After reading once that a whopping 80 percent of women are dissatisfied with their appearance, I knew that an article like this had to be written. Because if there’s one thing that I’ve seen women (especially on social media) seem to almost obsess over — it’s their ass. It’s not big enough, not firm enough, not like-someone-else’s enough. Goodness.
As far as my relationship with my own booty, although I’ve had moments when I wish that it was a lil’ plumper, once I made peace with its natural shape (yes, booties come in different shapes, y’all) and I became more intentional about giving it some TLC — chile, I’m happy and at peace with what God gave me. Now it’s my mission to get others to feel the same way…starting with asking each and every one of you if you actually have an official butt care regimen. And if not, why not?
If the reason is that you’ve never considered creating one before and/or you don’t know what that kind of self-care routine would even look like, here are 15 things that can help you to totally fall in love with that butt of yours.
1. Know Your Shape
Getty Images
I’m just speaking for myself when I say that it really is kind of sad, the amount of stress, potential health risks, and expenses some people will go through to alter their body without taking the time to consider that there really is no perfect body or even body type. At the end of the day, it’s all subjective — including when it comes to our butts.
Although it’s not discussed nearly enough, believe it or not, booties come in four different types: square-shaped, heart-shaped, inverted/V-shaped, and round-shaped. So, if you’ve been damn near killing yourself to create a bubble butt, thinking that something is wrong with you for not having one, understanding that there are different kinds of butts, to begin with, is the first thing that you should probably marinate on.
2. Then Know Which Panties Best Complement It
Getty Images
Once you’ve (hopefully) made peace with learning about your specific butt shape, the next thing you should do is take your created-that-way-and-that’s-totally okay derriere panty shopping to find ones that complement your particular shape best. From what I’ve read and researched, “squares” look best in boy shorts and bikini cuts, “hearts” need high-waisted bikinis, “inverted” also needs boy shorts and round butts look great in thongs.
3. Do Regular Dry Brushing
Getty Images
Every part of our body could stand to be exfoliated; that’s because every part sheds tons of dead skin cells on a daily basis. When it comes to your butt, dry brushing is a great way to go. Although you might’ve heard that it can get rid of cellulite, there is actually quite a bit of debate around that. What is certain is it’s a practice that will remove dead skin cells, increase blood circulation, and also slightly “plump up” the areas where cellulite resides, which can make the cellulite appear less visible and make your butt appear a teeny-weeny bit fuller too.
4. Use a Benzoyl Peroxide Wash
Getty Images
Typically, what causes pimples on the butt is inflamed hair follicles that can come from dead skin cells, sebum, or even yeast or some sort of fungus. If this is something that you struggle with, you might want to try washing that part of your body with a body wash that has benzoyl peroxide as a top ingredient in it. It’s effective when it comes to breakouts because it kills acne bacteria that lingers beneath your skin’s surface while clearing out dead skin cells, too. Stylecraze has a list of body washes with benzoyl peroxide in them that you may want to check out here. Just make sure to keep the body wash away from your vagina/vulva; that ingredient is too harsh for that particular area.
5. Try Some Centella Asiatica
Getty Images
If you’ve never heard of Centella Asiatica before, don’t feel bad — a lot of people haven’t. Yeah, don’t get me started on how Westernized medicine continues to get the side-eye from me because it seems to want to make money more than fully educate people on their health and well-being options (le sigh). Anyway, Centella Asiatica is a plant that is big in Africa, Asia, and Ayurvedic as well as traditional Chinese medicine due to its ability to reduce inflammation, treat symptoms that are associated with eczema and psoriasis and profoundly moisturize skin. Since it contains properties that reduce oxidative stress, it’s also great for slowing down the signs of aging in your skin as well — and since butt skin ages just like the rest of your body does…it couldn’t hurt to add it to your health regimen.
If you’re wondering how best to consume it, for the record, it also goes by the names Gotu Kola and Tiger Grass. Look for these in tea form and drink it a couple of times a week for the best results (so long as you’re not pregnant or breastfeeding and you don’t have liver issues).
6. Get Some Coffee into It
Getty Images
Although I’m not much of a coffee drinker, I do use coffee grinds on my skin from time to time. The properties in it are pretty effective when it comes to softening the appearance of cellulite, reducing inflammation, preventing breakouts, and giving skin a huge boost of antioxidants. I guess that’s why, when it comes to a moisturizer brand that is super popular and keeps butts super soft, Sol de Janeiro Brazilian Bum Bum Cream reigns supreme — because, for one thing, it contains caffeine. Now, I’ll be honest: it ain’t cheap, so if you want to try a more affordable DIY route, there’s a recipe for coffee-toning body butter here and coffee-based anti-cellulite lotion here.
7. And/Or Exfoliate with Low-Grade Glycolic Acid
Getty Images
Although glycolic acid has been around for a while now, it’s getting quite a bit of attention these days as more and more folks are experimenting with at-home chemical peels. If you didn’t know, this is a type of acid that comes from sugar cane and falls into the alpha hydroxy acid (AHA) category. It’s great for skincare because it is an awesome exfoliant, it heals some of the damage that UV rays tend to cause, unclogs pores, stimulates the production of collagen, and helps to smooth out fine lines and wrinkles. My personal two favorite things about this particular acid are it helps to even my skin tone out at almost record speed, and it leaves my skin feeling really smooth, too.
So, if you’re looking for something that will “repair” your butt from the summer heat swimsuit weather while also making it extra pretty to look at and feel on, applying a low-grade glycolic acid once a month (or so) wouldn’t hurt things one bit.
8. Firm Up Sagging Skin with Tamanu Oil
Getty Images
Remember how I said earlier that your butt’s skin ages like everywhere else? If you’re starting to notice some signs of that and you want to naturally firm things up a bit, try some tamanu oil. In the article, “We Lose Collagen As We Age. 10 Ways To Naturally Boost It.,” a big part of the reason why I gave it the shout-out that I did is because this type of oil has a solid reputation for helping your body produce collagen. And since collagen helps to bring elasticity to the skin, it’s definitely something that can be relied upon to firm some of the subtle signs of sagging right on up.
9. Take Some Vitamin D
Getty Images
It’s no secret (to many of us) that when it comes to those who run the highest risk of having a vitamin D deficiency, it’s our (Black) people. That’s because the natural melanin that’s in our skin has a more challenging time synthesizing this nutrient from the sun. Since Vitamin D is a nutrient that strengthens our bones, reduces the risk of cancer, decreases inflammation, fights off free radicals, and helps to prevent/heal scarring alopecia, we’ve got to be proactive about getting more of it into our system. And that’s why it’s important to consume things like fortified orange juice, egg yolks, salmon, portabella mushrooms, and yogurt.
And why should your butt care about vitamin D? Since it also helps your body to better absorb calcium, which is essential for muscle contractions during workouts, and since those contractions are what help your butt to “grow” — if you are an exercise enthusiast, there’s no way around the fact that vitamin D is an absolute must-have and must take.
10. Consume (More) Protein
Getty Images
Your butt is comprised of glute muscles, and muscles need protein in order to grow. That’s why it’s also a good idea to have a diet that consists of protein. Off top, meat is a great source. However, if you’re a vegetarian or vegan, there are other foods that can get you what you need in this department. You can find a few of them in our article, “Vegetarian Or Vegan? Check Out These High Protein Foods.” Oh, and if you’re someone who would prefer to intake protein as you exercise, many experts say that protein shakes work in your favor after working out, and protein bars are fine, so long as you don’t constantly rely on them as a daily meal replacement — oh, and that you keep in mind that many of them are somewhere between 200-350 calories per serving (read those labels, y’all).
11. Remember Your Squats and (Hip) Thrusts
Getty Images
You already know that there is no way that we can discuss “butt care” without bringing up exercise. And although you are probably already well aware that squats are a great way to build up your glutes, there is something that must be taken into consideration before going completely ham on them. For starters, squats do a lot of things — they strengthen your core and bones, give the lower part of your body more power, increase mobility, burn calories, and, yes, they help to tone your muscles, including the ones in your butt.
However, if you’re looking for them to make your butt look huge, you’ve got to keep the type of butt that you have in mind and what kind of shape your body is in overall. Because what squats are gonna do, more than anything, is burn calories first and get your butt toned next. All this is to say that a “bubble butt” is not a guarantee for all. As far as hip thrusts go, they’re awesome because they are able to increase bone density, improve your balance, and strengthen the muscles that are in your hips, thighs, and glutes. For tips on how to do squats correctly, go here. For hip thrust tips, go here.
12. Work on an Exercise Ball (at Least Sometimes)
Getty Images
Now ain’t this some ish? As if it wasn’t enough to know that “sitting is the new smoking,” once upon a time, Insider published an article with this headline: “Turns out that sitting at a desk all day can actually ruin your butt.”
Long story short, not only does sitting down nonstop, for hours on end, end up literally changing the shape of your butt, but it can also lead to back pain and muscle atrophy. So, what do they recommend that you do? Maintain good posture while you’re in your chair, and try squeezing your glutes for a few minutes every couple of hours.
That way, you won’t be “flattening” it as much.
13. Invest in a LED Light
Getty Images
With more and more research coming out about the holistic benefits of LED light therapy, I thought it would be important to give it a shout-out here. If you didn’t know, the combination of red and blue lights can help to treat everything from eczema and wrinkles to hair loss and mild bouts of acne. That said, you might want to consider massaging your buttocks with an LED light device (like this one here) a couple of times a week because, although red LED will not remove cellulite, because it stimulates collagen production, it can help to soften the appearance of it over time. Another thing that could improve the appearance of your backside.
14. Sleep Naked with a Humidifier
Getty Images
Back in 2019, Cosmo published an article entitled “How Following This Intense Sleep Routine Helped One Woman Build Her Butt.” Although it honestly didn’t get into how/why exercise influencer Johanna Devries felt that getting 10 hours of sleep every night (along with exercising) played a direct role in her booty gains, it caused me to look deeper into the correlation between sleep and having a nice-looking butt. From what I’ve read, sleep deprivation can result in the loss of muscle mass, and it can also make your muscles weaker over time. Meanwhile, good sleep has the ability to improve the quality of your workouts — so there goes three more reasons to treat it as a necessity, not a luxury.
And since sleeping with a humidifier can reduce snoring, soften your skin and improve your quality of rest, help your butt out by catching some zzz’s, naked, with your humidifier on. Hell, why not?
15. Love Your Butt. No Matter What.
Getty Images
It was former President Theodore Roosevelt who once said that “Comparison is the thief of joy,” and if a lot of us were honest with ourselves, the (main) reason why we struggle with body image is because we’re looking at what other people have. Listen, a part of the reason why I’ve written articles for the platform like “These 10 Hacks Will Help You Love Your Body More” is because I’m a firm believer that there is nothing that can top an original — and since all of us are one of those…you know what that means…right? Who can top you?
Moral to the story: When it comes to cultivating a butt care regimen, it’s not about getting a booty that looks like someone else’s. Uh-uh. It’s all about taking good care of the ORIGINAL ONE that you have and then loving on it well. Sis, when it comes to the butt that the Creator gave you…please make sure that you do, starting with these tips and building from there!
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by ascg Photography/Getty Images
- Butt Skincare Is A Thing & These Are The Products You Need ›
- Here's How To INSTANTLY Make Your Butt Look Great! ›
- 6 At-Home Workouts To Give You The Ultimate Peach ›
- The Best Butt Exercises For A Booty That Won't Quit ›
- The Benefits Of Dry Brushing - xoNecole ›
- 10 Types Of Body Butters For Smooth, Hydrated Skin - xoNecole ›
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by PeopleImages/Shutterstock