be honest, the innate reflex is to jump straight to the physical. Cultivating verbal and non-physical intimacy was fundamental for the two in their early days, "Since we weren't sexually attracted to each other at first, we were able to develop a natural, non-sexual friendship," Cam shares. "We genuinely talked about our interests and desires. It wasn't just, 'Aye girl, what you got on?'"
This approach laid a solid framework for their relationship because they were (and still are) truly friends, "At the end of the day, she's my homey, that's my best friend. Then you add the physical, sexual attraction and it just elevates how deeply we care about each other," Cam tells xoNecole.
"At the end of the day, she's my homey, that's my best friend. Then you add the physical, sexual attraction and it just elevates how deeply we care about each other."
One of the keys to making love work is building a relationship from a solid friendship. You never really know how important that can be until you're facing a difficult time with your partner, like a global pandemic, and realize there are some things that romance and sex just can't fix. As Vicky shares, you have to truly be in like with each other, "People like to ask me, how do we not get bored with one another? Well, we're friends! Do you get bored with your friends?" she shares laughingly.
The authenticity of their companionship not only beams over the phone but also through the camera. For over 10 years, YouTube has served as a digital archive for Vicky to document everything from ever-changing hairstyles, her colorful style hauls, and witty girl talk videos. So when the two got engaged in 2013, it was only natural for them to join forces to create their own vlog channel, Life With the Logans. As both platforms grew, there was one annual video that their community looked forward to the most: their Marriage Q&As.
Only in 2020, things were different. With COVID forcing everyone inside, Cam and Vicky decided to open their YouTube livestreams for their subscribers to ask them all things love and relationships advice. The response was so great, it springboarded their newest collaboration, the Everything is We podcast.
"We had a really good foundation because we spent a lot of time just being friends. Now, when we go through things as a married couple, we have our friendship to fall back on, it's not like our only connection was sexual or romantic. We had a true friendship where we enjoyed hanging out together, doing things together, marking each other laugh, no matter what we're doing, we're enjoying each other's company."
Courtesy of Vicky Logan/Instagram
On their faith-based, relationship-centered podcast, the two speak candidly about a range of topics from sex before marriage, toxic relationships, love languages, and even gender roles and submission. After 7 years of marriage, the two felt confident enough in their experiences to dish advice on their union from a place of transparency to host honest and open dialogue. "We know each other well enough to give people something of substance. This a 'we' thing, not just a 'me' thing," Vicky shares, explaining the origin of the show.
Creating as a "we" continues to add color and vibrancy to the Logans' relationship, with visual documentation being a vital part of how they keep record of their experiences together and connect with their audience. Vicky grew up with home videos and videotapes being essential in logging her childhood memories, so continuing that tradition was a natural progression for her and Cam's story. "I love documenting our relationship because I can always go back and see our memories happening on video. It keeps me grounded because I can see our progression as a couple," Vicky explains.
Courtesy of Vicky Logan
Documenting your life online for yourself and for the world to see comes with its own set of boundaries. For the Logans, that means staying true to their authentic selves and being present in the moments they share together. Cam expresses that who you are online should always match who you are in private. "I saw people that would vlog and become these public figures, and when they turn the cameras off, they're nothing like that. For me, in everything that I do, I want to be consistent."
Staying rooted as a content creator requires a deep level of self-awareness and routine check-ins with yourself. In fact, Vicky recalls a time early in her vlogging career where she found herself swept away in the process of creating a perfect memory, instead of participating in the moment. "When I was heavily into YouTube, I was vlogging so much, I felt like I have to go back and watch those videos to remember what happened because I wasn't present in the moment." She continues, "I was looking at my life through the lens instead of looking at it as my life. I never want to get back to that point. I try to prioritize being in the moment rather than creating content."
"When I was heavily into YouTube, I was vlogging so much, I felt like I have to go back and watch those videos to remember what happened because I wasn't present in the moment. I was looking at my life through the lens instead of looking at it as my life. I never want to get back to that point. I try to prioritize being in the moment rather than creating content."
When you've been with someone through your 20s and into your early 30s like the Logans have, evolution becomes the third wheel. Over the years, the two have seen each other grow and evolve as individuals with callings that stand alone and complement each other's purpose. Arriving at the place in a relationship where everything is truly about the we and not the me takes sacrifice, time, and the process of "dying to yourself" daily. That means pride and self-centeredness have no place. For the Logans, this required taking the time to learn how to truly love each other the way each person needs to be loved, not the way they assumed they needed to be loved. As Vicky puts it, "I think sometimes people come into relationships a little bit prideful and don't want to change."
But if the common goal is longevity, you have to forgo the "that's just the way I am" mentality. "We know that we're different people, but at the same time, we want to operate as a team," Vicky shares. "You have a partner for a reason: to help you."
Courtesy of Vicky Logan/Instagram
If you follow the #CamToria hashtag on Instagram, you'll find that the Logans are far more than your typical "relationship goals", they're the embodiment of steadfastness. A marriage that hasn't rushed through the years or the moments that they've shared together, but has instead made the daily decision to partake in the witnessing of one another's blooming growth. "My life has changed just by being friends with Cam," Vicky reflects, "He truly loves people and I try to be like that more and more every day."
For Cam, experiencing Vicky's growth has been the greatest honor to witness as a husband, "[Vicky's] ability to literally go after her dreams... I don't know if people realize how difficult that is in a society that trains you to do what people tell you to do." He adds, "She's a boss, but remains humble and loving at the end of the day. She's constantly growing and I'm just happy to be married to her."
The freedom in having an unconventional love story is in the license it gives to a couple to tell a story that's never been told before. Although arranged marriages aren't something that's typically highlighted in the Black community, the Logans exemplify what can happen when you follow the wise counsel of your parents, while fostering the "it takes a village" adage. "I think our community could benefit from the fact that our parents are connected with solid people with solid foundations, values, and morals," Cam says. When you're building towards a future legacy, sometimes the best way to know where you're headed to by trusting the wisdom and guidance of those who have been where you're headed. Even if that turns out to be your own parents.
"I know that when we have children, that's definitely something I plan on doing," Cam says.
To stay connected with Cam and Vicky Logan, check out their new podcast Everything is We on YouTube and Spotify. And follow them on IG via @victoriouslogan and @camlogan.
Featured image courtesy of Cam and Vicky
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by PeopleImages/Shutterstock