The Black and Brown wellness and fitness baddies had 2023 in a chokehold, and they're still going strong. Many are creating apps, advocating for body positivity, and showing us that we can redefine narrow, sometimes-misinformed mantras of what "wellness" really means, especially as women of color. And there's indeed money to be made, with professionals---who ensure you're at your healthiest---tapping into the $5.6 trillion industry with boldness and innovation.
That being said (or read), let's get into a few great career options---based on 2024 wellness trends forecast by experts---for women who are passionate about empowering and motivating others to achieve their health goals, and who want to find ways to leverage their skills in those industries to make a good living:
1. Doula/Childbirth Consultant
According to a recent McKinsey report, women are investing more in pregnancy- and mother-related products and services, especially in the realm of women-focused healthcare and facilities. With the underrepresentation of Black and Brown women in the space, this is the perfect opportunity to not only be a disruptor but to expand on the world of the esteemed foremothers of doula and childbirth work.
In this role, where you'll offer physical, emotional, and informational support, you can earn up to $81,000 a year, depending on the region, education, experience, and training.
Per a recent report, women are investing more in pregnancy.
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2. Somnologist/Sleep Coach
The report also indicates that sleep is a key area in terms of wellness trends, with more women looking to increase quantity and quality, with 37 percent of U.S. consumers expressing "a desire for additional sleep and mindfulness products and services." If this is your thing, an intriguing option is becoming a professional who studies and/or treats sleeping disorders or someone who can help women find strategies and methods to help them build healthy sleeping habits or pinpoint barriers to that.
You can earn more than $200,000 per year as a somnologist, and the job requires earning a medical and/or doctoral degree as well as licensing. Sleep coaches can earn six-figure annual salaries as well, but the job doesn't necessarily require a college degree. You'll need training, of course, and you won't have the same duties of a doctor (i.e., diagnosing disorders or prescribing medicines).
3. Holistic Healthcare Practitioner
These professionals address the physical, mental, and even spiritual when considering treatments and remedies when it comes to healthcare. For some, there's an implementation and consideration of science and non-traditional medicine, while others skew more toward natural ways of constructing plans for healing. Certifications and training make for a more credible position in the industry, and you can earn more than $126,000 per year in this role.
If you're fascinated by the connection between our guts and our overall health, this is another realm you can explore under this umbrella, as more than 50 percent of people in the U.S., U.K., and China are prioritizing gut health, according to this report. The average base yearly salary for a gastroenterologist is more than $300,000 in top markets; naturopathic physicians can make more than $100,000 yearly, and as a credentialed physician or nurse, you can specialize in gut health with a natural approach.
Intuitive healing and spiritual wellness are also becoming more of a priority for women, according to this expert, and tools like immersive ASMR are being used for optimal mental wellness, so if you're into ways of combining the nontraditional with traditional when in a healing practice, this role might be perfect for you.
Kickboxing is just one of the combat sports "expected to go more mainstream" in 2024.
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4. Combat Fitness Instructor
Hear me out: We need more Black and Brown women in fields like this, especially since, per the experts, combat sports are "expected to go more mainstream" this year. We're talking about the cardio and other health-related benefits that come from doing activities like jiu-jitsu, karate, kickboxing, to name a few. And if you've ever done a Tae Bo class, whether in-person or via YouTube (a trademarked fitness system created and made famous by Billy Blanks), you've witnessed firsthand what a mix of martial arts and aerobics can do.
You can earn upwards of $76,000 depending on the market and your level of experience, or you can charge by the hour as a freelance instructor. You can also build up your own online platform, create courses for corporations or small businesses, or get hired on women's retreats.
5. Wellness Retreat Entrepreneur
Speaking of retreats, they're all the rage nowadays, and you can't really open your TikTok or Instagram app without seeing an ad for one targeting women. (I mean, just consider how women are willing to pay more than $15,000 for a retreat to help them address the effects of perimenopause and menopause.) And with "slow travel" being a top trend forecast by experts, travelers are apparently craving experiences for grounding, coping with burnout and anxiety, or other mental health restoration that contributes to women's wellness efforts. So, getting into organizing and/or hosting wellness retreats might be your best career move this year.
There are so many facets one could get into with this, so the money you can make doing this can vary. Entrepreneurs and hosts who lead retreats can sure see five- and six-figure revenues for sure, and depending on the scale of the retreat, whether sponsors are involved, and how vast participation is, it can increase to millions.
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Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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One thing that has stood out is the way they choose to mother while also honoring themselves in every way. For one, motherhood doesn’t mean trading in your style, confidence, or ambition. There are powerhouse Black women who effortlessly balance being moms while keeping their hot-girl energy intact. From rocking stages to slaying red carpets, we decided to round up some celebs who redefine what it means to have it all.
These women are living proof that you don’t have to trade in your hot girl card when you become a mom. They’ve shown the world that you can be a caregiver and still exude the confidence, ambition, and style that makes you, you. Who says you can’t have it all?
Beyoncé
(L-R) Beyoncé and Blue Ivy Carter
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When you’re Queen Bey, there’s no dimming your light—ever. As a mom to Blue Ivy and twins Rumi and Sir, Beyoncé continues to dominate the music industry, embodying grace, power, and unmatched work ethic. From headlining Coachella to dropping jaw-dropping visuals for Renaissance, she proves motherhood only enhances the glow. In 2013, Beyonce told Vogue, that becoming a mother helped her to really understand the power of her body:
“I just feel my body means something completely different. I feel a lot more confident about it. Even being heavier, thinner, whatever. I feel a lot more like a woman. More feminine, more sensual. And no shame.”
Victoria Monét
Victoria Monét is the epitome of "cool mom energy." With her adorable daughter Hazel as her muse, she’s kept us grooving with tracks like "On My Mama." Balancing new motherhood and a skyrocketing career, she’s proof that you can have it all—and look flawless doing it.
During an interview with Self, Victoria shared, "After I had Hazel, I went into a full depression. I was very hard on myself, and just judging so much and worrying about what I used to look like and what I used to have. It’s just all living in the past, which is the setup [for feeling like a failure]," she says. "[But] you have to think forward. It’s been a battle to be okay with whatever size I am at the time. So if I go to Disneyland with Hazel, I’m not going to be worrying about the churro, because we’re only at Disney one day."
Jhené Aiko
Jhené Aiko keeps her ethereal energy strong as a mom to two kids, Namiko Love and Noah Hasani. From creating soulful, healing music to co-parenting like a pro, Jhené’s free-spirited essence shows you can nurture both your kids and your inner goddess.
This year, The Purple Agency honored a select group of prominent mothers for their inaugural Mom Honors and the "Stay Ready" singer was among the honorees. Aiko delivered a moving keynote address to conclude the event, sharing her lifelong aspiration of being a mom:
“I always knew I wanted to be a mom more than anything. That was my dream. This is great and I love to do this, but this is not my dream […] It’s fun, but nothing fulfills me more than being a mom."
Ciara
Ciara is serving hot girl mom with no signs of slowing down. From slaying the red carpet with Russell Wilson to inspiring moms everywhere with her fitness and dance routines, Ciara makes sure motherhood doesn’t put a pause on her glow-up. It’s clear that motherhood drives this Atlanta girly. CiCi told Yahoo Music:
“For me, I can speak for myself: Being a mom gave me a bit more of sexy confidence. And it's not about what I'm wearing, it's just more of an internal feeling. I feel there's something very cool about being able to deliver a child, and being able to work hard to get yourself back to that place before you had that child. It's a rewarding feeling… If anything, I think the sexy gets turned up even more!”
Serena Williams
Serena might have retired from professional tennis, but her "hot girl mom" era is still thriving. As a mom to Olympia and a new baby girl, Adira River, Serena continues to serve Black excellence, whether she’s owning the boardroom or slaying on social media. Speaking about how she became to be such a fearless woman toAllure, Serena said:
"I think my mom instilled in us to be confident women, to really believe in ourselves, be proud of our heritage, our hair, and our bodies. That was something that was really important for her to teach us. I’m definitely teaching it to my daughter.”
Rihanna
The billionaire beauty mogul, music icon, and now mother of two, Rihanna is redefining motherhood with unapologetic confidence. From rocking her baby bump at the Super Bowl to running her Fenty empire, Rih proves being a mom only amplifies the bad gal energy.
When asked about how motherhood initially felt for her, she told British Vogue, “Oh, my God, it’s legendary.” Rihanna also affirmed, "Women just need a little bit of validation," she said to The Associated Press. Adding, "You are beautiful. Your body's beautiful. Your body is sexy and you deserve to feel that way."
Cardi B
Cardi’s personality remains larger than life—even as a mom of two. Between her jaw-dropping fashion moments and hilarious, unfiltered parenting takes, she proves motherhood doesn’t stop you from being the life of the party. The Bronx native has had no problems sharing that she has so much compassion—and love and appreciation— for all mothers in the world.
“There is no excuse, we have to do it. I have compassion for good mothers who get up and hustle and work, or even not work—having kids is work. Raising a kid is work.”
And what a feat to work and werk at the same time!
Teyana Taylor
Teyana Taylor is the queen of doing it all. As a mom of two daughters, Iman Jr. and Rue, she balances a multifaceted career as a singer, director, and actress, all while keeping her edgy, hot-girl aesthetic on lock. Teyana Taylor's exceptionally toned physique, showcased in Kanye West's "Fade" music video just eight months after giving birth, ignited widespread admiration and inspired many women to prioritize their fitness goals.
“I love that I can inspire women to feel that way,” she told The FADER. “This video was to do just that. To inspire women and to let them know that we are super women, each and every one of us.”
Kelly Rowland
As a mom to Titan and Noah, Kelly Rowland stays killing the game with her elegance and star power. From her music to her dedication to fitness and fashion, she’s proof you can slay in both the boardroom and the playroom. When it comes to finding the balance of doing it all, she told Scary Mommy:
“I think [that’s] the hardest thing about being a mom. How can I be the best mom, wife, friend, and version of myself all at once? It can be overwhelming at times, but I’ve learned to become more patient with both others and myself, and remind myself it’s okay not to be everything for everyone all of the time.”
Flo Milli
Flo Milli
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While the “Never Lose Me” singer just announced her pregnancy on Nov. 25, we just know she’s gonna give hot mom vibes. The rapper took to social media sharing, “Flo mommy s— i can’t even see my coochie nomore that’s crazy.” She proudly displayed her baby bump in a series of photos, wearing a white crop top and orange shorts, reminding us that Flo Milli will always remain true to herself.
In an interview with Elle, Flo Milli shared she was raised in a nurturing environment with strong female role models, and she was inspired by neo-soul artists who emphasized self-love and empowerment. These influences instilled in her a strong sense of self-worth, which she actively promotes, particularly for dark-skinned Black women who often face challenges in the music industry. Flo Milli believes that self-perception is paramount, regardless of external opinions.
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