When Michelle Obama shared that being in quarantine had caused her to experience a low-grade level of depression, I'm pretty sure that a lot of us could totally feel where she was coming from. The reality is, no matter how outgoing or introverted we are, this pandemic has definitely tried us when it comes to not being able to engage others (in the way that we're used to) and not going out on the regular, while also trying to figure out how to manage our job, finances, relationships and children (if we're parents). After a while, trying to balance all of this can take its toll.
That's why, it's so important to make sure that you practice self-care right through here, and that you reach out to your friends, just to make sure that they're good. If, when it comes to the latter, you're all about that, but you're not sure how to do it during this "new normal" of ours, here are 10 tips that can make your homies feel loved, encouraged and totally supported as we all continue to ride COVID-19 out.
1. Start Off the Morning with a Motivational Quote
I'm probably being a little biased when I say this, but since I am such a lover of quotes, I had to make sure this point topped the list. Anyone who's read any of my articles on here knows that I'm not the most succinct person on the planet (don't judge me). Yet that's actually why I dig quotes so much—they're a concise way to motivate, inspire or affirm someone. That's why I say that one way to support your friends is to make it a habit to wake up and text them a great quote; one that will encourage them to start their day off on the right foot. It can make them feel more positive while also making you feel great for being so thoughtful, at the same time.
2. Stay on Top of Their Love Language
As a marriage life coach, I'm a firm believer that one of the biggest struggles in relationships is assuming that the way you want love to be expressed is automatically the way someone else desires for it to be. And you know what? Until a lot of us accept that this way of thinking is more about our ego than anything else, we could get in our own way when it comes to getting closer to those we truly care about.
That's why, not only am I a fan of implementing love languages in romantic relationships, but when it comes to parenting and friendships too. Matter of fact, last year, I wrote an article entitled "This Is How To Apply Love Languages To Your Friendships" to help you better understand how your own friends' love language(s) can be better applied. For instance, while my top one is words of affirmation, a lot of my friends are quality time folks. Since we're not seeing each other right now, they will shoot me a random email or mail me a card and I will set aside an hour to just chat about…shoot, whatever they want to chat about.
Trust me, making the time to even find out what your friend's love language is will make them feel like you are being truly proactive in meeting their relational needs. And proactiveness is a superpower beyond measure in any relationship. It really is.
3. Keep Up with Special Days
I think it's a Gemini thing that we're super over-the-top when it comes to birthdays. Matter of fact, I don't even observe holidays, so my friends know that, come June 17 of every year, I'm like, "What…is…UP?" However, my friends who also remember that I observe Rosh Hashanah (because Christ was a Jew, right?—Mark 15:2) and make sure to send a special shout-out on that day (especially since it changes every year)? That really warms my soul.
Everyone has a birthday. But most of us have special days besides that. Finding out what your friends' are is another way to take real initiative in the friendship. Plus, since the pandemic is causing days, weeks and months to kinda all run in together, reaching out to your friends, on their special days, can help them to feel like 2020 wasn't just one long—Monday (chile…chile).
4. Do Some Group Journaling
Journaling is dope. If you're not someone who does it on the regular, you'd be amazed by how much it can de-stress you and bring clarity to things you may be internalizing. Well, when it comes to group journaling, basically it consists of people getting together to do it. Everyone can offer up writing prompts (like themes or topics) for each session. Then, a time period is set aside to journal. Once everyone is done, they are encouraged to read some of what they shared out loud and expound, if they'd like. Then their audience (or in this case, their friends) can share their thoughts about their thoughts. Not only is group journaling a way to keep your creative juices flowing but it can help you to show real courage when it comes to being vulnerable with others. It can also help you to be more open to hearing other points of view.
When you look at group journaling from this perspective, who better to group journal with than your homies? You can even get each other super hyped up by agreeing to purchase a fresh journal for each other, while letting it be a surprise what the journal looks like until you each receive yours in the mail. (While we still have the mail. Lawd, get Trump outta here!)
5. Schedule Weekly (or Monthly) Face-to-Face Calls
Although a lot of us have the mindset that, so long as we see someone we care about like an IG post or tweet something out into cyberspace, they must be cool, there is nothing like holding an actual conversation with your friends. While you might not have the time (or emotional energy) to reach out on the daily, try and schedule a chat at least once a week or once a month. It's the easiest way to catch up and oftentimes the most effective way for people to feel like they aren't out here dealing, alone.
6. Come Up with Your Own Theme Days
Charge it to that Gemini thing if you'd like, but one of my favorite sites is National Day Calendar. You'd be amazed the kind of days of observance are on the books (it's actually where I got the idea to write articles like "Make 'National Bathtub Party Day' Your Favorite Day Of The Year", "'National All Or Nothing Day' Reminds Us That Sometimes It Needs To Be Just That", "Celebrate What Makes You "YOU" On National Inner Beauty Day", "National Girls' Night In Day Is This Sunday. Here's How To Kick It This Weekend." and "Whew, Chile. It's National Orgasm Day!"). Well, who said that you and your friends can't come up with your own theme days? A wine day. A pamper day. A listen to nothing but 90s R&B day. A get-over-our-ex day. The anniversary of your friendship day. The sky is the limit here, but if you add a few theme days to your own calendar, it's something else that can definitely break up the monotony of this pandemic.
7. Send Them Something Thoughtful
Money is tight in the time of COVID-19. Boy, do I know it. But if there was ever a time when "it's the thought that counts" rings true, it would be during this season of life.
Sending something thoughtful to your friends doesn't mean that it has to be expensive. It can be a scented soy candle for their bedroom. A movie stream to add to their collection. Or shoot, a personalized mask.
I've copped a few myself on Etsy that have been quite the conversation piece when I'm out at the grocery store (which is basically the only place I go these days) because I make sure they all have a Black cultural message. There are plenty of merchants that will personalize a mask for you for under 20 bucks. Just go to the site and put "Black culture mask" or "personalized mask" in the search field to see what tickles your fancy.
8. Watch Movies (or Read a Book) Together (by Video or Phone)
I don't know about y'all, but I DEFINITELY did not think that 2020 was gonna be the year of watching more movies (or re-watching more movies) than my mind can comprehend. I also didn't believe that I would be getting back to chain reading like I did when I was a kid. But here we are. I'm personally the kind of person who prefers to watch and read alone (unless I'm boo'ed up which is a totally irrelevant point at this time). But if you're an extrovert or you've simply gotten to the point where cabin fever has you going insane, something else that you can do is have a virtual (or phone) meeting with your friends where y'all can watch movies or even read and/or discuss books together. On the movie tip, if coins are so tight that you had to cut your cable and streaming services, Tubi is a site that shows movies (and even some throwback television series), in all kinds of genres, for free. There are ads that pop up from time to time but again, since it's free, it's basically worth it.
9. Design Electronic Vision Boards Together
While "this too shall" pass isn't exactly Scriptural, that doesn't make it any less true. Besides, Ecclesiastes 3:1(NKJV) assures us that, "To everything there is a season, a time for every purpose under heaven." So, while it might seem like this pandemic—and all of the fallout from it—is going to last FOR-E-VER, it won't. To make sure that you don't fall into a lethargic way of living your life until you are able to "get back out again", how about doing some electronic vision boards with your friends? It can be a professional one that is focused on careers goals, a personal one that is focused on personal development or even a relational one where you explore what you will do differently once you can actually go on real dates again. The reason why I recommend electronic ones is because they are easy, convenient and a cool way to exchange your visions without having to worry about mailing poster boards back and forth. Plus, doing a project like this can bring in glimmers of hope and excitement on low (or just sheer boredom) days. You can find different apps for this here.
10. Be Their Accountability Partner
An author by the name of Will Craig once said, "Accountability is the glue that bonds commitments to results." While your friends are grown and don't need another mother or proverbial hall monitor for their life, accountability is good in the sense of checking in, encouraging them to keep the goals that they set and yes, even calling them out on their ish when necessary. There are a lot of people out here who are suffering, BIG TIME, during COVID-19. A part of the reason why is because they lack a loving, loyal and compassionate accountability partner. It can never hurt to ask your friends if they feel like they need one. It also can't hurt for you to ask them to be one for you.
Accountability is simply about holding each other responsible. It's an anchor that can keep you and your friends secure until things level back out. Get one. Be one. It'll bless you both.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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