Because I write so much about sex, there are never a lack of random questions that pop into my mind. One that I was wondering semi-recently is if there's a particular time of the day when men and women are hornier than others. Chile, when you decide to go digging for information, you'll be amazed what you'll find.
So, let's get into it. While horniness can come and go at any time of the day or night, you might be surprised to know that there is a (very) specific time when a lot of us want it more than usual. Read the article. Process it. Hop in the comments. More than anything, test the theory out. Because I don't know about you, but to me, sex is always good — having it when I'm especially horny, though, definitely takes everything up several notches, though.
What Does It Mean to Be “Horny”, Anyway?
OK. We're all big girls here, so of course, I know that you have a general idea of what it means to be horny — it's when you have a desire for some sort of sexual interaction. However, when I checked out The Cut's article entitled, "What Kind of Horny Are You?", interestingly enough, it addressed different types of horniness (including the kind of horny that simply wants a mild level of gratification and the kind of horny that's related to being overstimulated by things like caffeine or even anxiety). So, I decided to do a bit more digging on the topic.
From an overall health standpoint, all kinds of things can make us, well, horny. Eating certain foods. Smelling certain scents. Ovulation time in our cycle (yes, we were designed to want sex more when it's most probable that we will get pregnant). Seeing someone who turns us on. Alcohol. Weed. Pregnancy (due to our hormones shifting all over the place). A high libido (this happens for some people naturally; for others, it's due to things like exercise or a higher level of testosterone). Sometimes an argument can make you horny because of the adrenaline rush that comes from it (umm, make-up sex, anyone?). Even having to pee (because urine puts pressure on your bladder which can, in turn, put pressure on your genital region) can trigger feelings of horniness (a lot of women are huge fans of having sex when they feel like they've got to urinate; they say it intensifies the sensation of their orgasms).
Although there are a few other causes, for the most part, these 10 are the main reasons why you can go from being cool to suddenly wanting to get you some — quick, fast and in a hurry.
The reason why I thought it was important to share all of this is because, as you can clearly see, horniness doesn't "just happen". For the most part, there is always some sort of catalyst. And the reason why that is a relevant point is because, although I'm about to share with you the time of day when we find ourselves wanting to experience some sort of sexual stimuli the most, it's clear that other things can help to influence that desire too.
Whew. With all of that out of the way, just when are we the most interested in being sexually aroused? Good question.
When Are Women and Men Horniest? Why Does It Matter?
A few years ago, I wrote an article for the site that mentioned that a good time of the day for couples to engage in sexual activity is right around 3 p.m. Why? Well, apparently that is when our cortisol levels are elevated (which gives us more energy) and a man's estrogen levels are at their peak (which makes them want to bond with us more). It's kind of a trip how this all plays out because the online sex store Lovehoney once conducted a study (one that consisted of 2,300 individuals) which revealed that, while 3 p.m. may be a fair compromise, women actually prefer to have sex at — not sure where the exactness came from — 11:21 p.m. Yep. Most of us are apparently night owls on the copulation tip.
Why is that exactly? A lot of us are less stressed at night than during the daytime. Many of us feel willing to have sex when we're cuddled up with our partner. Some of us feel less self-conscious about our bodies when it's dark. Some of us wake up with too much on our minds in the morning to even really think about having morning sex.
Understood. Still, this is where it gets kinda interesting (if not straight-up challenging). When it comes to when men are their horniest, guess what time of day that is (also, it's pretty specific)? 7:54 a.m. Why? The main reason is because men experience a natural surge of testosterone in the early morning hours (which is the main reason why a lot of them also experience morning wood), so if you've got a partner who is constantly nudging you in the wee hours of the morning, there is literally something (internally within him) to that.
So, just what does all of this mean? That if he's not down at 11:21 p.m. or you're not interested at 7:54 a.m. that you're both gonna miss out on some really great sex? Well, let me first share something else that came up in the survey. While 11 p.m. is preferred, our peak horny window is between 11 p.m.-2 a.m. while a man's is somewhere between 6 a.m.-9 a.m. which leaves a little bit of wiggle room, right? Still, with 70 percent of the people who participated in the survey vouching for the fact that ending up with a partner who isn't on the same "horniness page" can make having sex when they really, really want to a challenge, I thought it would be a good idea to share a few tips on how to get in sexual sync, even if it can't be when your bodies naturally would most prefer each other to be.
How Do You Get in Sync with Him When It Comes to Arousal?
So, what if the reality is that you and your partner couldn't be on more different sex timetables? What is the workaround?
Go to bed together at the same time. This particular point especially applies if you are married or living with your partner. You know, I recently read that currently 1 in 4 couples are sleeping in separate beds and that it tends to affect the entire household (USA Today did an article on it; you can read it here). No time to get all super deep into that now. What I will say is if you and your partner are intentional about going to bed together, at least 2-3 times a week, at the same time, that makes it easier to pillow talk, cuddle up and maybe get a little nookie in during the midnight hour. Right around the time when a lot of us apparently like "it" most. #wink
Give some morning sex a shot. Whenever a married couple comes to me and says that they are in a sex slump, something that I will oftentimes recommend is that they engage in sex, every day, for a month straight (check out "Married Folks: Ever Wonder If Your Sex Life Is 'Normal'?"). While sometimes they are skeptical at first (and I'm gonna be real, more times than not, the eye rolls come from the wife), about 90 percent of them are on cloud nine after trying it.
This is the same way that I feel about morning sex. Even if the thought of waking up at 6 a.m., just for that, seems far less appealing than catching a few extra zzz's, morning sex can help to make you feel closer to your partner, to get and keep you calmer and make it easier to focus throughout the day. So again, even if late at night is your preference, it can never hurt to try that time of the day that a lot of men are all hype about. If you stay open — no pun intended — you could end up liking it a heck of a lot more than you initially thought that you would/could.
Remember that there's more than one way to skin an, umm, cat. OK. Let's go back to the 11:21 p.m. and 7:54 a.m. thing. Even if you and/or yours are not in the mood for an all-out romp session, if one of you is horny around that time, who said that some manual stimulation, oral sex or a quickie can't be on the menu? I don't know about y'all but when I'm horny (and was having sex), mostly what I want is a release of some sort. Yes, intercourse is bomb yet if I can get one off, some kind of way, I'm still usually pretty good. Don't even act like I'm alone in that, chile.
Be flexible on the weekends. Staying up late at night or getting up early in the morning might not be quite as feasible on the weekdays as it is on the weekends. Even if you've got an action-packed one planned or kids running all throughout the house, setting aside an hour for you and yours to try 11 p.m. or 7 a.m. will probably be less stressful than when you've got work, school, etc. on your schedule. Let the kids watch TV and have a bowl of cereal. They can wait until you're…done.
Don't overthink it all. More than anything, this article was simply providing you with some food for thought. If after reading the times provided, you find yourself giving major pushback because that is definitely not you and/or your partner's personal experience, it's all good. One of the first rules of sex is to do what works best for you and yours, right? Bottom line, there's no need to put any pressure on yourself. Just make sure to pay attention to your urges and do what you can to get them met. Because being horny is fine — so long as something can be "done about it" as soon as possible. Feel me? (I figured you would.) #wink
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
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And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
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Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
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It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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