In the booming industry of wine, beer, and spirits, it’s always exciting to come across Black-owned businesses that we can support. The spirits industry has long been a space where Black entrepreneurs have faced significant barriers, from accessing capital to breaking into predominantly white-dominated networks.
I didn’t enjoy beer until I was in my mid-20s, partially due to the fact that it didn’t seem to be marketed toward me. According to a 2021 report from the Brewers Association, less than 1% of breweries in the U.S. are Black-owned, and Black winemakers make up an estimated 0.1% of winemakers nationwide. Despite these challenges, Black-owned wineries, breweries, and bars are still carving out their place in the industry.
By visiting and supporting Black-owned establishments, you’re not only indulging in world-class drinks but also contributing to a movement of equity and inclusion. Whether you're a wine enthusiast or craft beer lover, these businesses celebrate culture, tell stories, and foster spaces where everyone feels welcome.
The more we pour into these Black-owned breweries, bars, and wineries, the more doors we will see open for others to enter the beer, wine, and spirits industries.
There’s nothing I enjoy more than having a sip of wine surrounded by people who look like me in an establishment owned by someone who also looks like me. From lively bars to innovative breweries and boutique wineries, here are 10 Black-owned spots across the country where you can raise a glass to diversity and excellence. Cheers!
1.Harlem Hops - New York, N.Y.
Harlem Hops is more than just a craft beer bar—it’s a celebration of community and culture. Co-founded by three HBCU graduates, this gem focuses on showcasing beers from local and independent breweries, including offerings from Black brewers. When it opened in the summer of 2018, Harlem Hops became the first 100% African American-owned NYC local craft beer bar in Manhattan.
With its cozy vibe, rotating tap list, and tasty bites, Harlem Hops is the perfect spot to discover your new favorite brew while supporting a mission of inclusivity in the craft beer scene. Don’t miss their delicious beer pairings and community-driven events.
2.Brown Estate - Napa Valley, Calif.
Brown Estate is Napa Valley’s first and only Black-owned estate winery. Established in 1996, the family-owned winery is known for its exceptional Zinfandels and refined vineyard experiences. Beyond the Zinfandels, Brown Estate also crafts a variety of other wines to fit everyone’s preferences, including Cabernet Sauvignon, Chardonnay, and Petite Sirah. If you can’t make it to the winery, you can also enjoy an intimate tasting experience at their downtown Napa tasting room, which opened in 2017. With stunning views and award-winning wines, Brown Estate is a must for wine lovers visiting Napa.
3.Abbey Creek Vineyard - North Plains, OR
Facebook/AbbeyCreekVineyard
What do you get when you merge a love for wine with an appreciation for Hip Hop and Culture? You get Abbey Creek Vineyard in North Plains, Oregon. Loved by both locals and visitors, this community spot offers a unique wine experience while embodying the saying “Hip-Hop, wine, and chill." Owner Bertony Faustin became Oregon’s first Black winemaker when he founded Abbey Creek Vineyard. Faustin’s wines, dubbed “The Creole Collection,” bring a unique cultural perspective to Oregon’s wine industry. Visitors can enjoy tastings at the vineyard’s wine bar, known as “The Crick,” for an intimate experience that’s all about community.
4.Two Locals Brewing Co. - Philadelphia
Business is always better when it’s a family affair. Two Locals Brewing is Philadelphia's first Black-owned brewery, founded by brothers Richard and Mengistu Koilor. The brewery officially opened its doors in early 2024 in the University City neighborhood after years of planning.
The brothers, West Philadelphia natives, started brewing beer as a hobby in 2016 and began planning their expansion while noticing the lack of Black representation in the brewing industry.
Aside from serving up tasty brews, the brothers offer Liberian food, a homage to where Mengistu was born. Throughout the month, guests can pop in for some improv or a comedy night event while enjoying a cold one.
5.House of Pure Vin - Detroit
Located in the heart of downtown Detroit, House of Pure Vin is a Black-owned wine bar and retail shop. It features an impressive selection of global wines, including many from Black winemakers. One highlight is their focus on boutique and hard-to-find labels, offering guests the opportunity to discover unique flavors they won’t see on typical store shelves.
The space frequently hosts events such as wine education classes, collaborations with local chefs, and themed wine nights, giving customers plenty of reasons to pop by throughout the week. Whether you’re shopping for a bottle, enjoying a tasting flight, or attending one of their vibrant events, House of Pure Vin is a must-visit destination for anyone looking to elevate their wine experience while supporting a Black-owned business.
6.LaShellé Wines - Woodinville, WA
LaShellé Wines, located in Woodinville, Washington, stands out as one of the region’s few Black- and female-owned wineries. Founded by Nicole Camp, the winery reflects her passion for winemaking, which she developed through her formal training at the Northwest Wine Academy. Opened in 2021, LaShellé Wines is known for its range of refreshing white and red wines and offering a welcoming and family-friendly environment. On any given day, you can expect to pop in and see owner Nicole involved in the day-to-day functioning—from destemming grapes to hosting guests in the tasting room.
7.Diamond Farm Winery and Brewery - Nokesville, Va.
Instagram/DiamondFarmWinery
This lovely venue was the result of hard work and a change of plans. Diamond Farm Winery & Brewery is an exciting new Black-owned establishment that blends rustic charm with modern sophistication. Owners Alice and Glenn Bertrand, Sr. originally purchased the property to serve as their retirement home but decided to go in a different direction after seeing the historic barn on the land.
Situated on a picturesque farm, the venue offers a serene setting with features like a remodeled historic farmhouse and a romantic heart-shaped pond. While their tasting room is slated to open this spring, the winery is already a sought-after event space, hosting weddings, corporate gatherings, and private celebrations. The venue is rolling out over three phases, so expect all aspects to be fully functioning later this year.
8.Thurst Lounge - Washington D.C.
Thurst Lounge is the first Black-owned LGBTQIA+ bar and lounge in Washington, D.C. Located in the historic U Street corridor, this bar serves as a much-needed inclusive space for the Black LGBTQIA+ community residing in the city. The lounge offers an intimate setting for socializing, complete with carefully curated cocktails and a stylish ambiance that’s perfect for linking with the crew.
Beyond its role as a nightlife destination, Thurst Lounge aims to foster a supportive environment for community connections and cultural celebration.
9.Seven Springs Farm and Vineyard - Norlina, N.C.
Seven Springs Farms and Vineyards is a Black-owned vineyard established by Preston Williams and his family, and it sits on a 140-acre property featuring seven natural springs, providing a picturesque setting for wine tasting and events. The vineyard specializes in muscadine grapes but also grows Merlot, Cabernet, and Chardonnay varieties. Visitors can enjoy tastings in the cozy tasting room, participate in seasonal grape-picking events, or even book a stay at their on-site Airbnb for a more immersive experience. This family-owned space is the perfect location for an outing with the girls or a group event.
10.For The Culture Brewing - Houston
The name says it all with this one. For The Culture Brewing is a craft beer brand focused on creating an inclusive and vibrant space for beer lovers. Holding the title of being H-Town’s first Black-owned brewery, owners Jonathan Brown and Carl Roaches Jr. began working on this brand after realizing that there weren’t many brands marketing to Black Men who like to drink beer.
The brewery aims to cater to a wide range of tastes, offering a variety of beer styles such as tropical IPAs, rice lagers, pale ales, and dry stouts.
While still in the process of opening its own dedicated taproom, the brewery often collaborates with other local businesses, including Ovinnik Brewing, through a unique cooperative model called Craft Culture X. This collaboration has allowed them to share resources and brewing equipment while planning events and developing new beer recipes.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson