Morocco is quickly becoming a must-see destination for many travelers. With its growing film and TV industries, the country is seeing a lot more tourism. Situated on the north-western coast of Africa, Morocco is home to one of the most unique and dynamic landscapes on the continent. It's mostly Arab but its people have a very diverse culture. Many people recognize Casablanca, which is the most populated city, but Marrakech, Fez, and Rabat should also be on your list of destinations to visit.
Long story short, Morocco checks every box for a destination that leaves you feeling vibrant and fulfilled. Here are a few of my suggestions on what to do while visiting:
1. Shop In Marrakech And Fez
Courtesy of Amer-Marie Woods
I'm not really a big shopper when I go on vacation, but I do love picking up small trinkets or things that remind me of the place that I am visiting. You can cure your shopping needs at the souks inside the medinas of Marrakech and Fez.
Let's start with the basics: What is a souk? It's an Arab marketplace also known as a bazaar. You can find lots of unique gifts there made by local merchants. And who doesn't like handcrafted one of a kind souvenirs? They have everything from rugs, incense, oils, jewelry, clothes, toys, lamps, and more. The shops go on and on for miles through complex maze-like streets, so be careful to either stick to a few streets you recognize or get a guide. It is very easy to get lost.
Pro tip: Take photos of where you are staying or the path you are following so it is easier to retrace your steps to where you started. It is also good to have photos to show if you get lost so someone local can point you in the right direction.
Courtesy of Amer-Marie Woods
Something unique to the Fez souks are the tanneries which are located on the interior of the maze-like streets. You may not be able to see them right away but you can for sure smell them. The tanneries are where camel skins are processed into leather goods. The process of tanning animal skins is one that's been around since the 11th century, and the smell is very strong the closer you get, so the shop owners give you a handful of mint to offset the pungent odor. If there is anywhere I would buy leather goods, it would be here.
Something important to note about the souks, you must learn to haggle. It is an offense to the shop owners if you do not go back and forth with them over price. So choose an item and tell the shop owner how much you will pay.
Allow him to tell you how much he will take for the item. Begin to haggle here, going back and forth on the price. Stay firm, and if the shop owner does not like it, walk away. More times than not, the shop owner will concede and give you what you want. Keep an open mind when haggling and have fun---it is all apart of the experience.
2. Visit 'The Blue Pearl,' Chefchaouen
Courtesy of Amer-Marie Woods
One of the most iconic places and probably the most photographed places in Morocco is Chefchaouen. The city is also known as the "blue city" because all the buildings are painted in the hue. There is a bit of speculation as to why the whole city is blue, but before we get there, here's a little history lesson: Chefchauoen is nestled in the hills of the mountains and means "look at the horns" referring to the two peaks that are high above the city.
There is more to this city than just the blue buildings. As in many of the other cities in Morocco, Chefchaouen has some of the best shopping. I highly recommend purchasing the handmade Berber rugs here. The Berber peoples are the native peoples to Morocco. Outside of shopping, Chefchaouen has some historical landmarks to visit such as Ras El Ma (waterfall), Grand Mosque, and the Place Outa el Hammam.
In recent years, the affinity for blue in this area has been called into question by many. Some say it is to reflect the blue sky and others say it is to attract tourists to come to the city to buy goods. Either way, the blue winding streets against the mountain backdrop is enough reason to add this city to your itinerary.
3. Go Glamping in the Desert
Courtesy of Amer-Marie Woods
Whether traveling with a group or on my own itinerary, I like to do unique things to further the experience. For this particular trip, I decided to go glamping in the desert with my friends. This activity fell right in the middle of our trip and was perfectly timed because it was a planned stop on our way from Marrakech to Fez. I wasn't sure what to expect when we pulled up to our stop in Merzouga. We were greeted by the camping site staff, and after they loaded our bags into cars, they escorted us to our transportation to the campsite: Camels.
In all honesty, the camel ride was not an easy one, but it was through the sand dunes of the Sahara Desert at sunset. Breathtaking would be a gross understatement.
Once we reached the camp, we were escorted to a village of beautifully colored tents equipped with beds and our own personal washrooms. The campsite staff treated us to a traditional Moroccan dinner and then to a live music concert under the stars. The best part was meeting our campsite neighbors who were from France. They spoke no English and we spoke no French, but we drank and danced the night away together---small perks of traveling that make for great stories. Some other fun activities to add to your desert excursion are dune buggy or ATV riding and sand surfing. Desert glamping is a nice break from the hustle and bustle of the city and unlike any other experience.
4. Enjoy a Tranquil Hammam
Courtesy of Amer-Marie Woods
This was not an experience that I was able to have on my trip, but it is a noteworthy experience nonetheless. One of my itinerary tips is to include a spa day or some time to treat yourself. It can be just the cure for jet lag or fatigue from an active vacation before going home.
So, what is a hammam exactly? It's a Turkish bath in which you go through a series of steam rooms and receive a rubdown or massage and a cold shower. The first element in the hammam is heat and increases as you travel through the rooms. The heat helps increase and activate blood circulation, and the colder rooms facilitate respiration by helping to release the sinus and nasal cavities. The baths can also help soothe muscle pain, and as you go through the hammam, it is recommended that you take showers regularly to stimulate your immune system. There are so many added health benefits that it is a worthwhile experience. Before you go, be sure to research the rules and understand what will happen during your time there.
5. Get Authentic 'Liquid Gold': Argan Oil
Courtesy of Amer-Marie Woods
At this point, argan oil is literally in every beauty product these days. Even more common is the claim that most beauty products have the real thing. Luckily in Morocco, real argan oil is everywhere in its most pure form. This is one souvenir I absolutely recommend purchasing. Argan oil is made from nuts that are harvested from argan trees. The oil is extracted from the seeds and yield different amounts depending on the extraction method.
There are two traditional ways to harvest the nuts: by collecting those that drop from trees or those that have been deposited by tree-climbing goats. The latter is done by digging through goat poop to find the seeds for extraction. As awful as this sounds, the goats are an important part of the process because the nut shells are very hard to crack. Goats can chew away that shell, making it easier to get to the seed. Despite the gross poop-digging, Moroccan argan oil is worth the purchase simply for all its beauty benefits.
Take On A Few Bonuses!
There are a few honorable mentions that should also be considered for your trip. Take a tour of the many film studios in Morocco. There are several that have produced recent films and TV series including Men in Black III and Game of Thrones.
If I could do the Morocco trip again, I would split my time between a standard hotel and a riad, a traditional Moroccan house that has an interior garden and courtyard. They're really beautiful and the staff is typically incredibly helpful.
One hotel I suggest visiting is the La Mamounia in Marrakech which features a courtyard pool and green-and-white tile decor. It is a little pricey per night but worth a visit to walk around and pause for a fresh cocktail at one of the bars on the property.
This wraps up Morocco but as always there is a lot to see and do, take your time, plan in advance, and have the time of your life!
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Featured Image Courtesy of Amer-Marie Woods.
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For Us, By Us: How HBCU Alumni Are Building Legacies Through Entrepreneurship
Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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Sabrina Dhowre Elba Reflects On Past Criticism She Faced Over Idris Elba Relationship
Locking down one of Hollywood's sexiest men may come with its perks, but it can also come with judgment. Sabrina Dhowre Elba has experienced both after going public with her relationship with Idris Elba in 2017. The couple met earlier that year in a Vancouver jazz bar and wed a couple of years later in Morocco.
Recently, the former Miss Vancouver stopped by the Awf The Record podcast and described all the public attention she received at that time as "super overwhelming."
"I was like, I've never seen a picture of the back of my head like that. I was like stop showing me all these different sides of myself. It's making me really sort of analyze and nitpick things," she said. "And I was like, oh gosh. And it was a huge, like, moment of, am I good? Can I even do this?"
As she was adjusting to the new fame, she also dealt with a lot of judgment from the Luther star's female fans. Sabrina admitted that she was taken aback by all of the negativity she received from her relationship with Idris.
"I was met with so much kind of judgment and criticism. I grew up in a very supportive community of friends and people, and I was just like, well, I didn't realize so many people are so angry that this guy got married." She continued, "And it felt a little bit like bullying at first. I mean, Idris at one point was like, just stop reading it."
She later added, "I remember thinking, wow, even my own people are picking me apart."
The S'ABLE co-founder credited her mom and her philanthropic work for helping her build her confidence and use her platform as a voice for those in need. Once she began focusing on herself and her happiness, she noticed Idris' fans began to accept her, and now she jokingly refers to them as her sister's wives.
"I do love the sister wives. Like I noticed it at one point that people would be like, 'Yes, I love you and our husband' (laughs). And I realized, like, oh my gosh, it's actually quite a large group of these people who are in my marriage," she said.
"But Idris also makes me feel like the most confident woman in the room that I can joke around like that and embrace that and have a sense of humor about it, because, yeah, he's an attractive man, and he's got a community of fans who are die hard and will you know, chase after him. But I can be a part of that with him and that to me is like so fun that his fans have accepted me."
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