I Went To Dakar On A $400 Travel Glitch: 5 Irresistible Reasons To Visit Senegal's Coastal Gem
Just a few years ago, I shared the stories of a few fellow travelistas who came across a $200 travel glitch to South Africa and Dubai. At the time, I remember thinking, I hope to one day get to travel to a foreign destination for a low price myself. I knew a handful of people who were able to snatch tickets at the below market value price, and each one came back with amazing stories to tell. So I followed the advice shared in my interviews, started following Twitter pages like The Flight Deal and Airfare Deal Alert, and prayed that one day, my moment would come.
And my day did come on New Year’s Day in 2023. I woke up to an email in my inbox about a “travel glitch” for a $400 round trip to Dakar, Senegal, from Scott's Cheap Flights (now Going), one of many sites that I subscribed to that sends out daily travel deals for destinations all around the globe. While I had heard of Dakar from friends who went, I admit it wasn’t initially high on my bucket list. I was determined to get to Cape Town, Ghana, or Egypt before venturing out to other countries in the Motherland.
But the thing about travel glitches is that you have little time to think. As I had learned from missing out on previous travel glitches, waiting more than a few hours could cost you a good deal. So after doing a quick Google search to see if Dakar would be a good solo travel destination (in case I couldn’t convince anyone else to come), I booked the trip and shared the news with friends and family to see if anyone else wanted to go.
At first, nobody seemed interested, so I mentally prepared myself to go on what I thought would be my first international solo trip. But a few days later, my best friend surprised me when she said, “I’m down to go with you, boo.” And those coveted words were the beginning of what would be one amazing trip with my ride-or-die bestie.
If Dakar wasn’t on your radar before, I hope that by the end of reading this, you get an idea of the magic of this gem nestled on the West Coast of Africa. From the rich and vibrant culture to fun day trips and beautiful beaches to take a dip, here are five reasons you need to book a flight to Senegal ASAP!
Gorée Island
Kiah McBride
1. The History is Rich
Writer Kiah at Gorée Island
Kiah McBride
Dakar is a place filled with history just as rich and colorful as its French colonial buildings. On a tour through the city of Dakar, we stopped by the Our Lady of Victories Cathedral, where we learned that 96% of Senegalese identify as Muslim, though the city is known for being extremely tolerant towards different religions. We wound our way through Marché Kermel, one of the most popular markets for food, spices, and souvenirs. As we made our way to Gorée Island, one of the largest slave-trading centers on the African coast from the 15th to 19th century, we felt the weight of our ancestors' pain as we walked through the eerily quiet streets of the island.
At each stop of the tour, we got a sense of where Dakar has been and where it’s going as the city continues to grow economically and modernize its infrastructure. For that reason, like any city, expect to see a mix of more humble and luxurious abodes as you ride through different areas.
African Renaissance Monument
Kiah McBride
2. The People are Kind and Offer Great Hospitality
Dakar Market
Kiah McBride
Whenever you travel to a new country, there’s always that question of whether or not you will feel accepted by the people there. I was pleasantly surprised to find that the people of Dakar are not only kind, but they actually pride themselves on their hospitality. In fact, they even have the word “terenga” in their local language, Wolof, to describe the warm welcome that they give visitors. Throughout my time there, I felt safe and even managed to stumble through my beginner French to connect and converse with some of the locals. If safety and hospitality are high on your list of travel needs, you will find yourself at home in Dakar.
Dakar Market
Kiah McBride
3. The Food is Phenomenal
Thieboudienne meal with bissap on Gorée Island
Kiah McBride
The amount of yassa fish (Filet de Lotte) and bissap (a sweet hibiscus drink similar to the Jamaican drink Sorrel) we consumed should be a sin. The food in Dakar was so fresh and flavorful that I found myself looking forward to every meal. Whether you indulge in more traditional cuisine such as thieboudienne—a seasoned fish simmered with vegetables in tomato paste and served over broken rice—or opt for more familiar dishes, Dakar has a restaurant to accommodate your taste buds. A bonus if you go to a place with a view just as beautiful as your plated dish!
Ngor Island
Kiah McBride
Kiah pictured at Ngor Island
Kiah McBride
4. There are Endless Activities and Attractions
Bandia Reserve
Kiah McBride
From the beautiful beaches of Plage de Yoff to the Bandia Reserve, where you can go on your own mini safari tour, there’s no shortage of things to do both in and outside of the city. We were in Dakar for nearly seven days and only managed to squeeze in enough time to tour the main sites and monuments, catch a small boat for an overnight stay on Ngor Island, and make our way to see the giraffes at the Bandia Reserve. That may sound like a full itinerary, but we probably would need at least a month in Senegal to really experience all that it has to offer. Be sure to do your research to best determine how to plan your itinerary, as some attractions like Lac Rose (a pink lake) and Lompoul Desert will require you to be gone for a full day or even overnight.
Kiah at Ngor Island
Kiah McBride
5. The Nightlife is a Vibe
Hitting the late-night streets may not be everyone’s preference, but if you do find yourself curious about the evening festivities of the city, then Dakar certainly will not disappoint. We were surprised to discover that Dakar has a vibrant nightlife and that many of the clubs and late-night eating spots don’t close until the sun comes up. While I normally wouldn’t emphasize the party life as being the reason to travel, there’s just something about listening to Afrobeats in Africa on a beautiful summer night that’s a magical experience. If nightclubs aren’t your thing, consider enjoying live music at a local spot or nearby hotel, such as Hotel Boma, for a more chill vibe.
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Featured image by Kiah McBride
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Feature image courtesy
Jalen Hurts Is Engaged: Get To Know His Fiancée Bry Burrows
Jalen Hurts is officially engaged to his college sweetheart, Bryonna "Bry" Rivera Burrows. The buzz about an engagement first sparked on September 6, when Bry was seen sporting a huge rock on her finger after she supported her beau at the Philadelphia Eagles vs. Green Bay Packers game in São Paulo, Brazil.
Essenceshared exclusive images of the intimate proposal, which included a violinist, candles, and a beautiful backdrop of the ocean. The lovely couple was all smiles as they were hugged up and wearing matching all-white 'fits.
During his interview with Essence, the Eagles quarterback gushed about knowing he had something special with Bry. “I knew a long time ago,” he said. “I mean, to this point in my life, that’s an irreplaceable feeling. I think that’s what allowed us to get to where we are now.”
Both are relatively private and haven't said much about their engagement. However, the internet has celebrated the exciting news of Black love. So we've gathered what we know about Bry and their love story.
Photo by Tim Nwachukwu/Getty Images
They met at the University of Alabama
Jalen and Bry both attended the University of Alabama and were involved in Greek life. Jalen is a member of Omega Psi Phi, Fraternity, Inc., and Bry is a member of Alpha Kappa Alpha, Sorority, Inc. The NFL heartthrob played football for the school but later transferred to the University of Oklahoma during his senior year to continue his football career.
Bry has brains and beauty
Bry's LinkedIn profile shows that she graduated from Bama in 2017 with a bachelor's in Spanish and political science. She then went back to pursue her MBA. In 2018, she became the vice president of Bama's MBA Association and was the captain of the MBA Case Team. In 2019, their team won the national SEC Championship. After graduating, she began working at IBM and is currently an AI partner.
Photo by Craig Barritt/Getty Images for TIME
They both love philanthropy
Bry's tech career has led her to help others with the same passion. In 2022, she served as a coach for IBM's 8-week Accelerate program, which helps minorities prepare for the real world. She also spoke at Manderson Women in Business talk and a Diversity & Inclusion panel in 2021.
Jalen's Instagram page shows many examples of him giving back, especially to the communities in Philadelphia. He's worked with KB foundation to provide food and coats at several schools. He's also seen painting with kids and playing football with them and his teammates.
We can't wait to see what the future unfolds for Jalen and Bry. Congrats to the beautiful couple.
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Feature image by Mike Coppola/Getty Images for TIME