Allyssa Munro, Founder and CEO, Meg & Munro

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Allyssa resigned from her job as a VP in marketing after more than a decade managing multimillion-dollar campaigns for global beauty and luxury brands. She officially launched her company, Meg & Munro, in September 2020 and hasn't looked back since. "I left because I began to notice that despite the resounding success, I was frequently being overlooked as a Black consumer of those brands and as a key strategist on the marketing team," Alyssa says. "With the goal of bringing more inclusivity to the marketing field, I launched a marketing and communications agency for beauty and lifestyle brands."

She held a passion to tap into new audiences and offer her skills on her own terms while expanding the landscape of brand awareness. "With the growing attention to the multicultural beauty and personal care category in the height of the pandemic, many brands needed help reaching the same diverse consumers they once ignored," she added. "Through public relations, social media, and influencer partnerships, my agency drives visibility, interest, and demand for brands aiming to reach multicultural consumers."

"Surprisingly, the pandemic allowed me to double down on my decision to leave my full-time marketing position. I saw how uncertain things were in the workplace and thought it was a better use of my time and talents to grow my own business."

Allyssa has enjoyed her new normal after taking the leap. "I now experience less anxiety (no more Sunday Scaries!) and have a lot more ownership over my work and time," she says. "Since launching, we have worked with dozens of beauty and lifestyle brands and creators including Converse Shoes, Footlocker, Anderson Bluu, Her Agenda, Strange Bird Beauty, Avocurl, and Yawoni just to name a few. Our work and clients have also appeared on The View and inGlamour, Forbes, Refinery29, Good Housekeeping, Hypebeast, Goop, and much more!"

For others who might be pausing their efforts to go forward with leaving their jobs, especially at a prime time when millions of companies and professionals are reevaluating strategies and goals, she urges planning and patience. "Leverage your network. It's important to communicate your values and let others know your goals for starting a business. Second, it's very important to plan your finances and strategy for making money within the first few years of operating. It takes time to start seeing returns in business, and it will be difficult to scale and/or make sound business decisions if you're constantly worrying about finances."

Melisa Martin-Fetter, Makeup Artist and Founder, MeMa Creations

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Melissa decided to go full-time with her love for makeup artistry last November, after slowly growing her business as a side hustle. "I was working as an underwriting analyst for an insurance company, and my part-time business was starting to require more of my time," she recalls. "The more it grew the more I realized that's where my passion was. My career was no longer fulfilling. In addition to not feeling fulfilled in my career, I had a boss that micromanaged everything I did."

"I felt overwhelmed, undervalued, and drained. My 9-to-5 was holding me back from reaching my full potential. My boss would often deny my PTO requests and when he did approve my time off, I would feel the retaliation when I returned to work."

The final straw for Melissa was when she took approved PTO for a big wedding booking, and upon returning to the office, was met with an abrupt meeting request. "It was about my work and more micromanaging. In that moment I knew I couldn't do it for another day. I submitted my resignation letter in the middle of a pandemic not sure what would happen next."

Stepping up her game in building MeMa Creations and gaining new clientele seemed like a natural next step for Melissa. "That feeling of uncertainty—not knowing what tomorrow may bring—made me feel so uneasy, but it also made my decision to leave very clear. I didn't want to continue putting all my time and efforts into a corporation that didn't value me. I was tired of sacrificing my own dreams for someone else's dream."

Since going full-time with her business she has enjoyed a level of success that she can be proud of. "I have done makeup for more than 60 weddings, in addition to my regular clients," she says. "I also offer virtual makeup lessons and one-on-one in-person makeup lessons. My work has been published in two major magazines in less than a year, and I am launching my makeup products before the end of the year."

Tracy Aliche, Founder, Tracy Aliche Consulting

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Tracy started her firm in June 2020 as a pivot due to the pandemic. She'd worked for a decade in the finance industry, and had taken a leap of faith to pursue a career as a retail fashion buyer and independent image consultant. "The ongoing freelancing that I was doing lessened significantly in early 2020, but as opportunities came back, I was not comfortable doing image consulting due to the nature of the work. It was impossible to be socially distant," she said. "So when an opportunity for PR management arose, I leaned into it and grew it knowing I needed to replace my income."

Tracy's reputation preceded her, and she was able to help a previous image consulting client to help with her public image via PR management. That was when she says, Tracy Aliche Consulting really took off. "I took on the challenge, hit the ground running, and soon attracted opportunities to do the same for other entrepreneurs as a result of all the press I was able to secure. We now have a roster of five full-time clients, and the rise has been truly exhilarating!"

For others considering quitting their day jobs to pursue a new career or journey, Tracy suggests investing time in a bit of self-actualization. "One of the most important things to consider before leaving a job is being honest with yourself about what you're willing and not willing to sacrifice to reach your end goal," she adds. "What are you willing to give up? Would you give up your cozy apartment if it meant being able to sustain financially after leaving the workforce? If you insist on maintaining your current lifestyle as is, then creating a realistic timeline, building a financial safety net, and having a fully fleshed-out backup plan are non-negotiables. I think it's important to know your 'why.'"

Watchen Nyanue, CEO and Founder, I Choose The Ladder

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Watchen Nyanue's journey in transitioning from a 9-to-5 to entrepreneurship during the Great Resignation has a positive twist. She'd been leading a podcast that was the launchpad for her brand, all while working full time as a WNBA executive. "My job was actually amazing, but I knew that, for the sake of my reputation and for the work I'd put in, I didn't want to start letting the quality of my work drop to pursue something else and ruin the reputation I'd already built in decades of work. My company was literally behind me 100%. They knew when the podcast launched, and they are [actually] one of my clients today."

Her platform, I Choose The Ladder, helps large corporations develop and retain their high-performing Black female talent, a service that came in high demand.

"The pandemic, at least for me, was a gift and a curse. The time that we had at home gave me some time to assess what I wanted to be spending my time doing and who I wanted to be spending my time with. And because I started planting the seed already, the jump wasn't as scary as I thought it would be."

She offers some key advice for women who are thinking about joining the wave. "First I would encourage folks to ask, 'Is it the company you work for, the person you work for or is it corporate America?' A lot of times we make large decisions based on really small factors. Maybe the company that you work for is not the best fit for what you're trying to do. That doesn't mean there's not a company that can meet your needs."

Another key piece of advice: "A lot of people go to entrepreneurship because they're running from something not because they're running to something. If you're running from a job and all of the chaos that you think might be in corporate, a lot of those things still exist in entrepreneurship. And if you have not figured out how to navigate [challenges] while on someone else's dime, it's going to be an even steeper, more expensive, more stressful, and lonely learning curve. So make sure you're running to entrepreneurship, not just from corporate America."