
National Black Business Month may be winding down, but that doesn’t mean we won’t stop celebrating Black businesses anytime soon. Starting a business is no small feat, and ensuring its success is its own accomplishment.
However, Black women are reportedly the fastest-growing business owners in the U.S., and they are using their voices to show others the power of entrepreneurship. xoNecole interviewed four Black women leaders in healthcare, tech, nonprofit, and entertainment about their entrepreneurship journeys, their legacies, and so much more.
Learn more about their stories below:xoNecole: Tell us a little bit about your journey.
Kayla Life: My pathway was a little bit different than most. I didn't go into a tech career. I didn't go and start working for a tech company. I actually started working in schools, and I was a teacher. I was a school counselor. I did everything but be a principal for over 15 years. But my main passion was technology.
So I would teach tech courses. I created tech curriculums. They attributed me to saving our network during the pandemic, because I was the only one that knew what to do. And once that happened, you get to a space where you're like, ‘Okay, what's next?’
I was in New York City. I was working in Brooklyn. Like I said, I had built that tech curriculum. I was at the school for six years, and then once the pandemic happened, and they said, "Oh, you saved us. Thank you so much." I said, "Okay, great. What's my compensation?’" There was none. So I left (laughs), and that was just one of those things. I called it my dramatic push from God, when you realize you're super talented and you're being stifled in the area that you're in.
xoN: So, you left to start your company, or you started working with different companies and then eventually created your own?
KL: No, I left and I started my own company. I didn't have a plan. I did what God told me to do. I did some radical faith. Radical like, all right. You said, quit. I'm quitting. You said, move back to Atlanta. I moved back to Atlanta. So what now?
xoN: How are you rewriting the rules as a Black woman in your space?
KL: I'm not gatekeeping. I like to sit in these conversations because I've got the personality. They think I'm cute. I'm not that intimidating, that type of thing. And I can sit down, I can hear and I can intake the information, and as soon as I get the information, I'm going right back to my people, like, ‘Hey, listen, this is how they’re getting the money. This is where you need to go.
These are the communities you need to be a part of if you're really trying to take this to the next level. I'm going to sound real hotep-y when I say this. Full transparency, I graduated from Spelman so there is that. I feel like this LLC community, it’s been something that's been pushed on us to hold us back again.
"I called it my dramatic push from God, when you realize you're super talented and you're being stifled in the area that you're in."
xoN: Tell me more.
KL: You've got everyone running around [telling people] go get your LLC. Create freedom. Do this, do that. And it's not a one step or overnight process. We're not telling individuals, okay, you can go get an LLC. That's great. That's a good start, right? But when you actually start making money, you should start looking at the different tax classifications, so you can keep some of your money. Or, maybe you don't need an LLC. You should actually try to get an investable, venture backable business.
You need a C Corp. And this is how this [is] used. They're not telling us that. That's stuff that I found out just from engaging and putting myself in other networks, right? So if I had known that at the beginning, I wouldn't have started as a small business. I would have started as a startup, which is what we are now.
For more about Kayla and RebrandLand AI, click here.
Mattie Gaffney, Abloom Healthcare

Mattie Gaffney
Courtesy
xoNecole: Why healthcare and did you always know that you would pivot into entrepreneurship?
Mattie Gaffney: I've always been an entrepreneur at heart. In 2019, my mom dropped a pot of hot greens on her foot, and she had to go into intensive care. She had third degree burns on both of her feet, and she went from ICU to intensive care. She had to undergo skin grafting. The surgeon had to remove skin from the back of her leg and graft it onto her feet so the wounds would start to heal.
I didn't like the care that was being provided when she transitioned back home. I didn't like some of the caregivers, and overall, I just didn't like the adjustments. I also didn't like how they handled the whole entire process. One day I was on the phone with one of my students who was very knowledgeable about the healthcare industry, and long story short, I was like, 'Hey, I want to get into healthcare.' She said: 'You're in Arizona, you don't need to be a nurse.' I was like, 'I don't have to be a nurse to pivot into healthcare?' She said: 'No, you just have to learn the rules, regulations, statutes, policies, procedures for your state.'
I had a father that was very ill, and we took him to the nursing home, but he didn't make it out, [and] ended up passing away. So I was like, I don't want that for my mother. I'd rather build something so that not only can I leave something behind to my children but also create generational wealth. It was also important to me to be able to help give back, and be that vessel in the community, help my mom, and provide care for her at the same time.
xoN: What has been the greatest thing about being a Black woman business owner?
MG: A lot of these nurses, they have the bedside experience, but they don't have the business experience. So a lot of them come to me, and honestly, I just feel sad that they're withering away. Yes, they're providing the service, and yes, they are taking care of our loved ones, but what about giving back to them and helping them? I feel like they're the ones that's overlooked. They do a lot of good in the community. They provide a lot of service, but they're also overworked and underpaid.
So I said to myself, it was like, 'Okay, well, how can I give back to them in such a way that can take them out of those situations, and position them for greatness to make more money, create that freedom, buy back their time, and also just help them create generational wealth as well by creating a business intangible that they can either leave to their children, and then sell it if they wanted to, and just be free.'
xoN: What do you want your legacy to be?
MG: I want my legacy to be that I exemplified Black excellence, and gave people hope. I want my legacy to be that I was positive and motivational, and that I inspired others to grow beyond their own potential and to look at life through a different lens that you can accomplish anything you want to accomplish in life, if you just believe, and if you just get started; that's the first step. [I just want to] be known for helping my nurses, my therapists, and even some of our doctors that want to transition out of being on call, on bedside in hospitals, or working in urgent care or the clinics.
I want my legacy to be that I was able to actually help them create financial freedom through creating successful healthcare businesses and position them to be able to also leave it to their children. Because generational wealth is what it's really about. Leaving legacies and being able to show them the benefits of franchising, and how to leave their mark is what I want to be known for. I want to be known as 'the girl who came and she just gave us hope, and we were able to create this multimillion-dollar empire just off of her knowledge, her wisdom, her experience.
And that's something that I plan to leave behind for my followers and the masses out there.
For more about Mattie and Abloom Healthcare, click here.
Raoini Madison Jones, 3D Girls

Raoini Madison Jones
3D Girls, Inc.
xoNecole: What made you choose nonprofit?
Raoini Madison Jones: The organization initially started as a nonprofit and we [are] now developing into a social enterprise. I chose a nonprofit simply because I was in a college classroom. My teacher challenged us to find nonprofit organizations within our community that are aligned to issues and causes that we cared about. And in that research, I found that there were not many active organizations within my service area, and that was a problem for me.
Why don't [these] organizations last long? Or, you know, they don't have funding and things of that nature. I chose the nonprofit space because it allows me to directly address the critical needs of the people in my community. But I run my organization as a business because it is.
"I chose the nonprofit space because it allows me to directly address the critical needs of the people in my community. But I run my organization as a business because it is."
xoN: Tell us a little bit more about the global program.
RMJ: Last August, we launched a pilot program in Lima, Peru. We had 50 girls to participate in the STEM program, where they used our digital platform. The Girls Link Up digital platform provides an opportunity for girls to connect across borders and they are able to engage in STEAM activities and unleash their curiosity about STEM education. There are financial literacy modules, there are coding modules. There's an introduction to career development and dorm life, so that we're building a college and career pathway and interest in those things.
So our main goal with that program was to expose the girls in Peru to our in-person, online digital platform. And what we learned is that it becomes an English language learning tool for them. As a native Spanish-speaking country, we were able to use that tool to help them to develop their skills in speaking English. So it was a really cool project. It was federally funded, and at the top of this year, we weren't able to elaborate on it in that way because of some of the shifts that we've seen in our social economic status.
So we're reimagining how we can connect with other global partners to expand our reach and reach other girls in other countries.
xoN: What would you say has been the greatest thing about being a Black woman business owner?
RMJ: I think it has been my ability to lead with an authentic voice that is really just rooted in my own living experience and deeply connected to the community. I feel like when you're at corporate or you're working for someone, you lose who you are to align to a mission. So I've been able to create and cultivate a community where Black women can work in a space that cultivates joy and self-care and that feels good. So that's the best part about it. I can be myself. I can show up, [feel] how I feel that day, and know that it's widely accepted amongst the people I work with.
As Black women, we have been historically at the forefront of social movements, given so much of ourselves within our community.
Now, as a business owner, I have the opportunity to normalize that care, to be acknowledged, to be appreciated, to be compensated for the contributions that we made to the community. I feel like it's an honor to stand on the shoulders of many women who come before me and build a business that not only serves our people, but also stands as a testament to our power and our resilience. Like, it's okay to be you. I think building that part of my business has been the greatest thing so far.
For more about Raoini and 3D Girls, Inc. click here.
Chanel Nicole Scott, CheMinistry

Chanel Nicole Scott
Guy X Photos
xoNecole: Tell me a little bit about your journey.
Chanel Nicole Scott: I'm the Chief Marketing Officer [of In The Black Network]. James DuBose is the CEO and founder of In The Black Network. But I'm also the creator of CheMinistry, a relationship platform, which is where the journey began. I got involved in relationship talk just because of my inability to sustain healthy relationships. So I wanted to have a conversation with men and women to talk about the different perspectives and have that transparent, candid dialog, just to get the different viewpoints of how to do relationships.
I did that for about seven years, and I got my first opportunity with Fox Soul to do CheMinistry as a television show. So it went from being a live event to being a television show. We did one season with Fox Soul. Then, there [were] some changes made. James DuBose was the general manager at Fox Soul, and he launched his own network. [He] invited me to come and join the cast of Crowned. This was a spin off of Cocktails with Queens. That was with Vivica Fox, Claudia Jordan, LisaRaye, and Syleena Johnson. I had been a guest on that show several times.
So he did a spin off at In The Black Network with Vivica Fox, Syleena Johnson. Initially, it started off with Kendra G and I was the fourth cast member and then L'Oreal came on later. Then around that same time I launched Relationships Matter. Relationships Matter was a podcast turned television show on In The Black, and I did that with Josh Powell. He's a retired NBA ball player with the LA Lakers, and continued my journey there on the network.
xoN: How would you say you are rewriting the rules as a Black woman in your space?
CNS: When I had the idea, I didn't know it was something that I could actually do. When I came to Atlanta, I was enamored with reality TV, and I watched all the shows. It's funny because now that I live here, I don't watch any of the shows. I would go to After Party Live! for Love & Hip Hop Atlanta. They would have After Party Live! where they would talk about what just happened on the show. I would go with one of the young ladies who was like a [seat] filler.
The first time I ever went, I saw Mona Scott-Young, and I was like, oh my god, she’s in entertainment and I'm not prepared. I don’t have my business cards, and maybe I could work for her. I had these ideas in my head of, if I just introduce myself, she'll give me an opportunity. I'll work for free, all these things, right? So I didn't say anything to her the first time because I didn't have my business cards. But the next couple times I came with business cards and she was not there.
So maybe, the fourth time I showed up and she was there. I'm like, oh my god, I'm gonna talk to her. I'm gonna see if I could do some pro bono work. I just got my MBA with a concentration in marketing, and I'm like, I could do work. I have all these amazing ideas. So I approached her, and she gave me a card to her business development person. I emailed that person, wrote a nice little email. I was like, Hey, I would love to work with you guys. Willing to work pro bono, whatever you guys need, and whatever else I said in that email, and I didn't get a response.
So after that, I was like, I'm gonna create my own platform. I don't need to work for anybody for free. I have ideas. I have dreams. I have vision. I'm going to create my own. I'm going to create my own opportunity. That way, no one can fire me because I own it, and I'm just going to develop it and create it and pour my resources into my platform. That's what I did.
So I would say, what Tyler Perry said, you don't have to sit at anybody else's table. You can create your own table, so that's what I did.
xoN: What do you want your legacy to be?
CNS: I would say somebody who is determined, persistent. When I came to Atlanta, I had nothing. I lost everything. The people who knew me prior, they know. So I want people to know if nothing more, she is the billboard for consistency. If you don't give up, you can have whatever it is that you want. You just got to stay to it and continue to do the work.
For more about Chanel and CheMinistry, click here.
*Responses were edited for clarity
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image CreativeFocusPro Jayla White Davis/ courtesy
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Give Thanks: 10 Tips For Hosting An Absolutely Awesome Friendsgiving
If you’ve never checked out an episode of the ReLiving Single Podcast featuring Maxine and Synclaire — oops, I mean Erika Alexander and Kim Coles — it’s worth listening to an episode or two; especially if you’re someone like me who watches the Living Single reruns on TV One, sometimes, like they just came out. Good times.
And what does this even remotely have to do with Friendsgiving? Well, if you ever wondered what the origin story of this non-holiday-holiday is, legend has it that it’s mostly due to the combination of a 2007 tweet and the show that tries to act like it wasn’t birthed out of Living Single: Friends (I’m not the only one who feels this way either; you can read more about all of that here, here and here).
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor

Unsplash
Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With

Unsplash
Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish

Unsplash
Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail

Unsplash
Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal

Unsplash
Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
___
Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by PeopleImages/Shutterstock










