Mary Phillips is the makeup artist behind the "soft glam" makeup look often seen on celebrities like Hailey Beiber and Jennifer Lopez. Phillips has taken over our TikTok “For You” pages with her viral tutorial on how to achieve the same look at home. The technique uses Phillips' version of "underpainting," which is a method of makeup application where contour and highlight are applied to the skin as the base prior to applying foundation.
Mary gave us her secret sauce, and I’m breaking it down step by step so you too can master this effortless glam. Keep reading to learn how to achieve this soft glam makeup technique.
Step 1: Apply bronzer.
The first step is bronzer and highlight which Phillips refers to as “laying down the bones under the skin.” Take a bronzer shade of your choice and apply it to the following parts of the face:
The cheekbones:
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The forehead:
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The brow bone:
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The jawline:
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Down the nose:
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The completed bronzer placement should look like this:
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The blended result should look like this:
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Step 2: Apply highlight.
Now for the highlight. For the highlight in the Mary Phillips technique, you can use a lighter shade of concealer as I did, or use a shade closer to your skin tone.
The placement for highlight starts right under the bronzer on your cheekbones:
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Under the eyes:
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Down the bridge of the nose:
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Blend for a result that looks similar to this:
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Step 3: Apply foundation.
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Use one pump of foundation and a fluffy brush to blend everything together with a light hand. The key is making sure you don't cover the base you just created.
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Step 4: Add blush.
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I apply blush by using my finger and tapping the blush into the high points of my cheeks and over my nose.
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Step 5: Complete the look with the optional addition of mascara and lipgloss.
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Mary Phillips' technique blew me away the first time I tried it! I wasn't expecting the amount of dimension while maintaining a soft, glowy, and effortless look. It is a new standard in my routine.
If you are a fan of “no makeup” makeup, you need to try this!
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"When I graduated high school, I moved back to America, Georgia, and I ended up making, like, the oil, the Rose Galore oil, which is like the staple product of my brand. I don't know what made me make it, but I did, and it literally cleared my face up," she tells xoNecole in an exclusive interview.
"I end up selling it as a body oil first because, obviously, I'm 17, [and] don't have any background as an esthetician or anything like that. I just made a product that worked for me, but people bought it and was using it, and I reformulated it, and then it just stuck like with me."
While MoonXCosmetics is known for its facial products, it wants to expand to body care and home. It just released its new product, Moon-Gel body wash, and it's only up from there. As Mariee continues to grow the brand, it's more than likely that she will see more history-making moments. And so far she has.
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When asked if she feels pressure to obtain more of those milestones, she says yes and no. "I did $1.8 [million] again, and then I did $2 million but I feel like now, currently, I don't look at that as one of my goals anymore because [of] the headache and just everything that came with it, but I was thankful and blessed to have that milestone, but now I'm looking for more," she says.
"I want to say more reach than more like fast-paced sales. I do want that. Obviously, every girl wants that, but I do want to have a better overall reach for my brand because I did take two years off so I was able to learn, [and] study a lot of different things. See how things have changed from 2020 to now."
"I did $1.8 [million] again, and then I did $2 million but I feel like now, currently, I don't look at that as one of my goals anymore because [of] the headache and just everything that came with it, but I was thankful and blessed to have that milestone, but now I'm looking for more."
Another part of expanding for any company is hiring people. Finding the right person to help you can be a hassle, especially for business owners who are used to doing all the work themselves. Mariee can relate to this, and she touched on this topic in her documentaryThe Million Dollar Story. She recommends having someone be your "right-hand man" who you trust to handle the ins and outs of the company.
"I could say, definitely get, like a right-hand man to help you within the process because that really was what helped me. I never had a job. I literally was 18 now, being like, you know, the boss of over 30+ employees at one point in time, and I didn't know anything. I didn't know anything about no W-2s, no taxes, no clock in, clock out because all I [have] ever known was my brand," she explains.
"So I definitely partner with people who are very skewed and versed in those areas, and they helped me get through it. Even to this day, I still have my same person helping me with hiring, firing, [and] doing everything that I can right now because I'm still learning. But obviously people get jobs young, so they have way more experience than me, but still learning."
And though she is still learning, one thing she makes sure to stay on top of is being consistent. Consistency is what trips many people up when it comes to achieving goals, but Mariee says it's all about scheduling. Whether it's when to post on social media or email marketing, scheduling it out can make a world of difference. That same practice also works when planning out her future goals for the company.
"Right now, future goals would be to drop at least five more products before the end of the year. We always do outreach, where we do drives and all that, but definitely do way more this year, she says. "Then really dive into body [care], and then hopefully open up MoonXBody underneath MoonXCosmetics to let that branch out and be open and definitely get back consistent."
For more information, visit moonxco.com.
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