
Whenever I do an interview about being a marriage life coach, a question that typically comes up is what's the one thing that's a consistent issue in marital unions? No doubt about it, sex is in the Top 2. If the couple is not having a sexual issue in and of itself, the other challenges within their relationship are directly affecting—and by that, I mean, infecting—their sex life.
I once heard a senior woman who'd been married 70 years say that one of the main distinctions between married couples and every other type of relationship is sex is supposed to transpire, on a regular basis, between spouses. I wholeheartedly agree. That's why, whenever married partners aren't having 1) sex; 2) consistent sex and/or 3) good sex, I don't see it as a minor inconvenience. I see it as a problem. A pretty major one, at that.
You might've heard that reportedly 15-20 percent of married couples in America are in a sexless marriage (meaning they're having sex less than 10-15 times a year). But if you're wondering what's going on behind the scenes to make that the case, I just want to take out a few minutes to share with you some under-the-radar reasons that are resulting in waaaaaaaay too many husbands and wives not getting the FIRE SEX that they certainly deserve.
Not Making Sex a TOP Priority

Over the years, there are couples who've told me that once I get married, I'll look up and months will go by without any action going on. They say it's a part of marriage (yeah…OK). What's interesting is these same couples hold grudges for weeks on end, constantly fight about stuff and, while they may love each other, they don't seem to like each other very much. My point? It's not "normal" to not make sex a priority in marriage. When a couple fails to do so, it's usually indicative of other issues that are going on.
We make work a priority because we've got bills to pay. We make children a priority because they are our responsibility. If you're married and sex is not a priority to you, think about why it's not important. That will reveal A LOT.
There are 24 hours in a day and 168 hours in a week. A man needs five minutes to have an orgasm. A woman, on average, needs 25 minutes. Finding 30 minutes a couple of times a week to strengthen your immune system, lower your stress levels, and make you feel more connected to your partner—shouldn't that take precedence? (That's a nonrhetorical question, by the way!)
Not Getting Your Hormone Levels Checked

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There's a woman I know who recently went into menopause and refuses to take an estrogen supplement but constantly complains about her husband wanting to have sex when she doesn't. Whenever I mention to her that her hormone levels dropping probably has something to do with her low libido, she brushes it off. That's unfortunate.
In order for us to be in the mood, our estrogen and testosterone levels need to be on point. Just like a woman's libido can tank during menopause (or even perimenopause), a lot of men go through what is known as andropause, which is when middle-aged men see a drop in their testosterone levels.
However, being that things like stress and diet can also alter our hormones, lowered levels is not simply an age-related issue. If lately, you've lost that lovin' feeling, make an appointment to see your doctor. It may just be a matter of altering your lifestyle a bit or them giving you a prescription in order to get your hormones back on track.
Not Going to Bed at the Same Time

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Guess how many couples don't go to bed at the same time? A whopping 75 percent! Why is that a problem? Well, for one thing, with all of the hustle and bustle that transpires throughout the day, sometimes the only time a couple can connect is when they are engaging in a little bit of pillow talk. Then, there are studies that indicate the couples who have mismatched sleeping patterns not only have more marital conflict, they have less sex too.
Case in point. One of my clients is always complaining that his wife's drive is not as high as his. She admits that is true, but she says that a part of the problem is he likes to have sex in the middle of the night when she's an early riser and is more down for morning sex. He has a studio in their home and so he likes to record late at night. Whenever I suggest going to bed with her a couple of times a night, he's got excuses for why he needs to create during that time instead.
Listen brotha, marriage is about compromise. Do you want to create songs or some content for them? Just sayin'.
Not Scaping the "Land"

Another couple that I work with used to not see eye-to-eye on oral sex. Let's just say that the husband was very DJ Khaled about it all (SMH). For years, the wife conceded (reluctantly so) and it really started to take a toll on their relationship. I get why too. A man who thinks he should receive oral sex without giving it is selfish, at best. Love is not selfish.
Yeah, what this husband was on didn't sit well with me, so I dug deeper. Although he did admit that the taste wasn't his favorite thing on the planet, the bigger issue was that there was no landscaping in his wife's nether regions. She said that since he never went down there, she didn't see the point.
Fast forward about three months later, and her face was beaming. When I asked why, her husband said, "Because the jungle is now a golf course." #dead
I've done some unofficial polling about how important pubic hair maintenance is. You might be amazed how much it matters—to both men and women. Sometimes the minor things can become major issues.
If oral isn't happening as much as you'd like, check with your partner about if the hair condition down there has anything to do with it. A little trim may open up a whole new world of possibilities.
Not "Saying Grace"

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Whatever. Laugh if you want to, but I know several couples who say grace before coitus. Like, a literal "Heavenly Father, for what we are about to receive, we thank you" prayer. Even one of my favorite New Age books The Celestine Prophecy touches on the importance of acknowledging a higher power when it comes to the resources that we have; how when we do, it makes experiencing those things that much sweeter.
And you know what? It might sound crazy, but the folks who pray before sex say that the experience is soooooooooooooo much better whenever they do.
Look, if you're saying "Oh God!" during sex anyway (and A LOT of folks are), why not get things going by asking him to give you the strength and power to set it totally off up in your bedroom?
Makes good sense to me. Either way, don't knock it until you try it.
Not Having Foreplay Throughout the Day

I remember hearing a senior-aged pastor once say (from the pulpit, which I really dug) that he and his wife continue to have off the charts sex. Why? Because of his foreplay game. Only, he wasn't talking about the stuff that happens moments before intercourse. He described ironing his wife's clothes the night before, helping her with the dishes and calling her in the middle of the day, just to say how much he loved her as being acts of foreplay.
A man working two jobs being told how much he's appreciated. A new mom being told how unbelievably sexy she is. Their spouse can be clear on the other side of the town when they say these things yet I'm willing to bet that their partner wants to jump their bones the very moment they get home!
A lot of married couples are totally jacking up their sex life because either there's not enough physical foreplay before sex or worse, there's not enough "I want to stimulate your mind and connect with you emotionally" foreplay throughout the day.
Try it. See how much your spouse ends up liking it.
Not Being Spontaneous (Even If You Have To "Plan" It)

I can't stand the whole "Who wants to eat the same food every day?" line of thinking some folks have for why they don't want to get married. Feel free to jump in the comments here but, from what I hear, a lot of husbands and wives don't get sexually bored due to them always having sex with the same person; it's more about always doing the same things with the same person—week after week, month after month, year after year.
An author by the name of François Du Toit once said, "The moment you exchange spontaneity with rules, you've lost the edge of romance." Along these lines, when's the last time you've inboxed your spouse a hotel reservation, sent them some sexy lingerie via a courier, or initiated sex in a location that was nowhere close to your bed?
A lot of us will put creativity into any and everything BUT our sex lives. Surprise your spouse with something sex-related that they would never expect. I'd be floored if it didn't help to add some spice into your sex life!
A lot of us will put creativity into any and everything BUT our sex lives. Surprise your spouse with something sex-related that they would never expect. I'd be floored if it didn't help to add some spice into your sex life!
Featured image by Getty Images.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









