Raise your hand if you already know that September 22 is National Girls' Night In Day! And really, how cute is it that this year, it happens to fall on the eve of what I personally consider to be the best season of all—autumn? But before we get into some of the cool ways that you and some of your girls can celebrate it together, first a little history lesson.
My 'something new' for the day is the fact that the vodka company Ketel One is the one who is responsible for this truly awesome day of kickin' it with our female friends. Last year, they came up with the idea because they thought it would be great for ladies to have an official day, each year, to stay in, chill out, enjoy a drink or two and enjoy one another's company. Affirmative. The xoTribe could not agree more.
I will give this heads up, though. This year the holiday falls on a Sunday. This means that y'all might want to hang out on Saturday night until past midnight (you know so that you can say that you observed the actual day), meet up around brunch time on Sunday, or take it easy on any wine—or shots—that you'd like to take on Sunday evening. That said, if National Girls' Night In Day is something that you are totally down for, here are some of the ways to make it fun, memorable, and definitely worth marking down on your calendar every year.
1. Have a “Favorite Foods” Potluck
I don't know anyone who wants to do a night in and there not be any food around. But if you're the one hosting and money is tight, ask everyone to cook a dish that they are best at making. Also, ask them to bring along the recipe and a paragraph explanation of when they made it for the first time and their favorite memory surrounding the dish. You can compile all of the recipes and send them out to your friends later in the week so that everyone can learn how to make each other's best homemade meals.
2. Play the Online Version of Truth or Dare
C'mon. Does a round of Truth or Dare (or Never Have I Ever) ever get old? Especially when it's with some of your female homies? If you're not exactly sure what questions to ask, there's an online version of the game that lets you pick a category (such as "party" or "hot"); then it offers up questions (and dares) within that theme. If you want to take the dares up a notch, require that they be things that have to be done online like trolling an ex or posting a crazy statement on a Twitter account. Just remember that once it's on the 'net, it's documented somewhere forever, even if you do delete it. So yes, y'all, "dare" with wisdom—and foresight.
3. Hold a Dance Contest
Not too long ago, I was listening to Tha Dogg Pound's New York, New York on loop. What it did was two things. One, it reminded me that when everyone was making their top rappers list a few weeks ago, Kurupt should've definitely been on everyone's list. Second, it reminded me that a good song is timeless.
In honor of good jams, have everyone pull up their Spotify and share their favorite three songs, either from a particular year and era (y'all pick the year or era beforehand). Then have everyone try and find the dance that was big when those songs were out. Make sure some sort of prize goes to the one who remembered the dance without having to look it up first. Another prize goes to who could do the dance best. (If you need a 90s cheat sheet, you can find one here and also here. You can see some popular dances from the 2000s here.)
4. Bring Favorite Pics. Share Memories Connected to Them.
A lot of my besties, we've known each other for years now. But oftentimes, it's not until I see a picture of them that I've never seen before, and I get the backstory on it, that I end up learning something that I never knew. So yeah, another cool idea is to ask everyone to bring a baby picture, a picture from high school, and a college shot. Then have them share what was going on in their lives at the time. You can even make things interesting by coming up with a theme word and then have everyone take a shot for each time the word is said while everyone is in the midst of telling their tales.
5. Do an Affirmations Exchange
Several years ago, I was a bridesmaid at a wedding where the wife gave the sweetest bridal party presents. Instead of a piece of jewelry or paying for our shoes, she wrote and framed something that each of us taught her. Mine is hanging up on one of my bedroom walls; hands down, it's one of the best things that I've ever received.
Aside from the value of the affirmation, something else that I really like about her gift is it's a reminder that you don't need a load of dough to give a great gift to someone that you care about.
So, something else that might be cool to do is have everyone to write down something that they appreciate or admire about each individual, put it into a hat, draw them out, and share them. I guarantee that there will be lots of warm fuzzies shared by the time everyone is done.
6. Or Do a Clothing/Shoes/Jewelry Exchange
I don't know about you, but pretty much every friend that I have owns something that I wish was mine. Since the seasons are about to officially shift, something else you could do is have everyone bring the summer or fall pieces from last year that they don't want anymore—clothes, shoes, and jewelry included. Then, everyone can go through the stuff to see if there is anything that they want before you all donate them or give them to someone who might not be nearly as appreciative if they had it in their personal possession.
7. Teach Each Other Make-Up Hacks
There is not nearly enough time to get into all of the fly chicks who have online make-up tutorials. Today, though, I am going to shout out a channel that does do them but also has all kinds of other insightful and oftentimes very witty commentaries—nappyheadedjojoba.
You can connect YouTube to your television monitor and try and copy some tips from make-up experts like her and others (you can find more by putting "make-up tutorial for Black women" in the search field). Or, you can send out an email to your friends, asking them to bring some of their own make-up so that each of you can show one another a great tip, trick or hack. (You can even give out a prize to the best one.)
8. Watch a Favorite Movie. Then Have a Q&A Afterwards.
I really enjoy reading, so I fully support book clubs. But if you'd rather chill out than be all deep and philosophical, ask everyone to text their top five favorite movies of all time and show the top 1-2 of them once everyone arrives. Then afterward, just as you would in a book club meeting, go around and have everyone share what they loved about the movie, what stage of life they were in at the time, what the movie taught them, what they would do differently if they were the screenwriter or director—you know, stuff that encourages a stroll down memory lane and also sparks lots of conversation and laughter.
9. How About a Round (or Two) of 'Pick Your Poison'?
I've shared before that I'm a fan of Black web series. One that I checked out sometime last year that I really enjoyed was Diary of a Cheating Man. Interestingly enough, my favorite episode was one entitled "Naomi". The reason why I say that is because, recently, a podcast popped up in my YouTube suggestion feed that featured the lead character from the web series and the girl who played Naomi. They currently have a show called Shots of Honesty and the episode that I watched featured the game Pick Your Poison (at least, that's what they call it).
I'm not on social media, but according to Julian (the male host), a variation of this game has been circulating for a while. Basically, what you do is compile a list of really great and really bad traits for a hypothetical person. Then you do this for 4-5 other imaginary individuals and ask your friends which guy they would choose. Other than it being able to give you insight into what your standards and deal-breakers are, it's also a reminder that no one is perfect; that, to a large extent, long-term relationships are all about figuring out what you can tolerate, what you can't, and what good things about a person can make you endure the not-so-good parts of them. If you want to take some shots in between like Julian and his co-host Starr did, please feel free.
10. Participate in a DIY Spa Session
Listen, just because it's about that time to pull out your ankle boots and close-toed pumps, that doesn't mean that you shouldn't give your feet some attention. And a facial mask? This is the perfect time of year to give your face some extra moisture as well. That's why, as far as a girls' night in event goes, you can never go wrong with having a DIY spa session.
Think about what you'd like to focus on most—hands, face, feet, etc.—look up the ingredients that you'll need and ask everyone to bring one of the items in the recipe. For instance, if you're gonna do foot soaks, ask someone to bring a big bag of Epsom salt and someone else to bring a large jar of coconut oil. Or, if it's a facial, ask one person to bring a couple of cartons of eggs and someone else to bring a couple of containers of honey. That way, everyone can get pampered without breaking their budgets in the process. (Click here for some foot soak recipes, here for some hand cream and lotion ones, and here for some DIY facial recipes.)
Oh, and while everyone is getting the DIY star treatment, serve a signature fall cocktail or mocktail that will forever commemorate 2019 Girls' Night In Day!
Enjoy every single moment of it, y'all! You and your girls definitely deserve it.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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