A few days ago, I was talking to someone who is younger than I am yet has a very old mind when it comes to music (and true music appreciation) about which 90s year had the best R&B (don’t attempt this conversation at home unless you really know what you are talking about, by the way).
Although I have a deep affinity for 1995 (thanks to songs like Groove Theory’s “Tell Me”, Faith Evans’s “Soon As I Get Home”, D’Angelo’s “Lady”, Jon B’s “Someone to Love” and LL Cool J’s “Hey Lover” whether the LP or single dropped that year — don’t play with me — LOL), my friend brought up a valid point about 1997: “Nice & Slow” (Usher), “Butta Love” (Next), "All the Things (Your Man Won't Do)" (Joe), “I Gotta Be” (Jagged Edge) and a song that gets a special shout-out in this piece all came out that year.
What Is a Sneaky Link?
Xscape’s “My Little Secret” gets a true honorable mention here because, when it comes to the topic of sneaky links, it damn near could be the theme song. And I say that because, as pretty much all of us know, a sneaky link is a hook-up and/or romantic relationship that is kept on the extreme low.
Why? There are a billion reasons — today, though, I’m going to share 10. And because I agree with what a wise man once said when he stated that once more than one person knows a particular secret, it ceases to be one, this time, I’m not even using middle names. Nah, I’m going to define these ladies and their “sneaky link stories” another way since they were nice enough to share with the world what their hook-up hush-hush is…and why it happens to be that way for them.
Push play to the Xscape song and dive in.
10 Women Share Their Sneaky Link Stories
1. “Married to One Man. Sprung on Another.” 42.
“I’m going to sound like a hypocrite here but sometimes we go through things to help other people — and if you are going through something with your husband, never forget that you aren’t ‘single’ until you are divorced. Back when my husband and I were having some serious issues, we separated for almost a year and barely even spoke beyond bills. I met a man then who was the best sex that I ever had in my entire life. I didn’t expect my husband and myself to consider reconciling but we’re in counseling now — and I am still sleeping with the other guy. I wish I could tell you that I have intentions of stopping but I can’t.
"One reason is because the sex really is just that good and I didn’t realize how much I had been missing out on. Another reason is because I’m not sure if my husband and I are getting back together; we seem to have the same issues over and over. I do regret being in a commitment with one man and totally strung out on another. I don’t recommend it. It will keep you up at night — one way or another, girl.”
“Broke Up with My Ex. Except Sexually.” 37.
Giphy“My semi-toxic confession is my ex and I don’t get along anywhere else BUT the bedroom. In there? You would think that we were soulmates for life! It’s passionate and nasty and lasts for hours — I’m not exaggerating! The wildest thing about it is, we’ve been having sex, off and on now, since college.
"Even when I’m seeing someone or he’s seeing someone, we find a way to have sex. It would be a lot worse if we lived in the same city but we don’t. All these years later, we still try to see each other 4-7 times a year — pretty much once a season and then for a real long weekend or even a week in the summer if we can pull it off…and I don’t see it ending any time soon.”
3. “I Lost My Virginity Two Years Ago. Only ‘He’ Knows It, Though.” 25.
“My virginity is kind of my ‘brand’. I didn’t mean for that to happen but virgins kind of stick out like a sore thumb these days and since I never kept it a secret — my family, my church and even my friends see me as a Black Mother Teresa. That’s why I haven’t told anyone that I lost my virginity a little over two years ago and I’m still sleeping with that person. It’s not just a ‘sex thing’ but I choose to keep our relationship private because if people knew that I’ve been seeing someone for a long time, either they are going to pressure me into marriage or start asking if I’m a virgin still. Keeping it all a secret just makes my life easier.”
4. “I Shouldn’t Be Sleeping with My Boss…BUT…” 38.
Giphy“I’m sleeping with my boss, so it goes without saying why it’s a secret. Let me explain how it happened: When we first started having sex, we both had the same position. We used to joke at our desks and then meet up for drinks after work. One night, we had dinner and probably too much to drink and that led to us getting a hotel room. Girl, that man. About six months later, he got a promotion and since neither of us wanted to stop having sex with each other…we haven’t. A part of the thrill is the sex. Another part is sneaking around. I think that’s what lures most people into having a sneaky link, if you ask me.”
5. “My Friends Have Been Trying to Set Me Up for Years…” 46.
“I am a very private person; I always have been. There is no one in my life who knows how many people I’ve been with and the partners who they assume about, I’ve never shared any sexual details. My last serious relationship ended when I was about 41 and my friends have been trying to set me up ever since because they don’t want me to be ‘lonely’ or ‘dry.’ Little do they know, I am neither! I’ve been having sex with a friend of mine since the break-up and I don’t see it ending any time soon — mostly because he thinks the same way that I do. Ladies, if you don’t want a relationship, find a monogamous sex partner. It’s one of the best things that has ever happened to me!”
6. “Folks Think I’m Abstinent…but I’m Not.” 26.
Giphy“I made the announcement three years ago that I was going to take a break from sex — and I did…for about 14 months. I’ve been having sex ever since but I haven’t let anyone know that. It hasn’t been just one guy either. I have a ‘steady two’ because they both are good at different things. It’s not like I’m lying about it or anything. Whenever the subject of me and having sex come up, folks say something like, ‘She’s abstinent, she doesn’t count’ — and I just don’t correct them. Private sex is the best sex. I should’ve learned that lesson a long time ago.”
7. “If It’s Mostly Head, Does That Count?” 44.
“My sneaky link situation is a little odd…I guess. It’s a guy who I had sex with a few years ago. The sex was okay but, GIRL, his head game?!
"It’s kind of funny that he feels the same way about me and so, we do have sex sometimes but we mostly meet up for oral purposes. It’s like an addiction at this point because we try to link up no less than a few times a month. It doesn’t matter what else we have going on, we’re going to get that head in. And no, no one knows about it. I don’t see why they ever should.”
8. “My Friend’s Ex Has Been My Next…” 27.
“Shellie, you’d better not say my name. I’m not playing! Yes, I have been having sex with a friend’s ex — but it’s not an ex-husband or fiancé; it’s someone from many years ago and that’s all I’m going to say about that because I don’t want anyone to piece it together. And before anyone reading about this starts, she actually knows — she’s the only one who does, though. She’s married now and couldn’t care less. She said that the sex was her deal-breaker with him and I think the sex is amazing. You know what they say about one man’s junk…”
9. “No Matter What, It Always Comes Back to Him…in the Bedroom.” 33.
“I would think we all get that when a woman says that a man has some good d-ck, she’s not just talking about his penis. The insane thing about my sneaky link is he’s the smallest I’ve been with and still the best sex that I’ve had in my entire life! He takes his time, his dirty talk game is on-point, his stamina is crazy and he’s a master at getting that thing right back up. We started having sex five years ago, been dating for three and have been still gettin’ that thing in since because no man knows me like he does. Keeping it private isn’t behind a scandal or anything. I just think that adds to the allure of it all.”
10. “Why Is My Sex Life ANY of Your Business?” 40.
Giphy“’Sneaky link’. That’s cute. These kids. I never saw it as ‘sneaking’ so much as ‘Why is my sex life anyone’s damn business?’ I guess when you’re in a relationship, people assume that you’re sexually active. For me, a lot of the men I’ve dated, I’ve never had sex with them and some of the people you’d least expect, we have sexual history. So, based on that, I technically have a sneaky link. You never see us out but we spend plenty of quality time together. It’s a sexy secret. I like it that way.”
___
Oh, sneaky links. As someone who has had my fair share of ‘em back in the day, they definitely aren’t a monolith — as you can very well see.
My advice? Secrets are seductive — there is no doubt about that. You’re grown, so just make sure that your why overrides the risks involved. Because a secret exposed can be a secret that costs.
Be safe. Be realistic. Be careful. Rinse and repeat.
If you’re gonna be sneaky, be smart. Amen? Exactly.
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Featured image by Giphy
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson