Revolt's Alison Threadgill Talks Career Pivot And Changing The Game In Entertainment
Switching things up in our careers---and thriving at doing so---is nothing new to us. Since, as ambitious Black women in our own right, we're often tasked with challenging ourselves, pushing ourselves past the status quo, and fighting to live out the best careers we can.
Alison Threadgill, senior director of talent relations at Revolt, made a pivot from serving as a publicist to working with top entertainment personalities in talent relations, and in her more than 15 years of experience, she's been able to elevate through the ranks of entertainment---previously at TV One and its sister companies Radio One, iOne, Reach Media and One Solution.
"I get to cast and highlight artists and creators and cultural leaders who are really driving the culture forward," she said. "At Revolt, we are very unapologetically hip-hop, and so I'm always searching for fresh voices and undiscovered artists. Revolt really is a platform that's for people like that to be showcased to the world. ... It's exciting to work in this world where I have the opportunity to really elevate Black voices and Black audiences."
I caught up with Alison to talk about why she chose to shift from PR to her current post, how we can all truly lift as we climb--even in industries that might have reputations for being super-competitive, and how she's working the job of her dreams to the max.
Marcus Ingram / Contributor/Getty
xoNecole: You mentioned pushing the culture forward. What does that specifically mean for Revolt as a network?
Alison Threadgill: One of the things that makes Revolt unique is that we represent a very Gen Z and millennial voice. What the status quo is, is not what we're about. We are sparking conversations that are going to bring about change, to make people think differently, to get people to realize that just because something has been a certain way, doesn't mean that's the way that it should be or should continue to be. We pride ourselves on being very disruptive and bringing about voices that showcase that.
We have a new show that's coming later this year where there will be lots of different voices.
We're coming up on an election year, and so being able to have voices in our community that are talking about issues that are important to us and understanding that there's a lot wrong in the world, our people are so often overlooked and mistreated, and so what do we as a community need to do to really impact change? Who are the people we need to empower who are not just going to give us lip service but are actually going to do things to create change?
It's about starting those conversations and understanding, for our audience, that Revolt is a place you can come to hear that and see that.
xoN: You pivoted from PR to talent relations. What transferable skills have helped you in doing so?
AT: One of the things that is a skill set that you have to have for both is working with very different personalities. Working in PR, I worked very closely with talent all of the time. I think that was probably the key skill set between the two---understanding that, especially in the celebrity world, you can work with very challenging personalities, whether it be on the management or agent side, to the talent themselves. Just understanding how to work with all kinds of personalities to be able to get your job done, I would say, would be the No. 1 skill between the two.
xoN: What advice do you have for young women who want to pursue a pivot into talent relations?
AT: Can I speak to entertainment in general? This is something that can work in both. I think one thing that a lot of people---especially for [those] who are not in large markets--a New York, an Atlanta, an LA--it can be daunting. How do I break in? [It's by] volunteering, even with something at the local level, so that you're gaining experience in entertainment. What you're doing as a volunteer may not be something you absolutely love, but it's giving you the exposure to all these other entertainment jobs, what other people are doing, that you didn't even know existed that interests you. Volunteering is huge in figuring out what you want to [do] and giving you exposure to other areas.
The other thing that I think we don't do enough, especially as Black people---and sometimes as women--- is using our network---talking to your network. Telling your friends, colleagues, and associates about things that interest you in entertainment.
It's important to put yourself out there because if people don't know, they can't help you. It may not be a situation where it's something they know about, but a friend of [a] friend might mention that they're looking for somebody or know somebody.
It's easy to not share because you assume people may not be tapped in, but you don't know who they know---so just really be open to putting yourself out there. So much about this industry is about relationships, and doors open because of your relationships.
Also, using LinkedIn as a tool if you don't know anybody in entertainment or there's a role you're interested in.
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Featured image by Shawne Turrentine/Art Trends LLC
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Rihanna Talks Shedding Expectations And Finding Balance As A Mother
Since becoming a mother in 2022, Rihanna has defined parenthood by her terms and hopes to pass that sense of autonomy on to her children.
For Vogue China’s April cover story, Rihanna shared her perspective on raising her two sons with A$AP Rocky, and how she hopes to preserve her children’s uniqueness, devoid of societal expectations.
"The most beautiful thing...is that [children] come into the world with their own individuality and sincerity, without any logic or conformity,” she told the publication. “Which usually makes you feel that you must fit into a certain group."
The “Work” artist, known for her trendsetting style and captivating persona, expressed her desire to support children in fully embracing their individuality and encouraging them to be whoever they want to be. "It's really beautiful to see and I want to continue to help them navigate that and make sure that they know they can be whoever they want to be,” she says.
She continues, “They should embrace it completely, because it's beautiful, and it's unique. I love them just that way."
From shattering music charts to shaking up the beauty industry, Rihanna has forged a path that has since created the “dream” life we see today. One that she says has made her parents proud of.
“I’m living my dream,” she continued. “My parents were very proud of that because they just wanted me to be happy and successful. So, I think the key thing is to find some kind of balance. Yes, balance is important. Do this and you get the best of both worlds. You can write your own life the way you want, and it will be beautiful. Sometimes, you just need to let go of everyone’s expectations and start living your own story.”
Rihanna, who shares sons, RZA, 23 months, and Riot, 8 months, with rapper A$AP Rocky, recently shared her vision for expanding her family in the future in Interview Magazine.
When stylist Mel Ottenberg asked about the number of additional children she hoped to have, Rihanna replied, "As many as God wants me to have.”
"I don't know what God wants, but I would go for more than two. I would try for my girl,” she adds. “But of course, if it's another boy, it's another boy."
Featured image by Neil MockfordWireImage