In xoNecole's "How She Got Here", we uncover the journey of fearless, ambitious women at the top of their game with unconventional not-so-everyday careers. Instead of asking them about their careers, xoNecole dissects the hardships, rejections, and nontraditional roads traveled by these women to create the positions they have today.
It would be remiss of me to not pay homage to the woman who took me under her wing like a lost little sister and presented opportunities to me in the entertainment industry that sculpted me into the woman I am today. Maura Chanz is one of the leading creative minds behind Yara Shahidi's Unguided IGTV series, director of creative media at 7th Sun Productions, and my Spelman sister.
When I first met Maura, she was a media intern at the BronzeLens Film Festival and ambassador for BET's "What's At Stake?", a student-led digital series in Atlanta. After a stint in front of the camera as a host for Bossip TV, she moved to Los Angeles and is now making the film and television industry her b*tch by creating content, making a name for herself, and living her best melanated life.
For this installment of "How She Got Here", xoNecole spoke with the TRIBE founder about her working relationship with Gen Z powerhouse Yara Shahidi, the ballsy move of packing up and moving to Los Angeles on a whim, and the qualities needed most when pursuing a career like hers:
Buying Her Big-Girl Plane Ticket:
Maura was no stranger to the Los Angeles lifestyle—seeing as how she had moved there before in her early teens to pursue an acting career—but she was determined to move back after an opportunity had presented itself. She knew that this was the time to bet on herself. "I think it's just knowing that you don't know that you're going to get another opportunity—and it was an opportunity to move. I may not have gotten another one. Not to say I wouldn't, but I just don't know. When you get that moment, you have to take it," she told xoNecole about mustering up the courage to pack up and book her flight to L.A., which she noted as "the best decision of my life." Under the apprenticeship and mentorship of Mara Brock Akil when moving out to Los Angeles, Maura further poured into her passion for entertainment production and continued to spread her wings into an industry that welcomed her with open arms.
"I think it's just knowing that you don't know that you're going to get another opportunity—and it was an opportunity to move. I may not have gotten another one. Not to say I wouldn't, but I just don't know. When you get that moment, you have to take it."
Maura credits Los Angeles for reigniting her spark, drive, and ambition within herself all over again, almost as if the battery in her back was surged with 30-times the original energy capacity. "It almost was like having to prove myself again. I had to regain a certain level of hustle, and I had established myself a little more in that space in Atlanta. Coming here to a new market was a steep learning curve," Maura admitted to xoNecole about having to play larger.
Though she was transitioning from independently producing content to her first official Cali gig working on OWN's Love Is, she rose to the occasion of running up a steep learning curve. "Yes, there's TV and things there, but a lot of the jobs are still coming from [Los Angeles]. They're bringing people there. Getting to play on the scale that I'm at, I don't think that I would have been able to do that in Atlanta."
Maura had the security of knowing that she could go back to her Georgia home whenever she would like, but she couldn't imagine herself flourishing more in the Atlanta industry than she already had especially because the job market was booming in the South because of the West Coast. Moreover, as someone who received her degree from Spelman College in Comparative Women's Studies, Maura is quite certain that she will always land on her feet in the alternative event that pursuing her dream did not work out the way she intended.
Lucky for Maura, she never has to turn around again. Though there may have been a few shortcomings, she doesn't have a single regret about her decision. "I really had to minimize my lifestyle: I had my own place in Atlanta, I had to get a roommate here. I was actually making more in Atlanta working at Bossip and then transitioning to a production role, I took a pay cut," she said about making some adjustments upon her move to Los Angeles.
"I really had to minimize my lifestyle: I had my own place in Atlanta, I had to get a roommate here. I was actually making more in Atlanta working at Bossip and then transitioning to a production role, I took a pay cut."
Maura knew that the reward was greater than the risk at hand, including the rewarding feeling of self-assurance and learning to trust her gut feeling. "You're a smaller fish in a big pond as opposed to a bigger fish in a small pond and sometimes in those types of situations, some people are going to drown and some people are going to rise to the occasion. It's just about your dexterity, your tenacity and just pushing through. Honestly, it was the best decision I ever made in my life because if I didn't take that leap, I would not be soaring like I am," Maura said to xoNecole before going into more detail about her latest venture with a certain actrivist we all know and love.
Photo courtesy of Maura Chanz
The Fateful Run-In With Yara That Turned Into An Opportunity of a Lifetime:
After ending her apprenticeship with the great Mara Brock-Akil around April 2018, Maura crossed paths with Grown-ish star and Gen-Z activist Yara Shahidi and her mother Keri, but this was not the first time they'd met. They actually met a year prior at ESSENCE Fest, but this time around Maura was developing a project and it was the perfect time to catch up. Once Maura let the young star and her mother in on her project development, they expressed immediate interest in learning more. Like the true go-getter she is, Maura offered to contribute her consulting services to the dynamic mother-daughter Shahidi duo who had their ABC deal coming up. Two years later, Maura is one of the creative minds behind Yara Shahidi's Unguided series on IGTV.
"Yara's such a dynamic person. I learn so much from her literally every day, and I wanted to bring the pillars of her life to something that was fun and engaging, but also something unfamiliar," she praised the young actress. Upon the beginning stages of conception, Unguided was brainstormed to be more than a stereotypical vlog collaboration through a social media platform with a Gen Z influencer. These non-traditional concepts included Yara not looking directly into the camera and hearing her end-of-day reflections in her journal about her daily experiences. "I wanted to share that piece and I think sometimes there is a lot of value of not doing things in the moment," she described the series.
"Yara's such a dynamic person. I learn so much from her literally every day, and I wanted to bring the pillars of her life to something that was fun and engaging, but also something unfamiliar."
For the debut episode, the production team, including Yara and Keri, invited Maura to Paris, France to which she agreed almost instantly. In Maura's mind, she wanted to pursue Unguided from the angles of what she wanted to know about Yara's mind and how she views the world. From building a personal relationship with Yara, it rang a bell that she was very passionate about her favorite author James Baldwin - which encouraged Maura to pitch the retracing of Baldwin's steps through Paris by "leaning into Yara's brilliance and mind for the delivery."
With the Shahidi team on deck, including Afshin Shahidi, Yara's father, on the creatives, each episode comes together seamlessly to tell the unguided stories of Yara Shahidi - pun intended. "A large part of my job is taking Unguided and ensuring that Yara's through line is through the projects that you see and Yara's values are visible and incorporated across different forms of media. Whether that be doing digital content, social content or even TV and film," Maura said as she continued to peel back the layers of Yara Shahidi for xoNecole. "People only know so much about her but she has an incredible sense of humor, she's really into all types of quirky things that people may not know so even ensuring those things that you may not think are innately Yara but I know they are." Today, Maura serves as the Director of Creative Media at 7th Sun Productions, which recently inked a first-look deal with ABC a few months ago. On her thoughts on the projection of the production company, she expressed her excitement to see Yara "in that producerial capacity."
"When Yara comes into a conversation, it's going to be elevated so I expect for the world to see themselves reflected all in this landscape, see people of color getting to exist and piercing that veil that we barely get to pierce. Yara and Keri are really passionate about being gatekeepers and opening that door wide for new emerging talent; they love collaborating in that way. I expect for you all to discover your new faves through the work that the company's doing," she boasted about her new role and what's next for 7th Sun.
To anyone who may be looking to collaborate with any established figure in the entertainment industry—especially on Yara Shahidi's level—Maura advises one thing: make it about them and not you. "The one thing you need to do is discover what's unique about them. It's about taking the time to learn that person. I know what makes her excited so when I'm producing and developing ideas, I know her so well at this point and that just comes from really paying attention," Maura said transparently about her creative process. "When you're coming into something and collaborating especially with somebody of Yara's stature, this isn't about my creative ideas. Maura's very different from Yara. As someone who is working with talent, it's not about my perspective, it's Yara's."
"When you're coming into something and collaborating especially with somebody of Yara's stature, this isn't about my creative ideas. Maura's very different from Yara. As someone who is working with talent, it's not about my perspective, it's Yara's."
Part of Maura's process is asking Yara about her interests, what she listens to and her own curiosities while entangling the story that they're both trying to tell. "We prioritize things that are important to her and I'm led by her. I think it's humbling yourself in some way and yeah, you may have brilliant ideas but how is that connected to the party that you're collaborating with? Whose platform is this being used on? Is that what their audience connects with? It's not about what's my vision because those things may be very different," she continued to challenge xoNecole readers about their perspective.
Photo courtesy of Maura Chanz
5 Lessons We Can Learn From Maura Chanz's Journey:
Change your perspective on hearing the word "no".
"I don't think I even ingest 'no's'. Maybe I've had one and I didn't even read it as a no. I can't think of one but I'm sure there has been one. It's just all about perspective."
When one door closes, another will open.
"I was fired toward the tail end of Love Is… and it was really just a steep learning curve. Coming in at that level of where you're assisting a showrunner who's producing and directing, I didn't come from having a background as a [production assistant] or really being outside of talent. I didn't have any behind-the-scenes experience. I actually got on unemployment and figured out what I learned from this.
"From the outside, it looked like a failure, but it wasn't. That led me to developing the project that got the attention of Keri [Shahidi] and Yara [Shahidi]. The bounce back was just taking a moment of stillness."
Confidence can get you in the right rooms.
"Confidence. A lot of people are creative and a lot of people have a lot of these things, but you have to believe that you deserve to be in this space. You have to believe that you have value, that you will change this industry, and that you have something to contribute. If you can walk with that confidence and remember that value, you will remain undaunted, and that's the biggest piece about this industry—seeing it through.
"This is not a 'you go through four years of school and you're a doctor' type of thing; you may not see the fruits of your labor for 30 years. Everyone's journey is going to be different because there's no linear path, but if you keep that confidence, you'll be OK."
Consistently create and the right opportunities will find you.
"Create. I've always been creative: I started my site, I was producing with Kofi [Siriboe], and what drew people to me was the work I was already doing prior to me pursuing other things with them that I created. I had respect, and I had something to show for my own pursuits. You can't wait to be on the set of a movie for that to be the first time you're creating anything."
Know your worth.
"I never doubted my values, knowing I have unique values in every space I'm in and not being afraid to share that."
For more information on Maura Chanz, follow her on Instagram or check out her official website.
Featured image courtesy of Maura Chanz
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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Featured image by PeopleImages/Shutterstock