When I heard that Tracee Ellis Ross’ Pattern Beauty was dropping something new, I was elated. As someone who has been using her products since she launched, hearing about a hot tool was super exciting, especially since I’ve had such a great experience with hair treatments and styling products. Celebrity drops are a large part of the beauty industry, and at times they can feel like what many would call a cash grab.
However, for Ross, as she told me and a room full of fellow beauty editors in New York City on launch day, “I’ve never understood the concept of marketing where it’s about shaming you into buying a thing so that you can then feel better about yourself,” she says. “I really want to reframe the historical relationship of heat as submission to heat as a possibility.”
Courtesy of Bianca Lambert
I don’t use much heat on my hair unless I’m blowing my hair out for box braids or gently diffusing my curls after sitting under a hair dryer to set them. But there’s always a need for a blow dryer. However, I know that this is one of the tools many of us struggle to get right. So, I’m going to give this latest drop from Pattern a test run. Keep reading for the deets.
PATTERN Blow Dryer: My Honest Review
Courtesy of PATTERN
The Design
Courtesy of Bianca Lambert
When I opened the box holding the matte caramel brown blow dryer—which Ross said took two years to bring to life— I was immediately impressed. The sleek minimalistic hot tool comes with four attachments: a diffuser, wide tooth comb, brush, and concentrator, which is a nice element considering that many blow dryer attachments come separately. As she chatted with us, I quickly realized how much thought went into creating this petite but mighty dryer. When I say mighty, I mean it has a professional motor—which is mega important for minimizing drying time—three heat and two-speed settings, and a cool shot button. The coolest part: you can switch the settings without ever having to remove the dryer from your head.
Additionally, if you’re tired of losing your attachments while you blow dry, the Pattern team devised a remedy: a dual-locking structure to keep them in place sans any movement. And get this, Ross really wanted the cord to match the rest of the dryer. However, she was told that may or may not be able to happen. Well, it happened! And, I have to say, it’s a nice touch.
Courtesy of Bianca Lambert
When it comes to the design, I can’t forget to mention two of the attachments that are clearly designed with curly and coily hair at the forefront. First, there's the wide-tooth comb attachment. I can't be the only one whose every broken plastic bristles on a comb attachment. So, I love the idea of this wide-tooth version designed to glide through the hair and distribute heat evenly.
And then there’s the brush attachment. I haven't used the Pattern Shower Brush, but this attachment design mimics the beloved brush. This attachment is made for drying and stretching coils, tight textures, and shorter hair lengths.
The Experience
I’m currently rocking box braids to give myself a little break from manipulating my hair. However, even with braids, I keep up my weekly wash day routine. "What about the frizz," you may be asking yourself. Truthfully, my hair health means more to me than worrying about frizz. But I've managed to find a way to reset my hair after each wash with minimal frizz, which involves a blow dryer. I typically use a Dyson, which carries a hefty price tag. So I was super excited to try this on my small knotless braids.
After washing, conditioning, and adding a leave-in, I layer my hair with a mousse. I go between Pattern's Curl Mousse and The Doux Bee Girl CrazySexyCurl Honey Setting Foam, depending on my hair's frizz factor. In this case, I went with Pattern. After applying the mousse, I tie my hair down with a satin scarf and let it air dry, and then I go back in maybe an hour later to dry it.
Because I was headed out to dinner with a friend and had gone swimming before, I had to wash my hair. I timed my dry session, which started at 5:46. My hair from roots to ends was dry by 6:02, which was perfect given that I was already running late and my high-density hair can take forever to dry, even with braids.
Ross says to start with the lowest heat setting, which I did. What I found the most revealing was that this little dryer really did pack a punch. Because I was pressed for time, I went with the second heat setting and used the diffuser on my roots and then the concentrator on the length of my braids. I loved that my arm never felt heavy.
Final Thoughts
Courtesy of PATTERN
I love that this dryer comes with four attachments because, so often, once you purchase your blow dryer, now you have to budget for the attachments. Additionally, there’s the design and not just aesthetics. It’s the fact that the blow dryer not only has a professional-grade AC motor, but it’s also lightweight, easy to use, and it can go right in a carry-on because of its size. And I can’t forget the fact that you don’t have to remove the dryer from your head when switching the setting, and I don’t have to worry about my attachments hitting me in the head and falling off.
One final pro for me: the price. This dryer is nearly half the price of the best-known dryers on the market, and it’s made for curly and coily textures.
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Featured image courtesy of PATTERN
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As we transition from summer to fall, there’s no need to spend too many coins curating a brand new seasonal wardrobe, especially in this economy. Instead of shopping targeted ads, we interviewed fashion-forward influencers to spark our imagination and gather insight on what they’re already wearing leading into the upcoming season. Keep scrolling to get the scoop on essential items these fashion-forward women are looking forward to wearing this fall.
Helecia Williams, Houston
Comfort
Helecia’s style in three words: “Structured, bold, and explorative.”
Helecia’s outfit inspiration: “I am most interested in comfort as a trend. I am truly enjoying the mix of flats with elevated outfits and the incorporation of street-style elements into the looks. I have seen so much juxtaposition that makes the outfits interesting and intriguing. I love the pairing of fitted caps with [suits] and ballet flats. That mashup is impeccable, and we saw some of that peeking through last fall, and now it's taken on a life of its own.
"As a sneaker lover and comfort sneakers, bringing back flats is just a reimagination of past trends with a fresh twist.”
What color(s) is on Helecia’s fall mood board: “Hands down, red! It's such a bold and bossy color. Now, we see it becoming much more accessible in fashion and realize how easy it is to style and incorporate into a look for that extra pop. It also pairs well with so many other shades and tones. Some of my favorite combos are red and burgundy, red and yellow, and red and brown. Even if you aren't fully convinced that it's the color of the season and still have reservations about it, you can go classic and incorporate it in an accessory or makeup like a red lip.”
Are you bringing anything back from your 2023 fall wardrobe? “I will be returning and recycling all of my 2023 fall wardrobe and just styling it differently or giving it new life. Despite my love for trends, I've curated a wardrobe that I love so I will mix the old in with the new. And not to toot my own horn but a lot of my fashion moments are ahead of the times and still very relevant for this upcoming fall. Expect to see tons of texture, juxtaposition, unexpected color combos, and street style.”
How Helecia is accessorizing this season: “I hate to admit it, but the one trend that has me in a chokehold this fall is bold jewelry, particularly in gold. I've realized that accessories can do wonders, and the Schiaparelli era has me shook. I am a ‘Stan’ of Shop Khoi, a Black-owned jewelry brand that creates some of the most amazing, high-quality fashion jewelry. It just sets off any outfit no matter how simple it may be and easily becomes a conversation piece.”
Courtney Blackwell, New York City
Courtney’s style in three words: “Vintage, oversize, and sexy.”
Courtney’s most anticipated fall fashion items: “The fashion item I am anticipating wearing is vintage leather in all colors!”
Courtney's color picks for fall: “Cherry reds, forest greens, and different shades of gray.”
The trend that has Courtney in a chokehold this season: “Skirts! I’ve never been a skirt girly, well mini skirts girly, but I think I’m going to step it up with the minis this fall.”
Shaniqua Jordan, New York City
Timeless
Shaniqua’s personal styling tip for fall: “I hate to admit it, but the one trend that has me in a chokehold this fall is any oversized outerwear piece, especially oversized blazers. And as basic as it may sound, I can't get enough of them. They instantly elevate any look, and they're so versatile, whether I'm going for a polished vibe or something more casual. Plus, they are perfect for layering as the weather cools down.
"I know most people wouldn't typically opt for suede, but if you've been following my style, you know I'm all about my outerwear. I love adding texture to my looks, even if it's subtle, and a good suede jacket does that for me. The soft texture and rich hues of suede add that cherry on top for any fall look. Whether I'm rocking a bomber style in a jewel tone or a tailored trench in a neutral shade, a suede jacket is one piece I'm looking forward to wearing to elevate my fall wardrobe.”
These colors are all over Shaniqua’s fall mood board: “The colors on my fall mood board are rich earth tones like deep browns and olive greens paired with classic neutrals like camel and cream. I'd like to throw in a pop of butter yellow. I know it might seem more spring-like, but I love how it pairs with deep browns, oxblood, and even grays. It's the perfect way to brighten up those cozy, moody fall vibes. I'm also loving pops of bold jewel tones like emerald and burgundy to add a bit of luxe to the season. These shades give that cozy yet elevated feel I'm always aiming for in my fall wardrobe.”
Shaniqua describes her fall wardrobe in three words: “If I describe my fall wardrobe in three words, they would be chic, layered, and timeless. I love combining unique pieces with a classic touch, creating looks that stand out without trying too hard. It's all about finding that perfect balance between staying true to timeless fashion and adding my own signature flair.”
Are you bringing anything back from your 2023 fall wardrobe? "I am definitely an outfit repeater, so not only will I bring back pieces from my 2023 fall wardrobe, but I also have so many oldies but goodies that I’ll be incorporating into my fall 2024 looks. I think that's what really helps convey my personal style; buying pieces I genuinely love and being able to work them into my style season after season. It's all about longevity and staying true to what I love."
Alasia Allen, Los Angeles
Provocative
Alasia describes her style in three words: “Opulent, sleek, provocative.”
The fashion item Alasia anticipates wearing the most this fall: “I’m really into gloves this season. Whether it’s biker style or long, sleek, leather gloves, they add an interesting take to a fall look.”
The fall colors catching Alasia’s eye: “I’m loving navy or a super deep purple this season so I’ll be adding those into my wardrobe. They’re both so sophisticated and a good alternative to black.”
The fall staple Alaisa plans to bring back from her 2023 wardrobe: “Every year, I wear a shearling coat. It’s timeless, it’s warm, it’s my thing. There’s something very elevating about shearlings that have drawn to me year after year, and that’s what makes them my favorite style of outwear.”
The accessory that has Alasia in a chokehold this season: “Boots. I love a good boot as my go-to accessory for the fall/winter season. My favorites are boots that have a little flair to them and an interesting shape.”
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