Creative entrepreneur Ri Turner knew exactly what she was doing when she named her wellness brand "for the healthy hoes." The initiative has spawned merch, a community, and a podcast that is all about healing through the safe space of community. In a world where the wellness space can seem sometimes Lilly white and accessed by few due to differences in race, privilege, status, and money, "for the healthy hoes." speaks to the everyday human and makes the journey to healing accessible to all.
At 31, the Arkansas-based creator is all about health being wealth, but also about not needing money or a certain status to be well in life. For Ri, it's wellness, but keep it casual, and that is something we can get behind.
The seed of her online presence was planted in her college days, where Ri says she first fell in love with the process of video content creation. "As I continued to grow and evolve, there was a pivot in my content," she tells xoNecole. "This ultimately led me to creating a podcast where I share pieces of my journey and just have everyday conversations that I would otherwise be having with my partner or myself. What I do for a living isn't a surprise or shock to me at all. I've always known since I was super young that I would somehow connect with the world on a larger scale and build community. I am beyond grateful."
Ri Turner
Courtesy of Ri Turner
As a creative, podcaster, and wife, Ri's online presence is centered around the pillars of consciousness, health, and wellness. If she isn't sharing her perspectives through relatable chats on her "for the healthy hoes." podcast, she is sharing snippets of her life through reset vlogs on her YouTube channel and day-in-my-life videos where her peace radiates through the screen. Ri admits that self-care transformed her life, and it is a message that she shares through the content she produces. Through the gems she has collected in her healing journey, she hopes to connect and help with the healing of others.
In this installment of xoNecole's Finding Balance, we chat with the wife and podcaster about how she spends her mornings, navigating uncertainty, and cooking as the ultimate form of self-care.
Q: How has practicing self-care helped you become a better person?
A: Practicing self-care has completely transformed my life. Simple things like eating well, daily movement, and meditation has helped me get through so many obstacles and challenges. These practices completely changed my perspective on how to approach life. Instead of suppressing my feelings and running away from myself, I now feel everything and embrace all of me with open arms. This has truly allowed me to begin to be the best version of myself.
Q: What is the best advice you could give your younger self on how to navigate your 20s and 30s?
A: F*ck up. Learn from it. Grow from it. Don't force anything at all. Just flow. Embrace the change. It's all part of the plan. Everything is going to work out.
Q: At what point in your life did you understand the importance of pressing pause and finding balance in both your personal and professional life?
A: Breaks are so so so important. It took me a minute to realize it, probably only about a year or two ago in the midst of grind culture. Everything and everyone around us tells us to grind, work, be busy 100 percent of the time. But doing anything, even something you love ALL THE TIME and without breaks, can cause so much burnout.
It'll have you second-guessing if you really love this thing that you thought you loved so much. When in all actuality, all you needed was to press the pause button for a bit. I do not play about my breaks. When I come back from taking a pause, I'm so inspired, refreshed, and ready to work. And that's the point.
"When I come back from taking a pause, I'm so inspired, refreshed, and ready to work. And that's the point."
Q: What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
A: No day is the same. But my work week typically looks like brainstorming and finding inspiration (this could be from my lived experiences or even Pinterest) as well as tons of recording content for my podcast and socials, editing, meetings, working on partnerships with brands, working on designs, or even shipping out orders. Some weeks my workload is heavier, and sometimes it is lighter. I appreciate both!
Q: What are your mornings like?
A: Mornings are my favorite part of the day. I wake up before anyone else in my home does. Before I do anything, I meditate for 5-10 minutes and express gratitude for what I do have and for what's already mine that I cannot see. Lately, I've been going on runs (such an amazing feeling). After my run, I make a smoothie, shower, and get ready for my work day.
Q: How do you wind down at night?
A: Believe it or not, cooking dinner is part of my wind-down routine. Cooking is so relaxing and can really be a meditative experience if you allow it to. After I eat dinner with my family, I do my skincare routine (which is like 2-3 steps) then I like to read and spend time with my family. This usually looks like us all being in the same room, engaging in casual conversation while still all doing our own thing.
Q: When you have a busy week, what’s the most hectic part of it? What techniques or tools do you have in place to maintain your sense of self amid chaos?
A: Although I do many things all on my own, like filming myself, editing, etc., none of it is actually challenging for the most part because I've been doing these things for so long. It becomes challenging when my workload increases, and it seems as if there isn't enough time in the day to complete my tasks. What has really helped me out with this a ton is planning. I have always loved planning and writing down my daily/weekly to-do lists. I would be lost without my planner.
Additionally, just taking one step at a time and tying not to think about everything that I have to do because when you think about every single task [at once], it can be super overwhelming. And I find that I actually get nothing done at all because I was trying to do everything. So definitely just focusing on one small thing at a time, and if I'm unable to work through my entire list today, that's okay. I can get to it tomorrow.
Q: Do you practice any types of self-care? What does that look like for you?
A: Self-care can be such a vague term, especially with the up-and-coming popularity of wellness. Although I love things like skincare, my favorite self-care practices are things like meditation, yoga, journaling, cooking myself a wholesome meal, drinking plenty of water, or even writing a love letter to myself.
Q: Oftentimes, when we hear talk about love languages, it is how we give love to others. What is your self-love language, and how do you give that to yourself?
A: I think my love languages are words of affirmation and acts of service. I've had to re-wire my brain because there used to be so much negative self-talk up top. I've made it a priority to speak really nice to myself and just be gentle with myself- which is ultimately words of affirmation. I also love to cook for myself. I believe that this is one of the highest forms of self-love. When you intentionally carve out the time to make sure that you are consuming nourishing meals, that's a form of love that can't be matched. These are two main ways I show self-love and show up for myself.
"When you intentionally carve out the time to make sure that you are consuming nourishing meals, that's a form of love that can't be matched."
Q: When you are going through a bout of uncertainty or feeling stuck, how do you handle it?
A: I simply take a step back. This allows me to look at things from a different perspective and remember why I even started in the first place. Going back to my "why" has gotten me through so much uncertainty and helps me see the bigger picture.
Q: Lastly, how do you define "balance" in your life? What does that look like to you in an ideal world? What does that look like in reality?
A: Nothing in this world flows without balance. Balance is defined by the Oxford Dictionary as "an even distribution of weight enabling someone or something to remain upright and steady." I couldn't agree with this definition more. Not only in the physical sense but also in the literal sense. Without the necessary amount of balance, not much is stable. This is why when I'm overworked or inconsistent with my spiritual practice, my mental health begins to spiral.
Balance to me looks like taking care of your mind, body, and spirit first so that you can effortlessly show up in this world to positively impact those around you.
For more of Ri, follow her on Instagram @riturnerr and listen to new episodes of the "for the healthy hoes." podcast here.
Featured image courtesy of Ri Turner
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023