
Now that we're officially in the spring season, it's time to do just a little bit of switching up when it comes to our natural hair care routine. The awesome thing about all of the tips that I'm about to share with you is they're affordable, easy and things that you can do from the comfort and convenience of your own home. Not only that but, they work for all hair types and, if you apply them consistently, they can easily earn you, at least a couple of more inches by summer.
Are you ready to learn more about what that gorgeous mane of yours needs right about now? Here are 12 things that you should do.
1. Exfoliate Your Scalp

Your scalp is the foundation of your beautiful natural hair, so you definitely need to make sure that it's straight. Not too long ago, I penned a piece about the importance of detoxing your scalp. If it's been a while since you've done that (or you've never do it before), do that instead of simply exfoliating it. But, if you do detoxify your scalp on a fairly consistent basis, take wash day as the opportunity to remove any dead skin cells, debris or build-up that your scalp may have on it, as well as to unclog your hair follicles' pores.
One way to do this is to make your own hair scalp scrub. One-fourth cup of brown sugar (it's a wonderful humectant), one-fourth cup of olive oil (it moisturizes the scalp and increases blood circulation), two tablespoons of cornmeal (its gritty texture will help to dislodge any build-up), and 3-5 drops of tea tree oil (it's a mega antibacterial and antifungal oil) will all work together to keep your scalp nice and healthy. Mix everything together, apply it to damp hair, gently massage your scalp then let the mixture sit for about five minutes and shampoo and condition like usual.
2. Try a Clarifying Shampoo
As I'm figuring out more about what works for my hair and what doesn't, I'm actually becoming less of a product junkie. But even routine go-to items can lead to build-up after about a week or so. That's just one of the reasons why it's a good idea to consider using a clarifying shampoo. It's the kind of shampoo that has the ability to remove grease, oil and other stuff like no other. Some other benefits of this kind of shampoo include the fact that it can remove hard water deposits (like chlorine), eliminate bacterial growth from your scalp, restore the pH level of your tresses, help to lock in moisture in your hair and, it's a great "prepper" if you plan on coloring your hair a lighter hue for spring.
Yeah, clarifying shampoo is pretty awesome. Just make sure that you use it, probably like every other wash (if not once a month). If you wash your hair with it more than that, it could end up stripping your hair of its natural oils which could lead to brittleness and breakage. For a list of some of the best clarifying shampoos for natural hair, click here.
3. Wash “Up and Out”

Did you know that, the washing technique that you use while shampooing your hair can play a direct role in how well (and quickly) your hair dries? If you bend your head down and then wash "up and out", it can reduce the tangling and also make your hair more manageable until it's time to wash it again. Basically, what that means is not washing your hair in a way where it pats your strands down which leads to matting on your head. Instead, encourage the roots of your hair to move away from your scalp by using your fingers to massage your roots "up" (towards your forehead) and "out" (away from your scalp). Then rinse in warm water and you'll be ready for the next step.
4. Apply a Coconut Milk and Shea Butter Deep Conditioner
Something that you should always do, no matter what time of year it is, is deep condition your hair; especially if you just used a clarifying shampoo (or one that has sulfates in it). There are plenty of deep conditioners that you can buy, but if you want to save some of your coins, how about making your own? A really deep-penetrating recipe is a conditioner that consists of coconut milk and shea butter.
Coconut milk is high in lauric acid which will help to strengthen your hair's cuticles. It's also loaded with protein (which is what your hair mostly consists of) and vitamins B, C and E. Some other cool things about coconut milk is it can help to prevent hair loss, remove dandruff and soothe dry and irritated scalp. Shea butter? It contains fatty acids, it's got anti-bacterial and anti-inflammatory properties, it's high in vitamins A and E and, it contains chemical compounds known as triterpenes; they help to produce collagen to strengthen your hair from root to tip. Another good thing about shea butter is it locks in moisture and helps to protect your hair from UV damage.
If you'd like to take a stab at making a deep conditioner at home, click here for a great recipe. Make it, immediately apply it to freshly washed hair, and leave it on for 45 minutes. Then rinse and style as usual. If you happen to have any left over and you refrigerate it, the deep conditioner should stay fresh for a couple of weeks or so.
5. Do More Air Drying

I'm actually not someone who thinks that hair dryers are the devil. Matter of fact, blowing out my hair (on low heat) every wash day has resulted in less fairy knots, tangling and the need to manipulate my hair while styling it. But, now that the temperature is starting to warm up a bit, I tend to allow my hair to air dry more and then "one pass" with my dryer when it's about 80 percent dry. Even though I rock with heat, I am well aware that I have to be extra careful so that it doesn't "fry" my hair by blowing drying it on a high heat setting while my hair is super wet. The less water that's in my locks, the less that is an issue. So yeah, air drying is one of the best things about the weather going from winter to spring.
6. Use a DIY Humectant Spray
Dry hair is one of the main reasons why a lot of us don't see the length that we would like. Something that can step in to help with that is using a humectant because it's designed to pull moisture that's in the air into our hair—and since April showers bring May flowers, this is an ideal time of the year to use one. A popular humectant ingredient is vegetable glycerin, but if you would prefer an alternative to that, check out "5 Natural Humectants That Promote Moisture & Length Retention/Not Glycerin!". If you want to take a stab at making your own humectant hair spray, popular hair vlogger Maryam Hampton can totally hook you up with her DIY Aloe vera recipe.
7. Up Your Vitamin A & C and Iron Intake

According to science, one of the main reasons why a lot of us struggle with hair retention is because we're lacking in certain nutrients, without us even knowing it. One of those is iron. In fact, reportedly, 10 million Americans are iron deficient and many of those individuals are Black women. Some other signs of iron deficiency include weakness, fatigue, headaches, brittle nails and cold hands and feet. If that is indeed the case when it comes to where you're at right now, you can always take an iron supplement; just keep in mind that, sometimes, those can lead to constipation. Another route to try is to get more iron via your diet. Pure red grape juice, lentils, dried figs and apricots, fortified cereals, chicken, red meat and molasses are all loaded with iron.
Two other deficiencies that can hinder hair growth are vitamins A and C. You can get them by taking a multi-vitamin. Or, to get more Vitamin A into your system, eat orange fruits and vegetables (like sweet potatoes, carrots and cantaloupe), spinach, broccoli, black-eyed peas and tomato juice. Citrus fruit, kale, kiwi, cauliflower, green and yellow peppers, Brussel sprouts and thyme are packed with Vitamin C.
8. Apply an “Energizing” Essential Oil
Something that can help to encourage even more hair growth is lemongrass essential oil.
Thanks to its antiseptic and microbial properties, it's a killer clarifying oil if you're looking for something to cleanse your scalp, reduce dandruff and decrease build-up. It's also the type of oil that can increase blood circulation and strengthen your hair follicles.
Something else that's cool about this particular oil is it's loaded with Vitamin C that will help to trigger collagen development so that your hair grows longer and faster. And, since it has such a stronger citrusy scent to it, adding a couple of drops to your hair (along with about a half teaspoon of sweet almond, jojoba or grapeseed oil) every other day can give you just the kind of pick-me-up that you need to stay in a good mood all day long.
9. Pull Out the Brightly-Colored Scarves

I don't know about y'all, but I am good for having a headwrap, turban or even a bandana wrapped around my head; even more so when it gets hotter outside and I want to break out my brightly colored ones. Something that I've been doing more is either making sure that my "headgear" is lined or putting on a wig cap. The reason why is because I was noticing breakage around the front of my hairline due to the friction that the fabric of my wraps was causing. By rocking a wig cap underneath, not only can that help to keep your scarf (or hat) in place, it can also absorb sweat too.
10. Apply Some Monoi Oil Too
Flowers are on their way to blooming again; one that is in season is the gardenia. Well, monoi oil is an oil that comes from soaking the petals of Tahitian gardenias into coconut oil. Skin-wise, it's bomb because it is a hypoallergenic, antibacterial and noncomedogenic oil that heals acne and soothes the effects of eczema and dermatitis. The reason why it works so well on natural hair is because it helps your locks to retain nutrients and moisture, it strengthens your hair, and it reduces split ends and frizz as well.
One way to introduce it to your hair to the oil is to try it as a pre-poo treatment. Right before you shampoo your mane, pour a small amount of the oil into your hands and massage it into your hair, especially your ends (since they are the oldest parts of your tresses). Allow the oil to penetrate your hair's cuticles for 45 minutes and then wash and condition as usual. You should notice that your hair is especially soft, even after just one application.
11. Take Your Hair Up a Hue

Spring is the season when a lot of us want to lighten our hair color up a bit. If you're totally down for doing that, but you want to avoid as much damage as possible (girl, I know the feeling!), go with a temporary hair color brand. A Black female-owned one is Mysteek Naturals. It has shades like Assertive Auburn, Twerkin Turquoise and Royal Purple. The ingredients are all natural and the results are pretty stunning. Plus, the price is affordable ($9-$20) which is always an added motivator.
12. Eat In-Season Spring Foods
It doesn't matter what you put on your hair if your system is not getting all of the vitamins and minerals that you need. Foods that are in season this spring that are good for your tresses include arugula (it's rich in vitamins A and K and is a great detoxifier); mint (it's a powerful antioxidant); strawberries (its polyphenols aid in cell renewal); spring onions (it has antibacterial and antifungal properties); collards (they are loaded with Vitamin C as well as calcium); pineapples (they boost your immune system while reducing inflammation), and peas (which contains iron, folate and an off-the-charts amount of protein). If you eat lots of those and drink a ton of infused water, your hair will be just as happy about the spring season as you (hopefully) are. Enjoy!
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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