From Reality TV Star To Executive Producer: Joseline Hernandez’s Career Pivot Is One To Watch
Whether you like it or not, Joseline Hernandez is here to stay. For nearly a decade, the self-proclaimed Puerto Rican Princess has claimed her throne as reality TV royalty, captivating viewers with her on-screen antics and infectious off-screen persona. Since parting ways from her veteran-run on VH1's acclaimed show, Love & Hip Hop: Atlanta, Joseline has since transitioned into running a show of her own, launching season 2 of her highly anticipated production, Joseline's Cabaret on Zeus Network.
Since its premiere, the controversial, high-action series has garnered a groundswell of online attention from its instant-viral moments. Following the shocking "Double Homicide" comment, along with Joseline's recent appearance on the Wendy Williams Show where she self-advocated for more respect on her name, the show displays all the qualities of must-watch TV.
Courtesy of Joseline Hernandez
Joseline's latest endeavors mark a pivot in her long-standing career, highlighting her ability to turn her past hurdles as a teen-runaway turned stripper — to now mother, fiance, and showrunner — as a feat worth celebrating. Although her path has been unconventional, it's one that's been carved out by resilience and a whole lot of hustle; and she doesn't plan on stopping anytime soon.
For xoNecole, Joseline spoke candidly about what to expect from the new season of her hit show, Joseline's Cabaret, why she's making space for women in the sex work industry, and how she's taking her career back into her own hands.
xoNecole: You've been open about your childhood and being a runaway at just 14 years old. Looking back, how did being independent at such a young age help you become the woman you are today?
Joseline Hernandez: How I started out life was so dramatic, it made me want to figure out a way to cut that tail. You're like, "I don't want to be here, I have to figure out what I want to do with my life." When I was 21-22, I figured out that I wanted to do something like Joseline's Cabaret. I used to be a stripper, I always wanted to entertain. When I was 21, I realized, "I can entertain, I'm about to do this." I didn't have it easy like Beyoncé or Rihanna or any of the other girls who had help from their parents. I did it all by myself.
When you're 21, you're still a teenager. People think you're grown but you're not. Me not having help and having to struggle, I said to myself, "One day, you're gonna be somebody, you're gonna make it. Those dreams that you had as a child, you didn't forget them, and since you didn't forget them, you must fight to get them." And that's what I did.
That's why I think I was able to break the spell for me and my daughter. Moving forward in life and carrying that torch, I was able to do it for my last name and for my family's blood, Hernandez, and I was able to change the future. It came with a lot of pain and suffering, but I made it happen.
"I said to myself, 'One day, you're gonna be somebody, you're gonna make it. Those dreams that you had as a child, you didn't forget them, and since you didn't forget them, you must fight to get them.' And that's what I did."
Courtesy of Joseline Hernandez
Instead of being a victim of your circumstance you’ve been victorious in shifting your story. What was the shift in your mindset that you hope to pass down to the women in your Cabaret?
JH: It's always a decision that's going to make you a better person. I always make a decision to stop doing something that's not good for me, and I never go back. For the ladies at the Cabaret, they really have to make sure that what they do moving forward, is the best decision. And that's how you're going to become great: it's always that one decision that's going to take you to the next level.
Could you take us through the moment when you decided you wanted to make the pivot from 'Love & Hip Hop: Atlanta' to create and executive produce a show of your own?
JH: When you're working for another person for a few years, you realize that everything you were giving to that person, you can give it to yourself. I stayed with LAHHA for six years, but there came a point where I was like, "I'm a mother, it's time for me to do something for myself. What can do that's going to change everything in my life and my daughter's future?" And that was to finally create my passion which was Joseline's Cabaret. To finally put that together was all I ever wanted. I felt like I didn't need to keep doing LAHHA because I needed to do something for me.
Courtesy of Joseline Hernandez
You’ve gone from being the star talent on 'LAHHA' to being the producer of your own show. Is there anything that you gleaned during your time working with Mona Scott Young that you aim to do differently in your own productions?
JH: What makes me different is that the ladies know who I am and I know who they are. I don't have to do fake and phony stuff because I know what's real. I really didn't have to produce any of the ladies this season, because they know what they came to do. It's a competition, four ladies get to perform at the Cabaret and get $10,000, so there's no production there. Everyone has their own energy and their own attitude. And I think that's what makes me different, I don't have to lie to kick it.
Courtesy of Joseline Hernandez
There is a lot of discussion around positive representation for Black women and WOC on reality TV, what do you say to folks who may not fully see the vision behind ‘Joseline’s Cabaret’ in helping these ladies make a positive change in their lives?
JH: By the end of the season, they'll understand the whole purpose. I'm just putting the show together, I can't tell the ladies how to act. You can't produce 20 fights in one night, nobody's that lucky. This is real life, it's organic. I can be kumbaya all day, but they're gonna do what they're gonna do and I gotta let them rock. The first whole week, the ladies were going crazy, but I got them together. So it gets better.
You say that if you didn’t have your daughter, Bonnie Bella, that you wouldn’t be the woman you are today if it wasn’t for her. In what ways has motherhood changed you?
JH: When you have a baby, you want them to be strong, smart, and healthy. When you put your focus into that, it makes you a better person. Becoming a mother allowed me to become the best version of myself. When you bring somebody into the world you want to be the best version of yourself so you can teach them everything you didn't learn.
For new episodes of Joseline's Cabaret, tune in every Sunday on Zeus Network. Follow Joseline Hernandez @joseline.
Featured image courtesy of Joseline Hernandez
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Sheila Rashid's Androgynous Approach To Unisex Clothing Is A Lesson In Embracing Individuality
The ItGirl 100 List is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
For Sheila Rashid, it all started with some free-hand drawings and a few strokes of paint.
The Chicago-based clothing designer and creative director of Sheila Rashid Brand recalls using her spare time in high school to hand paint designs on t-shirts and distressed hoodies, distributing them to classmates as walking billboards for her art.
Rashid sought to pursue fashion design at Columbia College in Chicago but eventually took the self-taught route to build upon her knack for crafting one-of-a-kind, androgynous pieces.
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Thanks to the mentorship of local designers taking her under their wings, Rashid was able to gain valuable experience in putting together collections and creating patterns; equipping her with them with the necessary skills to pursue her own collections.
After two years of living in New York, Rashid returned home to the Chi and uncovered the unique flair she could offer the city. “I moved to New York after that because I wanted to be in the fashion capital world,” she tells xoNecole. “That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
For the Midwest native, inspiration comes from her time around creative peers and the city’s notorious winters — known to be a main character in many Chicagoans stories. “It's a different perspective and mindset when I'm making stuff because of the weather here,” she explains. “When we get summer, it’s ‘Summertime Chi’ — it's amazing. It's beautiful. Still, I find myself always making clothes that cater to the winter.”
"I moved to New York after that because I wanted to be in the fashion capital world. That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
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Many designers have a signature aesthetic or theme in their creations. In Rashid’s design story, dancing between the lines of femininity and masculinity is how she’s been able to distinguish herself within the industry. Her androgynous clothing has garnered the eye of celebrities like Zendaya, Chance the Rapper, WNBA star Sydney Colson, and more — showing her range and approach to designs with inclusivity in mind.
“I think I do reflect my own style,” she says. “When I do make pieces, I'm very tomboyish, androgynous. My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes.” From denim to overalls, and color-drenched outerwear, Rashid has mastered the structure of statement pieces that tell a story.
“Each collection, I never know what's going to be the thing I'm going to focus on. I try to reflect my own style and have fun with the storytelling,” she shares. “I look at it more like it's my art in this small way of expressing myself, so it's not that calculated.”
"My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes."
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Still, if you were able to add up all the moments within Rashid’s 20-year career in design, one theme that has multiplied her into becoming an “ItGirl” is her confidence to take up space within the fashion industry as a queer, Black woman. “Being an ItGirl is about being yourself, loving what you do, finding your niche, and mastering that,” she says.
No matter where you are on your ItGirl journey, Rashid says to always remain persistent and never hesitate to share your art with the world. “Don’t give up. Even if it's something small, finish it and don't be afraid to put it out,” she says, “It's about tackling your own fear of feeling like you have to please everybody, but just please yourself, and that's good enough.”
To learn more about the ItGirl 100 List, view the full list here.
Featured image Courtesy