I have had quite a few disappointing birthdays over the years. Every time I planned a dinner or a get-together, I always seemed to be let down. Something unexpected would always happen that had me feeling some type of way. Friends canceled after they R.S.V.P.'d or there were arguments over the restaurant bill. I was even kicked out of my 23rd birthday party because one of my girlfriends' guests lacked V.I.P. etiquette at our joint birthday party. I just didn't feel seen or celebrated by the group of people I chose to be my friends at that time. To be fair though, in your twenties, what do you really know about true friendship? But still, I knew I deserved so much more.
After a while, my birthday became a day I didn't look forward to. I used fear of getting hurt or being disappointed as a guard. Honestly, I didn't start enjoying birthdays until my 27th birthday. I was in a new city, with a new group of friends, who made me feel more seen and appreciated than some of my lifelong friends I currently have. It wasn't until my 33rd birthday I decided to spend my birthday alone.
Celebrating my birthday alone was the most uncomfortable yet empowering thing I had ever done. Why didn't I think of doing this sooner? Now, every year I typically spend my birthday alone. It's not that I don't enjoy the company of my friends–I do. But over the years, I learned to enjoy my own company. I know that I could never let myself down. I know that I would not give myself less than I deserve. And sometimes, in the end, you have to be your own best friend. Word to Beyoncé, y'all. Sometimes, "me, myself, and I" win.
Here are a few things you can do on your birthday alone.
Write Yourself A Love Letter
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Writing yourself a love letter is the ultimate form of self-intimacy and self-love. What better way to celebrate your birthday than to shower yourself with words of affirmation? I started this ritual a year ago. And I will continue to practice this ritual on every single birthday. There is something about using words to embrace the woman you are. We as women don't do this enough, we don't give ourselves enough credit for everything that we are. It's time we pay attention to how we speak to ourselves.
On this birthday, be gentle with yourself. Write about your qualities, flaws, and accomplishments. Make yourself a few promises because you know you will never break your own heart. Remember, pen to paper always wins.
Buy Yourself Flowers
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You deserve flowers at all times. Don't wait for a guy or a friend to give you flowers. Especially on your birthday. Head to your local florist and create your own bouquet. Did you know certain types of flowers can enhance your energy? Carnations symbolize commitment while Freesias exudes positive energy to everyone around it. Pay attention to colors – red symbolizes power, life, and vitality. Yellow builds self-confidence and encourages optimism. Green represents tranquility and helps you stay grounded.
Treat Yourself To A Fancy Brunch Or Dinner
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Like Drake said, "Oh, you fancy huh. Nails did, hair did, everything did." Reserve a table for one at your favorite restaurant or at the new trendy restaurant you have been dying to go to. You don't always need a group of friends to make you feel special on your birthday. You control your feelings. And making yourself feel special is your power. So, get your face beat, put on that outfit, throw on those heels, and pull up to that restaurant with C-O-N-F-I-D-E-N-C-E. Don't give two fucks about the people staring at you just because you're sitting alone. They are probably admiring you anyways queen.
And if you'd prefer to do a quarantine-friendly version of this, prepare yourself a decadent meal or order in from one of your favorite restaurants. Treat yourself to a slice of luxury in the comforts of home.
Spend Your Day At A Day Spa
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Go ahead girl, and pamper yourself at a day spa. I mean, is there a better way to spend your birthday than getting your glow on? A fresh facial or clean skin just gives me all the feels. Book yourself a facial, massage, body treatment, manicure, or pedicure. If a day spa isn't your thing, try a Korean bathhouse or a Russian-Turkish bath. You can relax in different types of saunas, steam rooms, salt rooms, or aromatherapy rooms. Bathhouses offer all types of amenities and services for the ultimate day of self-care.
Wine Tasting
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Who doesn't love a good bottle of wine? Spend your special day in a beautiful vineyard and let your palate explore rich flavorful wines. While I have not done this for my own birthday, I did do a wine tasting safari at Malibu Wines by myself. I spent the day at this famous family-owned winery known for its scenery. I enjoyed picturesque views, feeding farm animals, and meeting new people. Of course, I enjoyed the wine, but I was in awe of the fact that someone owned 1,000 acres of land.
Travel
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Solo travel is life. Get you some sexy bikinis and take that solo birthday trip. Remember you are BAE. I took my first international solo trip for my 33rd birthday to Cabo San Lucas, Mexico. Mexico was a whole mood. It was tacos, tequila shots, and sunsets. On the eve of my birthday, I ordered room service; crème brûleé with a glass of Moscato. Just before midnight, room service delivered my decadent dessert. I brought in my birthday in the comfort of my hotel room bed.
On my 35th birthday, I flew solo to Puerto Rico. Puerto Rico was even better than Mexico. I met up with a girl I connected with over a xoNecole Instagram post about solo travel. We slid in each other's DMs. And on the day of my arrival in Puerto Rico, homegirl scooped me up from the airport. She then connected me with another girl who had the same birthday as mine.
Coincidentally, this same girl was also staying in the same boutique hotel as me, The Dreamcatcher. This had to be a universal sign because from that point forward it was rooftop dinners, champagne bottles, salsa dancing, and island hopping. We even went for a night swim in the ocean butt naked. It was Sagittarius season, and we were lit AF. Oh, and for my 36th birthday, I commemorated my first solo trip by returning to Mexico.
So, on your birthday, celebrate yourself, QUEEN. You are BAE. You are the most important person on your born day. This is a celebration of your life. It's your day to shine even brighter. Don't let anyone even attempt to dim or steal your light. No one will love you more than you do. No one will treat you better than you do.
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It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
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In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
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And we are still softening.
And we are still creating.
And we are still It.
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Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
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We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023