Does A Bold Red Lip Work For Your Office Culture?
Red lipstick. For the office or not for the office? That is the question.
Red lipstick is my signature. I'd like to think I could've lived in two other decades: the 30s or the 70s. I love the classic, femininity of the 1930's, and I also love the over-the-top glam of the 70s. I think I was Diana Ross in my past life! My ode to that classic glamour is a simple, yet bold red lipstick (MAC's Ruby Woo) and red nail polish (OPI's Big Apple Red).
I proudly wear my red lipstick to the office in hopes of conveying my creativity, strength, and sense of style to those I interact with.
It's a bold and powerful color, and in the right setting can exude confidence. But recently I wondered if I worked in a more corporate environment, would my red lipstick be perceived differently?
For decades working women have had to stick to a more traditional, corporate office style. My mother, Cathy Ann Ivey, is one of the top 1% black women executives at a Fortune 500 Company. During our recent mommy-daughter chats, she shared that back when she started in corporate America, office style was very corporate cookie-cutter. "I started my career in financial services in the 1980's on Wall Street. We wore blue, gray, or black skirt suits with hose, paisley bow ties, and minimal make-up."
It would seem that in creative fields like journalism, social media, and tech red lipstick would be a show of confidence. However, like my mom many of you work in highly corporate environments, but is the style tide changing even in corporate America? I asked women like you, from different industries and different walks of life, to share their take on red lipstick in a work environment.
Here's what they had to say:
"Red lipstick works in my office culture. It forces people to take the words coming out of my mouth seriously. More importantly, I'm more confident in the attention that I command wearing red lipstick. Plus, I'm the fashion girl. It's expected for me to have add 'wow factor' to my look."
-Channing Hargrove, Marketing & Communications Coordinator (+blogger on the side), wearing YSL Rouge Pur Couture Lip Color in Le Orange
"I wear red to the office. I do think it appropriate depending on your profession. Being from the south, I remember a lot of my friends not being able to wear red lips or red polish because it was considered too "grown" of a color. But I don't think red lipstick changes one's perception of me, especially if they are familiar with my work ethic."
-Melissa Chanel, Social Media Manager from Charlotte, NC wearing RiRi Woo
"I personally do not believe that it changes people's perception of me, but what it does is distracts them from their intent of approaching me.I do not believe that wearing red lipstick has a lasting effect on long term office relationships or ones career. I just think that you have to use justification to know when or when it is not appropriate."
-Tia Boyd, Market Risk Analyst for Wells Fargo Bank in Charlotte, NC
"I believe red lipstick is absolutely appropriate if you want to give the perception of bold, beautiful and about your business. Red always speaks louder than any other color to me. It's classic and versatile, and I can't think of a situation where red lipstick would ever be inappropriate for a lady."
- Maya Elious, Personal Branding Strategist from Atlanta, GA wearing NYX Perfect Red Matte Lipstick
"I love to wear red lipstick in the office. It brings about a sense of confidence and control for me. The people in my office seem to respect me just a tad bit more as well. I suggest that every woman owns a shade of red lipstick. It's so classic for the office and demanding."
-Jasmine Cooper, Marketing Intern from Kansas City wearing MAC Ruby Woo
My take?
Know your work environment and pay attention to what shades of lipstick other women in your office are wearing. I usually follow my boss' lead. If she wears bold lip colors, then I know it's something that works in our office. I wear red lipstick every day; it's my version of a neutral!
No matter what lip color you wear, wear it with confidence. And while your red lip may scream confidence to your coworkers, always make sure your work ethic and creativity shine through just as boldly.
What are your thoughts? Would you wear red lipstick to work or do you think it's very inappropriate in the office?
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Beyoncé Doubles Down On Not Releasing Visuals For 'Renaissance' Or 'Cowboy Carter': 'The Music Is Enough'
While many people are still unpacking the CMAs shutting out Beyoncé'sCowboy Carteralbum, her cover story for GQ's October issue is now taking center stage. Beyoncé is shown rocking the big hair we've come to love in her country era, giving us queen realness as always.
In the interview, the multifaceted singer spoke about the two albums in the trilogy, Renaissance and Cowboy Carter, as well as her family. She also opened up about her exciting business ventures, such as her haircare brand Cécred and the launch of her whiskey, SirDavis, and why it's crucial for her to be more than just the face of her brands.
"There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures. They’re given the space to focus on the product, the team, the business plan. Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. It’s important to me to continue to take the same approach I have taken with my music and apply my learnings to my businesses," she said.
"I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary."
I know that's right Bey! Check out the highlights below:
On her daughter Blue Ivy being a creative.
I build my work schedule around my family. I try to only tour when my kids are out of school. I always dreamt of a life where I could see the world with my family and expose them to different languages, architecture, and lifestyles.
Raising three kids isn’t easy. The older they get, the more they become their own individuals with unique needs, hobbies, and social lives. My twins are God-sent. Parenting constantly teaches you about yourself. It takes a lot of prayer and patience. I love it. It’s grounding and fulfilling.
My kids come with me everywhere I go. They come to my office after school, and they are in the studio with me. They are in dance rehearsals. It’s natural that they would learn my choreography.
Blue is an artist. She has great taste in music and fashion. She is a fantastic editor, painter, and actress. She has been creating characters since she was three. She’s a natural, but I did not want Blue onstage. Blue wanted it for herself. She took it seriously and she earned it. And most importantly, she had fun! We all watched her grow more and more every night before our eyes.
On her decision to not provide visuals for "Renaissance" and "Cowboy Carter" albums.
I thought it was important that during a time where all we see is visuals, that the world can focus on the voice. The music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe on its own. Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough. The fans from all over the world became the visual. We all got the visual on tour. We then got more visuals from my film.
On being proud of the work she put into "Cowboy Carter."
I am proud of what I have been able to do, but I also recognize the sacrifices—mine and my family’s. There was a time when I was pushing myself to meet unrealistic deadlines, while not taking the time to enjoy the benefits of why I was working so hard. There aren’t many of us from the late ’90s who were taught to focus on mental health. Back then, I had little boundaries, and said yes to everything. But I’ve paid my dues a hundred times over. I have worked harder than anyone I know. And now I work smarter. In the end, the biggest reward is personal joy. Has what I created pushed others to think freely and believe in the impossible? If the answer to that question is yes, then that is the gift.
On legacy being her biggest motivator in business.
I get excited about love, legacy, and longevity. Do I love what I am trying to create for the love of it? I am discovering that legacy is the common denominator in all the businesses that I have done.
On protecting her family and her peace.
We live in a world of access. We have access to so much information—some facts, and some complete bullshit disguised as truth. Our children can FaceTime and see their friends at any given moment. My husband and I? We used calling cards and Skype when we were falling in love. I couldn’t afford the international hotel bills, so I literally would get international calling cards to call him. Just recently, I heard an AI song that sounded so much like me it scared me. It’s impossible to truly know what’s real and what’s not.
One thing I’ve worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand. It’s very easy for celebrities to turn our lives into performance art. I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace.
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Feature image by Kevin Winter/Getty Images for iHeartRadio