Now that we're officially in the spring season, it's time to do just a little bit of switching up when it comes to our natural hair care routine. The awesome thing about all of the tips that I'm about to share with you is they're affordable, easy and things that you can do from the comfort and convenience of your own home. Not only that but, they work for all hair types and, if you apply them consistently, they can easily earn you, at least a couple of more inches by summer.
Are you ready to learn more about what that gorgeous mane of yours needs right about now? Here are 12 things that you should do.
1. Exfoliate Your Scalp
Your scalp is the foundation of your beautiful natural hair, so you definitely need to make sure that it's straight. Not too long ago, I penned a piece about the importance of detoxing your scalp. If it's been a while since you've done that (or you've never do it before), do that instead of simply exfoliating it. But, if you do detoxify your scalp on a fairly consistent basis, take wash day as the opportunity to remove any dead skin cells, debris or build-up that your scalp may have on it, as well as to unclog your hair follicles' pores.
One way to do this is to make your own hair scalp scrub. One-fourth cup of brown sugar (it's a wonderful humectant), one-fourth cup of olive oil (it moisturizes the scalp and increases blood circulation), two tablespoons of cornmeal (its gritty texture will help to dislodge any build-up), and 3-5 drops of tea tree oil (it's a mega antibacterial and antifungal oil) will all work together to keep your scalp nice and healthy. Mix everything together, apply it to damp hair, gently massage your scalp then let the mixture sit for about five minutes and shampoo and condition like usual.
2. Try a Clarifying Shampoo
As I'm figuring out more about what works for my hair and what doesn't, I'm actually becoming less of a product junkie. But even routine go-to items can lead to build-up after about a week or so. That's just one of the reasons why it's a good idea to consider using a clarifying shampoo. It's the kind of shampoo that has the ability to remove grease, oil and other stuff like no other. Some other benefits of this kind of shampoo include the fact that it can remove hard water deposits (like chlorine), eliminate bacterial growth from your scalp, restore the pH level of your tresses, help to lock in moisture in your hair and, it's a great "prepper" if you plan on coloring your hair a lighter hue for spring.
Yeah, clarifying shampoo is pretty awesome. Just make sure that you use it, probably like every other wash (if not once a month). If you wash your hair with it more than that, it could end up stripping your hair of its natural oils which could lead to brittleness and breakage. For a list of some of the best clarifying shampoos for natural hair, click here.
3. Wash “Up and Out”
Did you know that, the washing technique that you use while shampooing your hair can play a direct role in how well (and quickly) your hair dries? If you bend your head down and then wash "up and out", it can reduce the tangling and also make your hair more manageable until it's time to wash it again. Basically, what that means is not washing your hair in a way where it pats your strands down which leads to matting on your head. Instead, encourage the roots of your hair to move away from your scalp by using your fingers to massage your roots "up" (towards your forehead) and "out" (away from your scalp). Then rinse in warm water and you'll be ready for the next step.
4. Apply a Coconut Milk and Shea Butter Deep Conditioner
Something that you should always do, no matter what time of year it is, is deep condition your hair; especially if you just used a clarifying shampoo (or one that has sulfates in it). There are plenty of deep conditioners that you can buy, but if you want to save some of your coins, how about making your own? A really deep-penetrating recipe is a conditioner that consists of coconut milk and shea butter.
Coconut milk is high in lauric acid which will help to strengthen your hair's cuticles. It's also loaded with protein (which is what your hair mostly consists of) and vitamins B, C and E. Some other cool things about coconut milk is it can help to prevent hair loss, remove dandruff and soothe dry and irritated scalp. Shea butter? It contains fatty acids, it's got anti-bacterial and anti-inflammatory properties, it's high in vitamins A and E and, it contains chemical compounds known as triterpenes; they help to produce collagen to strengthen your hair from root to tip. Another good thing about shea butter is it locks in moisture and helps to protect your hair from UV damage.
If you'd like to take a stab at making a deep conditioner at home, click here for a great recipe. Make it, immediately apply it to freshly washed hair, and leave it on for 45 minutes. Then rinse and style as usual. If you happen to have any left over and you refrigerate it, the deep conditioner should stay fresh for a couple of weeks or so.
5. Do More Air Drying
I'm actually not someone who thinks that hair dryers are the devil. Matter of fact, blowing out my hair (on low heat) every wash day has resulted in less fairy knots, tangling and the need to manipulate my hair while styling it. But, now that the temperature is starting to warm up a bit, I tend to allow my hair to air dry more and then "one pass" with my dryer when it's about 80 percent dry. Even though I rock with heat, I am well aware that I have to be extra careful so that it doesn't "fry" my hair by blowing drying it on a high heat setting while my hair is super wet. The less water that's in my locks, the less that is an issue. So yeah, air drying is one of the best things about the weather going from winter to spring.
6. Use a DIY Humectant Spray
Dry hair is one of the main reasons why a lot of us don't see the length that we would like. Something that can step in to help with that is using a humectant because it's designed to pull moisture that's in the air into our hair—and since April showers bring May flowers, this is an ideal time of the year to use one. A popular humectant ingredient is vegetable glycerin, but if you would prefer an alternative to that, check out "5 Natural Humectants That Promote Moisture & Length Retention/Not Glycerin!". If you want to take a stab at making your own humectant hair spray, popular hair vlogger Maryam Hampton can totally hook you up with her DIY Aloe vera recipe.
7. Up Your Vitamin A & C and Iron Intake
According to science, one of the main reasons why a lot of us struggle with hair retention is because we're lacking in certain nutrients, without us even knowing it. One of those is iron. In fact, reportedly, 10 million Americans are iron deficient and many of those individuals are Black women. Some other signs of iron deficiency include weakness, fatigue, headaches, brittle nails and cold hands and feet. If that is indeed the case when it comes to where you're at right now, you can always take an iron supplement; just keep in mind that, sometimes, those can lead to constipation. Another route to try is to get more iron via your diet. Pure red grape juice, lentils, dried figs and apricots, fortified cereals, chicken, red meat and molasses are all loaded with iron.
Two other deficiencies that can hinder hair growth are vitamins A and C. You can get them by taking a multi-vitamin. Or, to get more Vitamin A into your system, eat orange fruits and vegetables (like sweet potatoes, carrots and cantaloupe), spinach, broccoli, black-eyed peas and tomato juice. Citrus fruit, kale, kiwi, cauliflower, green and yellow peppers, Brussel sprouts and thyme are packed with Vitamin C.
8. Apply an “Energizing” Essential Oil
Something that can help to encourage even more hair growth is lemongrass essential oil.
Thanks to its antiseptic and microbial properties, it's a killer clarifying oil if you're looking for something to cleanse your scalp, reduce dandruff and decrease build-up. It's also the type of oil that can increase blood circulation and strengthen your hair follicles.
Something else that's cool about this particular oil is it's loaded with Vitamin C that will help to trigger collagen development so that your hair grows longer and faster. And, since it has such a stronger citrusy scent to it, adding a couple of drops to your hair (along with about a half teaspoon of sweet almond, jojoba or grapeseed oil) every other day can give you just the kind of pick-me-up that you need to stay in a good mood all day long.
9. Pull Out the Brightly-Colored Scarves
I don't know about y'all, but I am good for having a headwrap, turban or even a bandana wrapped around my head; even more so when it gets hotter outside and I want to break out my brightly colored ones. Something that I've been doing more is either making sure that my "headgear" is lined or putting on a wig cap. The reason why is because I was noticing breakage around the front of my hairline due to the friction that the fabric of my wraps was causing. By rocking a wig cap underneath, not only can that help to keep your scarf (or hat) in place, it can also absorb sweat too.
10. Apply Some Monoi Oil Too
Flowers are on their way to blooming again; one that is in season is the gardenia. Well, monoi oil is an oil that comes from soaking the petals of Tahitian gardenias into coconut oil. Skin-wise, it's bomb because it is a hypoallergenic, antibacterial and noncomedogenic oil that heals acne and soothes the effects of eczema and dermatitis. The reason why it works so well on natural hair is because it helps your locks to retain nutrients and moisture, it strengthens your hair, and it reduces split ends and frizz as well.
One way to introduce it to your hair to the oil is to try it as a pre-poo treatment. Right before you shampoo your mane, pour a small amount of the oil into your hands and massage it into your hair, especially your ends (since they are the oldest parts of your tresses). Allow the oil to penetrate your hair's cuticles for 45 minutes and then wash and condition as usual. You should notice that your hair is especially soft, even after just one application.
11. Take Your Hair Up a Hue
Spring is the season when a lot of us want to lighten our hair color up a bit. If you're totally down for doing that, but you want to avoid as much damage as possible (girl, I know the feeling!), go with a temporary hair color brand. A Black female-owned one is Mysteek Naturals. It has shades like Assertive Auburn, Twerkin Turquoise and Royal Purple. The ingredients are all natural and the results are pretty stunning. Plus, the price is affordable ($9-$20) which is always an added motivator.
12. Eat In-Season Spring Foods
It doesn't matter what you put on your hair if your system is not getting all of the vitamins and minerals that you need. Foods that are in season this spring that are good for your tresses include arugula (it's rich in vitamins A and K and is a great detoxifier); mint (it's a powerful antioxidant); strawberries (its polyphenols aid in cell renewal); spring onions (it has antibacterial and antifungal properties); collards (they are loaded with Vitamin C as well as calcium); pineapples (they boost your immune system while reducing inflammation), and peas (which contains iron, folate and an off-the-charts amount of protein). If you eat lots of those and drink a ton of infused water, your hair will be just as happy about the spring season as you (hopefully) are. Enjoy!
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff