You hear it all the time. "If you want to be successful in your job search, you have to be on LinkedIn." ~90% of recruiters are on LinkedIn seeking candidates to fill positions. Every day, you hear someone say they found their latest job through LinkedIn. But with 660+ million users on the platform, how do you make sure that your profile gets the right level of visibility and doesn't get lost in the shuffle? Is it really possible to stand out? While the task of setting yourself apart in an endless sea of LinkedIn profiles seems daunting, I've got six tips to help get you started!
How To Improve Your LinkedIn Profile Visibility
1.Work Your Introduction Card.
In building your LinkedIn profile, you want to make sure it stands out and draws readers in. It's not enough to have your education and work experience sections filled out. LinkedIn calls the very top of your profile "the introduction card". This section includes:
- Name
- Profile photo
- Background photo
- Headline
- Current position
- Education
- Location
- Contact info
It's the very first thing people see when they come to your profile, and that can be the reason that people either click off your profile or continue reading further. So take the time to optimize your introduction card. Make your profile photo a professional headshot or have someone take a formal photo for you. No selfies, please.
Step away from the standard blue LinkedIn background photo, and use another photo that shows more of your personality and is relevant to your field.
Create a compelling headline. If you're a marketing manager, spice it up a little bit. Nothing is wrong with the standard "Marketing Manager at XYZ Co". But as an example, you can also try "Marketing Manager at XYZ Co. | Social Media Marketing | Digital Strategy | Campaign Development". See the difference? Not only is this headline more powerful, it also includes keywords to be searched by recruiters and hiring managers.
2.Build an Outstanding Summary. THIS IS IT.
The major draw of your profile. After someone looks at your introduction card and clicks on your profile, the very next thing they will focus on is your summary. As a result, take the time to create something intriguing. Don't lazily copy and paste the qualifications summary from your resume. Remember the goal is to grab the reader's attention. So this is a place to tell your story.
Showcase not just your accomplishments and accolades, but also your values and passions. Highlight your special sauce, i.e. what makes you different from any other candidate someone may come across. Essentially, this is your profile's sales pitch, so make it count!
3.Show Them What (Skills) You Got!
Updating your skills section is another way you can add relevant keywords to your profile to ensure it's searchable for the roles you are looking for. Identify the key skills that are pertinent to your industry and those that are incorporated into the job descriptions you want to apply for. Once you have all the skills listed, you can also reorder them within the section to make sure the most desired/marketable ones are at the top.
4.Join Groups and Start Discussions.
There are LinkedIn groups for just about every industry and discipline. Utilize LinkedIn's search functionality to identify groups that are relevant to your profession. You can even join groups that are specific to your geographic location. Also join your school's Alumni groups so you can connect with fellow alumni who may work at companies you are interested in.
But don't just join the group and ghost. Check out some of the existing discussions and make your own contributions to the conversation. And you don't have to stick to the active discussions. If you find a discussion that may have gone cold, but you can make some key points, go ahead and comment and restart the dialogue! Members will get notified and rejoin the conversation. Then when you're ready, start a discussion of your own! You can show off your knowledge and expertise while building connections with key decision-makers and like-minded professionals.
5.Write Articles.
LinkedIn offers the feature where you can write native articles on the platform. If you want to get hired, people need to be aware that you really KNOW your stuff. Articles provide a great opportunity for you to share the depth of your experience and knowledge with the world. You can share your perspective on industry trends and changes. But be sure to promote your articles. Share them not only in public posts, but also share them in the groups that you are a part of. If you aren't connected to everyone in the group (yet), they may not come across the article right away so putting the link directly in the group can help drive more traffic not only to the article itself, but also to your profile.
6.Do the Little Things!
There are so many small changes you can make on LinkedIn that can help boost your profile's visibility. Make your profile public. Customize your profile URL (and then include a clickable link on your resume and cover letter). Switch on the feature that lets recruiters know that you're open to new opportunities. Secure recommendations and endorsements to be added to your profile. Update your certifications and accomplishments. Little tweaks to your profile like these can also prove helpful in getting more eyes on your profile.
For more information about Julia Rock, check out Rock Career Development or follow her on Instagram.
Featured image by Shutterstock
Article originally published on March 30, 2020
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The Fall Staples It Girls From Coast To Coast Are Already Wearing
When it comes to trends, It girls lead, they don’t follow. Keeping one finger on the pulse of fashion and the other on their instincts, it’s their innate ability to dress to the beat of their own heart that makes them stand out amongst everyone else around them.
These women are ahead of their time, forecasting what will eventually be adopted by the masses often years in advance. In most cases, buying into trending items is just a by-product of their love of fashion, however, it's never the key ingredient of a memorable outfit.
As we transition from summer to fall, there’s no need to spend too many coins curating a brand new seasonal wardrobe, especially in this economy. Instead of shopping targeted ads, we interviewed fashion-forward influencers to spark our imagination and gather insight on what they’re already wearing leading into the upcoming season. Keep scrolling to get the scoop on essential items these fashion-forward women are looking forward to wearing this fall.
Helecia Williams, Houston
Comfort
Helecia’s style in three words: “Structured, bold, and explorative.”
Helecia’s outfit inspiration: “I am most interested in comfort as a trend. I am truly enjoying the mix of flats with elevated outfits and the incorporation of street-style elements into the looks. I have seen so much juxtaposition that makes the outfits interesting and intriguing. I love the pairing of fitted caps with [suits] and ballet flats. That mashup is impeccable, and we saw some of that peeking through last fall, and now it's taken on a life of its own.
"As a sneaker lover and comfort sneakers, bringing back flats is just a reimagination of past trends with a fresh twist.”
What color(s) is on Helecia’s fall mood board: “Hands down, red! It's such a bold and bossy color. Now, we see it becoming much more accessible in fashion and realize how easy it is to style and incorporate into a look for that extra pop. It also pairs well with so many other shades and tones. Some of my favorite combos are red and burgundy, red and yellow, and red and brown. Even if you aren't fully convinced that it's the color of the season and still have reservations about it, you can go classic and incorporate it in an accessory or makeup like a red lip.”
Are you bringing anything back from your 2023 fall wardrobe? “I will be returning and recycling all of my 2023 fall wardrobe and just styling it differently or giving it new life. Despite my love for trends, I've curated a wardrobe that I love so I will mix the old in with the new. And not to toot my own horn but a lot of my fashion moments are ahead of the times and still very relevant for this upcoming fall. Expect to see tons of texture, juxtaposition, unexpected color combos, and street style.”
How Helecia is accessorizing this season: “I hate to admit it, but the one trend that has me in a chokehold this fall is bold jewelry, particularly in gold. I've realized that accessories can do wonders, and the Schiaparelli era has me shook. I am a ‘Stan’ of Shop Khoi, a Black-owned jewelry brand that creates some of the most amazing, high-quality fashion jewelry. It just sets off any outfit no matter how simple it may be and easily becomes a conversation piece.”
Courtney Blackwell, New York City
Courtney’s style in three words: “Vintage, oversize, and sexy.”
Courtney’s most anticipated fall fashion items: “The fashion item I am anticipating wearing is vintage leather in all colors!”
Courtney's color picks for fall: “Cherry reds, forest greens, and different shades of gray.”
The trend that has Courtney in a chokehold this season: “Skirts! I’ve never been a skirt girly, well mini skirts girly, but I think I’m going to step it up with the minis this fall.”
Shaniqua Jordan, New York City
Timeless
Shaniqua’s personal styling tip for fall: “I hate to admit it, but the one trend that has me in a chokehold this fall is any oversized outerwear piece, especially oversized blazers. And as basic as it may sound, I can't get enough of them. They instantly elevate any look, and they're so versatile, whether I'm going for a polished vibe or something more casual. Plus, they are perfect for layering as the weather cools down.
"I know most people wouldn't typically opt for suede, but if you've been following my style, you know I'm all about my outerwear. I love adding texture to my looks, even if it's subtle, and a good suede jacket does that for me. The soft texture and rich hues of suede add that cherry on top for any fall look. Whether I'm rocking a bomber style in a jewel tone or a tailored trench in a neutral shade, a suede jacket is one piece I'm looking forward to wearing to elevate my fall wardrobe.”
These colors are all over Shaniqua’s fall mood board: “The colors on my fall mood board are rich earth tones like deep browns and olive greens paired with classic neutrals like camel and cream. I'd like to throw in a pop of butter yellow. I know it might seem more spring-like, but I love how it pairs with deep browns, oxblood, and even grays. It's the perfect way to brighten up those cozy, moody fall vibes. I'm also loving pops of bold jewel tones like emerald and burgundy to add a bit of luxe to the season. These shades give that cozy yet elevated feel I'm always aiming for in my fall wardrobe.”
Shaniqua describes her fall wardrobe in three words: “If I describe my fall wardrobe in three words, they would be chic, layered, and timeless. I love combining unique pieces with a classic touch, creating looks that stand out without trying too hard. It's all about finding that perfect balance between staying true to timeless fashion and adding my own signature flair.”
Are you bringing anything back from your 2023 fall wardrobe? "I am definitely an outfit repeater, so not only will I bring back pieces from my 2023 fall wardrobe, but I also have so many oldies but goodies that I’ll be incorporating into my fall 2024 looks. I think that's what really helps convey my personal style; buying pieces I genuinely love and being able to work them into my style season after season. It's all about longevity and staying true to what I love."
Alasia Allen, Los Angeles
Provocative
Alasia describes her style in three words: “Opulent, sleek, provocative.”
The fashion item Alasia anticipates wearing the most this fall: “I’m really into gloves this season. Whether it’s biker style or long, sleek, leather gloves, they add an interesting take to a fall look.”
The fall colors catching Alasia’s eye: “I’m loving navy or a super deep purple this season so I’ll be adding those into my wardrobe. They’re both so sophisticated and a good alternative to black.”
The fall staple Alaisa plans to bring back from her 2023 wardrobe: “Every year, I wear a shearling coat. It’s timeless, it’s warm, it’s my thing. There’s something very elevating about shearlings that have drawn to me year after year, and that’s what makes them my favorite style of outwear.”
The accessory that has Alasia in a chokehold this season: “Boots. I love a good boot as my go-to accessory for the fall/winter season. My favorites are boots that have a little flair to them and an interesting shape.”
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'Bel-Air' Actress Jazlyn Martin On Her Ongoing Identity Crisis And Its Influence On Her Creative Journey
Jazlyn Martin is a triple-threat performer known most for her role as Jackie on Peacock’sBel-Air. Her character’s fiery personality and questionable decisions have led to a few shocking moments in the series and quite a bit of convo on social media.
Now, I’ll be honest: as an avid TV-lover, I was well-prepared to hop on Zoom and jump into all the chatter around Bel-Air and her characters’ decisions. But after listening to her new EP Identity Crisis, I knew there was a lot more to talk about as well. During this exclusive conversation with xoNecole, Jazlyn Martin delved into the challenging journey she’s faced surrounding her identity, newfound fame, and family influence, and how it all plays a part in her art. Check it out!
xoNecole: So I know that your father is in the entertainment world, but when did you realize you shared the same passion?
Jazlyn Martin: I think it was very early on. I was a child who was full of attitude and fearlessness that would go after anything I wanted. I believe seeing my dad pursue music made me realize it was possible. I just had this hunger and fire, and my parents consciously fed and nurtured that - they are always all super supportive of whatever I do. So very, very early on, I was like, I'm meant to do this. And I just was like, I'm a star, and I know I'm a star.
xoN: Actually, let's talk about your family. What are some of your most important values, and how have your family and heritage played a part in shaping those values?
Jazlyn: I mean, my mom is like an angel; she's so graceful and kind, and I've had to work hard to get there. When I was young, I was very abrasive, headstrong, and stubborn. Whereas my mom gives an immense amount of grace in the way she carries herself. I had to learn that.
I think being strong is something I’ve always had. My parents always joke that they don't know where my personality came from. Because my dad is shy and timid and my mom is kind, and I'm a fireball. But my Dad always asked the important industry questions like, “Why do you want to do this?” And that instilled some purpose into me. It really carried me to keep going because it's so easy to be discouraged in this field, but that drive has helped me push through all of the challenges.
xoN: I bet. I have such a respect for actors and the way you all navigate the industry. Speaking of, let’s dig into “Bel-Air.” Were you a fan of the show? Did you have to go back and watch the episodes?
Jazlyn: So I actually did watch the show which is crazy because sometimes I don’t. I saw it was a reboot and was like, ‘Oh no, not another one.’ But I watched the first three episodes, realized how good it was, and ended up watching the whole season. I became a fan, and then a few months later, I booked the role!
I think the imagination is such a beautiful and powerful tool, and I feel like if you create something in your mind, it happens. It's a crazy thing, but I really just created Jackie's world - the house she grew up in, her parents leaving her, and everything. I created why she fell in love with dance. I really came at it from a human approach. If I see it, then the audience can see it.
xoN: Yeah, background plays into so much of how we deal with things, how we interact with people, and everything. And I feel like Jackie gets a lot of backlash. Like, we’ve all had a “Jackie Moment” to be real.
Jazlyn: She gets so much backlash! I just encourage people to give her grace and see the God in her because I do think she tells a lot of Black and brown girls' stories. People project on her, saying she’s too ratchet or hood, and I’m like does that mean she’s not loveable?
We have to be careful of what’s said and put out because Jackie has gone through things that I've never had to go through. The fact that she's alive and still highly functioning is a blessing. So what if she gets a little messy? I love her. Because she’s helped me extend empathy to people I don't necessarily want to or don't think deserve to have it. But she's 17, she's figuring it out, and she doesn't have parents. Like, that's such a huge factor.
"We have to be careful of what’s said and put out because Jackie has gone through things that I've never had to go through. The fact that she's alive and still highly functioning is a blessing. So what if she gets a little messy? I love her."
xoN: You mentioned how your character is viewed, which digs a bit into identity. So I want to talk a little bit about some of the emotional songs on your EP “Identity Crisis.” What inspired the track “Perfect?”
Jazlyn: When I was creating “Perfect,” I already had the EP title. So I kind of mapped out, like, the different conflicts I had in my head and categorized them into seven songs, and so one of my identity crises was being perfect. Because I feel like a lot of men tend to put women on pedestals. They're expected to be perfect - especially when you’re in the limelight. You know, you can't slip up. You can't say the wrong thing. Cancel culture is such a huge thing. And I just wanted to encourage people to give people grace to be themselves because that's not an easy thing to do.
I just wanted to take down this facade that I’m perfect because I never pretended to be. I never wanted to be. I think that's something people have placed on me, that I have it all figured out, I think I just carry it well, but that doesn't mean it's not heavy. I just wanted to be very vulnerable and honest. I think people think “perfect” is a compliment, but I think it's a cage because it doesn't allow room for error. It doesn't allow for you to be human and mess up and fail and take risks. So I just wanted to encourage grace.
xoN: Do you ever feel like you went through an identity crisis?
Jazlyn: I go through one constantly. Growing up, I didn't really have one. But I think as you get older and more aware and cognitive, you know how the world goes, and the world starts telling you who you are, instead of you deciding who you are. And I feel like being mixed played a big role in that, not feeling Black or Mexican enough. I wanted to belong to both worlds but didn’t so I was just “other.” That was an identity crisis in itself.
Also, being introduced to a level of fame has been interesting, too. I think we all go through identity crises all the time because we’re evolving and changing. It’s beautiful, but it’s also scary; you see yourself this one way, and then something happens, and there’s a shift. So yeah, I think it’s something we all go through but no one talks about.
"I think as you get older and more aware and cognitive, you know how the world goes, and the world starts telling you who you are, instead of you deciding who you are. And I feel like being mixed played a big role in that, not feeling Black or Mexican enough. I wanted to belong to both worlds but didn’t so I was just 'other.'"
xoN: I love that. And I know Hispanic Heritage Month is coming up, and you'll be speaking at the New York Latino Film Festival. Talk to me about what that moment means to you and what you hope to bring to the event. *Editor’s note: The interview was conducted before Hispanic Heritage Month began.
Jazlyn: I’m bringing some Afro-Latino-ness! I always grew up seeing Latinos being represented in a very specific way—very Spanish, not very Indigenous looking. So I'm really excited to bring the Black experience, with the Latino experience, to the stage because that's something a lot of people don't know exists.
People are always like, “Are you Black or Latina?” Well, I'm both! We were just dropped off in different parts. I’m excited to speak on that and highlight how prevalent anti-Blackness is within Latino communities. A lot of Afro-Latinos have faced an identity crisis because of it, including myself. It sometimes feels like you’re supposed to hate the other half of who you are.
For me, I held onto that little Black girl inside. I refused to let her go. And that’s what I want to represent when I speak—resilience and acceptance of our full selves. I’m also looking forward to meeting fellow Latino people, especially Afro-Latinos, and sharing our stories. It’s not a narrative that gets much attention, and I’m excited to represent.
xoN: I’m excited for you! Finally, with all the praise and recognition you’re receiving now, what has it been like to transition from working in music, dance, and acting to now being in the spotlight? How have you embraced this new level of fame?
Jazlyn: Um, it's overwhelming. I think that's the best word. Sometimes, I'm joyful, because I'm giving back to the community. People resonate with Jackie's stories and see themselves in her, which I think is the biggest compliment to me. But then sometimes, you know, I feel sad because I'm like, ‘Damn, I'm not doing enough,’ like I should be doing more. It's crazy, the industry is so fast-paced that you don't really try to celebrate wins. It's just a transition, an identity crisis of the like.
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