The Red Nail Theory: How To Tap Into A Power Hue
Red nails have always intrigued me—namely because the red nails were always on the fingers of a well-put-together woman with perfectly laid hair, a perfume that lingered, and an heir of confidence orbiting them. Oh, and they usually drove a luxury car. I assume this is why we're all discussing the "red nail theory," a hot topic on TikTok thanks to GirlBossTown discovering that wearing red nail polish was responsible for an uptick in male attention. The #redtheory hashtag has 100 million views and counting. So, let's take a further look into this anecdotal theory.
What Is the Red Nail Theory?
For starters, the color red is a primary color. And it's associated with passion, warmth, and sexuality, as well as danger, violence, and aggression. However, in pop culture and beauty, the color red is typically about owning your sexuality, confidence, and boldness. We think this could explain why women tend to receive more romantic attention when adorning their lips and hands with the fiery hue.
In addition to more romantic attention, there is chatter about how wearing red nails means more money in the bank. For example, a TikTok user noted that Rihanna has always worn red nails and is now a billionaire. Ok, so there is no clear-cut evidence that red nails can give you billionaire status. However, there is some color psychology about wearing red in the workplace and beyond.
Kristina Nikishina/Epsilon/Getty Images
You will often see women in politics and high-powered positions opt for red suits, dresses, and separates, as red can convey confidence without saying a word. So, with this mini-deep dive into the red nail theory, we definitely think there's something there. From red lips to nails, exuding confidence seems to be the throughline, and we love to see it.
If you're ready to wear your confidence on your sleeves (or nails, in this case), below are a few of our favorite nail colors.
The Best Red Nail Polishes To Tap Into the Red Nail Theory
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Featured image by Epsilon/Getty Images
Bianca Lambert is a proud Atlanta native soaking up the Los Angeles sun. She is the founder of Mae B: a stationery company for women of color and a digital content creator on a mission to elevate the voices of women of color everywhere.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl In Motion: DonYé Taylor Asked Herself This Question When Creating Her Brainchild
"Being an 'ItGirl' is all about being yourself and taking all of the elements that make you who you are and displaying them at your highest capability," creative brainiac DonYé Taylor says in the introduction of the limited video series, "ItGirl In Motion."
In partnership with Hyundai, xoNecole has unveiled the limited series in conjunction with our inaugural ItGirl 100 list. The list boasts 100 Black women who not only innovate and take up space when it comes to putting on for their cities, but also as the driving force behind brands that create impact for the culture. ItGirl DonYé Taylor is one of the 100 featured ladies who put her purpose into action.
ITGIRL IN MOTION with DONYE TAYLORwww.youtube.com
As a marketing consultant, content creator, and CEO, a driving force behind DonYé's ambitions has been to show others how she sees the world by "creating art and doing things that shift perspective." In founding her brainchild, Nüclei, which is coincidentally also home to the ever-so-chic chrome brain piggybank, DonYé briefly touched on the inspiration behind the brand. "I was like, 'What would it look like if I were to be of service to myself?' And that's what made me create Nuclei," she said.
Watch the video above to take a peek into the life of the LA-based ItGirl, the importance of Black women receiving our "flowers" while we're here, and the three things she believes are absolutely essential to any ItGirl.
See our ItGirl 100 list in full here. Click through the gallery below for some BTS moments of DonYé and our partnership with Hyundai.
CREDITS
Director: Mikkoh @mikkoh
Production Company: @30inthemorning
AD/Gimbal Op: @jeffreyrattanong
DP: @jucelandrin_
Editor: @30inthemorning
1st AC: Bonnie Delgado @bonniebellevue
2nd AC: Liz Robles @lizfatimarobles
FPV Drone Op: Kai Kevin Goh @kaivertigoh
Gaffer: Nelson Nguyen @nelson_ftw
Key Grip: Ames Hoang @mangothemaker
SLT: Jamon Tolbert @jamon.tolbert
Sound Mixer: Deyo Forteza @introducingdeyo
PA: Breyona Holt @exquisite_eye
PA: Aminah Muhammad @aminahmuhamm
BTS: Marika Belamarich @marikarosegold
Featured image by Marika Belamarich for xoNecole