Yeeeeah, baby. Some of y'all might recall the piece I wrote a while back entitled, "Why You're Always The One Who Prepares A Man For His Wife". Whenever someone hits me up to ask, "How in the world did you get into my head like that?", my response is usually something along the lines of, "I wrote it because I've lived it." You know how a lot of people will go through something and say, "I've got the T-shirt" as a way of expressing how much experience in that area they have? Girrrl, when it comes to getting guys ready for the woman they are going to pledge their lives to, I've got the wedding dress, the wedding cake and the bridal bouquet (SMDH). That's a part of the reason why I wrote, "Why I'll Never Call Someone A 'Boyfriend' Again". Long gone are the days when I'm out here acting like someone's wife when they are barely acting like a boyfriend. Also, gone are the days of being out here living like, just because I'm someone's girlfriend, they should get all of the privileges that comes with being a wife. I promise you, the way a lot of folks date out here, it's not teaching them anything about how to be in a healthy marriage; what it's actually doing is prepping them to be cool with getting a divorce (if not multiple divorces). There's a reason why people should take vows before getting someone's all. I'll leave that right there…for now.
Anyway, if there were to be a follow-up article to the preparing a man for his wife one, I humbly would have to say that this would be it. For those of us who've had a pattern of being in dysfunctional relationships—by the way, if a relationship is stagnant, that brings its own form of dysfunction right along with it—I'd venture to say that a part of the reason is because of the two simple words that are in all caps in the title: TO and FOR.
We tend to care more about if a man is good to us when really, the bigger priority should be if a man is good for us. If that makes sense in theory, but you'd like me to expound a bit more in order to really drive the point home, go get yourself a glass of wine and then we'll get into it. Chile…chile.
When a Man Is Good TO You
Recently, while talking to one of my clients about the importance of grieving past relationships, she brought up a guy in particular who she still can't seem to get over, even though it's been quite some time since they were "together". The reason why I put together in quotes is because, when I asked her to explain the relationship and then follow that up with what she currently missed about him, a lot of what she shared was how she felt about him vs. how he actually treated her. For example, she liked his sense of humor to the point of overlooking his tendency to be dismissive of her needs. Or, even though the sex was good, he never wanted to be in a serious commitment. After listening to her for about 10 minutes, I asked, "So, you miss someone who isn't even all that good for you, eh?" She immediately replied with, "No, we have a good time together. He just doesn't always treat me the way I think I deserve to be treated", to which I echoed, "Again, so he isn't good for you."
Some of y'all probably caught on immediately to what I meant, but just to be sure that I am being as thorough as I can, what she illustrated is the difference between a man who is good to you vs. a man who is good for you. You know, there are several men in my past who could make my toes curl who were also real jackasses when it came to emotional availability and reciprocity. During sex, they made me feel good—or, as Tank once said in an interview, they participated in copulation like they were totally in love with me while, outside of the bedroom, they saw me as not much more than "cool people". But outside of that, I couldn't really tell you how they were truly benefitting my life. They were good to me.
Here's another way of looking at it. Recently, while sharing with one of my male homies (who is a relationship coach) about how I'm now processing a man who I once deeply loved, I said, "It's weird but a part of me is even embarrassed for ever caring for him the way that I did." In true men-will-tell-you-just-how-it-is fashion, my friend said, "Shellie, he's always been selfish and kind of a jerk. Your feelings overlooked a lot of that at the time." Yeah, another way that a man can be good to you and not for you is all based on perception. While your friends, family and even your pet is looking at the person who you're all into like, "What the hell?!", you're somewhere in la la land like, "I mean, he's great to me." Meaning, because I think he's great…he is.
Meanwhile, a lot of the time, the person we are all excited about? He isn't anything to really write home about. It's just that our low level of self-esteem, our profound desire to be in a relationship and/or fear of leaving something/someone that we've invested so much time, effort, energy and body parts into, it will have us out here saying, "TO ME, he's wonderful" even while everyone else is like, "Well, he's not TO us." I'm telling you, coming to a point and place of understanding the differences between "to" and "for" can spare you—a lot.
"To" is oftentimes based on seeing only what you want to see.
"To" addresses surface things—having a good time and having things in common.
"To" speaks to charisma and chemistry more than an actual connection.
"To" is more about emotions and hormones rather than rationality, self-awareness and logic.
"To" typically has an expiration date.
Don't get me wrong—"to" isn't bad so much as it should be seen as "the icing" far more than "the cake". That's why, now more than ever, I'm far more interested in a man who is actually good FOR me instead.
When a Man Is Good FOR You
For. Don't sleep on that little three-letter word. For means "intended to belong to". For means "suiting the purposes or needs of". For also means "in the direction of" and "to the advantage of". When a man is good for you, he belongs to you, he suits your purpose and needs, he's walking in the same relational direction as you are and he benefits you, on so many different levels. Now, remember how I just said that "to" has an expiration date? Peep a definition of that word (when it's used as a preposition): "as far as; until". When a man is good to you, that goodness lasts as far as or until—shoot, he decides not to be that to you anymore. Man, what a stark contrast between "to" and "for". Please tell me that you see it.
Y'all, I know some men who are good for their ladies. It's truly a beautiful (and functional) sight to see! One of the things that I like most about men who are good for their woman (anyone who takes issue with my using "woman" here, that was Eve's original name in the Bible; please don't trip—Genesis 2:18-25) is the fact that when someone is truly good for someone else, that reality tends to be across the board. What I mean by that is, he's not good in one or two areas or categories. Homeboy is good—point, blank and period.
Let's step out of relationships for a second, just so I can drive this point home another way. I really like ice cream. Pretty much any kind that has some form of chocolate in it will do. But the older I get, the less dairy and I are friends, so while the ice cream might be good to me, more times than not, it's not really good for me. Meanwhile, something that I can't seem to ever get enough of are grapes (frozen grapes are the total bomb!). Grapes are sweet. At the same time, they are loaded with water, antioxidants, compounds that fight cancer, plus they help to lower my cholesterol levels and support my blood sugar levels being where they should. Other than making sure that I eat them while they are in season, I can't think of one problem that comes with snacking on some grapes—as much as I want to too. That's because they are good to me and for me.
For a lot of us, we opt for ice cream more than grapes. In other words, we are so emotions- and/or hormones-driven that, so long as a man can make us feel some type of way—even if it's only temporary, even if we see the writing on the wall that's warning of us all of the side effects that come right along with him—we'll stay. We'll stay in something that really doesn't have our best interest at heart…until he leaves. And because of that, we end up becoming way too "full"—full of drama, full of distrust, full of toxic patterns, full of bitterness, full of paranoia, etc., etc.—that we won't even take the time off that we need in order to heal or look at the bigger picture so that we can change our palate over to wanting grapes (or whatever your favorite fruit is) instead. Have mercy—sadly, we are so conditioned to only want what temporarily appeases our senses that we we ignore what our common sense is alerting us to. And it's costing us. Dearly. Know who else it's potentially preventing from coming our way? The man who is waiting to be good for us.
So, am I saying that you can't have the "to" and the "for" in your relationship? All you've got to do is read, "My Eureka Moment For Why I'm Not Into 'Nice Guys'" to get that is absolutely NOT where I am coming from. But what I am saying is, if you are putting the "to" before the "for", it's time to do some serious pondering.
What's the point in having great sex with a guy who is constantly breaking your heart?
What's the point in remaining with someone who gives you extreme highs and lows—continually so?
What's the point in staying in something where some of your wants are granted while all of your needs are constantly being ignored?
It's ideal, it really is, to choose to be with someone who is good to you and good for you—both. Yet there is something that I don't want you to miss about that. A guy who is good for you is going to try his hardest to be good to you, anyway. Meanwhile, a guy who is good to you? Yeah, he doesn't tend to prioritize the "for" very much. Hell, he doesn't even really care all that much who is good for him (but that's another article for another time).
You know, recently, I saw a tweet that was like a shot heard around the world. When it comes to this particular piece, I dedicate it to all of the ladies who settle for "to you" guys because when you settle for that kind of man, one way or another, sooner or later, this is what it all boils down to—"Stop blessing people for hurting you, please."
You deserve, I deserve…we all deserve a man who is more than just good to us. Please, wait for the one who is actually good for you. The differences are literally life-altering. Just ask any woman with a "for you" guy. I'm confident that they'll vouch for this. One hundred-fold.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
He Loves You. He's Just Never Gonna Marry You. Now What?
Should Someone Have To MAKE You Feel Loved?
The Right Relationship IMPROVES Not CHANGES You
Common & Angela Rye's Break-Up Reminds Us To Pick A Person—And A Path
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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