Remember When Brandy Said 'Almost Doesn't Count'? Here's What That Means.

Listen, although I pride myself in knowing quite a bit of random information (I get it from my Daddy), if there is one thing that I really don’t play about (and could easily win a ton of money as a contestant in a trivia game), it’s 90s R&B. And when it comes to that topic, if there are three women who I will forever stand 10 toes down on when it comes to them having some of the best vocal arrangements ever, it’s Faith Evans (a fellow Gemini), Missy Elliott and Brandy. Don’t play…don’t ever freakin’ play about them.
When it comes to Brandy, specifically, there is a song title that I find myself saying in some of my sessions, far more often than I ever thought I would — almost doesn’t count.
Chile, that song is so brilliantly written that I once shouted it out in a podcast that I did with a dear friend of mine a few years back (you can check it out here if you want to): “I can't keep on loving you one foot outside the door/I hear a funny hesitation of a heart that's never really sure/Can't keep on tryin' if you're looking for more/Than all that I could give you, than what you came here for.”
Won’t it preach? “Almost” when it comes to romantic dynamics? It’ll have you out here feeling like you’re in some straight-up purgatory because, when you’re not really sure where things stand with someone and/or things feel like a perpetual game of hot-and-cold, you never really know what you should do — and that can have you in a very uncomfortable mental limbo or feeling like you’re in some emotional version of the throwback game Twister.
Today, though, we’re going to discuss “almost doesn’t count” from a broader perspective. I want to explore what happens when you’re in ANY DYNAMIC where it feels like you’re in a state of almost — and what you should do about it if that is indeed the case.
I’ve added Brandy’s jam for you at the top of all of this. Feel free to play it as your background music as we finally figure out what to do with the “almost ish” that is (currently) in your life.
Almost. Revisited.
GiphyY’all, I am so sick of people allowing social media to redefine words.
For instance, just because something didn’t work out with a guy, that doesn’t automatically make him a narcissist (check out “You Could Be Turning Into A Narcissist...And You Don't Even Know It,” “What If It's Your Parents Who Happen To Be The Narcissists?” and “3 Warning Signs You're In Love With A Narcissist”) and just because someone doesn’t “gel” with you, that doesn’t mean that they are toxic (check out “5 Signs Of A Toxic Friendship That Is Secretly Poisoning Your Life” and “7 Signs You Have A Toxic Relationship...With Yourself”) — and while we’re here, just because you hear the same online opinion dozens of times a day, that doesn’t make it a fact. Google is our friend. Open up browsers to fact-check things. It’s a wise move and well worth your time.
Okay, so in order to build the foundation of this piece, let’s look at what almost means (even though I’m sure that you basically know):
Almost: very nearly; all but
Synonyms: approximately, essentially, most, relatively, practically, virtually, about
It is a very wise man who once said that “The worst lies are 99 percent true” — and that is what’s so wild about almost: It can be so close to being something that you will think that it is that thing…when it actually…isn’t. You can literally have close to 99 percent of everything that you needed, wanted or required and that missing one percent can still totally jack you up out here.
A good example? A condom. If you go to pretty much any health-related website, it will say something along the lines that — eh hem — when used perfectly, condoms are somewhere around 98 percent effective. And yet, while I do tend to roll my eyes whenever folks (in general) end up pregnant and shocked, all the while claiming to have used them (because I also know that only one-third of men and one-fourth of women use condoms and even they don’t consistently), I am aware that there are some people who are being completely honest: they used them, each and every time, correctly, and still…a positive pregnancy test result. And that’s because condoms are ALMOST totally reliable. Not totally, though.
Or a white lie. Oh, those are the “best” and most damning ones because they have so much truth to them that the deceptive part is super subtle. Hmph. It makes me think of a rather young South Korean artist (in her 20s) by the name of Dahyun. She once said, “When you love someone, or when someone is special to you, there are situations where little white lies are necessary.” Yeah, that makes me think of a quote by an author named T.J. Klune; he once said, “I lied to you because I thought it’d be easier for you, but I was really just trying to make it easier for me” — and he’s exactly right.
One of the greatest lies anyone can tell is that they are lying to protect or help another individual. More times than not, it’s a form of cowardice, because people don’t want to deal with the accountability (or even possible fallout) from telling the truth. Proof of this is a white lie: enough truth to cleverly hide the deceptive or omitted part(s).
Yeah, that’s what can trip you up about being involved in things that are “almost” what you are looking for or expecting: they can be so close to being on the mark that you let your guard down to the point where they can actually end up catching you off guard in some pretty profound ways.
The Difference Between ALMOST and POTENTIAL
GiphyBefore we go even deeper, I do think that it’s important to explain the difference between almost and potential because, although they might seem like the same thing, they actually aren’t.
Say that you are working at a company where there is plenty of room for growth and promotion; that is potential. Potential is about possibility and capability. Sure, it may not have happened yet; however, you see plenty of signs that it really could. Okay, but after working there for two years and running circles around many of your co-workers with your performance, you keep getting passed over for other positions — and that is when almost comes into play.
What has you trying so hard is the POTENTIAL of what could be. What has you disappointed is things keep ALMOST happening — almost yet nothing more.
Let’s do relationships. Personally, I think it is hella arrogant and a bit delusional to say, “I don’t date for potential.” Umm, everyone out here is potential-in-progress, so are you saying that you want people to grant enough patience to allow you to keep evolving and transforming when you won’t extend the same grace their way? Gimme a break. There is nothing wrong with seeing someone’s potential and wanting to have a front seat in their life in order to encourage and support it. The issue comes in when they keep “almost” getting there without ever actually hitting their goals — and the reason why that’s problematic is…what is keeping you stuck at “almost”?
Example. Say that you’ve been exclusively dating someone for 15 months. You get along well, your family members and friends like you together and you seem to have similar life values and ambitions. Thing is, you want to get married within the year and he says that he wants to have a certain amount of money saved up before jumping the broom. The POTENTIAL of you becoming his wife is if you notice that he really is stacking paper. You ALMOST marrying him is when you factor in all of the other stuff that I said and yet his money is still funny (because he’s misspending, not saving or he’s simply not prioritizing like he said that he would).
Do you see the difference between what potential and almost look like and why “almost” can be so much more mentally draining and emotionally dangerous? “Almost” can — and oftentimes will — have you wasting precious time because it can deceive you with a feeling of “someday.” And that’s because things are so close to becoming a reality and yet, they never end up coming into full fruition.
And that, my friend, is why Brandy’s song is right on the money — at the end of the day, “almost doesn’t count” because, if you keep experiencing “most” or “practically” or “very nearly” of something or even someone and yet what is required for that something to actually become all of what you desire never manifests…what that ultimately boils down to is it — whatever “it” is — is really not much of anything at all.
It’s basically like what a playwright by the name of Nikita Gill once penned: “The saddest word in the whole wide world is the word 'almost'. He was almost in love. She was almost good for him. He almost stopped her. She almost waited. He almost lived. They almost made it.” It’s like…if it almost happened yet didn’t…why does the almost really even matter (much)?
At the end of the day, when it’s all said and done, other than (hopefully) the lessons learned…it…doesn’t.
Someone Who “Almosts” You? That Is a Conscious Decision.
GiphyAnd here’s the wild thing about the person who “almosts” you — nine times out of 10, they know exactly what they are doing. The boss who almost promotes you and yet doesn’t…over and over again? You think they don’t have a self-serving strategy (or is it stratagem?) in that? The boyfriend who almost proposes (tells you that he wants to marry you while months to years later, he doesn’t do anything to prove that) and yet never does? You think he’s not aware of what’s going on? Oh, take it from me — the “almost folks” like being that way.
Why? I mean, think about it: If you are giving someone just enough for you to get what you need out of them without giving them all of what they want in the process, why not keep them in the cycle of “almost”? Let’s circle back to Brandy’s chorus to further illustrate the point:
I can't keep on loving you one foot outside the door
I hear a funny hesitation of a heart that's never really sure
Can't keep on tryin' if you're looking for more
Than all that I could give you, than what you came here for
Look at what she was doing: she kept on trying while he kept on hesitating. And what this basically means is she was mistaking almost for potential. And you know what? He was letting her because he was benefitting from all of her trying and, although she was getting something in return (maybe even 99 percent of what she was looking for), his hesitation was causing her to see that something isn’t everything…and everything is what she deserved — and still, he chose not to do that.
HE CHOSE NOT TO DO THAT. He chose to remain in the relational purgatory of “almost” because he didn’t want to be “all in.” He was right where he wanted to be and if that kept her uncomfortable…so be it.
See how ugly, self-serving and manipulative “almost” can be?
Do you see why we need to stop romanticizing it because it really shouldn’t count?
What Should the Shelf Life of Almost Be?
GiphySo, final question with this: When it comes to the “almost” areas of your life, how long should you allow them to last? Honestly, I think the answer to that lies in the definitions of the word “almost.” You see, the reason why most of us even notice that we have an “almost situation” going on is because there is a need (sometimes a want) that is going unmet to the point where we aren’t satisfied. And since one definition of almost is “all but” — what is the ALL and then what is the BUT?
Once you figure that out, it’s time to address the “but” part with the individual who isn’t providing it — and honestly, not just their response (words) but their reaction (actions) will let you know what the shelf life of the almost needs to be.
Case in point: When it comes to some of the couples who I work with, sometimes one of the partners goes through a significant change and they want their spouse to quickly adapt to that fact. Usually, the change within wasn’t instantaneous, and so, I share that it’s unfair to expect that to happen immediately; usually, a fair amount of time should be allotted. The relationship is ALL good in every area BUT where the evolution is transpiring. If the spouse’s response is, “Give me a minute to get used to this new you,” the partner should. The spouse is almost where they can accept matters. They just need a bit more time for the almost to turn into “I’m good now.”
However…say that you have a friend who you like and enjoy just about everything about them. The challenge is the fact that they want you to be on-call for their issues and gripes and yet, whenever you need them to do the same thing for you, they are more unavailable than not. Not only that but, whenever you bring it up, although they acknowledge your point, time and time again, nothing ever changes; you still pick up their calls at 11 p.m. while you are still leaving voicemails when you reach out their way. If that is indeed the case, that makes me think of an Instagram post that I recently watched that is underneath this last point. In it, the content creator says, “It’s so important to know where people go. Your feelings will be less hurt.”
And along these same lines, it’s important to know an “almost” when you see it. Isn’t it interesting that one definition of almost is “all but” and to that, I think most of us have heard that whenever you use “but” in a sentence, it negates pretty much everything that you said before it. Chile, if someone is doing all BUT and the BUT is a really big deal to you…does the “all” really “scratch your itches” like you need them to? And again, if they are refusing the “but” (and the “but” is realistic, by the way), isn’t that saying a lot about how they see you and y’all’s dynamic? I would certainly think so.
So, how long should the shelf life of an almost be? Long enough to articulate your needs, for the person to hear them, and then make adjustments. If no adjustments are made…almost is probably where things are going to remain — what you choose to do about that is on YOU not THEM. How long you take speaks to how much you value…yourself.
All this from the word “almost”? Yep. You can thank Brandy for that. LOL.
You deserve to get and have what you need. If you’re almost getting it, remember what Brandy said: When it’s all said and done, sis…almost doesn’t count.
A white lie will tell you it does.
The truth has just revealed — otherwise.
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Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
There is a very specific reason why I decided to write this article before the holiday season officially gets underway. It’s because I once read a study that said it’s quite common for most Americans to double the amount of alcohol that they consume between Thanksgiving and New Year’s Day.
It makes sense when you stop to think about all of the holiday parties, time off, and moments spent with loved ones that transpire around this time of year. And while there is certainly nothing wrong with enjoying some mulled wine, real-deal eggnog, or peppermint martinis, because your health is something that never “takes a vacation,” I thought it was important to share with you some of the benefits (pros) and challenges (cons) that can arise from alcohol consumption.
My main motive? Mostly, I hope that it will serve as a solid reminder to embrace all of the things that you adore about this time of year, so long as you do it in moderation and you weigh the costs.
Especially as far as drinking alcohol is concerned.
PRO: Manages Blood Sugar Levels
GiphyHere’s something that you may have never seen coming. Were you aware of the fact that alcohol can actually help to stabilize your blood sugar? Yep, according to the American Diabetes Association, so long as you leave it to no more than 1-2 cocktails a day, alcohol may be able to lower your A1C levels. Pretty cool, right?
CON: It’s a Carcinogen
GiphyAlcohol is a carcinogen. The reason why this should somewhat alarm you is because carcinogens are things (like tobacco, UV rays, processed meats, etc.) that can increase your chances of being diagnosed with cancer (especially mouth, throat, esophagus, stomach and breast cancer). There are various ways this happens including the fact that alcohol, specifically, can hinder your body from breaking down certain nutrients, it can cause your estrogen levels to spike and alcohol can also cause certain toxins to damage your DNA and certain bodily proteins over time.
PRO: Cultivates Euphoric Feelings
GiphyIf you find yourself feeling more euphoric while you’re enjoying a drink, it’s not all up in your head. Although, for the more part, alcohol is considered to be a depressant, when consumed in small amounts, it can provide a stimulant effect. This happens due to the fact that when you first start to consume alcohol, it causes the production of the feel-good hormone known as dopamine to increase — and since dopamine makes us all feel more relaxed and confident while heightening our senses of pleasure too…well, there you have it.
CON: May Increase Anxiety/Depression
GiphyAs they say, “what goes up, most come down” at some point — and that is what you have to be careful of when it comes to alcohol consumption. For instance, when you drink alcohol, although it tends to initially cause your dopamine levels to uptick, because it is a temporary bodily response, sometimes the dips are lower than the rises…and that is when anxiety starts to kick in. A similar point is made with depression because oftentimes, people with depression-related symptoms, will use alcohol as a way to deflect from what’s really going on with them — and that can make them feel even worse than ever once the buzz of alcohol starts to wear off.
PRO: Has Some Heart-Related Benefits
GiphyWhen it comes to your heart, there are interesting findings surrounding its relationship to alcohol. For instance, some research states that, so long as the consumption is moderate, alcohol can actually help to increase the good cholesterol in your system while also breaking down proteins that can potentially lead to blood clots; both of these factors alone can reduce your chances of dying from heart disease.
CON: Packs on Pounds
GiphyIt’s no secret that alcohol tends to contain quite a few calories. That’s why, it’s not uncommon for people who’ve lost weight to mention “I’ve stopped drinking” as one of the causes for the shed pounds. That’s not to say that there aren’t some alcoholic beverages that have less calories than others including vodka (133 calories per serving), white wine (148 calories per serving) and tequila (99 calories per shot). Just keep in mind that the more you drink, the more calories get into your system and the more weight you stand to gain.
PRO: Lowers Inhibitions
GiphyAlthough you really should only be uninhibited around people who you absolutely trust, if that person is your partner and you’re looking to have a pretty — eh hem — active evening, alcohol can certainly help to make that happen. The science of it all is the prefrontal cortex of your brain is what regulates your inhibitions and levels of self-control. Meanwhile, alcohol suppresses your inhibitions which can cause you to be more spontaneous and open to trying things that you might not immediately do if you were sober. And with the right individual, that can be sexually beneficial (emphasis on “right person”).
CON: Makes It Harder to Orgasm
GiphyOn the other hand, as odd as it may seem (in light of what I just said), if you have too much alcohol in your system, it could make climaxing difficult. That’s because orgasms happen, in part, due to your nervous system being stimulated — and since alcohol is technically a depressant…well, it could reduce nerve sensitivity (especially as far as your clitoris goes) for you while making it challenging for your partner to remain erect or have consistent stamina. And yeah, that sucks.
____
‘Tis the season. And with that, if some wassails or hot buttered rums are in your immediate future — hey, don’t let me stop you — not even a lil’ bit.
All I’m saying is now that you know what alcoholic drinks have to offer (both ways), you can know exactly how to incorporate them into your holiday plans. Enjoy!
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